Ambu

Name

Ambu

Legal name

Ambu A/S

Website

https://ambu.com

Company type

Public

Founded year

1937

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Single-use Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)

akta.pro secondary industries

Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN), Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)

Keywords

• Single-use endoscopes
• Airway management devices
• Medical device manufacturing
• Disposable endoscopy systems
• Patient monitoring electrodes

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Single-use Endoscopy Devices: Ambu generates revenue primarily through the sale of single-use flexible endoscopes across multiple clinical specialties including pulmonology (bronchoscopes), gastroenterology (gastroscopes, duodenoscopes), urology (cystoscopes, ureteroscopes), and ENT (rhinolaryngoscopes). Products are sold as one-time disposable devices with no recurring revenue model. The Endoscopy Solutions segment represents 63% of total revenue.
2. Airway Management & Anaesthesia Products: Revenue from airway management devices including video laryngoscopes, laryngeal masks, face masks, double/single lumen tubes, endobronchial blockers, breathing bags, and resuscitators. The Anesthesia & Patient Monitoring segment showed -0.1% organic growth in Q1 2025/26.
3. Patient Monitoring & Diagnostics Products: Revenue from neurology products (EEG electrodes, EMG electrodes, intraoperative monitoring) and cardiology products (ECG electrodes) for patient monitoring and diagnostics.
4. Emergency Care & Training Products: Revenue from emergency care products including extrication collars, ALS and BLS training manikins, resuscitators, PEEP valves, and the iconic Ambu bag.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Ambu designs, manufactures, and sells single-use medical devices for hospitals and clinics, with a primary focus on single-use flexible endoscopes for pulmonology, gastroenterology, urology, and ENT procedures. The company also produces airway management and anaesthesia devices (video laryngoscopes, laryngeal masks, breathing bags), patient monitoring electrodes (EEG, EMG, ECG), and emergency care products (resuscitators, training manikins, extrication collars). Revenue is generated through direct sales and distributors across more than 100 countries, with the Endoscopy Solutions segment accounting for 63% of total revenue.

Product overview

Ambu is a Danish medical device company and market leader in single-use endoscopy, having created the single-use endoscope market in 2009. The company offers a comprehensive portfolio of single-use medical devices organized into five main categories: (1) Single-use Endoscopy solutions including bronchoscopes (aScope Broncho), rhinolaryngoscopes (aScope RhinoLaryngo), gastroscopes (aScope Gastro Large), duodenoscopes (aScope Duodeno), cystoscopes (aScope 5 Cysto HD), and ureteroscopes (aScope 5 Uretero), all powered by the aBox 2 display system; (2) Airway Management and Anaesthesia products including video laryngoscopes (SureSight, King Vision), laryngeal masks (AuraGain, Aura-i, AuraOnce, AuraFlex, Aura40), endotracheal tubes, VivaSight tubes with integrated cameras, and resuscitators; (3) Emergency Care and Training equipment including SPUR II resuscitators, PEEP valves, manikins, and extrication collars; (4) Patient Monitoring and Diagnostics covering EEG, EMG, and ECG electrodes under the Neuroline and BlueSensor/WhiteSensor brands; and (5) Supporting infrastructure including the Ambu Recircle recycling program and bioplastic sustainability initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Ambu aScope: Single-use flexible endoscopes for pulmonology, gastroenterology, ENT, and urology procedures
• Ambu Aura
• Ambu BlueSensor
• Ambu Neuroline
• Ambu SPUR
• Ambu VivaSight
• Ambu Recircle Program
• Ambu aBox

Products and services

• Ambu aScope Broncho Single-use flexible bronchoscope for pulmonology procedures including intubation, secretion management, BAL & BW, one lung ventilation, and bedside PDT. Used by hospitals, ICUs, and pulmonology departments for bronchoscopy procedures.
• Ambu aScope Gastro Single-use flexible gastroscope for gastroenterology procedures, available in standard and large (therapeutic) versions with 4.2mm working channel providing approximately 90% greater suction power. FDA cleared for GI endoscopy procedures in hospitals and clinics.
• Ambu aScope Duodeno Single-use duodenoscope for ERCP (Endoscopic Retrograde Cholangiopancreatography) procedures. Eliminates infection risk from reusable devices and features radiolucent distal tip for fluoroscopic visualization. Used in GI departments of hospitals.
• Ambu aScope RhinoLaryngo Single-use flexible rhinolaryngoscope for ear, nose, and throat procedures including flexible laryngoscopy, in-office biopsy, and swallowing assessments. Used by ENT specialists in hospitals and clinics.
• Ambu aScope 5 Cysto HD Single-use HD cystoscope for urology procedures combining single-use efficiency with superior image quality for bladder examinations and urology procedures in hospitals.
• Ambu aScope 5 Uretero Single-use ureteroscope for urology procedures, FDA cleared February 2025. Provides disposable solution for ureteroscopic interventions including kidney stone removal. Used by urology departments in hospitals.
• VersaVue Single-Use Flexible Cystoscope FDA cleared single-use flexible cystoscope for urology procedures. Used by urology departments in hospitals for cystoscopy procedures.
• Ambu SureSight Video Laryngoscope Video laryngoscope solution for intubation and upper airway visualization. Features integrated touchscreen system. Awarded Red Dot Design Award 2026. Used by anesthesiologists and emergency departments.
• King Vision Video Laryngoscope Video laryngoscope for airway management and intubation procedures. Used by anesthesiologists and emergency departments in hospitals.
• Ambu Aura Laryngeal Masks Single-use laryngeal mask airway product family including AuraGain (with integrated gastric drainage and intubation capability), Aura-i (for intubating conditions), AuraOnce (for routine anesthesia), AuraFlex (for head and neck surgeries), and Aura40 (classic design for reliable ventilation). Used by anesthesiologists in hospitals and surgical centers.
• VivaSight 2 DLT and VivaSight-SL Double lumen tube (DLT) and single lumen tube (SL) with integrated cameras for continuous airway visualization during one-lung ventilation and intubation confirmation. Used in thoracic surgery and anesthesia.
• Ambu Breathing Bags Manual resuscitation breathing bags for emergency ventilation and anesthesia delivery. Used by anesthesiologists and emergency care providers in hospitals.
• Ambu SPUR II Resuscitator Single-use manual resuscitator (Bag Valve Mask/BVM) for emergency ventilation and resuscitation. Used by emergency departments, EMS, and hospitals for emergency care.
• Ambu Manikins (ALS/BLS Training) Training manikins for Advanced Life Support (ALS) and Basic Life Support (BLS) education including iconic Ambu Bag training. Used by medical training programs and hospitals.
• Ambu Extrication Collars Cervical spine immobilization collars for emergency trauma care. Used by emergency medical services and hospitals.
• Ambu Neuroline EEG Cup Electrodes Single-use EEG electrodes for neurological diagnostics and monitoring. Used by neurology departments and diagnostic laboratories in hospitals.
• Ambu Neuroline EMG Needles and Surface Electrodes Single-use EMG needles for electromyography diagnostics and EMG-guided injections, and single-use surface electrodes for surface EMG recordings. Used by neurology departments in hospitals.
• Ambu BlueSensor and WhiteSensor ECG Electrodes Single-use ECG electrodes for cardiac monitoring and diagnostics. BlueSensor and WhiteSensor variants for optimized skin contact and signal quality. Used by cardiology departments and hospitals.
• aBox 2 Endoscopy System Portable display and processing unit for Ambu single-use endoscopes. Features touchscreen interface, plug-and-play connectivity, and PACS integration capability for image transfer. Compact and lightweight design for use across clinical environments. Used by hospitals and clinics performing endoscopy procedures.

