Coleman Natural Foods

What Coleman Natural Foods does

Coleman Natural Foods — now operating as Coleman All Natural Meats after a 2024 rebrand — produces and distributes all-natural, humanely raised pork and beef products through retail grocery, foodservice, and direct-to-consumer channels in the United States. The company was founded in 1875 when the Coleman family began cattle ranching in Colorado's San Luis Valley; the formal Coleman Natural Meats business was established in 1979 by Mel Coleman Sr. and Polly Coleman, who worked with the USDA to develop the first certified 'natural' label for livestock. In 2002, Coleman Natural Meats merged with Penn Valley Farms and Petaluma Poultry to form Coleman Natural Foods, and in 2011 the company was acquired by Perdue Family Farms, today operating as a brand under the legal entity Perdue Foods LLC.

The company's product portfolio centers on Heritage Duroc pork products (fresh pork cuts, frozen pork items, breakfast meats, and the 2026 award-winning Steak Cut Applewood Smoked Uncured Bacon) plus all-natural beef. Underlying differentiation is built on Heritage Duroc genetics (a breed selected for marbling, tenderness, feed efficiency, and resilience), an all-vegetarian diet, no antibiotics ever, no added hormones, and a 2018-launched first-of-its-kind national 100% gestation and farrowing crate-free program with American Humane Certification that meets California Proposition 12 and Massachusetts Question 3 standards. Supply is sourced from a network of named American family farms including Brandt Swine Farms (Ohio), New Back 40 (Illinois), Reckamp Farms (Missouri), and Roth Farm (Kansas).

Coleman sells through three channels: (1) retail grocery, including Costco Midwest warehouse stores, Whole Foods-adjacent natural food supermarkets where the brand originated in 1981, and conventional grocers; (2) a dedicated foodservice division serving restaurants, hotels, caterers, and institutional operators with verified clean-label claims; and (3) direct-to-consumer via colemannatural.com, which offers a digital cookbook, recipes, and a store locator. The business generates revenue through hardware/physical-product sales of fresh and prepared meats across all three channels, with pricing managed at retail point-of-sale and through foodservice sales contacts (publicly undisclosed). Revenue figures are not publicly reported. The company maintains brand-distinct marketing across Facebook, Instagram, Pinterest, LinkedIn, and YouTube, and earned a 2026 Allrecipes Golden Cart Award for Best New Meat.

Name

Coleman Natural Foods

Legal name

Perdue Foods LLC

Website

https://colemannatural.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coleman All Natural Meats, a Perdue Foods LLC subsidiary, produces and distributes USDA-certified natural Heritage Duroc pork and beef through retail, foodservice, and DTC channels. The 150-year-old brand serves health-conscious consumers, foodservice operators, and retailers seeking humane, clean-label proteins.

Ownership category

akta.pro rank

Product category

Premium Natural Meat Products

NAICS

Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

akta.pro secondary industries

Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG), Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA)

Keywords

• Natural meat products
• Heritage Duroc pork
• Humanely raised beef
• Antibiotic-free meats
• Crate-free pork

Headquarters

HQ city

Mountain Home

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fresh and Prepared Meat Products: Coleman generates revenue through the sale of fresh and prepared meat products including pork (Heritage Duroc) and beef. Products are sold through retail grocery, foodservice, and direct-to-consumer channels. The company operates as a legacy all-natural meat brand with a multi-channel distribution model.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coleman All Natural Meats produces and sells all-natural, humanely raised pork (Heritage Duroc breed) and beef products under USDA's first certified natural label. Its portfolio includes fresh pork cuts, frozen and prepared pork items such as the award-winning Steak Cut Applewood Smoked Uncured Bacon, breakfast meats, and all-natural beef, distributed through retail grocery, foodservice operators, and a direct-to-consumer website. All products carry claims of no antibiotics ever, no added hormones, 100% vegetarian feeding, American Humane certification, and Prop 12/MAQ3 compliance.

Product overview

Coleman All Natural Meats offers a unified product portfolio of all-natural, humanely raised pork and beef products. The core offering centers on Heritage Duroc Pork products (including the award-winning Steak Cut Applewood Smoked Uncured Bacon, fresh pork cuts, frozen pork, and breakfast meats) and all-natural beef. The company also provides a free Digital Cookbook as a customer resource. All products emphasize no antibiotics ever, no added hormones, American Humane certification, and crate-free farming practices. Products are available through retail stores (Costco, grocery stores), foodservice operators, and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Duroc Pork Products Premium pork products made from American Heritage Duroc breed pigs, humanely raised on family farms with no antibiotics ever, no added hormones, and fed an all-vegetarian diet, American Humane Certified, available through retail and foodservice channels.
• Fresh Pork Cuts Fresh pork cuts including bone-in loins, boneless loins, tenderloins, back ribs, butts, hams, picnics, bellies, spareribs, ground pork, and offal products, many of which are Proposition 12 and MAQ3 compliant, targeted at retail and foodservice customers.
• Frozen Pork Products (Foodservice) Frozen pork products including uncured bacon, pork breakfast sausage patties, and bacon bits, packaged for foodservice operators such as restaurants, hotels, and caterers.
• Steak Cut Applewood Smoked Uncured Bacon Premium thick-cut bacon sliced at 3/8-inch thickness, made from Heritage Duroc pork, applewood smoked and uncured, winner of the 2026 Allrecipes Golden Cart Award for Best New Meat.
• Coleman All Natural Beef All-natural beef products sourced from American farms, raised with no antibiotics ever and no added hormones, fed an all-vegetarian diet, delivering bold flavor and 100% natural attributes.

