Ambu
- Company typePublic
- Founded1937
- HeadquartersBallerup, Denmark
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Ambu firmographics
Firmographics- Name
- Ambu
- Legal name
- Ambu A/S
- Website
- https://ambu.com
- Company type
- Public
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Ambu industry classification
Industry- Product category
- Single-use Medical Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
- akta.pro secondary industries
- Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN), Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)
Keywords
Where Ambu is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Ambu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Single-use Endoscopy Devices: Ambu generates revenue primarily through the sale of single-use flexible endoscopes across multiple clinical specialties including pulmonology (bronchoscopes), gastroenterology (gastroscopes, duodenoscopes), urology (cystoscopes, ureteroscopes), and ENT (rhinolaryngoscopes). Products are sold as one-time disposable devices with no recurring revenue model. The Endoscopy Solutions segment represents 63% of total revenue.
- Airway Management & Anaesthesia Products: Revenue from airway management devices including video laryngoscopes, laryngeal masks, face masks, double/single lumen tubes, endobronchial blockers, breathing bags, and resuscitators. The Anesthesia & Patient Monitoring segment showed -0.1% organic growth in Q1 2025/26.
- Patient Monitoring & Diagnostics Products: Revenue from neurology products (EEG electrodes, EMG electrodes, intraoperative monitoring) and cardiology products (ECG electrodes) for patient monitoring and diagnostics.
- Emergency Care & Training Products: Revenue from emergency care products including extrication collars, ALS and BLS training manikins, resuscitators, PEEP valves, and the iconic Ambu bag.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B enterprise pricing through direct sales and distributors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Ambu product offering
Product offeringCore offering
Ambu designs, manufactures, and sells single-use medical devices for hospitals and clinics, with a primary focus on single-use flexible endoscopes for pulmonology, gastroenterology, urology, and ENT procedures. The company also produces airway management and anaesthesia devices (video laryngoscopes, laryngeal masks, breathing bags), patient monitoring electrodes (EEG, EMG, ECG), and emergency care products (resuscitators, training manikins, extrication collars). Revenue is generated through direct sales and distributors across more than 100 countries, with the Endoscopy Solutions segment accounting for 63% of total revenue.
Product overview
Ambu is a Danish medical device company and market leader in single-use endoscopy, having created the single-use endoscope market in 2009. The company offers a comprehensive portfolio of single-use medical devices organized into five main categories: (1) Single-use Endoscopy solutions including bronchoscopes (aScope Broncho), rhinolaryngoscopes (aScope RhinoLaryngo), gastroscopes (aScope Gastro Large), duodenoscopes (aScope Duodeno), cystoscopes (aScope 5 Cysto HD), and ureteroscopes (aScope 5 Uretero), all powered by the aBox 2 display system; (2) Airway Management and Anaesthesia products including video laryngoscopes (SureSight, King Vision), laryngeal masks (AuraGain, Aura-i, AuraOnce, AuraFlex, Aura40), endotracheal tubes, VivaSight tubes with integrated cameras, and resuscitators; (3) Emergency Care and Training equipment including SPUR II resuscitators, PEEP valves, manikins, and extrication collars; (4) Patient Monitoring and Diagnostics covering EEG, EMG, and ECG electrodes under the Neuroline and BlueSensor/WhiteSensor brands; and (5) Supporting infrastructure including the Ambu Recircle recycling program and bioplastic sustainability initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Ambu aScope: Single-use flexible endoscopes for pulmonology, gastroenterology, ENT, and urology procedures
- Ambu Aura
- Ambu BlueSensor
- Ambu Neuroline
- Ambu SPUR
- Ambu VivaSight
- Ambu Recircle Program
- Ambu aBox
Products and services
- Ambu aScope Broncho Single-use flexible bronchoscope for pulmonology procedures including intubation, secretion management, BAL & BW, one lung ventilation, and bedside PDT. Used by hospitals, ICUs, and pulmonology departments for bronchoscopy procedures.
- Ambu aScope Gastro Single-use flexible gastroscope for gastroenterology procedures, available in standard and large (therapeutic) versions with 4.2mm working channel providing approximately 90% greater suction power. FDA cleared for GI endoscopy procedures in hospitals and clinics.
- Ambu aScope Duodeno Single-use duodenoscope for ERCP (Endoscopic Retrograde Cholangiopancreatography) procedures. Eliminates infection risk from reusable devices and features radiolucent distal tip for fluoroscopic visualization. Used in GI departments of hospitals.
