The Beryl Institute
The Beryl Institute is a private, membership-based global community of practice for healthcare patient experience, offering CPXP/CAVS certification, PX Connect community, Patient Experience University learning programs, and the ELEVATE PX conference for individual practitioners, hospital systems, and volunteer administrators across 17 countries.
- Company typePrivate
- Founded1985
- HeadquartersBedford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Beryl Institute does
The Beryl Institute is a private, membership-based professional association and global community of practice dedicated to improving the patient experience in healthcare. Founded in 1985 and headquartered in Nashville, Tennessee, the organization operates with a small team (1-10 employees) under CEO Jason Wolf. Its core products center on the CPXP (Certified Patient Experience Professional) and CAVS (Certified Administrator of Volunteer Services) credentials, the PX Connect online community platform (built on Higher Logic), Patient Experience University (PXU) for structured learning, and the peer-reviewed Patient Experience Journal (PXJ). Supporting offerings include the ELEVATE PX annual conference, regional roundtables, monthly member meet-ups, webinars, the State of Human Experience annual research report, and the proprietary Experience Pathway framework family (Guiding Principles, Experience Framework, Transform HX).
The technology stack is intentionally composed of best-of-breed association software rather than proprietary infrastructure: Nimble AMS powers membership management, Cvent handles event registration, Marketo drives marketing automation, Moodle delivers learning, and Meazure Learning provides proctored exam delivery across 1,300+ test centers in 115 countries. The Institute monetizes via subscription membership dues ($275/year per individual tier), one-time certification exam fees ($475 CPXP, with a $100 non-refundable application component), paid learning programs ($500 per seat for the Fundamentals of Patient Experience, including a bilingual Arabic/English variant with group discounts), webinars ($49 per session for non-members), monthly meet-ups ($275 per session), PXE continuing education credit application fees on a progressive tier ($50/$25/$10), and event attendance.
The Institute serves five named customer segments: Patient Experience Professionals (primary), Healthcare Volunteer Administrators, Clinical Staff and Providers, Patients/Families/Care Partners engaged via PFACs, and Middle East Healthcare Professionals reached through the Arabic program. Named enterprise users and references include Mayo Clinic, the US Department of Veterans Affairs, RWJBarnabas Health, Dartmouth Health, Inova Health System, BJC Medical Group, Blue Zones Health, Suffolk University, and the Patient Experience Association of Latvia, demonstrating a mix of US health systems, federal agencies, academia, and international nonprofits. Over 1,500 CPXP credential holders across 17 countries, with 432 exam candidates in 2023 and a 77.78% pass rate, provide the most concrete scale signals.
The Beryl Institute firmographics
Firmographics- Name
- The Beryl Institute
- Legal name
- The Beryl Institute
- Website
- https://theberylinstitute.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Beryl Institute is a private, membership-based global community of practice for healthcare patient experience, offering CPXP/CAVS certification, PX Connect community, Patient Experience University learning programs, and the ELEVATE PX conference for individual practitioners, hospital systems, and volunteer administrators across 17 countries.
- Ownership category
- akta.pro rank
The Beryl Institute industry classification
Industry- Product category
- Healthcare Professional Development & Certification
- NAICS
- Educational Services (611), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
- akta.pro secondary industries
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
Keywords
Where The Beryl Institute is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Beryl Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership providing access to resources, webinars, case studies, research reports, PX Connect community, and discounts on events and learning programs. One year membership valued at $275 USD.
- Certification Exams: CPXP examination fee of $475 (containing $100 non-refundable application fee). Exam offered twice yearly in April and October with 150 questions. Re-examination available at discounted rate.
- Learning Programs: Fundamentals of Patient Experience CPXP Preparation Program priced at $500. Bilingual Arabic/English delivery for Middle East professionals. Group enrollment available with 10% discount for 3+ participants.
- Webinars and Events: Non-members can purchase webinars at $49 each. Monthly member meet-ups at $275. Headliner webinars offered complimentary but with limited capacity. ELEVATE PX conference with virtual access discounts for members.
