What FUNBOY does

FUNBOY is a family-owned, Seattle-headquartered direct-to-consumer brand founded in 2014 that designs, manufactures, and sells premium inflatable pool floats, outdoor entertaining products, and beach lifestyle accessories. The product line spans core vinyl floats, premium fabric-covered floats built around a proprietary solution-dyed fabric-over-inflatable-bladder construction and a Super Clear™ transparent material, tanning pools, floating cabana bars, 20-foot inflatable movie screens, party islands, stand-up paddle boards, kids sleepover beds, and coordinated beach towels and bags. The company also operates the FUNBABY sub-brand for babies and toddlers and runs licensed collections with SKIMS, Hot Wheels (Mattel), Barbie (Mattel), and Aviator Nation.

FUNBOY monetizes primarily through one-time direct e-commerce sales on its Shopify-powered funboy.com storefront, supplemented by Amazon marketplace listings, a wholesale inquiry program, and a newly launched exclusive retail partnership with Target placing its Kids Sleepover Beds in 1,800 stores nationwide. Price points range from roughly $19 (electric pump) and $24 entry-level kids tube floats up to $1,199 for the Giant Cabana Island and $499 for the 20-foot inflatable movie screen, with a premium fabric-lounger tier clustered at $179–$249. Distribution is fulfilled from warehouses in Los Angeles and Dayton, NJ, with free shipping on orders over $549 and a 25% promotional offer active at the time of analysis.

The customer base is segmented across premium pool/beach enthusiasts, families with children, party/event hosts, and aspirational buyers reached via SKIMS-style collaborations, with marketing driven by organic celebrity visibility (Taylor Swift, Kardashian family), press coverage in Vogue, NYT, Architectural Digest, WWD, and Goop, and an active presence across Instagram, TikTok, Pinterest, and Facebook. The company holds no external funding, employs 1–10 people, and operates as a bootstrapped private entity co-founded by Raquel and Celeste, making it a small, founder-led lifestyle brand rather than a venture-backed growth company.

Name

FUNBOY

Legal name

FUNBOY

Website

https://funboy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FUNBOY is a family-owned, Seattle-based direct-to-consumer brand founded in 2014 that designs and sells premium inflatable pool floats, fabric-covered loungers, kids sleepover beds, and outdoor entertaining products to consumers, with growing retail distribution through Target and licensed collaborations with SKIMS, Barbie, and Hot Wheels.

Ownership category

akta.pro rank

Product category

Inflatable Pool & Outdoor Recreation

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Outdoor & Ride-On Toys Retail (CRALAFAC)

akta.pro secondary industries

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Inflatable pool floats
• Outdoor lifestyle products
• Luxury beach accessories
• Licensed inflatable collaborations
• Kids sleepover air beds

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: FUNBOY generates revenue through direct-to-consumer sales of inflatable pool floats, air mattresses, beach accessories, and related products via its e-commerce website. Products are sold as one-time purchases with varying price points from entry-level tube floats ($24) to premium luxury items ($1,199). The company also sells through retail partnerships such as Target for specific product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

FUNBOY designs, markets, and sells premium inflatable outdoor lifestyle products — pool floats (vinyl and fabric-covered), tube floats, tanning pool loungers, floating cabana bars, inflatable movie screens, party and leisure islands, stand-up paddle boards, kids sleepover beds, beach towels, beach bags, and electric air pumps — primarily through its funboy.com e-commerce store with a parallel retail expansion into 1,800 Target stores for the Kids Sleepover Beds line. The catalog is amplified by licensed brand collaborations with SKIMS, Barbie, Hot Wheels, and Aviator Nation.

Product overview

FUNBOY is a family-owned luxury inflatable pool float and outdoor lifestyle brand founded in 2014, specializing in high-quality inflatable products for pool, beach, and outdoor entertaining. The product portfolio centers on inflatable pool floats (including standard vinyl floats, premium fabric-covered floats with removable covers, tube floats, chaise loungers, swan floats, and water hammocks), complemented by tanning pools, floating cabana bars, inflatable movie screens, beach towels, beach bags, pop-up party bars, inflatable stand-up paddle boards, and kids products (sleepover beds/air mattresses, splash pads, sprinklers, and kids pool floats). FUNBOY offers licensed collaborations including SKIMS x FUNBOY (featuring Cocoa, Sienna, and Cherry Blossom color palettes), Hot Wheels x FUNBOY, Barbie x FUNBOY, and Aviator Nation x FUNBOY. The company operates flagship collections including The Riviera Collection (Acapulco/Amalfi-inspired designs) and The Palm Collection (tropical palm motifs). FUNBOY distinguishes itself through premium materials including solution-dyed resort-grade fabric, PFAS-free construction, and third-party lab testing. The brand recently expanded into physical retail through a Target partnership for its Kids Sleepover Beds line, while continuing its direct-to-consumer e-commerce operations.

