Empower Ocean Media Group

Name

Empower Ocean Media Group

Legal name

Empower Ocean Media Group

Website

https://empowerocean.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Media Investment Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Media planning buying
• Media investment services
• Advertising agency services
• Data driven marketing
• Cross channel media

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Investment Management: The company manages $1.5B+ in combined media billings and treats media spend as capital deployment. Revenue is generated through media planning and buying services for enterprise and mid-market clients, with accountability tied to incremental revenue and enterprise value creation. The company operates with capital discipline and performance commitments, regularly contracting against efficiency improvements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Empower Ocean Media Group is a technology-enabled media investment firm that manages media planning, buying, data, and analytics on behalf of enterprise and mid-market brand clients across CTV/OTT, television, audio/podcasts, digital, social, mobile, and out-of-home channels. The firm treats media spend as capital deployment with accountability to incremental revenue and enterprise value, and delivers services through four integrated capability areas: Data Science & Measurement, Strategy & Insights, Media Planning & Buying, and Creative & Entertainment.

Product overview

Empower Ocean Media Group operates as a technology-enabled media investment firm offering integrated service capabilities rather than discrete product modules. The company's core offering is a unified media investment platform that treats media spend as capital deployment. Services are organized into four interconnected capability areas: Data Science & Measurement (precision analytics, reporting, and real-time performance monitoring), Strategy & Insights (audience targeting across demographics, behavioral, interests, household income, platforms, devices, transactional, and search/intent dimensions), Media Planning & Buying (cross-channel media strategy, investment optimization, activation, and transparency/accountability), and Creative & Entertainment (creative strategy, content production, entertainment partnerships, and integration/impact measurement). The company was formed by combining Empower Media (41 years) and Ocean Media (30 years), managing $1.5B+ in combined media billings across CTV/OTT, television, audio/podcasts, digital, social, and mobile platforms. No separate product modules, standalone software products, or platform-plus-modules architecture were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Science & Measurement Precision analytics, attribution, forecasting, and real-time performance measurement services that help enterprise and mid-market brand clients evaluate the true cost and lasting value of media investments and optimize in motion.
• Strategy & Insights Audience targeting and strategic insights across demographics, behavioral, interests, household income, platforms, devices, transactional, and search/intent dimensions to inform media planning and brand positioning for enterprise clients.
• Media Planning & Buying Cross-channel media planning, investment optimization, activation, and accountability services across CTV/OTT, television, audio/podcasts, digital, social, mobile, and out-of-home channels, with transparency in pricing and tools used.
• Creative & Entertainment Creative strategy, content production, entertainment partnerships, and impact measurement services that embed client brands into cultural moments across streaming, sports, creators, audio, and emerging platforms.