- PXE Credit Program: Organizations applying to offer PXE credits pay progressive fees: $50 per PXE for 1-10 PXEs, $25 for 11-20, $10 for 21+. Invoiced upon approval.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CPXP Examination Fee |
| One time/ perpetual license | Pay-as-you-go | Fundamentals of Patient Experience Program |
| One time/ perpetual license | Pay-as-you-go | Individual Webinar Purchase |
| One time/ perpetual license | Pay-as-you-go | Monthly Member Meet-up |
| Unit Pricing | Pay-as-you-go | PXE Credit Application (Organizations) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Beryl Institute product offering
Product offeringCore offering
The Beryl Institute operates a membership-based professional association and global community of practice that delivers patient-experience (PX) certification (CPXP and CAVS), continuing education (PXU, PXEs), an annual conference (ELEVATE PX), an online community (PX Connect), and peer-reviewed research (PXJ) to healthcare organizations and the patient experience professionals who work in them. Revenue is generated through annual membership dues ($275), certification exam fees ($475), paid learning programs ($500), webinars ($49), and events, with over 1,500 CPXP-credentialed holders in 17 countries.
Product overview
The Beryl Institute is a professional association and global community of practice focused on transforming the human experience in healthcare. The organization operates as a membership-based platform offering a comprehensive ecosystem of interconnected products and services. The core portfolio includes PX Connect (online community platform), Patient Experience University (educational programs), Patient Experience Journal (peer-reviewed research), and certification programs (CPXP and CAVS). Supporting offerings include annual conferences (ELEVATE PX), regional roundtables, awareness campaigns (PX Week, WMTY Day), policy forums, and special interest communities. The organization provides continuing education credits (PXEs), white papers, webinars, and learning resources to support professional development in patient experience leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- PX Connect Online community platform enabling patient experience professionals to connect, share insights, participate in discussions, and access networking opportunities. Targeted at patient experience officers, managers, and practitioners.
- Patient Experience University (PXU) Learning hub offering structured educational programs, certification preparation courses, and professional development for patient experience professionals. Includes bilingual Arabic/English delivery for Middle East professionals.
- Patient Experience Journal (PXJ) Peer-reviewed academic journal publishing research on patient experience, family engagement, and human experience in healthcare, managed via Editorial Manager and Digital Commons.
- ELEVATE PX Conference Annual flagship in-person and virtual conference bringing together patient experience leaders for education, networking, and professional development, with virtual livestream and recording options.
- Regional Roundtables Local in-person networking and learning events for patient experience professionals to connect regionally and share best practices.
- CPXP Certification (Certified Patient Experience Professional) Professional certification for patient experience professionals demonstrating competency in influencing systems, processes, and behaviors that cultivate positive experiences across the continuum of care. Exam fee $475 (with $100 non-refundable application component), offered in April and October annually at 1,300+ global test centers.
- CAVS Certification (Certified Administrator of Volunteer Services) Professional certification for leaders guiding volunteer infrastructure and processes in healthcare organizations, with examination and recertification administered through the Credentialing Center.
- PXEs (Patient Experience Education Credits) Continuing education credit framework that supports CPXP and CAVS recertification; organizations pay progressive fees ($50/$25/$10 per credit by tier) to have their programs approved for PXE credit.
- Fundamentals of Patient Experience: A CPXP Preparation Program Bilingual (Arabic/English) virtual program for healthcare professionals preparing for the CPXP exam, with 16 hours of live instruction, a CPXP practice exam, one year of membership, and a 50% ELEVATE PX virtual registration discount. Group enrollment 10% off for 3+ participants.
- Experience Pathway Frameworks Proprietary foundational frameworks — Guiding Principles, Experience Framework, and Transform HX — providing strategic concepts and practical actions for organizational experience improvement.
