Sparrow

What Sparrow does

Sparrow, legally known as University of Michigan Health-Sparrow, is a non-profit regional health system headquartered in Lansing, Michigan. Originally founded in 1896 as a community hospital, the system grew into Mid-Michigan's largest care network and merged with University of Michigan Health in 2023 to form UM Health-Sparrow, integrating academic medicine and clinical research into its community delivery footprint. The system operates 7 hospitals, more than 150 sites of care, 526 providers, and an affiliated staff of 5,001-10,000 employees.

The company's care delivery spans primary care, specialty care, emergency and trauma services (including the only Level I Trauma Center in Mid-Michigan), cancer care, cardiovascular care, neurology and neurosurgery, orthopedics and sports medicine, pediatrics (C.S. Mott Children's Hospital with a dedicated pediatric ED and Regional Neonatal Intensive Care Unit), obstetrics and gynecology (approximately 3,300 annual deliveries), rehabilitation, home care, hospice, laboratories, radiology, palliative care, and clinical trials. Digital infrastructure includes the MySparrow patient portal powered by Epic Systems MyChart, virtual health telehealth services, urgent care and walk-in care operations handling roughly 90,000 visits annually, and affiliated wellness assets (Michigan Athletic Club and AL!VE) plus an affiliated insurance product (Physician's Health Plan).

UM Health-Sparrow generates revenue through insurance reimbursements and patient payments across hospital inpatient stays, emergency department visits, outpatient procedures, primary and specialty care encounters, and ancillary diagnostic services. Pricing is not publicly disclosed; the system provides a self-service cost estimator, accepts insurance, and offers financial assistance programs. Marketing and patient acquisition rely on organic social media, email, community events, news/PR, and website content, while distribution is anchored in the regional hospital, emergency, urgent care, and outpatient practice network supplemented by virtual health.

Name

Sparrow

Legal name

University of Michigan Health-Sparrow

Website

https://sparrow.org

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

UM Health-Sparrow is a non-profit regional health system headquartered in Lansing, Michigan, operating 7 hospitals, 150+ care sites, and 526 providers across Mid-Michigan. It delivers primary, specialty, trauma, and emergency care to the general patient population following its 2023 merger with University of Michigan Health.

Ownership category

akta.pro rank

Product category

Integrated Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Home Health Care Services (8082)

akta.pro primary industry

Hospital-Operated Urgent Care Centers (HLAFADAC)

akta.pro secondary industries

Hospital-at-Home / Acute Care at Home Programs (HLAFAEAH), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Hospital healthcare services
• Emergency trauma care
• Specialty medical care
• Primary care services
• Telehealth virtual care

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Revenue generated from providing healthcare services to patients, billed through insurance providers and self-pay patients. Services include emergency care, hospital stays, outpatient visits, primary care, specialty care, and diagnostic services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

UM Health-Sparrow operates an integrated regional healthcare delivery system across Mid-Michigan, anchored by seven hospitals including the region's only Level I Trauma Center in Lansing. It provides inpatient, outpatient, emergency, primary care, specialty care (cancer, cardiovascular, pediatrics, neurology, orthopedics), maternal/childbirth, laboratory, radiology, rehabilitation, home health, hospice, and telehealth services through more than 150 care sites staffed by over 526 providers.

Product overview

UM Health-Sparrow is a healthcare delivery system operating as a network of hospitals, specialty practices, and outpatient services across Mid-Michigan. The system comprises seven hospitals (Sparrow Hospital in Lansing as the flagship Level I Trauma Center, plus St. Lawrence, Carson, Clinton, Eaton, Ionia, and Specialty Hospital), more than 150 care sites, and over 526 providers delivering primary care, specialty care, and emergency services. The flagship Sparrow Hospital serves as the regional referral center for cancer, trauma, pediatrics, orthopedics, cardiovascular, neonatal intensive care, and neurological care. The health system also operates a dedicated pediatric facility (C.S. Mott Children's Hospital), Virtual Health telehealth services, and an integrated patient portal (MySparrow powered by Epic MyChart). Related wellness offerings include Michigan Athletic Club (MAC) and AL!VE, with an affiliated health insurance plan (Physician's Health Plan). The system is the 8th largest health system in Michigan, delivering approximately 3,300 babies and handling 90,000 urgent care visits annually.

