The Beryl Institute

What The Beryl Institute does

The Beryl Institute is a private, membership-based professional association and global community of practice dedicated to improving the patient experience in healthcare. Founded in 1985 and headquartered in Nashville, Tennessee, the organization operates with a small team (1-10 employees) under CEO Jason Wolf. Its core products center on the CPXP (Certified Patient Experience Professional) and CAVS (Certified Administrator of Volunteer Services) credentials, the PX Connect online community platform (built on Higher Logic), Patient Experience University (PXU) for structured learning, and the peer-reviewed Patient Experience Journal (PXJ). Supporting offerings include the ELEVATE PX annual conference, regional roundtables, monthly member meet-ups, webinars, the State of Human Experience annual research report, and the proprietary Experience Pathway framework family (Guiding Principles, Experience Framework, Transform HX).

The technology stack is intentionally composed of best-of-breed association software rather than proprietary infrastructure: Nimble AMS powers membership management, Cvent handles event registration, Marketo drives marketing automation, Moodle delivers learning, and Meazure Learning provides proctored exam delivery across 1,300+ test centers in 115 countries. The Institute monetizes via subscription membership dues ($275/year per individual tier), one-time certification exam fees ($475 CPXP, with a $100 non-refundable application component), paid learning programs ($500 per seat for the Fundamentals of Patient Experience, including a bilingual Arabic/English variant with group discounts), webinars ($49 per session for non-members), monthly meet-ups ($275 per session), PXE continuing education credit application fees on a progressive tier ($50/$25/$10), and event attendance.

The Institute serves five named customer segments: Patient Experience Professionals (primary), Healthcare Volunteer Administrators, Clinical Staff and Providers, Patients/Families/Care Partners engaged via PFACs, and Middle East Healthcare Professionals reached through the Arabic program. Named enterprise users and references include Mayo Clinic, the US Department of Veterans Affairs, RWJBarnabas Health, Dartmouth Health, Inova Health System, BJC Medical Group, Blue Zones Health, Suffolk University, and the Patient Experience Association of Latvia, demonstrating a mix of US health systems, federal agencies, academia, and international nonprofits. Over 1,500 CPXP credential holders across 17 countries, with 432 exam candidates in 2023 and a 77.78% pass rate, provide the most concrete scale signals.

Name

The Beryl Institute

Legal name

The Beryl Institute

Website

https://theberylinstitute.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The Beryl Institute is a private, membership-based global community of practice for healthcare patient experience, offering CPXP/CAVS certification, PX Connect community, Patient Experience University learning programs, and the ELEVATE PX conference for individual practitioners, hospital systems, and volunteer administrators across 17 countries.

Ownership category

akta.pro rank

Product category

Healthcare Professional Development & Certification

NAICS

Educational Services (611), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Patient experience certification
• Healthcare professional association
• Continuing medical education
• Healthcare community of practice
• Healthcare experience research

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership providing access to resources, webinars, case studies, research reports, PX Connect community, and discounts on events and learning programs. One year membership valued at $275 USD.
2. Certification Exams: CPXP examination fee of $475 (containing $100 non-refundable application fee). Exam offered twice yearly in April and October with 150 questions. Re-examination available at discounted rate.
3. Learning Programs: Fundamentals of Patient Experience CPXP Preparation Program priced at $500. Bilingual Arabic/English delivery for Middle East professionals. Group enrollment available with 10% discount for 3+ participants.
4. Webinars and Events: Non-members can purchase webinars at $49 each. Monthly member meet-ups at $275. Headliner webinars offered complimentary but with limited capacity. ELEVATE PX conference with virtual access discounts for members.
5. PXE Credit Program: Organizations applying to offer PXE credits pay progressive fees: $50 per PXE for 1-10 PXEs, $25 for 11-20, $10 for 21+. Invoiced upon approval.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Beryl Institute operates a membership-based professional association and global community of practice that delivers patient-experience (PX) certification (CPXP and CAVS), continuing education (PXU, PXEs), an annual conference (ELEVATE PX), an online community (PX Connect), and peer-reviewed research (PXJ) to healthcare organizations and the patient experience professionals who work in them. Revenue is generated through annual membership dues ($275), certification exam fees ($475), paid learning programs ($500), webinars ($49), and events, with over 1,500 CPXP-credentialed holders in 17 countries.

