All Water Systems

What All Water Systems does

All Water Systems, Inc. (AWS), founded in 1980 by CEO Robert Hoolahan and headquartered in Turtle Creek, Pennsylvania, designs, installs, and services industrial water treatment systems for customers in the Pittsburgh Tri-State Area. The company's portfolio spans reverse osmosis, deionized water (DI) exchange, water softening, carbon and media filtration, automatic self-cleaning strainers, and disinfection systems using ozone and ultraviolet technologies. Its in-house Turtle Creek facility includes three state-of-the-art regeneration plants for DI exchange tanks, RO membrane cleaning stations, a design center, system assembly and testing areas, control panel assembly, and internal water recycling that reuses 50% of process water.

AWS monetizes through a mix of custom-engineered hardware sales, recurring service and maintenance contracts, equipment rentals, and professional services such as system design, installation, and proprietary RO membrane cleaning. Pricing is quote-based with multi-year contracts, and the go-to-market is direct field sales supported by technical content marketing (case studies, product data sheets, and a resource library). The company serves industrial, commercial, and laboratory customers with horizontal segmentation across applications rather than verticals, emphasizing customization, responsiveness, and turnkey delivery as the core operating model.

The business is differentiated by several proprietary or specialized process capabilities: the BrineRite brine reclamation system that cuts softener salt use by up to 25%, a proprietary RO membrane cleaning process that restores membranes to near-factory performance, the Emerald sub-micron (0.5 micron) cooling tower filter, and remote water-quality monitoring with PLC, control room, and email/text alerting. AWS remains privately-held with 11–50 employees, no disclosed funding, no M&A activity, and operations concentrated entirely in the regional Tri-State Area market.

Name

All Water Systems

Legal name

All Water Systems, Inc.

Website

https://allwatersystems.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

All Water Systems, founded in 1980 and headquartered in Turtle Creek, PA, designs, installs, and services custom industrial water treatment systems—including RO, deionization, softening, filtration, and disinfection—for commercial, industrial, and laboratory customers in the Pittsburgh Tri-State Area.

Ownership category

akta.pro rank

Product category

Industrial Water Treatment Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Water Supply and Irrigation Systems (22131)

SIC

Water Supply (4941), Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Potable Water Treatment & Conditioning (Filtration, Disinfection, Corrosion Control) (EUANAAAC)

Keywords

• Industrial water treatment
• Reverse osmosis systems
• Deionized water service
• Water softening systems
• Water disinfection equipment

Headquarters

HQ city

Turtle Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Treatment Equipment Sales: Sale of custom-built industrial water treatment systems including reverse osmosis, deionizers, water softeners, carbon filtration, and other purification equipment. Systems are designed specifically for each customer's application.
2. Service & Maintenance Programs: Planned maintenance (PM) programs that monitor performance of water treatment equipment and identify problems before they become large. Includes service tracking, consumables tracking, and PM reports.
3. Equipment Rental: Rental equipment available for short-term projects, specific applications, or to maintain operation while existing equipment is being upgraded. Equipment includes duplex bag filters, multi-cartridge filters, disc filters, media filters, water softeners, and reverse osmosis systems.
4. RO Membrane Cleaning: Membrane restoration services using proprietary cleaning processes rather than replacement. Includes removal services, replacement services, membrane preservative, and flow testing.
5. DI Water Exchange Service: Deionizer exchange service providing high purity deionized water. Tanks are regenerated in-house at three state-of-the-art facilities and exchanged at customer sites.
6. System Design Services: Custom water treatment system design services using collaborative approach with CAD drawings, site and application specific designs, and integration with existing controls.
7. Installation Services: Professional installation services for new water purification systems including start-up, training, and coordination to minimize downtime during transition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

All Water Systems designs, builds, installs, and services custom industrial water treatment purification and disinfection systems for commercial and industrial customers in the Pittsburgh Tri-State Area. Its core offerings span reverse osmosis, deionization, water softening, carbon filtration, automatic self-cleaning strainers, and ozone/UV disinfection, complemented by recurring maintenance programs, membrane cleaning, DI tank exchange, equipment rental, system design, and installation services.

Product overview

All Water Systems provides a comprehensive portfolio of industrial water treatment systems built around core purification technologies including Reverse Osmosis Systems, Deionized Water Systems, Industrial Water Softeners, Carbon Filtration Systems, Water Filtration Systems, and Water Disinfection Systems (Ozone & Ultraviolet). The company differentiates through customization, offering both standard product lines and tailored solutions. Supporting the core treatment systems, the portfolio includes add-on modules such as the BrineRite brine reclamation system and RO Distribution Systems. The company also provides an extensive services layer including RO Membrane Cleaning, Remote Water Quality Monitoring, Automated Controls, System Design, Installation Services, and Service & Maintenance programs including rebed and retrofit options. Equipment rental programs round out the offering for short-term, pilot testing, and transition period needs.

Differentiator

Problem solved

Functional benefit

Brands

• BrineRite: Brine reclamation system that reduces salt consumption during water softener regeneration process by up to 25%.

Products and services

• Deionized Water Systems High purity deionized water systems including DI water exchange service, laboratory DI systems meeting ASTM Type I/II/III standards, and regenerative two-bed or mixed bed configurations for applications requiring trace levels of dissolved solids.
• Industrial Water Softener Water softener systems designed to remove scale-building minerals (calcium and magnesium) from feedwater using non-corrosive mineral and brine tanks with industrial grade cation softening resin, available in single or multiple tank configurations.
• Carbon Filtration System Granular Activated Carbon (GAC) filtration systems that remove chlorine and organics from feedwater to protect downstream equipment such as water softeners, RO membranes, and exchange resins.
• Water Filtration Systems Media filters using non-corrosive fiberglass mineral tanks for filtering dirt, debris, iron and manganese; also includes bag and cartridge filtration solutions for flow rates from 10 to 1,000 gpm.
• Reverse Osmosis Systems Commercial reverse osmosis water filtration systems that force water under pressure through semi-permeable membranes, available from hundreds of gallons per day to hundreds of gallons per minute, with complete pretreatment and post-treatment packages.
• Automatic Self-Cleaning Strainers Automatic strainers including disc filters with stacked disc technology providing filtration from 400 to 20 microns and flows of 40 to 80,000 gpm, and screen strainers with suction scanner technology for high flow rate applications.
• Water Disinfection System (Ozone and Ultraviolet) Water disinfection systems using ultraviolet UV disinfection for chemical-free treatment and ozone systems as a powerful oxidizing agent (50% stronger than chlorine) for applications requiring strong oxidizing power and short reaction times.
• RO Membrane Cleaning Reverse osmosis membrane restoration service using proprietary cleaning chemicals and processes to restore membrane performance to near factory specifications with pre and post testing analysis.
• Water Treatment Rental Equipment Short-term and pilot testing rental equipment including duplex bag filters, multi-cartridge filters, disc filters, media filters, water softeners, reverse osmosis systems, deionizers, and disc filter systems, with technician set-up and training prior to delivery.
• Remote Water Quality Monitoring Remote monitoring systems for water treatment equipment that track flow, pressure, quality, and throughput data with real-time alerts sent to local PLCs, control rooms, and remote devices via email or text, providing around-the-clock monitoring.
• Automated Controls Automation services for water treatment systems including alternating pumps, switching filter banks, alternating deionizer banks, and tank levels control, with customizable touch screen panels and local/remote alarms.
• Water Treatment System Design Custom water purification system design services using a collaborative approach with CAD drawings, application-specific designs, and integration with existing control systems.
• Installation Services Water treatment system installation services including turnkey projects, skid-mounted installations, existing equipment removal, and off-peak hour installations with rental equipment available during transitions to minimize downtime.
• Service and Maintenance Planned maintenance programs, rebed services for carbon filters and water softeners, and retrofit services to update older equipment with modern controls, valves, and components.
• The Emerald Filter Automatic sidestream filter for cooling tower systems that removes fine particulate down to sub-micron levels (0.5 microns) using a crossflow design with minimal backwash requirements and a small footprint.
• BrineRite Brine Reclaim System Branded brine reclaim system that reduces water softener salt consumption by up to 25% by returning a portion of sweet brine to the brine tank rather than sending it to drain, used as an add-on to industrial water softeners.

Quantifiable outcome

• Up to 25% salt savings with BrineRite system
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Veolia Water Technologies: Global leader in water treatment solutions including RO, DI, softening, and disinfection for industrial and commercial customers. Broad incumbent that competes in AWS's industrial water treatment space but at much larger scale with a standardized product portfolio.
• Xylem Inc. Major global water technology company offering pumps, filtration, treatment, and analytics for industrial, commercial, and utility customers. Overlaps with AWS in industrial water treatment equipment and services, but operates at national/global scale with proprietary product lines.
• Pentair plc: Public water treatment company offering filtration, softening, and RO systems for residential, commercial, and industrial applications. Competes with AWS on industrial RO and filtration work but typically sells through standardized product SKUs rather than fully custom-engineered systems.
• Ecolab Inc. Global leader in water, hygiene, and infection prevention solutions serving industrial customers including cooling tower, boiler, and process water treatment. Direct overlap with AWS's cooling tower (Emerald Filter) and boiler feedwater segments, but Ecolab operates through a much broader service network.
• Culligan International: Global water treatment company with strong commercial and industrial water treatment franchise in addition to residential. Overlaps with AWS on commercial/industrial RO, softening, and DI services but predominantly through dealer network rather than direct field sales.
• Watts Water Technologies: Public manufacturer of water treatment, conservation, and flow control products serving commercial, industrial, and residential markets. Competes with AWS in commercial water filtration, softening, and disinfection but at much larger scale with standardized product portfolio.

Direct peers

• US Water Systems: US-based water treatment company offering RO, filtration, softening, and disinfection systems with custom design and installation services. Comparable scale and product mix to AWS, serving similar industrial and commercial customers, though more focused on residential and light commercial.
• Marlo Inc. Industrial water treatment equipment manufacturer specializing in water softening, filtration, and deionization systems. Similar size and product portfolio to AWS, focused on custom industrial water treatment solutions for manufacturing customers.
• Pure Aqua, Inc. Manufacturer and global supplier of water treatment systems including RO, filtration, softening, and disinfection for industrial applications. Similar product portfolio to AWS, with custom system design and installation services for industrial customers.
• Lenntech B.V. Water treatment solutions provider offering RO, DI, softening, filtration, and disinfection systems with custom engineering and installation services. Directly comparable business model to AWS, serving industrial and commercial customers globally with application-specific designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/all-water-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Water Systems