Differentiator

Problem solved

Functional benefit

Brands

• MySparrow: Patient portal and app for accessing medical records, scheduling appointments, and managing healthcare

Products and services

• Sparrow Hospital (Lansing) The flagship acute care hospital in Lansing, Michigan, serving as the Level I Trauma Center for Mid-Michigan and a regional referral center for cancer, cardiovascular, neonatal intensive care, neurological care, orthopedics, and pediatrics.
• Emergency Rooms (ERs) 24/7 emergency department services including the only Level I Trauma Center in Mid-Michigan and a separate pediatric ED for patients under 19.
• Urgent Care & Walk-In Care Centers Urgent care and walk-in clinic services delivering approximately 90,000 visits annually across multiple Mid-Michigan locations for non-emergency immediate care.
• Virtual Health Telehealth and virtual care services enabling remote patient consultations and follow-up visits.
• Cancer Care & Oncology Oncology and cancer treatment services delivered as a regional referral center across Mid-Michigan.
• Cardiovascular Care Heart and cardiovascular disease diagnosis and treatment services as a regional referral center.
• C.S. Mott Children's Hospital / Pediatric Services Pediatric hospital and children's services including a dedicated pediatric ED and Regional Neonatal Intensive Care Unit (RNICU).
• Neurology & Neurosurgery Neurological and neurosurgical care services operating as a regional referral center.
• Orthopedics & Sports Medicine Orthopedic and sports medicine diagnosis and treatment services.
• Labor & Delivery / Obstetrics & Gynecology Women's health and childbirth services including labor and delivery, high-risk pregnancy care, and postpartum support, with approximately 3,300 babies delivered annually across the system.
• Home Care In-home healthcare services delivered to patients in their residences.
• Hospice Care End-of-life care and support services for patients and families.
• Laboratories Medical laboratory testing and diagnostic services supporting inpatient and outpatient care.
• Radiology Medical imaging and radiology diagnostic services supporting inpatient and outpatient care.
• Rehabilitation Physical and occupational rehabilitation therapy services for patients recovering from illness or injury.
• Palliative & Supportive Care Palliative medicine and supportive care services for patients with serious illness.
• Clinical Trials Research-based clinical trial programs allowing patients to participate in investigative treatments.
• MySparrow Patient Portal Patient portal powered by Epic Systems' MyChart enabling appointment scheduling, bill payment, medical records access, and test results viewing.

Quantifiable outcome

• 3,300 babies delivered each year
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• University of Michigan HealthcoreStrategic or Co-development Partner · 1 January 2023Strategic merger creating UM Health-Sparrow, combining Sparrow's Mid-Michigan healthcare network with University of Michigan Health's academic medical center resources. The consolidation produced positive outcomes for care quality, staff morale, and finances according to a New England Journal of Medicine article. This partnership brings academic medicine and research closer to Mid-Michigan patients.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Munson Healthcare: Regional non-profit health system serving northern Michigan with multiple community hospitals. Comparable to UM Health-Sparrow's rural hospital footprint and regional referral model, though serving a distinct geography.
• Bronson Healthcare: Regional non-profit health system based in Kalamazoo, Michigan. Comparable to UM Health-Sparrow as a community-based multi-hospital system serving southwest Michigan with similar service mix including Level II trauma and specialty care.
• OSF HealthCare: Catholic non-profit integrated health system serving Illinois and Michigan. Comparable to UM Health-Sparrow as a multi-hospital regional system with rural community hospitals and academic partnerships.

Broad incumbents

• Cleveland Clinic: National academic health system with regional hospitals. Comparable to the academic/regional referral model that UM Health-Sparrow aspires to via its UM Health affiliation, though operating at substantially larger scale across broader geographies.
• University of Michigan Health (Michigan Medicine): Parent organization and academic medical center of UM Health-Sparrow. Provides academic medicine, research, and complex specialty services that flow into Sparrow's network; serves as the broader enterprise within which Sparrow operates.

Direct peers

• Ascension Michigan: Michigan operations of Ascension, one of the largest non-profit health systems in the U.S. Comparable to UM Health-Sparrow as a multi-hospital Catholic-affiliated regional system providing primary, specialty, and acute care.
• McLaren Health Care: Michigan-based integrated health system with 14 hospitals across the state. Comparable to UM Health-Sparrow as a multi-hospital network providing tertiary care and serving as a regional referral hub for multiple specialties.
• Trinity Health Michigan: Michigan division of Trinity Health, operating multiple hospitals across the state including St. Joseph Mercy and Mercy Health. Comparable non-profit regional health system with similar multi-hospital footprint and specialty service mix.
• Corewell Health: Michigan's largest integrated health system, formed by the merger of Spectrum Health and Beaumont Health. Comparable to UM Health-Sparrow as a multi-hospital, regional referral network with academic affiliations and broad specialty service lines across Michigan.
• Henry Ford Health: Major Michigan integrated delivery system operating multiple hospitals and a large physician network. Directly comparable to UM Health-Sparrow as a multi-specialty regional health system serving Michigan patients with academic and research capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SparrowHealth
• YouTubeyoutube.com/channel/UCq-sL-ZAZakVsxFyxzdTIhA
• Facebookfacebook.com/SparrowHealthSystem
• LinkedInlinkedin.com/company/university-of-michigan-health-sparrow
• Instagraminstagram.com/umhealthsparrow

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparrow