Curi

What Curi does

Curi is a private, member-owned mutual healthcare advisory firm organized into three integrated business units: Curi Insurance, Curi Advisory, and Curi Capital. Through Curi Insurance, the company underwrites medical professional liability (MPL) and general liability coverage for individual physicians, multi-specialty practices, hospitals and health systems, and senior living facilities across all 50 U.S. states plus the District of Columbia, also offering alternative risk solutions (deductible plans, retrospective rating plans, segregated cell captives) and the HEAL early intervention program. Curi holds an AM Best 'A' (Excellent) Financial Strength Rating across six insurance entities, upgraded from 'A-' after the October 2023 merger with Constellation, Inc. Membership benefits include The Legacy Fund (tax-deferred savings allocations) and annual member dividends.

Curi Advisory delivers embedded managed solutions (Accounting Solutions and Revenue Cycle Solutions), project-based Healthcare Consulting (financial, HR, operational, strategic, M&A support), and Risk Consulting powered by ERC Risk Solutions. Advisory services are sold directly through the firm's sales teams and through existing client relationships, with pricing custom-quoted by engagement scope. Curi Capital operates as a registered investment advisor offering wealth management, family office services, investment management, and retirement plan solutions; assets under advisement totaled approximately $1.3 billion following the KDI Capital Partners acquisition (December 2021) and subsequent Park Ridge and RMB Capital transactions.

Curi distributes through a hybrid motion: an internal OneConnect direct sales team and 800-328-5532 phone line, an affiliated broker/agent network spanning all 50 states plus D.C., and 10 physical offices in Raleigh (headquarters), Chicago, Denver, Jackson Hole, Lake Forest, Milwaukee, Edina, Oakbrook Terrace, St. Joseph, and Washington D.C. Revenue is generated through subscription insurance premiums (MPL, general liability, alternative risk), professional services fees from advisory engagements, and asset-based fees on Capital assets under advisement. The firm employs 251-500 people and was founded in 1975 as Medical Mutual Insurance Company of North Carolina.

Name

Curi

Legal name

Curi Holdings, Inc.

Website

https://curi.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Curi is a member-owned mutual advisory firm providing medical professional liability insurance, healthcare business consulting, and wealth management through three integrated units serving physicians, practices, hospitals, and senior living organizations across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Medical Professional Liability Insurance & Healthcare Advisory

NAICS

Finance and Insurance (52), Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Global Custody (Multi-Asset Safekeeping) (FSAAAOAA)

Keywords

• Medical professional liability insurance
• Healthcare advisory services
• Physician wealth management
• Alternative risk solutions
• Healthcare risk consulting

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Professional Liability Insurance: Curi's primary revenue stream comes from medical professional liability (MPL) insurance premiums collected from physicians, healthcare professionals, hospitals, and senior living facilities. Premiums are collected annually or on a pay-as-you-go basis depending on the policy structure.
2. Alternative Risk Solutions: Customized insurance programs including first-dollar coverage, deductible plans, retrospective rating plans, and segregated cell captive programs generate premium revenue from organizations seeking non-traditional risk transfer solutions.
3. Advisory Services: Curi Advisory generates revenue through consulting engagements including managed solutions (accounting, revenue cycle), healthcare consulting (financial, HR, operational), and risk consulting. These services are project-based or recurring subscription engagements.
4. Capital Management Services: Curi Capital provides wealth management, family office services, investment management, and retirement plan solutions, generating fees based on assets under management and advisory service arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Curi is a full-service advisory firm for healthcare organizations and physicians operating three business units: Curi Insurance (medical professional liability and general liability insurance for physicians, hospitals, and senior living facilities, plus alternative risk solutions); Curi Advisory (consulting including managed solutions, healthcare consulting, and risk consulting); and Curi Capital (registered investment advisor providing wealth management, family office, investment management, and retirement plan solutions). The firm sells insurance coverage, professional consulting engagements, and financial advisory services tailored to the healthcare industry.

Product overview

Curi is a full-service advisory firm for healthcare organizations and physicians, organized into three distinct business units: Curi Insurance (its flagship MPL insurance business), Curi Advisory (consulting), and Curi Capital (registered investment advisor). Curi Insurance provides medical professional liability and general liability coverage, alternative risk solutions, and the HEAL early intervention program, along with risk resources and the Litigation Education Hub. Curi Advisory offers Managed Solutions (Accounting Solutions and Revenue Cycle Solutions), Healthcare Consulting (financial, HR, operational, and strategic services), and Risk Consulting (assessments, claims analysis, and education). Curi Capital provides Wealth Management, Family Office Services, Wealth Builder, Investment Management, and Retirement Plan Solutions. The three units are designed to work together holistically to serve the financial, operational, and risk management needs of healthcare practices.

