Targeted Victory
Targeted Victory is a digital-first political consulting and public affairs agency serving Republican campaigns, Fortune 500 corporations, and advocacy organizations with integrated digital fundraising, programmatic advertising, P2P texting, data analytics, and crisis communications across all 50 states.
- Company typePrivate
- Founded2009
- HeadquartersAlexandria, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Targeted Victory does
Targeted Victory, LLC is a digital-first political consulting and public affairs agency headquartered in Alexandria, Virginia, founded in 2009 by Zac Moffatt (former Digital Director for Mitt Romney's 2012 presidential campaign). The company operates two principal service divisions: a Political Services practice providing full-service campaign management (digital fundraising, voter contact, programmatic advertising, P2P texting, creative production, email marketing, and data analytics) for Republican campaigns at the federal, state, and local levels; and a Public Affairs practice delivering strategic communications, crisis management, hyperlocal activation, coalition building, and digital advocacy for Fortune 500 corporations, trade associations, and 501(c)(3)/501(c)(4) organizations.
The underlying technology platform integrates content creation automation, virtual door knocking, programmatic advertising tracking, real-time news analysis, donor segmentation, and a P2P texting platform, all anchored on a Salesforce-based data analytics infrastructure. Reported operational scale includes $2.3B raised for political clients, 76M donations generated, $440M in ad placements, 30B emails delivered, 12B text messages delivered, 10K+ unique creatives produced monthly, and a 1,000+ operative network spanning all 50 states. The firm oversees 120+ programs for Super PACs and independent expenditure committees and has supported six presidential campaigns and dozens of Senate, House, and gubernatorial races.
Revenue is generated entirely through professional-services engagements (consulting fees, media buying commissions/markups, and campaign management retainers), with quote-based custom pricing and multi-year contracts disclosed only for major clients. Go-to-market is sales-led, driven by direct enterprise field sales and entrenched relationships within Republican party organizations (NRSC, NRCC), candidate networks, and the corporate public affairs buyer set. The company is a wholly-owned subsidiary of Stagwell Global, following Stagwell's December 2025 reorganization that consolidated communications and advocacy agencies under a single division chaired by founder Zac Moffatt. Targeted Victory previously acquired TMA Direct in June 2022 to bolster direct response and list brokerage capabilities.
Targeted Victory firmographics
Firmographics- Name
- Targeted Victory
- Legal name
- Targeted Victory, LLC
- Website
- https://targetedvictory.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Targeted Victory is a digital-first political consulting and public affairs agency serving Republican campaigns, Fortune 500 corporations, and advocacy organizations with integrated digital fundraising, programmatic advertising, P2P texting, data analytics, and crisis communications across all 50 states.
- Ownership category
- akta.pro rank
Targeted Victory industry classification
Industry- Product category
- Political Consulting Services
- NAICS
- Media Buying Agencies (54183), Public Relations Agencies (54182), Political Organizations (813940), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Political & Advocacy Advertising (MPADAEAK)
- akta.pro secondary industries
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Targeted Victory is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Targeted Victory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Political Campaign Services: Full-service digital marketing and fundraising services for political campaigns, candidates, and committees including Senate, House, gubernatorial races, and Super PACs. Revenue generated through consulting fees, media buying, and campaign management retainer arrangements.
- Corporate and Public Affairs: Strategic communications, crisis management, digital advocacy, and hyperlocal activation services for Fortune 500 companies, trade associations, and corporate clients.
- Non-profit and Advocacy Services: Digital fundraising, advocacy campaigns, and coalition building for non-profit organizations, 501(c)(3) and 501(c)(4) groups.
- Media Buying and Advertising: Digital advertising placement across platforms, programmatic media buying, and paid social campaigns for political and corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements for political campaigns and corporate clients |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Targeted Victory product offering
Product offeringCore offering
Targeted Victory is a digital-first political consulting and public affairs agency that delivers digital fundraising, programmatic advertising, P2P texting, email marketing, creative production, data analytics, and voter contact services to Republican political campaigns, Fortune 500 corporations, and non-profit advocacy organizations. The firm operates two primary service lines — Political Services (campaign management) and Public Affairs Services (strategic communications, crisis management, and digital advocacy) — backed by proprietary technology and a 1,000+ operative network enabling nationwide hyperlocal activation.
Product overview
Targeted Victory is a digital-first political consulting and public affairs agency organized into two primary service divisions: Political Services and Public Affairs Services. The Political division offers comprehensive campaign management including fundraising, voter contact, digital advertising, email marketing, creative production, and data analytics. The Public Affairs division provides strategic communications, crisis management, hyperlocal activation, coalition building, and digital advocacy. Key sub-products and capabilities include P2P Texting, Content Creation Automation, Virtual Door Knocking, Crisis Communications, and a Cryptocurrency and Emerging Technology Practice. The company also acquired TMA Direct to enhance its direct response marketing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Political Campaign Services Full-service digital campaign management for political candidates, including fundraising, voter contact, digital advertising, social media management, email marketing, creative production, and website development for federal, state, and local campaigns.
- Public Affairs Services Strategic communications, crisis management, risk and reputation consulting, media relations, hyperlocal activation, coalition building, issue management, and digital advocacy services for corporate and non-profit clients.
- Digital Advertising Programmatic ad buying and campaign management across digital platforms for political and advocacy campaigns.
- Fundraising Services Digital and grassroots fundraising programs including email marketing, donor segmentation, and real-time fundraising optimization for political campaigns and advocacy groups.
- P2P Texting Peer-to-peer text messaging campaigns for voter contact, fundraising, and advocacy outreach, leveraging a proprietary texting platform.
- Creative and Video Production Award-winning in-house creative team producing mobile-first graphics and videos at scale, with localized content for multiple markets.
- Data Analytics Robust data insights and analytics including real-time news analysis, donor segmentation, and programmatic tracking for campaign optimization, powered by Salesforce.
- Crisis Communications High-stakes crisis management services for Fortune 50 companies and political campaigns, including rapid response and media monitoring.
- Hyperlocal Activation Network of over 1,000 local operatives driving grassroots activations and managing communications across all 50 states.
- Coalition Building 501(c)(3) and 501(c)(4) organization formation and management for advocacy campaigns and issue advocacy.
- Cryptocurrency and Emerging Technology Practice Policy and communications expertise for the cryptocurrency, AI, and emerging technology sectors.
Quantifiable outcome
- $2.3B raised for political clients
- +9 more outcomes
Companies that use Targeted Victory
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Targeted Victory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Targeted Victory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stagwell GlobalcoreTargeted Victory is a proud member of Stagwell Global, a holding company for marketing and communications firms. The company operates as a subsidiary within the Stagwell network, with Zac Moffatt appointed as Global Chair overseeing Stagwell's Communications & Advocacy Division in December 2025.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Targeted Victory competitors and assessment
Company assessmentBroad incumbents
- Burson (WPP): Global communications holding company offering PR, public affairs, and crisis services as part of a much broader portfolio. Comparable through the former Burson-Marsteller practice where Targeted Victory President Connie Partoyan was CEO of Direct Impact.
- Edelman: Global public relations firm with a substantial public affairs and corporate communications practice. Competes for Fortune 100 crisis, reputation, and policy-advocacy engagements, though at much broader scale and with non-political specialization.
Direct peers
- FP1 Strategies: Republican digital political consulting and advertising firm offering direct-mail, fundraising, and media services to GOP campaigns. Directly comparable as a partisan-aligned rival for the same federal and statewide clients (former Targeted Victory EVP Ryan Williams was previously SVP at FP1).
- Axiom Strategies: Republican political consulting firm providing direct mail, media, and general consulting to GOP campaigns at the federal and state level. Comparable as a partisan peer competing for the same Republican committee and candidate engagements.
- Bully Pulpit Interactive: Premier Democratic digital political agency offering advertising, creative, data, and fundraising for campaigns, nonprofits, and brands. Directly comparable in service mix, scale, and tech-enabled campaign model, but partisan-aligned to the Democratic ecosystem.
- WPA Intelligence: Polling, data, and digital strategy firm serving Republican campaigns and corporate clients. Overlaps on digital strategy, targeting, and campaign analytics; one Targeted Victory MD (Hilary Bombard) was previously a Digital Strategist at WPA.
- Definers Public Affairs: Conservative-leaning corporate public affairs and opposition research firm. Comparable in serving corporate clients needing reputation defense and issue advocacy, often in alignment with conservative policy objectives.
- Hamilton Place Strategies: Public affairs and communications firm serving Fortune 500 companies, trade associations, and political entities. Comparable corporate advocacy and government-relations practice that competes for the same Fortune 100 retainer business as Targeted Victory's Public Affairs division.
- SKDK: Top-tier Democratic political consulting and advertising agency that, like Targeted Victory, sits within Stagwell's Communications & Advocacy Division following the December 2025 reorganization. Mirror-image counterpart serving the opposite party's campaigns, committees, and corporate advocacy clients.
- DDC Public Affairs: Advocacy and public affairs agency offering strategic communications, media, and grassroots mobilization for political and corporate clients. Comparable service overlap in advocacy campaigns, coalition building, and digital mobilization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Targeted Victory social profiles
Digital presenceTargeted Victory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Targeted Victory leadership team
Management profileNumber of profiles
Profiles11 records
Targeted Victory subsidiaries and ownership
Company hierarchySubsidiaries1 record
Targeted Victory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Targeted Victory M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Targeted Victory
What does Targeted Victory do?
Targeted Victory is a digital-first political consulting and public affairs agency that delivers digital fundraising, programmatic advertising, P2P texting, email marketing, creative production, data analytics, and voter contact services to Republican political campaigns, Fortune 500 corporations, and non-profit advocacy organizations. The firm operates two primary service lines — Political Services (campaign management) and Public Affairs Services (strategic communications, crisis management, and digital advocacy) — backed by proprietary technology and a 1,000+ operative network enabling nationwide hyperlocal activation.
Is Targeted Victory a public or private company?
Targeted Victory is a private company. It is classified as corporate owned and is currently operating.
When was Targeted Victory founded?
Targeted Victory was founded in 2009. It employs 101 to 250 people.
Where is Targeted Victory based?
Targeted Victory is headquartered in Alexandria, United States, in the North America region.
How does Targeted Victory make money?
Four revenue lines are on record. Political Campaign Services are the primary driver. The others are corporate and Public Affairs, non-profit and Advocacy Services and media Buying and Advertising.
Who are Targeted Victory's main competitors?
Broad incumbents on record are Burson (WPP) and Edelman. Direct peers are FP1 Strategies, Axiom Strategies, Bully Pulpit Interactive, WPA Intelligence, Definers Public Affairs, Hamilton Place Strategies, SKDK and DDC Public Affairs.
Does Targeted Victory have an API?
No public API is recorded for Targeted Victory.
What industry is Targeted Victory in?
Targeted Victory's product category is Political Consulting Services. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising, with a secondary code of BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 54183 and its SIC code is 7311.