Product overview

The Beryl Institute is a professional association and global community of practice focused on transforming the human experience in healthcare. The organization operates as a membership-based platform offering a comprehensive ecosystem of interconnected products and services. The core portfolio includes PX Connect (online community platform), Patient Experience University (educational programs), Patient Experience Journal (peer-reviewed research), and certification programs (CPXP and CAVS). Supporting offerings include annual conferences (ELEVATE PX), regional roundtables, awareness campaigns (PX Week, WMTY Day), policy forums, and special interest communities. The organization provides continuing education credits (PXEs), white papers, webinars, and learning resources to support professional development in patient experience leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• PX Connect Online community platform enabling patient experience professionals to connect, share insights, participate in discussions, and access networking opportunities. Targeted at patient experience officers, managers, and practitioners.
• Patient Experience University (PXU) Learning hub offering structured educational programs, certification preparation courses, and professional development for patient experience professionals. Includes bilingual Arabic/English delivery for Middle East professionals.
• Patient Experience Journal (PXJ) Peer-reviewed academic journal publishing research on patient experience, family engagement, and human experience in healthcare, managed via Editorial Manager and Digital Commons.
• ELEVATE PX Conference Annual flagship in-person and virtual conference bringing together patient experience leaders for education, networking, and professional development, with virtual livestream and recording options.
• Regional Roundtables Local in-person networking and learning events for patient experience professionals to connect regionally and share best practices.
• CPXP Certification (Certified Patient Experience Professional) Professional certification for patient experience professionals demonstrating competency in influencing systems, processes, and behaviors that cultivate positive experiences across the continuum of care. Exam fee $475 (with $100 non-refundable application component), offered in April and October annually at 1,300+ global test centers.
• CAVS Certification (Certified Administrator of Volunteer Services) Professional certification for leaders guiding volunteer infrastructure and processes in healthcare organizations, with examination and recertification administered through the Credentialing Center.
• PXEs (Patient Experience Education Credits) Continuing education credit framework that supports CPXP and CAVS recertification; organizations pay progressive fees ($50/$25/$10 per credit by tier) to have their programs approved for PXE credit.
• Fundamentals of Patient Experience: A CPXP Preparation Program Bilingual (Arabic/English) virtual program for healthcare professionals preparing for the CPXP exam, with 16 hours of live instruction, a CPXP practice exam, one year of membership, and a 50% ELEVATE PX virtual registration discount. Group enrollment 10% off for 3+ participants.
• Experience Pathway Frameworks Proprietary foundational frameworks — Guiding Principles, Experience Framework, and Transform HX — providing strategic concepts and practical actions for organizational experience improvement.

Quantifiable outcome

• Over 1500 CPXP credential holders in 17 countries demonstrate professional certification impact
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Society for Healthcare Epidemiology of America (SHEA): Professional society offering credentialing, peer-reviewed journals, conferences, and member communities for healthcare professionals. Comparable membership association operating model with similar revenue mix of dues, events, and education.
• Planetree International: Person-centered care organization offering certification, education, and conferences to healthcare organizations pursuing patient-centered experience improvement. Direct overlap with The Beryl Institute's patient experience mission and credentialing model.
• Institute for Healthcare Improvement (IHI): Independent nonprofit focused on healthcare quality and safety improvement, offering professional development, conferences, and training programs. Highly comparable as a membership-based healthcare quality community of practice with educational offerings and certification programs.
• The Patient Experience Institute (PXI): Nonprofit dedicated to advancing patient experience practice through certified credentials and education. The most direct competitor in the patient experience certification space alongside CPXP.

Broad incumbents

• Wolters Kluwer Health: Global provider of professional medical information, continuing education, and clinical decision support, including Lippincott and CE Broker. Comparable as a large-scale healthcare continuing education and credentialing provider, though with broader clinical scope.
• HealthStream: Public company providing healthcare workforce development, training, and credentialing solutions to hospitals and health systems. Operates in the same healthcare professional development space with deeper technology investment and a broader content library.
• Relias: Healthcare-focused workforce education and training platform serving hospitals, health systems, and community-based organizations. Comparable continuing education and certification model at significantly greater scale.
• American College of Healthcare Executives (ACHE): International professional society for healthcare leaders offering the FACHE credential, continuing education, and an annual congress. Comparable as an established healthcare executive credentialing body with a comparable operational model.
• Press Ganey: Large healthcare experience measurement and consulting firm serving the majority of US hospitals with patient experience surveys and improvement services. Operates in the same domain but as a commercial analytics leader rather than a community/credentialing body.

Regional players

• National Association of County and City Health Officials (NACCHO): Membership association model serving healthcare professionals through credentialing, education, and community of practice — comparable in operating structure though focused on public health rather than patient experience specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beryl Institute