Differentiator

Problem solved

Functional benefit

Brands

• Managed Solutions: Scalable, recurring business solutions including Accounting Solutions and Revenue Cycle Solutions for healthcare organizations.
• Accounting Solutions
• Revenue Cycle Solutions
• HEAL
• Curi Academy

Products and services

• Curi Advisory Consulting business unit providing Managed Solutions (Accounting and Revenue Cycle), Healthcare Consulting (financial, HR, operational, and strategic services), and Risk Consulting (assessments, claims services, and education) for healthcare organizations.
• Curi Capital Registered investment advisor and full-service financial advisory business providing wealth management, family office services, investment management, and retirement plan solutions for individuals, families, and healthcare organizations.
• Curi Insurance Medical professional liability (MPL) and general liability insurance for physicians, healthcare professionals, hospitals, healthcare facilities, and senior living organizations, authorized in all 50 states plus D.C. Includes traditional MPL, alternative risk solutions, and the HEAL early intervention program.
• Medical Professional & General Liability Insurance Comprehensive traditional MPL and General Liability coverage created by physicians, with flexible underwriting, multiple coverage and limit options, broad regulatory coverage, consent-to-settle policy, and both admitted and non-admitted options. Covers physicians, hospitals, and healthcare facilities.
• Alternative Insurance Solutions Non-traditional insurance approaches along the risk continuum including First-Dollar Coverage, Deductible Plans, Retrospective Rating Plans, and Segregated Cell Captive Programs for practices and organizations seeking greater control over their MPL coverage.
• Managed Solutions Scalable, recurring business solutions embedded within client organizations to accelerate financial and operational performance, including Accounting Solutions and Revenue Cycle Solutions.
• Healthcare Consulting Project-based financial, HR, operational, and strategic consulting delivered by consultants with real-world healthcare leadership experience, including strategic planning, operational efficiency, M&A support, and physician compensation modeling.
• Risk Consulting Tailored risk management and MPL reduction strategies powered by ERC Risk Solutions, serving hospitals, health systems, independent medical groups, and risk control organizations, including risk assessments, advisory, claims services, and education.
• Wealth Management Comprehensive wealth advisory services providing personalized guidance across the full financial picture, combining team expertise with technology platform capabilities.
• Family Office Services Tailored wealth management solutions for multi-generational families focused on preserving, growing, and transferring wealth across generations.
• Wealth Builder Foundational financial planning platform offering hands-on digital access to financial information paired with tailored advisor insights and guidance.
• Investment Management Active investment management focused on long-term, conviction-based strategies founded on fundamental research, risk mitigation, and actively managed portfolios.
• Retirement Plan Solutions Fiduciary advice and consulting for retirement plans, leveraging holistic plan creation with customized pricing and robust resources for employers and plan sponsors.

Quantifiable outcome

• AM Best A- (Excellent) financial strength rating maintained for 19+ consecutive years
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• ERC Risk SolutionscoreStrategic or Co-development PartnerCuri Advisory's Risk Consulting services are powered by ERM Risk Solutions, providing leading-edge risk management services, education, and support to healthcare organizations. This partnership enables Curi to deliver comprehensive enterprise risk management methodology and nationally renowned experts to client organizations.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Hall Render: National healthcare-focused law and consulting firm providing business, operational, and compliance advisory to healthcare organizations. Comparable to Curi Advisory in healthcare-specific consulting focus, though centered on legal/advisory rather than insurance.

Direct peers

• State Volunteer Mutual Insurance Company: Mutual medical professional liability insurer serving physicians and healthcare providers across multiple states with MPL coverage and risk management resources. Comparable in mutual structure, physician customer focus, and integrated risk services.
• MedPro Group: National MPL carrier providing healthcare professional liability insurance, risk solutions, and patient safety services to physicians, dentists, and healthcare facilities. Closely comparable in product mix, distribution via brokers, and healthcare-specific risk focus.
• NORCAL Group: Medical professional liability insurer offering MPL coverage and risk solutions to physicians and healthcare organizations, now part of ProAssurance. Comparable in MPL product line and physician/hospital customer base.
• Coverys: MPL carrier providing medical professional liability insurance, risk management, and patient safety services to hospitals, physicians, and healthcare systems. Direct comparable in MPL coverage, healthcare risk consulting, and integrated service model.
• ProAssurance: Specialty property and casualty insurer focused on medical professional liability for physicians, healthcare providers, and legal professionals. Comparable in MPL underwriting, physician customer base, and multi-state licensing footprint.
• MagMutual: Physician-owned mutual MPL insurer offering medical professional liability coverage, risk management, and practice solutions to doctors and hospitals. Comparable to Curi's physician-owned mutual model and integrated insurance-plus-services approach.
• The Doctors Company: Largest physician-owned MPL insurer in the U.S., offering medical professional liability coverage and risk management to physicians, medical groups, and hospitals. Directly comparable to Curi Insurance in product, customer base, and mutual/physician-aligned ownership model.
• Constellation Mutual (legacy): Former independent mutual MPL holding company that merged into Curi in October 2023; structurally and operationally identical prior to combination, useful as a direct comparator for the legacy Curi-Constellation underwriting and member base.

Broad incumbents

• Aon: Global professional services firm offering insurance brokerage, risk management, and human capital solutions including healthcare-specific risk advisory. Overlaps with Curi in healthcare risk consulting and broker-led distribution but operates as a broad incumbent across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPBtu_K-fRKnjbztBjKWQug
• Facebookfacebook.com/LiveCuri
• LinkedInlinkedin.com/company/livecuri
• Xx.com/LiveCuri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curi