Brio Water Technology
- Company typePrivate
- Founded1992
- HeadquartersCity Of Industry, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Brio Water Technology firmographics
Firmographics- Name
- Brio Water Technology
- Legal name
- Brio Water Technology, Inc.
- Website
- https://briowt.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brio Water Technology industry classification
Industry- Product category
- Water Filtration and Dispensing Equipment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- akta.pro primary industry
- Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)
- akta.pro secondary industries
- Under-Sink Water Filtration Systems (CRAJAJAD), Countertop Water Filtration Systems (CRAJAJAC), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Brio Water Technology is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brio Water Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Water Dispenser Sales: One-time hardware sales of water dispensers including bottleless POU coolers, bottled dispensers, countertop and floor-standing models across residential and commercial categories.
- Filtration System Sales: Sales of filtration systems including whole house systems, undersink systems, tankless RO systems, instant hot water systems, commercial and industrial RO systems.
- Replacement Filters and Parts: Recurring sales of replacement filters, valves, and accessories for installed water dispensers and filtration systems, creating an aftermarket revenue stream.
- Water Bottles and Accessories: Sales of plastic BPA-free bottles, polycarbonate bottles, glass bottles, sports bottles, crocks, stands, and other accessories.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Brio Water Technology product offering
Product offeringCore offering
Brio Water Technology designs, sources, and distributes water dispensers, point-of-use (POU) coolers, multi-stage filtration systems, reverse osmosis (RO) units, UV-C disinfection systems, water softeners, and replacement components for residential, commercial, and industrial customers. The company sells bottleless and bottled dispensers, countertop and floor-standing units, whole house filtration, undersink systems, and industrial-scale RO systems with capacities up to 355,200 GPD, alongside water bottles, crocks, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Brio Moderna: Point-of-use water dispensers with filtration technology including UV self-cleaning, reverse osmosis, and multi-stage filtration systems.
- Brio Q Series
- Brio SIMPL
- Brio AQUUS
- Brio PRISM
Products and services
- Point-of-Use (POU) Filtered Water Dispensers Filtered floor, countertop, undersink, and reverse osmosis dispensers providing hot, cold, and ambient filtered water without the need for bottled water. Sold to residential and commercial customers through briowt.com and dealer channels.
- Bottled Water Dispensers Traditional bottom-load and top-load bottled water coolers and bottle countertop dispensers for offices and residential use. Target buyers include offices, waiting rooms, and homes requiring conventional bottled water delivery.
- Countertop Water Dispensers Countertop dispensers in filtered, bottled, refillable, and reverse osmosis variants for kitchens, offices, and small commercial spaces. Designed for users with limited floor space needing on-counter filtered or bottled water access.
- Multi-Stage Undersink Filtration Systems Undersink multi-stage filtration systems for residential drinking water, available in 2-stage, 3-stage, 4-stage UF, and 4-stage RO configurations to match water quality requirements.
- Tankless Reverse Osmosis Systems Tankless RO systems for residential and light commercial use delivering filtered water on demand without a storage tank. Suitable for homeowners and small businesses needing continuous filtered water production.
- Whole House Filtration Systems Whole house filtration systems treating all water entering a residence or small commercial building. Used by homeowners seeking comprehensive water treatment for every outlet.
- Commercial Reverse Osmosis Systems Commercial-grade reverse osmosis systems for restaurants, offices, hospitality, and light industrial applications requiring higher daily output than residential units.
- Industrial Reverse Osmosis Systems Industrial-scale reverse osmosis systems with output capacities ranging from 12,700 to 355,200 gallons per day, equipped with Grundfos high-pressure pumps. Sold to industrial facilities requiring high-capacity, reliable water treatment.
- UV-C Water Disinfection Systems Ultraviolet-C disinfection units for commercial water treatment, used to reduce microbial contamination in water supplies. Targeted at commercial customers requiring an additional layer of microbial control.
- Water Softeners Commercial and residential water softening systems for hardness reduction. Used by homeowners and commercial facilities to address hard-water scale buildup.
- Replacement Filters, Valves, and Accessories Replacement filters, valves, and accessories for residential, commercial, and industrial Brio water dispensers and filtration systems. Sold as recurring aftermarket parts to existing installed-base customers and dealers.
- Water Bottles Plastic BPA-free bottles, polycarbonate bottles, glass bottles, and sports bottles for use with bottled water dispensers and on-the-go hydration. Sold to residential customers, gyms, offices, and promotional/retail buyers.
- Brio Moderna Point-of-Use Water Dispensers Brio Moderna sub-brand of point-of-use water dispensers integrating UV self-cleaning, reverse osmosis, and multi-stage filtration. Marketed to residential and small commercial buyers seeking premium filtered water dispensers.
- Brio Q Series Countertop Water Dispensers Brio Q Series countertop dispensers equipped with reverse osmosis and filtration capabilities. Marketed to residential and small office customers needing compact filtered water dispensers.