Quantifiable outcome

• QR code scans at POSSIBLE 2026 event reached 11% vs. industry average of 2%
• +2 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Interscope RecordsflagshipStrategic or Co-development PartnerPartnership with Interscope Records for JD Sports Coachella weekend event collaboration. The partnership featured a JD Sports gifting suite placing the brand directly in front of influential artists, creators, and cultural tastemakers during one of the year's most talked-about entertainment moments.
• Complex (Sneaker of the Year)flagshipStrategic or Co-development PartnerCollaboration with Complex to sponsor the Sneaker of the Year moment and ComplexCon kickoff event, placing JD Sports directly inside one of sneaker culture's most influential gatherings with on-site integrations, panel shoutouts, and product moments.
• TwitchcoreTechnology or IntegrationPartnership with Twitch to integrate JD Sports into the 'Let's Go Football' livestream, where hosts conducted weekly sneaker unboxings and product discussions during live broadcasts.
• iHeartMediacoreChannel Partner/ Reseller/ DistributorLong-standing partnership with iHeartMedia for radio activations, custom podcast integrations, and DJ reads across nearly 20 markets. Secured multiple DJ mentions on AFC and NFC Championship games across 125 stations.
• Cumulus MediacoreChannel Partner/ Reseller/ DistributorPartnership with Cumulus Media for radio activations, securing 91 DJ reads across nearly 20 markets to organically amplify brand love for Whataburger.
• Disney (Hot Package, Disney+, Hulu)coreChannel Partner/ Reseller/ DistributorStreaming sponsorships through Disney's 'Hot' package across Disney+ and Hulu, aligning brands like PetSmart with some of the most watched content during holiday seasons.
• RokucoreChannel Partner/ Reseller/ DistributorYouTube masthead takeovers during Black Friday and Roku integrations for brands like PetSmart, capturing peak shopping intent during high-traffic periods.
• Trackhouse Racing Team (Ross Chastain, Daniel Suarez)coreStrategic or Co-development PartnerEntertainment partnership harnessing the horsepower of Trackhouse Racing drivers Ross Chastain and Daniel Suarez to rev up attention for Jockey brand through NASCAR integrations.
• Lainey WilsonflagshipStrategic or Co-development PartnerWhataburger partnered with country music star Lainey Wilson as brand ambassador to drive awareness through a familiar face revered in new markets with genuine love for the brand.
• An Enemy of the People (Broadway Production)flagshipStrategic or Co-development PartnerChris and Ashlee Clarke among producers of Broadway revival of An Enemy of the People, which earned five Tony Award nominations including Best Revival of a Play, with Jeremy Strong winning Tony Award for Best Leading Actor.
• Tootsie (Broadway Musical)flagshipStrategic or Co-development PartnerChris and Ashlee Clarke produced Tootsie, Broadway's record-breaking musical comedy nominated for 11 Tony Awards including Best Musical, winning two Tonys for Best Actor and Best Book.
• JD Sports / Interscope / Capitol RecordsflagshipStrategic or Co-development PartnerJD Sports' connection to culture deepened through partnership brokered by Empower Ocean for Coachella weekend event featuring collaboration with Interscope Records and Capitol Records.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Goodway Group: Independent media and analytics agency focused on performance-driven media investment. Comparable in treating media as capital deployment with technology-enabled analytics and measurement.
• Horizon Media: The largest U.S.-based independent media agency, representing the closest direct competitor to Empower Ocean Media Group in terms of independent scale, enterprise client roster, and full-service media investment capabilities.
• Mediahub (MullenLowe Group): Independent-leaning media agency within IPG's MullenLowe Group. Comparable to Empower Ocean in targeting enterprise clients with a media investment-led model and tech-focused analytics.

Broad incumbents

• GroupM (WPP): World's largest media investment group, parent of Wavemaker, Mindshare, EssenceMediacom, and GroupM Nexus. Competes for enterprise media billings with greater scale and global footprint than Empower Ocean.
• Stagwell: Publicly traded challenger agency holding company that has been actively consolidating independent media agencies. Competes by combining scaled media investment with technology and digital capabilities, often targeting the same independent-leaning enterprise clients.
• Omnicom Media Group: Media investment arm of Omnicom Group operating OMD, PHD, and Hearts & Science. Direct competitor in enterprise media planning and buying with broader offering and global reach.
• Publicis Media: Media investment arm of Publicis Groupe operating Zenith, Starcom, and Spark Foundry. Competes head-to-head for enterprise media billings with extensive global capabilities and proprietary data platforms.
• Mediabrands (IPG): Global media investment arm of Interpublic Group operating UM, Initiative, and Mediabrands. Directly competes for enterprise media investment accounts while offering broader capabilities as part of a holding company portfolio.
• Dentsu Media: Global media investment arm of Dentsu Group operating Dentsu X, Carat, and iProspect. Competitor for enterprise media billings with extensive programmatic and data capabilities.

Emerging players

• Tinuiti: Independent performance-focused digital marketing agency that has scaled aggressively through M&A. Comparable in digital media execution and technology-led approach, though more focused on digital vs. full-channel media investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EmpowerOcean
• Facebookfacebook.com/EmpowerMediaMarketing
• LinkedInlinkedin.com/company/empoweragency
• Instagraminstagram.com/empowerocean.mediagroup
• TikToktiktok.com/@empoweragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Ocean Media Group