Select Management Group
Select Management Group is a privately held talent management firm representing more than 500 creators, athletes, musicians, and performers across brand partnerships, content production, consumer products, live touring, and sports management, with offices in Beverly Hills, Los Angeles, New York, Nashville, and Toronto.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Select Management Group does
Select Management Group is a privately held, Beverly Hills-headquartered talent management firm that represents a roster of more than 500 digital creators, influencers, athletes, musicians, and performers — claiming a combined global audience reach exceeding 1 billion. The firm originated as a creator-focused management business and has expanded into adjacent verticals including sports (via the Select Sports division launched in late 2025 and led by Amy Neben), consumer products (through a Consumer Ventures module that has helped scale creator-founded brands such as Hairitage and SACHEU Beauty), and award-winning Film & TV production — most notably 'The Secret Lives of Mormon Wives' for Disney-owned Hulu, developed from the #MomTok community Select signed as clients.
The company operates an integrated platform spanning ten interconnected service modules: Talent Management, Brand Partnerships, Consumer Ventures, Film & TV, Music, Live & Touring, Podcasting, Publishing, Sports, and Acting. Select does not sell a software product; its core technology is the relationship infrastructure connecting creators with brand campaigns, content production pipelines, and live-event distribution. No proprietary AI/ML, APIs, or technical platform components are disclosed in the input data.
Revenue is generated primarily through commissions on talent representation deals — Select states it executes more than 20,000 brand partnerships per year with leading global brands including Coca-Cola, Disney+, Walmart, Netflix, Apple, Nike, Starbucks, Amazon, Meta, Hulu, and others. Secondary revenue streams come from content production (e.g., Hulu streaming series) and live-event/touring representation. Pricing is quote-based and not publicly disclosed. Select employs approximately 50 people, including nearly 25 dedicated talent managers, across five offices: Beverly Hills (HQ), Los Angeles, New York, Nashville, and Toronto. Leadership includes founders Scott Beck and Scott Fisher, partners Lisa Filipelli (Los Angeles) and Caroline Nardilla (New York), SVP of Finance & Operations Gregg Coffman, Head of Select Sports Amy Neben, and Brittany Maxwell. The firm was founded circa 2010 and recently secured a $50 million funding round in early 2026 to accelerate creator-economy expansion.
Select Management Group firmographics
Firmographics- Name
- Select Management Group
- Legal name
- Select Management Group
- Website
- https://select.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select Management Group is a privately held talent management firm representing more than 500 creators, athletes, musicians, and performers across brand partnerships, content production, consumer products, live touring, and sports management, with offices in Beverly Hills, Los Angeles, New York, Nashville, and Toronto.
- Ownership category
- akta.pro rank
Select Management Group industry classification
Industry- Product category
- Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Celebrity & Influencer Talent Booking (HSACAHAE)
- akta.pro secondary industries
- Speakers, Hosts & MC Talent Management (HSACAHAC), Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Media, Entertainment & Sports Leadership Search (BPACAAAH)
Keywords
Where Select Management Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Select Management Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Representation & Commission: Represents 500+ creators, securing brand partnerships and managing career development across film, TV, live events, and consumer products. Revenue derived from commission on deals and appearances for represented talent.
- Content Production: Develops and produces film and TV content featuring represented talent, including streaming productions for platforms like Hulu.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels1 record
Select Management Group product offering
Product offeringCore offering
Select Management Group is a full-service talent management firm representing 500+ creators, athletes, musicians, and actors. It secures brand partnerships, live touring opportunities, film and TV deals, and consumer product ventures for its roster, while also developing and producing award-winning content such as Hulu's 'The Secret Lives of Mormon Wives.'
Product overview
Select Management Group is a premier talent management firm operating a multi-service platform for the creator economy. Its core offering is talent management for 500+ creators with a global reach exceeding 1 billion. The platform spans interconnected service modules: Brand Partnerships (executing 20,000+ brand deals per year), Consumer Ventures (creator-founded brands such as Hairitage and SACHEU Beauty), Film & TV (award-winning productions including 'The Secret Lives of Mormon Wives' for Hulu), Music, Live & Touring, Podcasting, Publishing, Sports (via the Select Sports division), and Acting. The portfolio is unified by connecting creator talent with the world's most influential brands, and the company operates at scale with 50+ employees including nearly 25 dedicated Talent Managers.
Differentiator
Problem solved
Functional benefit
Brands
- Select Sports: Sports division of Select Management Group focusing on individual athletes with plans to expand into team sports and professional leagues. Led by Amy Neben.
Products and services
- Talent Management Full-service management for 500+ creators (digital talent, athletes, musicians, actors) providing brand partnership deals, live event bookings, film/TV casting, and consumer product development. Built for digital-native talent seeking scaled career monetization.
- Brand Partnerships Brokerage service matching creators with brands including Coca-Cola, Disney+, Walmart, Netflix, Apple, Nike, Starbucks, Lululemon, Spotify, Amazon, Hulu, Meta, and Target. Designed for marketers seeking authentic influencer-driven campaigns and for creators seeking brand deal flow.
- Consumer Ventures Development and scaling of creator-founded consumer brands such as Hairitage and SACHEU Beauty. For creators seeking to launch and grow their own product lines.
- Film & TV Production
Quantifiable outcome
- 20,000+ brand partnerships executed per year
- +3 more outcomes
Companies that use Select Management Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Select Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Management Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Select Management Group competitors and assessment
Company assessmentDirect peers
- WME (William Morris Endeavor): One of the largest global talent agencies representing actors, musicians, creators, and athletes. Directly competes with Select across creator and emerging talent representation, with deeper traditional Hollywood relationships.
- Creative Artists Agency (CAA): Premier full-service talent and sports agency. Competes with Select in creator representation, brand partnerships, and content production, with stronger footholds in film/TV packaging and athlete representation.
- United Talent Agency (UTA): Major talent agency with significant creator economy presence following acquisitions. Directly competes for digital creators, brand partnership deals, and content production mandates.
- Wasserman: Dominant sports marketing and talent management firm. Direct competitor to Select Sports in athlete representation, sponsorship brokerage, and brand activation.
- Roc Nation: Full-service entertainment company spanning talent management, sports representation, and content production. Overlaps with Select across music, athlete, and creator representation.
- Brillstein Entertainment Partners: Talent and brand management firm representing creators, producers, and personalities. Competes with Select for premium creator clients and brand deal flow.
- Authentic Talent and Literary Management: Creator management firm representing digital talent across platforms. Comparable business model focused on connecting creators with brand and media opportunities.
Emerging players
- Range Media Partners: Creator- and athlete-focused management firm with similar full-service model (representation, content, brand deals). Closely comparable to Select in target client base and service breadth.
- The Lede Company: Talent management and PR firm representing creators, brands, and executives. Comparable to Select in serving digital-native talent with brand partnership and career management services.
Broad incumbents
- Endeavor: Parent of WME and broader sports/entertainment conglomerate. Overlaps with Select as a broad incumbent in talent representation, content, and brand services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Select Management Group social profiles
Digital presenceSelect Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Management Group leadership team
Management profileNumber of profiles
Profiles8 records
Select Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Management Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Management Group
What does Select Management Group do?
Select Management Group is a full-service talent management firm representing 500+ creators, athletes, musicians, and actors. It secures brand partnerships, live touring opportunities, film and TV deals, and consumer product ventures for its roster, while also developing and producing award-winning content such as Hulu's 'The Secret Lives of Mormon Wives.'
Is Select Management Group a public or private company?
Select Management Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Select Management Group founded?
Select Management Group was founded in 2013. It employs 11 to 50 people.
Where is Select Management Group based?
Select Management Group is headquartered in Los Angeles, United States, in the North America region.
How does Select Management Group make money?
Two revenue lines are on record. Talent Representation & Commission is the primary driver. The others are content Production.
Who are Select Management Group's main competitors?
Direct peers on record are WME (William Morris Endeavor), Creative Artists Agency (CAA), United Talent Agency (UTA), Wasserman, Roc Nation, Brillstein Entertainment Partners and Authentic Talent and Literary Management. Emerging players are Range Media Partners and The Lede Company. Endeavor is listed as a broad incumbent.
Does Select Management Group have an API?
No public API is recorded for Select Management Group.
What industry is Select Management Group in?
Select Management Group's product category is Talent Management. Its primary akta.pro industry code is HSACAHAE, Celebrity & Influencer Talent Booking, with a secondary code of HSACAHAC, Speakers, Hosts & MC Talent Management. Its NAICS code is 7114.