Sparrow
UM Health-Sparrow is a non-profit regional health system headquartered in Lansing, Michigan, operating 7 hospitals, 150+ care sites, and 526 providers across Mid-Michigan. It delivers primary, specialty, trauma, and emergency care to the general patient population following its 2023 merger with University of Michigan Health.
- Company typePrivate
- Founded1896
- HeadquartersLansing, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Sparrow does
Sparrow, legally known as University of Michigan Health-Sparrow, is a non-profit regional health system headquartered in Lansing, Michigan. Originally founded in 1896 as a community hospital, the system grew into Mid-Michigan's largest care network and merged with University of Michigan Health in 2023 to form UM Health-Sparrow, integrating academic medicine and clinical research into its community delivery footprint. The system operates 7 hospitals, more than 150 sites of care, 526 providers, and an affiliated staff of 5,001-10,000 employees.
The company's care delivery spans primary care, specialty care, emergency and trauma services (including the only Level I Trauma Center in Mid-Michigan), cancer care, cardiovascular care, neurology and neurosurgery, orthopedics and sports medicine, pediatrics (C.S. Mott Children's Hospital with a dedicated pediatric ED and Regional Neonatal Intensive Care Unit), obstetrics and gynecology (approximately 3,300 annual deliveries), rehabilitation, home care, hospice, laboratories, radiology, palliative care, and clinical trials. Digital infrastructure includes the MySparrow patient portal powered by Epic Systems MyChart, virtual health telehealth services, urgent care and walk-in care operations handling roughly 90,000 visits annually, and affiliated wellness assets (Michigan Athletic Club and AL!VE) plus an affiliated insurance product (Physician's Health Plan).
UM Health-Sparrow generates revenue through insurance reimbursements and patient payments across hospital inpatient stays, emergency department visits, outpatient procedures, primary and specialty care encounters, and ancillary diagnostic services. Pricing is not publicly disclosed; the system provides a self-service cost estimator, accepts insurance, and offers financial assistance programs. Marketing and patient acquisition rely on organic social media, email, community events, news/PR, and website content, while distribution is anchored in the regional hospital, emergency, urgent care, and outpatient practice network supplemented by virtual health.
Sparrow firmographics
Firmographics- Name
- Sparrow
- Legal name
- University of Michigan Health-Sparrow
- Website
- https://sparrow.org
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- UM Health-Sparrow is a non-profit regional health system headquartered in Lansing, Michigan, operating 7 hospitals, 150+ care sites, and 526 providers across Mid-Michigan. It delivers primary, specialty, trauma, and emergency care to the general patient population following its 2023 merger with University of Michigan Health.
- Ownership category
- akta.pro rank
Sparrow industry classification
Industry- Product category
- Integrated Hospital Healthcare Services
- NAICS
- General Medical and Surgical Hospitals (6221), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Ambulatory Health Care Services (621)
- SIC
- Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Hospital-Operated Urgent Care Centers (HLAFADAC)
- akta.pro secondary industries
- Hospital-at-Home / Acute Care at Home Programs (HLAFAEAH), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)
Keywords
Where Sparrow is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sparrow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Patient Care Services: Revenue generated from providing healthcare services to patients, billed through insurance providers and self-pay patients. Services include emergency care, hospital stays, outpatient visits, primary care, specialty care, and diagnostic services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard healthcare services with financial assistance eligibility |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Sparrow product offering
Product offeringCore offering
UM Health-Sparrow operates an integrated regional healthcare delivery system across Mid-Michigan, anchored by seven hospitals including the region's only Level I Trauma Center in Lansing. It provides inpatient, outpatient, emergency, primary care, specialty care (cancer, cardiovascular, pediatrics, neurology, orthopedics), maternal/childbirth, laboratory, radiology, rehabilitation, home health, hospice, and telehealth services through more than 150 care sites staffed by over 526 providers.
Product overview
UM Health-Sparrow is a healthcare delivery system operating as a network of hospitals, specialty practices, and outpatient services across Mid-Michigan. The system comprises seven hospitals (Sparrow Hospital in Lansing as the flagship Level I Trauma Center, plus St. Lawrence, Carson, Clinton, Eaton, Ionia, and Specialty Hospital), more than 150 care sites, and over 526 providers delivering primary care, specialty care, and emergency services. The flagship Sparrow Hospital serves as the regional referral center for cancer, trauma, pediatrics, orthopedics, cardiovascular, neonatal intensive care, and neurological care. The health system also operates a dedicated pediatric facility (C.S. Mott Children's Hospital), Virtual Health telehealth services, and an integrated patient portal (MySparrow powered by Epic MyChart). Related wellness offerings include Michigan Athletic Club (MAC) and AL!VE, with an affiliated health insurance plan (Physician's Health Plan). The system is the 8th largest health system in Michigan, delivering approximately 3,300 babies and handling 90,000 urgent care visits annually.
Differentiator
Problem solved
Functional benefit
Brands
- MySparrow: Patient portal and app for accessing medical records, scheduling appointments, and managing healthcare
Products and services
- Sparrow Hospital (Lansing) The flagship acute care hospital in Lansing, Michigan, serving as the Level I Trauma Center for Mid-Michigan and a regional referral center for cancer, cardiovascular, neonatal intensive care, neurological care, orthopedics, and pediatrics.
- Emergency Rooms (ERs) 24/7 emergency department services including the only Level I Trauma Center in Mid-Michigan and a separate pediatric ED for patients under 19.
- Urgent Care & Walk-In Care Centers Urgent care and walk-in clinic services delivering approximately 90,000 visits annually across multiple Mid-Michigan locations for non-emergency immediate care.
- Virtual Health Telehealth and virtual care services enabling remote patient consultations and follow-up visits.
- Cancer Care & Oncology Oncology and cancer treatment services delivered as a regional referral center across Mid-Michigan.
- Cardiovascular Care Heart and cardiovascular disease diagnosis and treatment services as a regional referral center.
- C.S. Mott Children's Hospital / Pediatric Services Pediatric hospital and children's services including a dedicated pediatric ED and Regional Neonatal Intensive Care Unit (RNICU).
- Neurology & Neurosurgery Neurological and neurosurgical care services operating as a regional referral center.
- Orthopedics & Sports Medicine Orthopedic and sports medicine diagnosis and treatment services.
- Labor & Delivery / Obstetrics & Gynecology Women's health and childbirth services including labor and delivery, high-risk pregnancy care, and postpartum support, with approximately 3,300 babies delivered annually across the system.
- Home Care In-home healthcare services delivered to patients in their residences.
- Hospice Care End-of-life care and support services for patients and families.
- Laboratories Medical laboratory testing and diagnostic services supporting inpatient and outpatient care.
- Radiology Medical imaging and radiology diagnostic services supporting inpatient and outpatient care.
- Rehabilitation Physical and occupational rehabilitation therapy services for patients recovering from illness or injury.
- Palliative & Supportive Care Palliative medicine and supportive care services for patients with serious illness.
- Clinical Trials Research-based clinical trial programs allowing patients to participate in investigative treatments.
- MySparrow Patient Portal Patient portal powered by Epic Systems' MyChart enabling appointment scheduling, bill payment, medical records access, and test results viewing.
Quantifiable outcome
- 3,300 babies delivered each year
- +2 more outcomes
Companies that use Sparrow
Customer profileSegments1 record
Ideal customer profiles1 record
Sparrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sparrow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University of Michigan HealthcoreStrategic merger creating UM Health-Sparrow, combining Sparrow's Mid-Michigan healthcare network with University of Michigan Health's academic medical center resources. The consolidation produced positive outcomes for care quality, staff morale, and finances according to a New England Journal of Medicine article. This partnership brings academic medicine and research closer to Mid-Michigan patients.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Sparrow competitors and assessment
Company assessmentRegional players
- Munson Healthcare: Regional non-profit health system serving northern Michigan with multiple community hospitals. Comparable to UM Health-Sparrow's rural hospital footprint and regional referral model, though serving a distinct geography.
- Bronson Healthcare: Regional non-profit health system based in Kalamazoo, Michigan. Comparable to UM Health-Sparrow as a community-based multi-hospital system serving southwest Michigan with similar service mix including Level II trauma and specialty care.
- OSF HealthCare: Catholic non-profit integrated health system serving Illinois and Michigan. Comparable to UM Health-Sparrow as a multi-hospital regional system with rural community hospitals and academic partnerships.
Broad incumbents
- Cleveland Clinic: National academic health system with regional hospitals. Comparable to the academic/regional referral model that UM Health-Sparrow aspires to via its UM Health affiliation, though operating at substantially larger scale across broader geographies.
- University of Michigan Health (Michigan Medicine): Parent organization and academic medical center of UM Health-Sparrow. Provides academic medicine, research, and complex specialty services that flow into Sparrow's network; serves as the broader enterprise within which Sparrow operates.
Direct peers
- Ascension Michigan: Michigan operations of Ascension, one of the largest non-profit health systems in the U.S. Comparable to UM Health-Sparrow as a multi-hospital Catholic-affiliated regional system providing primary, specialty, and acute care.
- McLaren Health Care: Michigan-based integrated health system with 14 hospitals across the state. Comparable to UM Health-Sparrow as a multi-hospital network providing tertiary care and serving as a regional referral hub for multiple specialties.
- Trinity Health Michigan: Michigan division of Trinity Health, operating multiple hospitals across the state including St. Joseph Mercy and Mercy Health. Comparable non-profit regional health system with similar multi-hospital footprint and specialty service mix.
- Corewell Health: Michigan's largest integrated health system, formed by the merger of Spectrum Health and Beaumont Health. Comparable to UM Health-Sparrow as a multi-hospital, regional referral network with academic affiliations and broad specialty service lines across Michigan.
- Henry Ford Health: Major Michigan integrated delivery system operating multiple hospitals and a large physician network. Directly comparable to UM Health-Sparrow as a multi-specialty regional health system serving Michigan patients with academic and research capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sparrow social profiles
Digital presenceSparrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparrow leadership team
Management profileNumber of profiles
Sparrow subsidiaries and ownership
Company hierarchySubsidiaries7 records
Sparrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparrow
What does Sparrow do?
UM Health-Sparrow operates an integrated regional healthcare delivery system across Mid-Michigan, anchored by seven hospitals including the region's only Level I Trauma Center in Lansing. It provides inpatient, outpatient, emergency, primary care, specialty care (cancer, cardiovascular, pediatrics, neurology, orthopedics), maternal/childbirth, laboratory, radiology, rehabilitation, home health, hospice, and telehealth services through more than 150 care sites staffed by over 526 providers.
Is Sparrow a public or private company?
Sparrow is a private company. It is classified as corporate owned and is currently operating.
When was Sparrow founded?
Sparrow was founded in 1896. It employs 5,001 to 10,000 people.
Where is Sparrow based?
Sparrow is headquartered in Lansing, United States, in the North America region.
How does Sparrow make money?
One revenue line is on record: patient Care Services.
Who are Sparrow's main competitors?
Regional players on record are Munson Healthcare, Bronson Healthcare and OSF HealthCare. Broad incumbents are Cleveland Clinic and University of Michigan Health (Michigan Medicine). Direct peers are Ascension Michigan, McLaren Health Care, Trinity Health Michigan, Corewell Health and Henry Ford Health.
Does Sparrow have an API?
No public API is recorded for Sparrow.
What industry is Sparrow in?
Sparrow's product category is Integrated Hospital Healthcare Services. Its primary akta.pro industry code is HLAFADAC, Hospital-Operated Urgent Care Centers, with a secondary code of HLAFAEAH, Hospital-at-Home / Acute Care at Home Programs. Its NAICS code is 6221 and its SIC code is 8060.