Differentiator

Problem solved

Functional benefit

Brands

• FUNBABY: Pool floats and inflatables for babies and toddlers, including baby pool floats, kids sprinklers, and splash pads.

Products and services

• Inflatable Pool Floats Signature vinyl inflatable pool floats including tube floats, loungers, swan floats, and water hammocks in clear, striped, and novelty designs with cup holders and tether points. Sold direct-to-consumer to style-conscious adults and families.
• Fabric Covered Pool Floats Premium pool floats featuring a removable solution-dyed fabric cover over an inflatable bladder, including fabric sunbed loungers, fabric tube floats, fabric pool hammocks, and fabric noodles. Marketed to premium pool/beach enthusiasts seeking fade-resistant, comfort-oriented floats priced $179–$249.
• Tanning Pools Inflatable tanning pool loungers for poolside or landside use, with options to fill with water for cooled backyard lounging or deploy in-pool. Feature detachable half-moon ergonomic pillows and exclusive original prints.
• Tube Floats Classic ring-style inflatable pool floats in 34–48 inch diameters including adult and kids versions in vintage stripe and clear styles, with built-in drink holders and ~2-pound lightweight construction.
• Stand Up Paddle Boards Inflatable 11'6-foot stand up paddle boards (SUPs) including pump, carrying case, adjustable paddle, and leash. Available in cabana stripe, palm, navy stripe, and Aviator Nation collaboration prints.
• Inflatable Outdoor Movie Screens Giant 20-foot inflatable projector screens featuring elevated silhouette design that inflate in under 5 minutes with included constant air blower. Compatible with most projectors, support front and rear projection in 16:9 widescreen, available in Yellow, Green, and Navy.
• Party Islands & Leisure Islands Large inflatable floating islands and docks for group relaxation, including the Giant Cabana Island in party bar configuration ($1,199), Double Backrest Leisure Islands, Dayclub Island Float, and Floating Pickleball Paddle Court, marketed toward the VIP floating experience.
• Kids Sleepover Beds Kids air mattresses for sleepovers and travel, including convertible, castle, and licensed Barbie/Hot Wheels designs. Target exclusive collection (Navy Cabana Stripe, Pink Cabana Stripe, Pink Castle, Blue Convertible) priced at $49.99 and stocked in 1,800 Target stores nationwide plus Target.com.
• Kids Splash Pads & Sprinklers Outdoor water play products for kids including inflatable splash pads, sprinklers, mushroom sprinklers, inflatable heart pools, tropical palm kiddie pools, and backyard bowling sets.
• Beach Towels Oversized cotton beach towels in the Cabana Collection featuring timeless cabana stripe patterns and elegant tassel trim, sized 65 by 35 inches in 100% cotton for softness and breathability.
• Beach Bags Oversized striped beach bags sized 20 by 10 by 15 inches with a 10.5-inch shoulder drop, crafted from upcycled fabric from surplus materials within the FUNBOY collection.
• Pop-Up Party Bars Portable inflatable party bars for tailgating and outdoor events, including 4th of July-themed options in red, white, and blue colors.
• Fabric Classic Mat Lounger Premium fabric-covered flat lounger measuring 69 by 32 inches, with solution-dyed fabric, integrated head pillow, braided nylon handles, full mesh drainage base, and 3-layer durability. Supports up to 220 lbs and rated 5.0 out of 5 stars from 17 reviews.
• Clear Rainbow Chaise Lounger Super Clear tri-color chaise lounger with pink, orange, and yellow ombre effect, 70 inches long, featuring a reinforced cup holder and six built-in tether points. Made of Super Clear material that creates the illusion of floating directly on water; rated 4.8+ out of 5 stars from 117 reviews.
• Floating Cabana Bar Nearly 6-foot inflatable floating bar for pool entertaining, featuring a fabric cabana-striped shade with cotton fringe, dual 12-inch circular ice/drink coolers, and 4 central cup holders. Usable in-pool or on a table as a pop-up drink station; rated 4.8 out of 5 stars.
• Vintage Lux Tube Float Oversized 46-inch nautical tube float with built-in drink holder. 2-pound lightweight construction that inflates and deflates in under 2 minutes, available in vintage stripe colorways.
• FUNBABY Sub-Brand (Baby & Toddler Inflatables) Sub-brand offering pool floats and inflatables for babies and toddlers, including baby pool floats, kids sprinklers, and splash pads. Sold under the FUNBABY brand name within the FUNBOY store.
• SKIMS x FUNBOY Collection Limited-edition 14-piece pool float collection co-developed with SKIMS (Kim Kardashian's shapewear brand), featuring SKIMS' signature tonal palette (Cocoa, Sienna, Cherry Blossom) and cheetah print. Includes Body Lounger, Clear Swan, Chaise Lounger, Tanning Pool, and Tube Float designs such as the Cherry Blossom Clear Swan Pool Float ($59) and Cocoa Silhouette Clear Lounger.
• Hot Wheels x FUNBOY Collection Pool floats and kids products featuring Hot Wheels branding. Includes Hot Wheels pool floats, Hot Wheels kids air mattresses, Hot Wheels Sharkruiser floats with water squirter, and Hot Wheels checkered flame surfboard floats.
• Barbie x FUNBOY Collection Pool floats and kids products featuring Barbie branding. Includes Barbie tube floats, Barbie jet floats with integrated water squirter, Barbie yacht floats, Barbie tanning pools, and Barbie kids air mattresses.
• The Riviera Collection Premium collection of pool floats inspired by vintage summer images from Acapulco to Amalfi, including drink coolers, loungers, mesh loungers, floating cabana bars, and fabric floats in coordinated colorways.
• The Palm Collection Pool float collection featuring palm tree motifs and tropical designs, including golf cart floats, leisure islands, airplane floats, tanning pools, and mesh loungers in palm prints.
• Inflatable Air Pump Electric air pump for inflating all FUNBOY pool floats, sleepover beds, and inflatables, sold separately for $19.
• Aviator Nation x FUNBOY Collection FUNBOY x Aviator Nation collaboration featuring stand-up paddle boards and chaise loungers in Aviator Nation's signature color palette and lightning bolt designs, including the Aviator Nation Stand Up Paddle Board and Aviator Nation Rainbow Chaise Lounger.

Quantifiable outcome

• Fabric floats maintain color vibrancy and structural integrity through repeated use and exposure to sun, pool chemicals, and saltwater
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• TargetcoreChannel Partner/ Reseller/ Distributor · 14 April 2026FUNBOY launched an exclusive collection of Kids Sleepover Beds at Target, marking the brand's first in-store retail partnership for this product line. The collection features four designs (Navy Cabana Stripe, Pink Cabana Stripe, Pink Castle, and Blue Convertible) priced at $49.99, available in 1,800 Target stores and on Target.com. The partnership is designed to increase accessibility of inflatable beds to families across the United States.
• SKIMS (Kim Kardashian, Jens Grede)flagshipStrategic or Co-development Partner · 2 April 2026FUNBOY partnered with Kim Kardashian's shapewear brand SKIMS on a 14-piece pool float collection launching May 25. The collection features SKIMS' signature color palette including Cocoa, Sienna, and Cherry Blossom shades, plus cheetah print patterns. Nearly every Kardashian family member has previously showcased Funboy floats on social media, making this an organic brand partnership. Products include Cherry Blossom Clear Swan Pool Float ($59), Cocoa Silhouette Clear Lounger, oversized Cheetah Tanning Pool, and various tube floats and tanning loungers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WOW World of Watersports: Manufacturer of towable inflatables, pool floats, SUPs, and water sports products. Comparable to FUNBOY across the inflatable water leisure category, particularly in the SUP product line that FUNBOY also carries.
• PoolCandy: Direct-to-consumer brand specializing in fun, design-forward pool floats and inflatable pool toys. Highly comparable to FUNBOY in product category, target customer (social-media-driven consumers), and DTC distribution model.
• Solstice Outdoors: Brand within the Bestway portfolio focused on inflatable outdoor products including pool floats, party floats, and water hammocks. Comparable to FUNBOY's core product lines within the inflatable leisure category.
• SwimWays: Specialty manufacturer of pool floats, swim training products, and water toys under brands like SwimWays and Kelsyus. Comparable to FUNBOY's core pool float business and overlapping kids' and family segments.
• BigMouth Inc. Designer and distributor of novelty and oversized inflatable pool floats, including food-shaped and character floats. Directly comparable to FUNBOY as a specialty pool float brand targeting social-media-driven, design-conscious consumers.

Emerging players

• GoSports: Designer and seller of outdoor games, inflatable sports products, and backyard entertainment including floating bars and pool games. Comparable to FUNBOY's party islands, floating cabana bars, and outdoor entertainment products.

Broad incumbents

• Frontgate: Premium DTC retailer of outdoor furniture, pool accessories, and luxury backyard products. Comparable to FUNBOY's premium positioning and aspirational aesthetic for the high-end consumer outdoor segment.
• Bestway: Global leader in inflatable pools, pool floats, air mattresses, and water recreation products. Comparable to FUNBOY as a direct category peer in inflatable outdoor leisure, though Bestway operates at significantly larger scale and mass-market price points.
• Intex Recreation: Largest global manufacturer of above-ground pools and inflatable products, including pool floats, air mattresses, and inflatable toys. Comparable to FUNBOY as a major player in the inflatable leisure category but operating at mass-market price points and volumes across broader product lines.
• Sun Squad (Target Private Label): Target's owned pool and outdoor recreation brand. Comparable to FUNBOY as a direct competitor within Target's assortment and across the broader pool float category at mass-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1532550233650043
• Instagraminstagram.com/funboy
• TikToktiktok.com/@funboy?lang=en
• Pinterestpinterest.com/funboylife
• Xx.com/funboylife
• LinkedInlinkedin.com/company/funboy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUNBOY