SC.Holdings
SC Holdings is a New York-based private equity and strategic advisory firm founded in 2015 that deploys flexible capital across sports, entertainment, hospitality, and consumer sectors for founders and management teams.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
SC.Holdings firmographics
Firmographics- Name
- SC.Holdings
- Legal name
- SC Management LLC
- Website
- https://sc.holdings
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SC Holdings is a New York-based private equity and strategic advisory firm founded in 2015 that deploys flexible capital across sports, entertainment, hospitality, and consumer sectors for founders and management teams.
- Ownership category
- akta.pro rank
SC.Holdings industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
Keywords
Where SC.Holdings is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SC.Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Investment Returns and Management Fees: As a private equity firm, SC Holdings generates returns through capital appreciation of portfolio companies, management fees from funds under management, and carried interest from successful exits. The firm invests across multiple instruments and structures, generating revenue from the spread between cost of investment and exit valuations of portfolio companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SC.Holdings product offering
Product offeringCore offering
SC.Holdings is a private multi-strategy investment firm that provides flexible capital solutions to growth-stage companies in sports, entertainment, hospitality, and consumer sectors. The firm invests through minority equity, control equity, preferred equity, convertible debt, and hybrid securities, while also offering strategic advisory and operational support across finance, marketing, corporate strategy, and capital markets.
Product overview
SC.Holdings is a multi-strategy private equity and strategic advisory firm that operates as a single unified investment platform. The firm provides flexible capital solutions to investors, founders, and management teams across sports, entertainment, hospitality, and consumer sectors. Rather than a traditional product company with modules, SC.Holdings functions as an investment firm that builds market-leading platforms through various investment instruments including minority equity, control equity, preferred equity, convertible debt, and hybrid securities. The firm manages a portfolio of approximately 20 companies including Athletic Greens, Canyon, Hyperice, The SpringHill Company, Kent Hospitality Group, Pacific Park, and United Pickleball Association, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- SC.Holdings Investment Platform Multi-strategy private equity and strategic advisory platform that deploys flexible capital (minority equity, control equity, preferred equity, convertible debt, and hybrid securities) into growth-stage companies in sports, entertainment, hospitality, and consumer sectors, combined with operational partnership across finance, marketing, corporate strategy, and capital markets.
Companies that use SC.Holdings
Customer profileSegments2 records
Ideal customer profiles2 records
SC.Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SC.Holdings partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SC.Holdings competitors and assessment
Company assessmentDirect peers
- Arctos Sports Partners: Arctos is a specialist private equity firm focused on sports franchise, media, and sports-adjacent businesses; it competes directly with SC.Holdings for sports and entertainment deal flow and offers flexible capital solutions to sports entities.
- WndrCo: WndrCo is a multi-strategy investment firm founded by Jeffrey Katzenberg that focuses on consumer, media, and technology, with an operator-led thesis closely paralleling SC.Holdings' approach to consumer brands and entertainment platforms.
- A-Rod Corp: A-Rod Corp is the investment vehicle of Alex Rodriguez spanning sports, media, wellness, and consumer; its celebrity-affiliated, multi-sector thesis parallels SC.Holdings' approach to leveraging founder profile for differentiated deal access.
- Courtside Ventures: Courtside Ventures is an early-stage venture fund focused on sports, media, and consumer technology, providing flexible capital to founders in the sports ecosystem; it overlaps with SC.Holdings on several portfolio themes including sports tech and athlete-driven ventures.
- LRMR Ventures: LRMR Ventures is the investment firm of LeBron James and Maverick Carter; it is SC.Holdings' most frequent co-investor (Canyon, Fantasy Life) and shares the same sports/entertainment/consumer thematic focus, making it the closest comparable in mandate and sourcing model.
- 32 Equity: 32 Equity is the investment vehicle of Derek Jeter; like SC.Holdings it leverages celebrity founder profile to access sports, consumer, and media opportunities and pursues minority/control investments in growth-stage companies.
Emerging players
- Seven Seven Six: Seven Seven Six (776) is a venture firm investing in consumer, gaming, and frontier tech, founded by Alexis Ohanian; it competes with SC.Holdings on consumer and entertainment deal flow, particularly in growth-stage rounds.
- Bungalow Projects: Bungalow Projects is a consumer-focused investment platform backing emerging lifestyle, wellness, and entertainment brands; it overlaps with SC.Holdings' consumer and hospitality verticals and operates with a similar operator-led thesis.
- M13: M13 is a venture and growth fund focused on consumer technology and commerce; it overlaps with SC.Holdings' consumer vertical and similarly invests across stages from seed to growth.
Broad incumbents
- Main Street Advisors: Main Street Advisors is a multi-family office and private investment platform with broad consumer, sports, and entertainment exposure; it represents a larger, more diversified incumbent serving similar HNW and institutional LP clientele to SC.Holdings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SC.Holdings social profiles
Digital presenceSC.Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
SC.Holdings leadership team
Management profileNumber of profiles
Profiles14 records
SC.Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SC.Holdings M&A and investment
M&A and investmentM&A
Investments14 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SC.Holdings
What does SC.Holdings do?
SC.Holdings is a private multi-strategy investment firm that provides flexible capital solutions to growth-stage companies in sports, entertainment, hospitality, and consumer sectors. The firm invests through minority equity, control equity, preferred equity, convertible debt, and hybrid securities, while also offering strategic advisory and operational support across finance, marketing, corporate strategy, and capital markets.
Is SC.Holdings a public or private company?
SC.Holdings is a private company. It is classified as management employee owned and is currently operating.
When was SC.Holdings founded?
SC.Holdings was founded in 2015. It employs 1 to 10 people.
Where is SC.Holdings based?
SC.Holdings is headquartered in New York, United States, in the North America region.
How does SC.Holdings make money?
One revenue line is on record: investment Returns and Management Fees.
Who are SC.Holdings's main competitors?
Direct peers on record are Arctos Sports Partners, WndrCo, A-Rod Corp, Courtside Ventures, LRMR Ventures and 32 Equity. Emerging players are Seven Seven Six, Bungalow Projects and M13. Main Street Advisors is listed as a broad incumbent.
Does SC.Holdings have an API?
No public API is recorded for SC.Holdings.
What industry is SC.Holdings in?
SC.Holdings's product category is Private Equity Investment Management. Its primary akta.pro industry code is BPAHAOAE, Equity Capital Advisory (Private Equity Placements, Growth Capital). Its NAICS code is 523940 and its SIC code is 6282.