- Brio SIMPL Tankless RO Undersink Systems Brio SIMPL sub-brand of tankless reverse osmosis undersink filtration systems with capacities ranging from 400 to 1200 gallons per day. Targeted at residential and light commercial customers needing on-demand filtered water without a storage tank.
- Brio AQUUS Tankless RO Undersink Systems Brio AQUUS sub-brand of tankless reverse osmosis undersink filtration systems in various capacities. Marketed to residential buyers seeking compact, tankless undersink RO filtration.
- Brio PRISM High-Capacity Tankless RO Systems Brio PRISM sub-brand of high-capacity tankless reverse osmosis systems for demanding applications. Targeted at commercial and light industrial buyers needing higher-output tankless RO.
Quantifiable outcome
- 2X Fast Dispense fills an 8 oz glass in under five seconds
- +1 more outcomes
Companies that use Brio Water Technology
Customer profileSegments4 records
Ideal customer profiles4 records
Brio Water Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brio Water Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrundfoscoreIndustrial RO systems are equipped with Grundfos high-pressure pumps, described as 'industry-leading Grundfos high-pressure pumps.' This is a critical component supplier partnership for their industrial water treatment products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brio Water Technology competitors and assessment
Company assessmentDirect peers
- Waterlogic: Directly comparable as a specialist in bottleless POU water dispensers with multi-stage filtration and UV purification. Targets overlapping commercial and office customers and competes for similar dealer relationships.
- Elkay Manufacturing: Direct peer in water coolers and dispensers, with a strong presence in commercial and institutional settings. Product overlap is highest in POU and bottled water coolers that match Brio's dispenser line.
- Oasis International: Direct peer in water coolers and dispensers for commercial and institutional markets, including POU and bottled models. Competes head-to-head with Brio's floor and countertop dispenser lines.
- Culligan: Directly comparable as a global water treatment company offering residential, commercial, and industrial filtration and dispensers, with a deep dealer network similar to Brio's. Culligan's Quench brand is a particularly close overlap in POU bottleless dispensers.
Broad incumbents
- Pentair: Large incumbent in residential and commercial water filtration and treatment. Overlaps with Brio on RO systems, under-sink filtration, and replacement filters, though Pentair operates at significantly greater scale with broader industrial exposure.
- 3M Purification: Broader incumbent providing filtration components and systems used in residential and commercial water treatment. Overlaps with Brio on replacement filter cartridges and under-sink filtration solutions.
- Watts Water Technologies: Established manufacturer of water quality, conservation, and treatment products for residential, commercial, and industrial markets. Overlaps with Brio on RO systems, filtration, and water treatment components.
- A. O. Smith: Major manufacturer of water heating and treatment equipment with a dedicated water treatment and purification product line. Competes with Brio in residential and commercial RO and filtration categories as a much larger, branded incumbent.
Emerging players
- iSpring Water Systems: Growing D2C-focused player in residential RO and under-sink filtration systems. Overlaps with Brio's residential filtration line and competes on direct e-commerce channels.
- APEC Water Systems: Specialist in residential and light commercial RO systems, including tankless and high-capacity models similar to Brio's SIMPL and PRISM sub-brands. Competes primarily in direct e-commerce channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brio Water Technology social profiles
Digital presenceBrio Water Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brio Water Technology leadership team
Management profileNumber of profiles
Brio Water Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brio Water Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brio Water Technology
What does Brio Water Technology do?
Brio Water Technology designs, sources, and distributes water dispensers, point-of-use (POU) coolers, multi-stage filtration systems, reverse osmosis (RO) units, UV-C disinfection systems, water softeners, and replacement components for residential, commercial, and industrial customers. The company sells bottleless and bottled dispensers, countertop and floor-standing units, whole house filtration, undersink systems, and industrial-scale RO systems with capacities up to 355,200 GPD, alongside water bottles, crocks, and accessories.
Is Brio Water Technology a public or private company?
Brio Water Technology is a private company. It is classified as unknown and is currently operating.
When was Brio Water Technology founded?
Brio Water Technology was founded in 1992. It employs 11 to 50 people.
Where is Brio Water Technology based?
Brio Water Technology is headquartered in City Of Industry, United States, in the North America region.
How does Brio Water Technology make money?
Four revenue lines are on record. Water Dispenser Sales are the primary driver. The others are filtration System Sales, replacement Filters and Parts and water Bottles and Accessories.
Who are Brio Water Technology's main competitors?
Direct peers on record are Waterlogic, Elkay Manufacturing, Oasis International and Culligan. Broad incumbents are Pentair, 3M Purification, Watts Water Technologies and A. O. Smith. Emerging players are iSpring Water Systems and APEC Water Systems.
Does Brio Water Technology have an API?
No public API is recorded for Brio Water Technology.
What industry is Brio Water Technology in?
Brio Water Technology's product category is Water Filtration and Dispensing Equipment. Its primary akta.pro industry code is CRAJAJAK, Reverse Osmosis (RO) Systems (Residential), with a secondary code of CRAJAJAD, Under-Sink Water Filtration Systems. Its NAICS code is 42372.