Amatrol, Inc.

What Amatrol, Inc. does

Amatrol, Inc. is a privately held, Indiana-incorporated technical training solutions provider founded in 1981 and headquartered in Jeffersonville, Indiana. The company designs, manufactures, and sells an integrated portfolio of career and technical education (CTE) training products spanning hands-on workstations built with real industrial components, interactive eLearning multimedia curriculum, virtual simulators, and performance-based assessment systems (including the proprietary Skill Boss Manufacturing and Skill Boss Logistics product lines and the FaultPro fault-insertion software). Coverage extends across more than 15 technical disciplines, including automation, electrical, electronics, fluid power, HVACR, lean manufacturing, machining, manufacturing processes, materials, mechanical, process control, quality assurance, safety, green energy, and workplace effectiveness, with curriculum aligned to industry standards such as the MSSC CPT+ certification.

The company serves four primary customer segments — high schools, post-secondary/community colleges, four-year universities, and industrial/workforce development buyers — with named customers including Eli Lilly, Toyota Motor North America, Steel Dynamics, Fort Wayne Metals, Zimmer Biomet, Ivy Tech Community College, and Washtenaw Community College. Distribution combines a direct enterprise sales force, an international distributor network, and a website-based inside-sales channel, reaching learners in all 50 U.S. states and over 50 countries.

Revenue is generated through three streams: capital-sale hardware (training workstations and portable systems), subscription/license-based access to eLearning curriculum delivered through the Amatrol LMS, and professional services for instructor training and certification preparation. Pricing is quote-based and delivered via multi-year contracts to institutional buyers. Strategic positioning is anchored by long-running partnerships with LIFT (Learning Innovations For Tomorrow) and an exclusive 2025 training-equipment-and-content sponsorship of FAME USA / The Manufacturing Institute, with supplementary product lines targeted at emerging workforce needs in EV battery manufacturing, semiconductors, and green energy.

Name

Amatrol, Inc.

Legal name

Amatrol, Inc.

Website

https://amatrol.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Amatrol, Inc. is a privately held technical training solutions provider that designs and sells hands-on workstations, eLearning curriculum, virtual simulators, and assessment systems for high schools, community colleges, universities, and industrial workforce programs across all 50 U.S. states and 50+ countries.

Ownership category

akta.pro rank

Product category

Technical Education Equipment

NAICS

Computer Training (611420), All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332)

SIC

Services-Prepackaged Software (7372), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

akta.pro secondary industries

Electronics Technician Training (Analog/Digital) (EDAOABAG), Industrial Electrical & Motor Controls (EDAOAHAE), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)

Keywords

• Technical education training
• Hands-on learning systems
• ELearning curriculum
• Industrial skills training
• Workforce development solutions

Headquarters

HQ city

Jeffersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training Equipment and Hardware Sales: Sale of physical training workstations, portable training systems, and industrial equipment used for hands-on skill development. Products include electric motor control trainers, PLC training systems, HVAC trainers, and specialized manufacturing equipment.
2. eLearning Curriculum and Digital Content: Subscription-based or license-based access to multimedia technical education curriculum delivered through the Amatrol Learning Management System (LMS), featuring interactive training modules across multiple technical disciplines.
3. Instructor Training Services: Professional services including instructor training sessions and certification preparation programs to help educators effectively implement Amatrol training solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Amatrol designs, manufactures, and sells interactive technical training solutions that combine industrial-grade hands-on workstations with multimedia eLearning curriculum and virtual simulators. Its products cover automation, electrical, fluid power, HVAC, machining, manufacturing processes, green energy, and other technical disciplines, and are sold primarily to high schools, community colleges, universities, and industrial/workforce development clients to address manufacturing and technical skill shortages.

