VMG Health

Name

VMG Health

Legal name

VMG Holdings LLC

Website

https://vmghealth.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthcare Consulting & Advisory

NAICS

Finance and Insurance (52)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

Keywords

• Healthcare valuation services
• Healthcare transaction advisory
• Healthcare compliance consulting
• Fair market value analysis
• ASC benchmarking software

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Comprehensive healthcare consulting services including valuation advisory, strategy consulting, coding audit and compliance, operational performance consulting, physician enterprise solutions, and M&A transaction advisory. Services delivered by 300+ professionals across multiple specializations.
2. Software Subscriptions and Licensing: Subscription-based access to proprietary platforms including Compliance Risk Analyzer®, FMV-MD®, and Intellimarker™ for ongoing compliance monitoring, fair market value assessments, and ASC benchmarking.
3. Membership Programs: Ongoing membership programs including Ophthalmology Connection, ASC Connection, Certified Eyecare Professional (CEP), and Certified Patient Service Specialist (CPSS) providing training, tools, and resources for healthcare staff.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VMG Health provides healthcare-focused financial valuation, transaction advisory, coding audit and compliance, strategy consulting, and operational performance services to U.S. healthcare organizations, physician practices, private equity firms, and healthcare attorneys. The firm also sells proprietary analytics platforms — Compliance Risk Analyzer, FMV-MD, and Intellimarker — plus membership and certification programs serving ophthalmology and ambulatory surgery center (ASC) markets.

Product overview

VMG Health offers a suite of proprietary software and analytics products combined with professional consulting services. The core technology products include Compliance Risk Analyzer® (predictive analytics for audit risk), FMV-MD® (fair market value platform), Intellimarker® ASC Benchmarking (financial benchmarking for surgery centers), and Medicare Payment Rates tools. These are complemented by membership programs (Ophthalmology Connection, ASC Connection) and certification programs (Certified Eyecare Professional, Certified Patient Service Specialist). VMG Health's service offerings span M&A & Transaction Advisory, Valuation Advisory, Coding Audit & Compliance, Strategy Consulting, Operational Performance Consulting, Physician Enterprise & Medical Group Solutions, and Litigation & Dispute Resolution.

Differentiator

Problem solved

Functional benefit

Brands

• Compliance Risk Analyzer: Healthcare compliance and risk mitigation software suite providing predictive analytics for audit risk, underpayment opportunities, and documentation compliance.
• FMV-MD
• NeedsMD
• Intellimarker

Products and services

• M&A and Transaction Advisory Provides mergers and acquisitions advisory, transaction support, and deal structuring services to healthcare organizations, private equity firms, and portfolio companies.
• Valuation Advisory Delivers fair market value opinions, business valuations, and compensation valuations for medical practices, healthcare arrangements, and transactions.
• Coding Audit and Compliance Provides healthcare coding audits, compliance reviews, and risk mitigation consulting services aligned with Stark Law, Anti-Kickback Statutes, and IRS rules.
• Strategy Consulting Offers strategic planning, transformation consulting, and growth strategy services for healthcare organizations including community health, FQHCs, and grant writing services.
• Operational Performance Consulting Provides revenue cycle optimization, operational benchmarking, and performance improvement consulting services for healthcare organizations.
• Physician Enterprise and Medical Group Solutions Delivers physician practice management, compensation design, practice valuation, operational assessment, and succession planning support for medical groups and physician practices.
• Litigation and Dispute Resolution Provides expert witness testimony, litigation support, and dispute resolution consulting for healthcare-related legal matters.
• Compliance Risk Analyzer Predictive analytics software that delivers actionable insights into audit risk, underpayment opportunities, and documentation compliance for healthcare organizations.
• FMV-MD Fair market value determination software platform for medical practices and healthcare compensation arrangements.
• Intellimarker ASC Benchmarking Ambulatory surgery center benchmarking platform aggregating financial and operational performance data from ASCs across the United States.
• Medicare Payment Rates for Eyecare and ASCs Data tool providing Medicare payment rate information for eyecare and ambulatory surgery center services.
• Ophthalmology Connection Exclusive membership program providing eLearning tools, strategic consulting, and resources for ophthalmology practices and their clinical and nonclinical staff.
• ASC Connection (Progressive Surgical eSupport) ASC-specific eLearning solution providing compliance and continuing education content and support for ambulatory surgery center staff.
• Certified Eyecare Professional (CEP) Training and certification program that streamlines onboarding and skill development for new eyecare employees.
• Certified Patient Service Specialist (CPSS) Structured training and certification program for developing and retaining talent in patient service roles within healthcare practices.
• Virtual Board Education Membership offering providing board education resources for healthcare leadership and governance.

Quantifiable outcome

• 92% Net Promoter Score, ranking 35% higher than industry average
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered secondary and core.

• SullivanCottersecondaryStrategic or Co-development Partner · 17 October 2025Collaborative partnership with SullivanCotter to produce industry reports on physician compensation trends. Joint report revealed physician compensation rising at sharpest rate in a decade with median total cash compensation growth in 2025.
• American Society of Ophthalmic Administrators (ASOA)coreStrategic or Co-development PartnerVMG Health is a Platinum Strategic Business Partner of ASOA, providing membership benefits, training programs, and resources for ophthalmic administrators and ASC leaders.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Deloitte Healthcare: Big 4 firm with a dedicated Life Sciences & Healthcare practice providing valuation, M&A, and consulting services; competes for enterprise healthcare engagements and PE diligence work.
• BDO USA Healthcare: Top-10 accounting and advisory firm with a dedicated healthcare practice offering valuation, M&A advisory, and compliance services to health systems and PE clients — broader portfolio but overlapping with VMG in healthcare FMV and transaction work.
• KPMG Healthcare: Big 4 firm with a substantial healthcare strategy, deals, and compliance practice serving payers, providers, and PE — competes with VMG for large-system and PE-backed healthcare mandates.

Emerging players

• Accordion Partners: Private equity-focused financial and operational advisory firm with a healthcare vertical serving PE sponsors and portfolio companies on transactions and value creation — overlaps with VMG's PE/portfolio company segment.
• Stroudwater Associates: Healthcare-focused consulting firm advising hospitals, health systems, and rural providers on strategy, operations, and transactions — comparable target customers and overlapping service lines, with a narrower footprint than VMG.
• Warbird Consulting Partners: Boutique healthcare consulting firm serving health systems, payers, and PE-backed companies with finance, compliance, and operations consulting — comparable client mix and project-based delivery model.
• Coker Group (Fortified Health): Healthcare advisory firm providing valuation, transaction, compliance, and strategic services to physician practices and health systems — directly competitive with VMG's physician enterprise and valuation practices.

Direct peers

• SullivanCotter: Healthcare-focused compensation, workforce, and advisory firm; collaborates with VMG Health on physician compensation reports. Closely aligned in customer base (health systems, medical groups) and in physician enterprise/compensation valuation services.
• HealthCare Appraisers: Specialized healthcare valuation firm delivering fair market value opinions and consulting for transactions, compensation, and regulatory compliance — directly overlapping VMG's FMV-MD® and valuation advisory practices.
• PYA (Pershing Yoakley & Associates): Healthcare-focused advisory and accounting firm providing valuation, transaction, compliance, and strategy services to hospitals, physician groups, and health systems — directly competitive in VMG's core segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwcdTIF3G5C-KT5sDyIhIig
• Xx.com/VMGHealth
• LinkedInlinkedin.com/company/vmg-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VMG Health