Quantifiable outcome
- Over 1500 CPXP credential holders in 17 countries demonstrate professional certification impact
- +3 more outcomes
Companies that use The Beryl Institute
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
The Beryl Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature5 records
The Beryl Institute partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Beryl Institute competitors and assessment
Company assessmentDirect peers
- Society for Healthcare Epidemiology of America (SHEA): Professional society offering credentialing, peer-reviewed journals, conferences, and member communities for healthcare professionals. Comparable membership association operating model with similar revenue mix of dues, events, and education.
- Planetree International: Person-centered care organization offering certification, education, and conferences to healthcare organizations pursuing patient-centered experience improvement. Direct overlap with The Beryl Institute's patient experience mission and credentialing model.
- Institute for Healthcare Improvement (IHI): Independent nonprofit focused on healthcare quality and safety improvement, offering professional development, conferences, and training programs. Highly comparable as a membership-based healthcare quality community of practice with educational offerings and certification programs.
- The Patient Experience Institute (PXI): Nonprofit dedicated to advancing patient experience practice through certified credentials and education. The most direct competitor in the patient experience certification space alongside CPXP.
Broad incumbents
- Wolters Kluwer Health: Global provider of professional medical information, continuing education, and clinical decision support, including Lippincott and CE Broker. Comparable as a large-scale healthcare continuing education and credentialing provider, though with broader clinical scope.
- HealthStream: Public company providing healthcare workforce development, training, and credentialing solutions to hospitals and health systems. Operates in the same healthcare professional development space with deeper technology investment and a broader content library.
- Relias: Healthcare-focused workforce education and training platform serving hospitals, health systems, and community-based organizations. Comparable continuing education and certification model at significantly greater scale.
- American College of Healthcare Executives (ACHE): International professional society for healthcare leaders offering the FACHE credential, continuing education, and an annual congress. Comparable as an established healthcare executive credentialing body with a comparable operational model.
- Press Ganey: Large healthcare experience measurement and consulting firm serving the majority of US hospitals with patient experience surveys and improvement services. Operates in the same domain but as a commercial analytics leader rather than a community/credentialing body.
Regional players
- National Association of County and City Health Officials (NACCHO): Membership association model serving healthcare professionals through credentialing, education, and community of practice — comparable in operating structure though focused on public health rather than patient experience specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Beryl Institute social profiles
Digital presenceThe Beryl Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Beryl Institute leadership team
Management profileNumber of profiles
Profiles1 record
The Beryl Institute subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Beryl Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Beryl Institute M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Beryl Institute
What does The Beryl Institute do?
The Beryl Institute operates a membership-based professional association and global community of practice that delivers patient-experience (PX) certification (CPXP and CAVS), continuing education (PXU, PXEs), an annual conference (ELEVATE PX), an online community (PX Connect), and peer-reviewed research (PXJ) to healthcare organizations and the patient experience professionals who work in them. Revenue is generated through annual membership dues ($275), certification exam fees ($475), paid learning programs ($500), webinars ($49), and events, with over 1,500 CPXP-credentialed holders in 17 countries.
Is The Beryl Institute a public or private company?
The Beryl Institute is a private company. It is classified as management employee owned and is currently operating.
When was The Beryl Institute founded?
The Beryl Institute was founded in 1985. It employs 1 to 10 people.
Where is The Beryl Institute based?
The Beryl Institute is headquartered in Bedford, United States, in the North America region.
How does The Beryl Institute make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are certification Exams, learning Programs, webinars and Events and PXE Credit Program.
Who are The Beryl Institute's main competitors?
Direct peers on record are Society for Healthcare Epidemiology of America (SHEA), Planetree International, Institute for Healthcare Improvement (IHI) and The Patient Experience Institute (PXI). Broad incumbents are Wolters Kluwer Health, HealthStream, Relias, American College of Healthcare Executives (ACHE) and Press Ganey. National Association of County and City Health Officials (NACCHO) is listed as a regional player.
Does The Beryl Institute have an API?
No public API is recorded for The Beryl Institute.
What industry is The Beryl Institute in?
The Beryl Institute's product category is Healthcare Professional Development & Certification. Its primary akta.pro industry code is EDAAALAC, Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 611 and its SIC code is 8200.