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National Association of Professional Employer Organizations

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uuid00076r3

Namestring
National Association of Professional Employer Organizations
Legal namestring
National Association of Professional Employer Organizations
Websiteurl
napeo.org
Company typeenum
Private
Founded yearint
1984
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAlexandria, United States
HQ citystring
Alexandria
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
PEO industry advocacy, trade association services, regulatory compliance resources, professional employer organization, industry membership association
Industry3 codes
1Professional Employer Organization (PEO) / Co-Employment Services
CodeBPACAHABPrimaryYes
2Association & PEO Group Health Plans (AHP/PEO-Sponsored)
CodeFSAIAFAHPrimaryNo
3Harassment Prevention, EEO & Workplace Conduct Compliance
CodeEDABADAEPrimaryNo
NAICS code1 code
  • Professional Employer Organizations56133
SIC code1 code
  • Services-Membership Organizations8600
Product category
Trade Association Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Membership Fees
TypeSubscription Recurring
Description

NAPEO generates revenue through annual membership fees from PEO companies and service providers. Members receive access to the Regulatory Database, legislative updates, Find a PEO directory listing, NAPEO Forum access, weekly news updates, member logo for marketing use, complimentary PEO Insider magazine subscriptions, member discounts on educational programs, and networking opportunities.

napeo.org
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Others
Pricing details1 tier
1PEO Member Benefits Package
ModelSubscriptionBilling cadenceAnnual
Notes

Full membership access including Regulatory Database, Find a PEO directory listing, NAPEO Forum, weekly updates, member logo, PEO Insider magazine, member discounts on events, and networking opportunities. Service providers have a separate membership tier with advertising and Medallion Partnership options.

napeo.org
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 5 records shown
1PEO Insider
Description

Industry magazine covering the hottest operational, legal, and management issues for PEOs

napeo.org
+4 more records
Core offering1 text field

NAPEO is the national trade association for the Professional Employer Organization (PEO) industry, founded in 1984. It provides industry advocacy at federal and state levels, a comprehensive regulatory database covering all 50 states, member education through PEO University and events, peer networking via NAPEO Forum and 20 regional Leadership Councils, and resources such as the PEO Insider magazine and Find a PEO directory.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • Businesses using a PEO grow two times faster than comparable businesses
+5 more records
Product overview1 text field

NAPEO is a membership-based industry association that provides a comprehensive suite of resources and services for Professional Employer Organizations (PEOs). The organization offers a centralized hub for PEO industry information through its Regulatory Database, which provides state-by-state and federal regulatory information. Members access the Find a PEO Directory for business development, the NAPEO Forum for peer networking, and PEO Insider Magazine for industry news. NAPEO delivers educational programming through PEO University Library (video training), the Annual Conference & Marketplace, Operations Workshop, and various Leadership Council Forums and webinars including the First Friday Series. The Advocacy Toolkit and Congressional Casework Guide support members with federal engagement, while IRS ERTC Processing Updates provide guidance on tax credit claims. The organization functions as the unified voice of the PEO industry, focusing on advocacy, information dissemination, and professional development rather than a technology product in the traditional sense.

Product and service7 records
1Regulatory Database
CategoryRegulatory Information Service
2Find a PEO Directory
CategoryMember Directory
3PEO Insider Magazine
CategoryIndustry Publication
4NAPEO Forum
CategoryMember Community Platform
5Events and Conferences
CategoryIndustry Events
6PEO University Library
CategoryProfessional Education
7Advocacy Toolkit
CategoryAdvocacy Support
Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1IRS (Internal Revenue Service)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2017-06-01
Description

IRS operates the voluntary Certified Professional Employer Organization (CPEO) certification program. NAPEO advocates for PEOs throughout the CPEO program development and implementation, providing feedback on forms, regulations, and guidance. NAPEO has submitted numerous comment letters and recommendations to improve the certification process.

2Department of Labor
Strategic tierCoreTypeStrategic or Co-development Partner
Description

NAPEO engages with DOL and EBSA on Form 5500 filing requirements and opposes publication of PEO client lists on the DOL website. The association has filed comments requesting amendments to filing requirements for PEOs and advocates for protection of proprietary business information.