Product overview

Amatrol offers a comprehensive portfolio of interactive technical training solutions for career and technical education (CTE) spanning industry, education, and workforce development. The core offerings include eLearning multimedia curriculum (interactive digital content with 3D simulations, videos, and exercises), Hands-On Workstations (physical training equipment with real industrial components), Portable Training Systems (mobile learning solutions), Virtual Simulators (VR-based training environments), and Assessment Systems including Skill Boss Manufacturing and Skill Boss Logistics. The portfolio includes specialized learning systems for green energy (Wind Concepts 950-WC1, Turbine troubleshooting systems 950-TEH1/950-TGC1/950-TNC1, Solar PV and Solar Thermal systems 950-SPF1/950-SPT1/950-STF1/950-STCL1/950-STOL1, Alternative Energy 850-AEC), electrical (Electric Motor Control 85-MT5), semiconductors (Semiconductor Manufacturing Program), and EV batteries (EV Battery Manufacturing Program). Program offerings include High School Learning Programs, College Learning Programs, Industry Training Programs, Industrial Certification Preparation, and IGNITE: Mastering Manufacturing. Add-on modules include FaultPro (890-FTS1) for electronic fault insertion. All components are designed to work together in an integrated learning ecosystem with seamless transition between theory and hands-on practice.

Differentiator

Problem solved

Functional benefit

Brands

• Skill Boss Manufacturing: A hands-on skill training and assessment system designed to meet MSSC standards for CPT+ certification, assessing skills needed in advanced manufacturing production areas including assembly, machine operation, safety, quality, and maintenance awareness.
• Skill Boss Logistics
• IGNITE: Mastering Manufacturing

Products and services

• eLearning Multimedia Curriculum Interactive digital curriculum combining text, audio, 3D illustrations, videos, and hands-on skill-building exercises with 24/7 access for flexible technical training delivery.
• Hands-On Workstations Physical training equipment designed by engineers featuring real industrial components for hands-on skill development that replicates on-the-job experience in electrical, mechanical, automation, and process control.
• Portable Training Systems Compact, mobile training solutions that allow learners to practice skills in multiple locations with industrial-quality components.
• Virtual Simulators Virtual training environments that replicate hands-on equipment in detailed simulation, allowing learners to practice skills when physical equipment access is limited.
• FaultPro Electronic Fault Insertion & Troubleshooting System Computer-based fault insertion software (model 890-FTS1) that enables instructors to create realistic component faults for troubleshooting training and assessment.
• Skill Boss Manufacturing Hands-on skill training and assessment device aligned with MSSC standards, required for CPT+ certification, featuring real-world sorting and finishing processes with robotic automation.
• Skill Boss Logistics Performance-based assessment system for logistics and supply chain operations skills.
• IGNITE: Mastering Manufacturing Foundational skill development program designed to stimulate student interest in Advanced Manufacturing/Industry 4.0 careers, developed in partnership with LIFT.
• EV Battery Manufacturing Program Training program covering electric vehicle battery manufacturing technologies and processes for emerging industry needs.
• Semiconductor Manufacturing Program Training program for semiconductor technician skills covering chip fabrication, testing, and quality control processes.
• Electric Motor Control Trainer (85-MT5) Flagship electrical trainer teaching operation, installation, design, and troubleshooting of AC electric motor control circuits with real industrial components.
• Wind Energy Learning Systems Family of learning systems covering wind energy fundamentals (950-WC1) and hands-on turbine troubleshooting at component, subsystem, and system levels (950-TEH1, 950-TGC1, 950-TNC1), including a fully functional utility-scale nacelle replica.
• Solar Energy Learning Systems Family of learning systems covering solar photovoltaic and solar thermal concepts, installation, troubleshooting, and alternative energy fundamentals using real PV panels, sun simulators, and thermal system components.
• Instructor Training Sessions Professional services including instructor training sessions and certification preparation programs to help educators effectively implement Amatrol training solutions.

Quantifiable outcome

• FAME program graduates achieve nearly 90% full-time employment offer rate with sponsoring employers
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• FAME USA / The Manufacturing InstitutecoreStrategic or Co-development Partner · 26 September 2025Amatrol is the exclusive FAME training equipment and content sponsor for advanced manufacturing, industrial maintenance, and smart manufacturing. This extends their Diamond Sponsorship of the FAME National Conference and Gold Sponsorship of the MI Workforce Summit. The partnership aims to advance workforce readiness and upskilling as manufacturers face an estimated 3.8 million job shortfall by 2033, creating pathways for FAME USA chapters to access training resources as the sector embraces AI and Manufacturing 4.0.
• LIFT (Learning Innovations For Tomorrow)coreStrategic or Co-development Partner · 26 May 2021LIFT is a Department of Defense-supported manufacturing innovation institute. Amatrol has been a long-time partner developing and deploying key talent initiatives including Operation Next, LIFT's IGNITE: Mastering Manufacturing curriculum, and equipping the LIFT Learning Lab with hands-on and virtual learning modules for students.
• Ivy Tech Community CollegecoreStrategic or Co-development PartnerIvy Tech Community College in Fort Wayne, Indiana operates the Northeast Indiana Federation for Advanced Manufacturing Education (NEINFAME) program using Amatrol training systems. Their Flex Lab features multi-million dollar Amatrol-equipped facility for robotics, automation, electrical, hydraulic, mechanical, safety, and more training.
• Washtenaw Community CollegecoreStrategic or Co-development PartnerWashtenaw Community College in Ann Arbor, Michigan hosts the MI FAME Mitten Chapter's Advanced Manufacturing Technician (AMT) program using Amatrol training solutions to prepare students for high-demand advanced manufacturing careers while earning an Associate's Degree.
• Toyota Motor North AmericaflagshipStrategic or Co-development PartnerToyota is the Founding Partner of FAME and uses the AMT program in its eight manufacturing locations. In 2019, FAME moved under The Manufacturing Institute's leadership to gain infrastructure for growth, with Toyota continuing to participate in FAME and support the AMT program.
• Steel DynamicscoreStrategic or Co-development PartnerSteel Dynamics participates in the NEINFAME FAME program to grow their own talent pipeline for mill tech and electrical tech positions, finding it easier to develop talent through FAME than search the candidate pool for experienced workers.
• Fort Wayne Metals, Micropulse, Incipio Devices, Zimmer BiometcoreStrategic or Co-development PartnerThese manufacturing companies serve as NEINFAME sponsor employers providing paid work experience and mentoring for students pursuing the FAME Advanced Manufacturing Technician program through Ivy Tech Community College.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Festo Didactic: Global leader in industrial and technical education equipment, offering hands-on workstations, virtual simulators, and curriculum across automation, electrical, and mechatronics — directly overlapping Amatrol's core product portfolio and institutional customer base.
• Tooling U-SME: Online manufacturing workforce training provider serving the same CTE and industrial upskilling market as Amatrol's eLearning curriculum, with comparable focus on MSSC certifications and shop-floor skills.
• Yaskawa Academy: OEM-led training program for industrial robotics and motion control, overlapping Amatrol's robotics, automation, and motor control training systems for both educational institutions and manufacturer customers.
• FANUC America: Industrial robotics manufacturer with its own certified education and workforce training programs, competing for the same community college and manufacturer training budgets as Amatrol's robotics and automation workstations.

Broad incumbents

• Siemens SITRAIN: Industrial automation incumbent offering extensive technical training programs and curriculum tied to its automation portfolio; broader but overlaps Amatrol in PLC, automation, and electrical training for manufacturers and technical colleges.
• Rockwell Automation Training: Major industrial automation vendor with global training services and curriculum for control systems and PLCs; an incumbent channel owner competing for the same workforce development wallet as Amatrol.

Emerging players

• TPC Training: Online technical and maintenance training provider offering subscription-based industrial skills content; a more scalable digital-only alternative that competes on price in Amatrol's eLearning curriculum lane.
• Stratasys: Additive manufacturing hardware and education provider with curricula for 3D printing in CTE programs; a partial-overlap emerging player addressing the same technical education and workforce development channels.

Others

• Lincoln Electric: Welding equipment manufacturer with a significant welding training and education business serving trade schools and industrial customers; an adjacent technology vertical comparable to Amatrol's specialty learning systems.
• Manufacturing Skill Standards Council (MSSC): Industry-recognized certification body whose CPT+ standards are embedded in Amatrol's Skill Boss Manufacturing assessment; an ecosystem enabler whose certification choices directly shape demand for Amatrol-aligned curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/amatrol
• YouTubeyoutube.com/user/Amatrol
• Facebookfacebook.com/amatrol
• LinkedInlinkedin.com/company/amatrol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amatrol, Inc.