Quantifiable outcome

• Per-sow minimum space allotted is 71% more than average industry gestation crates, and pens provide 114% more space than average industry farrowing crates.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American HumanecoreStrategic or Co-development Partner · 1 January 2019Coleman has partnered with American Humane since 2019 to support Pups4Patriots, committing nearly $1 million to help dogs find homes and veterans find healing. The Pups4Patriots program rescues qualified dogs, trains them as service pets for veterans with post-traumatic stress (PTS) and traumatic brain injury (TBI), and matches them with U.S. veterans and retired first responders. Coleman has helped find homes for over 110 service dogs through this partnership. The Pups4Patriots logo is printed on every Coleman product label.
• Brandt Swine FarmscoreOthersBrandt Swine Farms is a 1,300-acre family farm in Versailles, Ohio, founded in 1901 and now transitioning to its 5th generation. Partnering with Coleman since 2016, the farm built a new sow farm to meet Prop 12, MAQ3, American Humane Certified, and crate-free standards. They send 30,000 hogs to market each year.
• New Back 40 FarmcoreOthersNew Back 40 is a third-generation family farm in Southern Illinois with 5,000 acres raising hogs and beef cattle. Partnering with Coleman since 2016, they built a new sow farm to meet American Humane Certified and crate-free standards. Approximately 40,000 hogs go out to market each year through the Coleman program.
• Reckamp FarmscoreOthersReckamp Farms is a family-owned hog farm in Wright City, Missouri, run by Dave and Marylin Reckamp. The farrow-to-finish operation includes 185 acres and raises about 2,000 hogs crate-free without growth promotants or antibiotics. Sick animals are treated and removed from the program, sold to commodity markets — never to Coleman.
• Roth FarmcoreOthersThe Roth family raises about 6,000 pigs annually on a 3,000-acre crate-free farm in Green, Kansas, with two generations of family members. Their commitment to animal welfare includes crate-free farrowing with pens measuring 54 square feet — over 50% more room than traditional farrowing crates.
• KNBC 4 Los AngelesminorGTM or Marketing PartnerColeman partnered with KNBC 4 Los Angeles and host Jessica Vilchis for a televised cooking segment featuring Chef Marcel Cocit. The segment showcased Coleman premium pork products for game day cooking, demonstrating product use cases and recipes to a Southern California TV audience.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Niman Ranch: Direct peer: natural and heritage-breed pork and beef raised by independent family farmers under a network model closely mirroring Coleman's, with similar humane-certified, no-antibiotics-ever, crate-free positioning and natural-food / foodservice distribution.
• Applegate Farms: Direct peer: leading natural and organic prepared meat brand (bacon, sausage, deli) with overlapping clean-label claims (no antibiotics ever, no added hormones) and shared retail customers such as natural-grocery chains and mainstream supermarkets.
• Pederson's Natural Farms: Direct peer: natural, no-antibiotics-ever bacon and ham specialist using heritage-breed hogs and clean-label curing, competing head-to-head with Coleman's bacon and breakfast sausage SKUs in the refrigerated case.
• ButcherBox: Direct peer: subscription-based DTC meat company selling 100% grass-fed beef, heritage-breed pork, and organic chicken to premium consumers; overlaps Coleman on Duroc-style heritage pork and clean-label value proposition via a digital-first channel.
• Country Natural Beef: Direct peer: rancher-owned cooperative raising cattle without antibiotics or added hormones for natural and conventional retail; comparable cooperative-style supply model and clean-label beef positioning to Coleman's all-natural beef line.

Emerging players

• True Story Foods: Emerging player: regenerative-claim and certified-organic / humane ham and sausage brand with shared natural-meat shopper, competing for natural-food retail shelf and foodservice menus with premium pork narratives.
• Force of Nature: Emerging player: regeneratively raised beef, bison, lamb and pork brand serving premium DTC and select retail, anchored on verified animal-welfare and grazing claims comparable to Coleman's American Humane / crate-free positioning.

Broad incumbents

• Perdue Farms: Broad incumbent: Coleman's parent (Perdue Family Farms / Perdue Foods LLC) and one of the largest U.S. poultry and prepared-protein producers; comparable as the controlling group whose national distribution and processing footprint Coleman leverages.
• Tyson Foods: Broad incumbent: largest U.S. protein company with overlapping prepared-pork, beef, and breakfast-sausage portfolios under labels such as Jimmy Dean and Hillshire Farm; comparable as a scaled competitor in value-added refrigerated meats.
• Hillshire Brands / Hillshire Farm: Broad incumbent: established U.S. prepared-meat brand (sausage, lunchmeat, pre-cooked pork) under Tyson; overlaps Coleman in mainstream grocery refrigerated set with broader scale but less natural-claim differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@ColemanNatural1875
• Facebookfacebook.com/colemannaturalfoods
• LinkedInlinkedin.com/company/coleman-natural-foods
• Instagraminstagram.com/colemanallnaturalmeats
• Pinterestpinterest.com/colemanallnaturalmeats

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coleman Natural Foods