- Ambu aScope RhinoLaryngo Single-use flexible rhinolaryngoscope for ear, nose, and throat procedures including flexible laryngoscopy, in-office biopsy, and swallowing assessments. Used by ENT specialists in hospitals and clinics.
- Ambu aScope 5 Cysto HD Single-use HD cystoscope for urology procedures combining single-use efficiency with superior image quality for bladder examinations and urology procedures in hospitals.
- Ambu aScope 5 Uretero Single-use ureteroscope for urology procedures, FDA cleared February 2025. Provides disposable solution for ureteroscopic interventions including kidney stone removal. Used by urology departments in hospitals.
- VersaVue Single-Use Flexible Cystoscope FDA cleared single-use flexible cystoscope for urology procedures. Used by urology departments in hospitals for cystoscopy procedures.
- Ambu SureSight Video Laryngoscope Video laryngoscope solution for intubation and upper airway visualization. Features integrated touchscreen system. Awarded Red Dot Design Award 2026. Used by anesthesiologists and emergency departments.
- King Vision Video Laryngoscope Video laryngoscope for airway management and intubation procedures. Used by anesthesiologists and emergency departments in hospitals.
- Ambu Aura Laryngeal Masks Single-use laryngeal mask airway product family including AuraGain (with integrated gastric drainage and intubation capability), Aura-i (for intubating conditions), AuraOnce (for routine anesthesia), AuraFlex (for head and neck surgeries), and Aura40 (classic design for reliable ventilation). Used by anesthesiologists in hospitals and surgical centers.
- VivaSight 2 DLT and VivaSight-SL Double lumen tube (DLT) and single lumen tube (SL) with integrated cameras for continuous airway visualization during one-lung ventilation and intubation confirmation. Used in thoracic surgery and anesthesia.
- Ambu Breathing Bags Manual resuscitation breathing bags for emergency ventilation and anesthesia delivery. Used by anesthesiologists and emergency care providers in hospitals.
- Ambu SPUR II Resuscitator Single-use manual resuscitator (Bag Valve Mask/BVM) for emergency ventilation and resuscitation. Used by emergency departments, EMS, and hospitals for emergency care.
- Ambu Manikins (ALS/BLS Training) Training manikins for Advanced Life Support (ALS) and Basic Life Support (BLS) education including iconic Ambu Bag training. Used by medical training programs and hospitals.
- Ambu Extrication Collars Cervical spine immobilization collars for emergency trauma care. Used by emergency medical services and hospitals.
- Ambu Neuroline EEG Cup Electrodes Single-use EEG electrodes for neurological diagnostics and monitoring. Used by neurology departments and diagnostic laboratories in hospitals.
- Ambu Neuroline EMG Needles and Surface Electrodes Single-use EMG needles for electromyography diagnostics and EMG-guided injections, and single-use surface electrodes for surface EMG recordings. Used by neurology departments in hospitals.
- Ambu BlueSensor and WhiteSensor ECG Electrodes Single-use ECG electrodes for cardiac monitoring and diagnostics. BlueSensor and WhiteSensor variants for optimized skin contact and signal quality. Used by cardiology departments and hospitals.
- aBox 2 Endoscopy System Portable display and processing unit for Ambu single-use endoscopes. Features touchscreen interface, plug-and-play connectivity, and PACS integration capability for image transfer. Compact and lightweight design for use across clinical environments. Used by hospitals and clinics performing endoscopy procedures.
Quantifiable outcome
- 14.4% organic revenue growth in Endoscopy Solutions segment (Q1 FY 2025/26)
- +5 more outcomes
Companies that use Ambu
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Ambu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ambu partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Plastic BankminorEnvironmental partnership supporting Plastic Bank's mission to reduce ocean plastic pollution by incentivizing plastic recycling and creating a circular economy for plastic waste.
- Operation Clean SweepminorParticipation in Operation Clean Sweep, a global initiative aimed at preventing plastic pellet loss and ensuring responsible handling of plastic materials in Ambu's operations.
- United Nations Global CompactcoreSignatory to the UN Global Compact upholding principles related to human rights, labour, environment, and anti-corruption, contributing to broader global sustainability efforts.
- CDP (Carbon Disclosure Project)coreResponds to CDP climate change questionnaire, disclosing carbon emissions data as well as initiatives to reduce environmental impact.
- Science Based Targets initiative (SBTi)coreHas set science-based emission reduction targets in line with SBTi criteria, contributing to global efforts to limit global warming and mitigate climate change. Near-term targets validated by SBTi for Scope 3 emissions reduction.
- EcoVadiscoreEcoVadis ratings and assessments provide sustainability performance benchmarking against industry peers.
- S&P Global ESG RatingscoreS&P Global ESG Score measures Ambu's sustainability performance relative to peers within the medical technology industry classification.
- MSCI ESG RatingscoreMSCI ESG ratings provide insights on stakeholder expectations on Environment, Social and Governance factors, contributing to continuous integration of sustainability considerations into business practices.
- SustainalyticscoreSustainalytics ESG risk ratings provide valuable insights into ESG risks and performance within the medical devices industry, contributing to transparency and accountability in sustainability initiatives.
- Nasdaq ESG Transparency PartnercoreCertified Nasdaq ESG Transparency Partner program signals Ambu's engagement in creating market transparency and raising environmental standards in the healthcare sector.
- Women's Empowerment PrinciplesminorSignatory to the UN WEP promoting gender equality and women's empowerment in the workplace, marketplace, and community.
- Red CrossminorSince 1991, member of the Red Cross corporate club supporting humanitarian efforts to provide aid to communities in need.
Scale indicators10 records
Recent moves6 records
Expansion highlights3 records
Ambu competitors and assessment
Company assessmentDirect peers
- Teleflex:
- Boston Scientific: Boston Scientific competes with Ambu in single-use endoscopy following its acquisition of Apollo Endosurgery and ongoing investment in disposable bronchoscopy/urology devices, targeting the same hospital customers with overlapping clinical use cases.
- HOYA (Pentax Medical): Pentax Medical offers reusable endoscopes and is rolling out single-use bronchoscopes and GI scopes, competing head-to-head with Ambu's aScope family in pulmonology and gastroenterology.
- Fujifilm Healthcare: Fujifilm's endoscopy division sells reusable GI and bronchoscopy systems that compete with Ambu's single-use alternatives, increasingly investing in disposable options to defend share.
Broad incumbents
- Olympus Corporation: Olympus is the dominant reusable endoscopy incumbent across GI, pulmonology, and urology, and is now expanding into single-use scope families; Ambu's disposable portfolio is directly substitutable for many Olympus reusable procedures.
- Karl Storz: Karl Storz is a global reusable endoscopy leader across ENT, urology, and GI and is developing single-use offerings, competing with Ambu's aScope RhinoLaryngo, Cysto, and Uretero lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Ambu social profiles
Digital presenceAmbu compliance and trust
Trust signalCompliance5 records
Ambu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambu leadership team
Management profileNumber of profiles
Profiles7 records
Ambu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambu M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambu
What does Ambu do?
Ambu designs, manufactures, and sells single-use medical devices for hospitals and clinics, with a primary focus on single-use flexible endoscopes for pulmonology, gastroenterology, urology, and ENT procedures. The company also produces airway management and anaesthesia devices (video laryngoscopes, laryngeal masks, breathing bags), patient monitoring electrodes (EEG, EMG, ECG), and emergency care products (resuscitators, training manikins, extrication collars). Revenue is generated through direct sales and distributors across more than 100 countries, with the Endoscopy Solutions segment accounting for 63% of total revenue.
Is Ambu a public or private company?
Ambu is a public company. It is classified as public and is currently operating.
When was Ambu founded?
Ambu was founded in 1937. It employs 1,001 to 5,000 people.
Where is Ambu based?
Ambu is headquartered in Ballerup, Denmark, in the Europe region.
How does Ambu make money?
Four revenue lines are on record. Single-use Endoscopy Devices are the primary driver. The others are airway Management & Anaesthesia Products, patient Monitoring & Diagnostics Products and emergency Care & Training Products.
Who are Ambu's main competitors?
Direct peers on record are Teleflex, Boston Scientific, HOYA (Pentax Medical) and Fujifilm Healthcare. Broad incumbents are Olympus Corporation and Karl Storz.
Does Ambu have an API?
No public API is recorded for Ambu.
What industry is Ambu in?
Ambu's product category is Single-use Medical Devices. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation), with a secondary code of HLAHADAN, Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools). Its NAICS code is 339112 and its SIC code is 3841.