3Department of Treasury
Strategic tierCoreTypeStrategic or Co-development Partner
Description

NAPEO engages with Treasury on tax reform issues affecting PEOs and their small business clients, including Section 199-A deductions, IRS modernization, and payroll tax credits. The association has submitted letters to Treasury Secretary and tax committee chairs outlining PEO tax reform priorities.

4PEO Insider (peoinsider.org)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

PEO Insider is the industry's leading magazine covering operational, legal, and management issues for PEOs. NAPEO provides complimentary magazine subscriptions to members and promotes the publication through its website and events.

5Public Investors
Strategic tierMinorTypeOthers
Description

Awarding body that recognized NAPEO PAC with the 2025 Outstanding Association PAC Award.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

National Association of Professional Employer Organizations

Trade Association Servicesnapeo.org

National Association of Professional Employer Organizations firmographics

Firmographics
Name
National Association of Professional Employer Organizations
Legal name
National Association of Professional Employer Organizations
Website
https://napeo.org
Company type
Private
Founded year
1984
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

National Association of Professional Employer Organizations industry classification

Industry
Product category
Trade Association Services
NAICS
Professional Employer Organizations (56133)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
akta.pro secondary industries
Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE)

Keywords

  • PEO industry advocacy
  • Trade association services
  • Regulatory compliance resources
  • Professional employer organization
  • Industry membership association

Where National Association of Professional Employer Organizations is headquartered

Location

Headquarters

HQ city
Alexandria
HQ country
United States
HQ region
North America

Offices1 record

Markets served

National Association of Professional Employer Organizations business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Others

Revenue model

  1. Membership Fees: NAPEO generates revenue through annual membership fees from PEO companies and service providers. Members receive access to the Regulatory Database, legislative updates, Find a PEO directory listing, NAPEO Forum access, weekly news updates, member logo for marketing use, complimentary PEO Insider magazine subscriptions, member discounts on educational programs, and networking opportunities.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualPEO Member Benefits Package

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

National Association of Professional Employer Organizations product offering

Product offering

Core offering

NAPEO is the national trade association for the Professional Employer Organization (PEO) industry, founded in 1984. It provides industry advocacy at federal and state levels, a comprehensive regulatory database covering all 50 states, member education through PEO University and events, peer networking via NAPEO Forum and 20 regional Leadership Councils, and resources such as the PEO Insider magazine and Find a PEO directory.

Product overview

NAPEO is a membership-based industry association that provides a comprehensive suite of resources and services for Professional Employer Organizations (PEOs). The organization offers a centralized hub for PEO industry information through its Regulatory Database, which provides state-by-state and federal regulatory information. Members access the Find a PEO Directory for business development, the NAPEO Forum for peer networking, and PEO Insider Magazine for industry news. NAPEO delivers educational programming through PEO University Library (video training), the Annual Conference & Marketplace, Operations Workshop, and various Leadership Council Forums and webinars including the First Friday Series. The Advocacy Toolkit and Congressional Casework Guide support members with federal engagement, while IRS ERTC Processing Updates provide guidance on tax credit claims. The organization functions as the unified voice of the PEO industry, focusing on advocacy, information dissemination, and professional development rather than a technology product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Brands

  • PEO Insider: Industry magazine covering the hottest operational, legal, and management issues for PEOs
  • NAPEO PAC
  • NAPEO NextGen
  • Women in NAPEO
  • PEO University

Products and services

  • Regulatory Database
  • Find a PEO Directory
  • PEO Insider Magazine
  • NAPEO Forum
  • Events and Conferences
  • PEO University Library
  • Advocacy Toolkit

Quantifiable outcome

  • Businesses using a PEO grow two times faster than comparable businesses
  • +5 more outcomes

Companies that use National Association of Professional Employer Organizations

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

National Association of Professional Employer Organizations technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

National Association of Professional Employer Organizations partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • IRS (Internal Revenue Service)coreStrategic or Co-development Partner · 1 June 2017IRS operates the voluntary Certified Professional Employer Organization (CPEO) certification program. NAPEO advocates for PEOs throughout the CPEO program development and implementation, providing feedback on forms, regulations, and guidance. NAPEO has submitted numerous comment letters and recommendations to improve the certification process.
  • Department of LaborcoreStrategic or Co-development PartnerNAPEO engages with DOL and EBSA on Form 5500 filing requirements and opposes publication of PEO client lists on the DOL website. The association has filed comments requesting amendments to filing requirements for PEOs and advocates for protection of proprietary business information.
  • Department of TreasurycoreStrategic or Co-development PartnerNAPEO engages with Treasury on tax reform issues affecting PEOs and their small business clients, including Section 199-A deductions, IRS modernization, and payroll tax credits. The association has submitted letters to Treasury Secretary and tax committee chairs outlining PEO tax reform priorities.
  • PEO Insider (peoinsider.org)coreStrategic or Co-development PartnerPEO Insider is the industry's leading magazine covering operational, legal, and management issues for PEOs. NAPEO provides complimentary magazine subscriptions to members and promotes the publication through its website and events.
  • Public InvestorsminorOthersAwarding body that recognized NAPEO PAC with the 2025 Outstanding Association PAC Award.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

National Association of Professional Employer Organizations competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

National Association of Professional Employer Organizations social profiles

Digital presence

National Association of Professional Employer Organizations financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Association of Professional Employer Organizations leadership team

Management profile

Number of profiles

Profiles9 records

National Association of Professional Employer Organizations funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Association of Professional Employer Organizations M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Professional Employer Organizations

What does National Association of Professional Employer Organizations do?

NAPEO is the national trade association for the Professional Employer Organization (PEO) industry, founded in 1984. It provides industry advocacy at federal and state levels, a comprehensive regulatory database covering all 50 states, member education through PEO University and events, peer networking via NAPEO Forum and 20 regional Leadership Councils, and resources such as the PEO Insider magazine and Find a PEO directory.

Is National Association of Professional Employer Organizations a public or private company?

National Association of Professional Employer Organizations is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was National Association of Professional Employer Organizations founded?

National Association of Professional Employer Organizations was founded in 1984. It employs 11 to 50 people.

Where is National Association of Professional Employer Organizations based?

National Association of Professional Employer Organizations is headquartered in Alexandria, United States, in the North America region.

How does National Association of Professional Employer Organizations make money?

One revenue line is on record: membership Fees.

Does National Association of Professional Employer Organizations have an API?

No public API is recorded for National Association of Professional Employer Organizations.

What industry is National Association of Professional Employer Organizations in?

National Association of Professional Employer Organizations's product category is Trade Association Services. Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored). Its NAICS code is 56133 and its SIC code is 8600.

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Live signals
PaychexOutsourcing HR: What Are the Benefits?The article provides a comprehensive overview of human resource outsourcing (HRO), detailing its benefits such as increased productivity, cost reduction, and improved compliance for businesses of various sizes. It outlines the operational models available, specifically Professional Employer Organizations (PEOs) and Administrative Services Only (ASO) providers, while also addressing potential disadvantages like security risks and cultural misalignment. The text references industry data from the National Association of Professional Employer Organizations and Paychex to illustrate market scale and administrative burdens.PR NewswireDAVID FEINBERG OF JUSTWORKS ELECTED CHAIR OF THE NATIONAL ASSOCIATION OF PROFESSIONAL EMPLOYER ORGANIZATIONSDavid Feinberg, senior vice president of risk and insurance programs for Justworks, was elected chair of the National Association of Professional Employer Organizations' Board of Directors at its Orlando conference. He succeeds Steven Politis of Alcott HR. Feinberg has served in multiple NAPEO board roles, including secretary/treasurer and vice chair.PR NewswirePEO INDUSTRY TO GATHER IN WASHINGTON TO CELEBRATE NATIONAL PEO WEEK MAY 19-25The National Association of Professional Employer Organizations (NAPEO) is hosting National PEO Week from May 19-25, 2024, with hundreds of PEO industry representatives gathering in Washington, DC, including a Capitol Hill visit on May 21 to advocate for processing delayed Employee Retention Tax Credit applications. PEOs provide HR, payroll, and compliance services to small and mid-sized businesses employing over 4.5 million people across the United States. Multiple states have issued proclamations recognizing the week, and NAPEO research indicates businesses using PEOs grow 7-9% faster and are 50% more likely to stay in business.PR NewswireREE HARPER OF LYONS HR ELECTED TO BOARD OF DIRECTORS OF THE NATIONAL ASSOCIATION OF PROFESSIONAL EMPLOYER ORGANIZATIONSCatherine "Ree" Harper, general counsel and vice president of human resources at Lyons HR, was elected to the National Association of Professional Employer Organizations (NAPEO) Board of Directors on October 9, 2023, during the association's annual member meeting in Orlando, Florida. Harper is one of four new industry leaders elected to serve three-year terms on the board for the 2023-24 term. NAPEO represents approximately 230 PEO member companies that collectively serve over 200,000 small and mid-size businesses employing 4.5 million people.PR NewswireNAPEO SOUNDS ALARM AS IRS ERTC BACKLOG NOW TOPS ONE MILLIONThe IRS backlog of Employee Retention Credit (ERTC) applications has exceeded one million claims, representing a 641% increase since August 2022, with the figure rising 33% just since March 2023 despite Commissioner Daniel Werfel's commitment to double processing to 40,000 applications weekly. Small and mid-sized businesses are reporting severe financial strain while awaiting these credits, with some taking on high-interest loans, cutting staff, or closing entirely after waits exceeding two years for hundreds of thousands of dollars. The National Association of Professional Employer Organizations (NAPEO) continues lobbying Congress, having sent over 400 letters and planning to press their case on Capitol Hill on May 23.PR NewswireLATEST PEO PULSE SURVEY SHOWS PEO INDUSTRY OPTIMISTIC ABOUT FUTURE GROWTHThe National Association of Professional Employer Organizations (NAPEO) released its quarterly PEO Pulse Survey showing 90% of PEO industry executives anticipate growth over the next 12 months despite broader economic challenges. The survey, conducted in April 2022 by Industry Insights, found that Q1 2022 revenues, gross profits, and client numbers all increased compared to Q1 2021, with the typical PEO client employing 23 worksite employees. NAPEO's approximately 200 member PEOs collectively provide HR services to 173,000 businesses employing 4 million people.PR NewswireLatest PEO Pulse Survey Shows PEO Industry Thriving After PandemicA new survey by the National Association of Professional Employer Organizations (NAPEO) conducted in October 2021 shows the PEO industry thriving post-pandemic, with 95% of industry executives expecting an increase in worksite employees over the next year. The quarterly survey also found that PEO revenues, gross profits, and client numbers increased in Q3 2021 compared to Q3 2020. PEOs provide HR services to over 173,000 small and mid-size businesses employing 4 million people, and PEO clients were found to be significantly more resilient during the pandemic than other small businesses.PR NewswireNew Report Shows Businesses That Use A PEO Fared Better During The PandemicThe National Association of Professional Employer Organizations (NAPEO) released a study on September 27, 2021, conducted by economists Laurie Bassi and Dan McMurrer of McBassi and Company, comparing how PEO client businesses fared against non-clients during the pandemic from early 2020 through July 2021. The study found that businesses using a PEO were 58 percent less likely to have permanently closed and 82 percent more likely to have operations back to normal, while also showing 6 percent employment growth versus a 1 percent decline for comparable small businesses. NAPEO's president cited the findings as evidence that PEOs helped small and mid-sized businesses survive and emerge stronger through the pandemic by providing HR, payroll, benefits, and regulatory compliance assistance.PR NewswireNational Association of Professional Employer Organizations Unveils Video Showing How PEOs Guided Small Businesses During Early Days of Coronavirus CrisisThe National Association of Professional Employer Organizations (NAPEO) released a 4-minute video showcasing how professional employer organizations helped small business clients navigate the coronavirus pandemic, featuring examples of personalized assistance filmed via Zoom calls. The video highlights PEO professionals' efforts ranging from checking in on clients to guiding them through the Paycheck Protection Program loan process to help businesses remain operational. NAPEO President & CEO Pat Cleary emphasized that PEOs' competitive advantage lies in their people-focused approach, stating the value proposition of PEOs has never been greater during the crisis.PR NewswireNAPEO's Small Business Snapshot Shows Revenue Jump for PEOs and Increased Employment Growth for Small Businesses in First Quarter of 2020The National Association of Professional Employer Organizations released its quarterly Small Business Snapshot for Q1 2020, showing employment growth among small businesses reached its highest rate since mid-2018, with growth concentrated in businesses with 20-49 employees. The report found that 67 percent of professional employer organizations experienced increased quarterly revenue compared to Q1 2019. The data, compiled from Bureau of Labor Statistics, ADP Employment Report, Wells Fargo/Gallup Small Business Index, and Paychex, indicates continued strength in the small business sector and PEO industry.