Quantifiable outcome

• 14.4% organic revenue growth in Endoscopy Solutions segment (Q1 FY 2025/26)
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Plastic BankminorOthersEnvironmental partnership supporting Plastic Bank's mission to reduce ocean plastic pollution by incentivizing plastic recycling and creating a circular economy for plastic waste.
• Operation Clean SweepminorOthersParticipation in Operation Clean Sweep, a global initiative aimed at preventing plastic pellet loss and ensuring responsible handling of plastic materials in Ambu's operations.
• United Nations Global CompactcoreStrategic or Co-development PartnerSignatory to the UN Global Compact upholding principles related to human rights, labour, environment, and anti-corruption, contributing to broader global sustainability efforts.
• CDP (Carbon Disclosure Project)coreStrategic or Co-development PartnerResponds to CDP climate change questionnaire, disclosing carbon emissions data as well as initiatives to reduce environmental impact.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerHas set science-based emission reduction targets in line with SBTi criteria, contributing to global efforts to limit global warming and mitigate climate change. Near-term targets validated by SBTi for Scope 3 emissions reduction.
• EcoVadiscoreStrategic or Co-development PartnerEcoVadis ratings and assessments provide sustainability performance benchmarking against industry peers.
• S&P Global ESG RatingscoreStrategic or Co-development PartnerS&P Global ESG Score measures Ambu's sustainability performance relative to peers within the medical technology industry classification.
• MSCI ESG RatingscoreStrategic or Co-development PartnerMSCI ESG ratings provide insights on stakeholder expectations on Environment, Social and Governance factors, contributing to continuous integration of sustainability considerations into business practices.
• SustainalyticscoreStrategic or Co-development PartnerSustainalytics ESG risk ratings provide valuable insights into ESG risks and performance within the medical devices industry, contributing to transparency and accountability in sustainability initiatives.
• Nasdaq ESG Transparency PartnercoreStrategic or Co-development PartnerCertified Nasdaq ESG Transparency Partner program signals Ambu's engagement in creating market transparency and raising environmental standards in the healthcare sector.
• Women's Empowerment PrinciplesminorStrategic or Co-development PartnerSignatory to the UN WEP promoting gender equality and women's empowerment in the workplace, marketplace, and community.
• Red CrossminorOthersSince 1991, member of the Red Cross corporate club supporting humanitarian efforts to provide aid to communities in need.

Scale indicators10 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Teleflex:
• Boston Scientific: Boston Scientific competes with Ambu in single-use endoscopy following its acquisition of Apollo Endosurgery and ongoing investment in disposable bronchoscopy/urology devices, targeting the same hospital customers with overlapping clinical use cases.
• HOYA (Pentax Medical): Pentax Medical offers reusable endoscopes and is rolling out single-use bronchoscopes and GI scopes, competing head-to-head with Ambu's aScope family in pulmonology and gastroenterology.
• Fujifilm Healthcare: Fujifilm's endoscopy division sells reusable GI and bronchoscopy systems that compete with Ambu's single-use alternatives, increasingly investing in disposable options to defend share.

Broad incumbents

• Olympus Corporation: Olympus is the dominant reusable endoscopy incumbent across GI, pulmonology, and urology, and is now expanding into single-use scope families; Ambu's disposable portfolio is directly substitutable for many Olympus reusable procedures.
• Karl Storz: Karl Storz is a global reusable endoscopy leader across ENT, urology, and GI and is developing single-use offerings, competing with Ambu's aScope RhinoLaryngo, Cysto, and Uretero lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ambuusa
• YouTubeyoutube.com/channel/UCdFCtJCfbWVU6bKUjrmsIQg
• LinkedInlinkedin.com/company/ambu-as

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambu