Snapfish

What Snapfish does

Snapfish is a privately held photo printing and personalized product platform founded in 1999 and headquartered at 10 Almaden Blvd., Suite 900, San Jose, California. The company operates a self-serve e-commerce platform and native iOS/Android mobile applications that enable consumers to upload digital photos and order customized physical products. Core product categories include photo prints (sizes from 4x6 to 20x30), photo books (hardcover, layflat, linen, leather, and softcover bindings ranging from 5x7 to 11x14), greeting cards and stationery, canvas prints, photo tiles, acrylic and metal photo panels, mugs and drinkware, blankets and pillows, calendars, and assorted photo gifts including puzzles, ornaments, and custom apparel. The platform reportedly offers more than 1,000 personalized SKUs supported by drag-and-drop design tools and template libraries.

The company generates revenue through one-time transactional sales of personalized photo products on pay-as-you-go unit pricing, with aggressive promotional pricing throughout the catalog (for example, 4x6 prints from $0.01 with promotional codes, 8x10 unframed canvas at $7.99 vs. $49.99 list). Distribution is omnichannel: direct e-commerce through snapfish.com and mobile apps combined with same-day in-store pickup at 5,400-6,500 CVS Pharmacy and Walgreens locations across the United States. Geographic operations span 8 countries: United States, United Kingdom, Germany, France, Italy, Ireland, Australia, and New Zealand.

The go-to-market motion is product-led growth with multi-channel marketing including a content blog, organic social presence on Facebook, Instagram, Pinterest, and Twitter, affiliate marketing via CJ Affiliate, SMS/text promotional campaigns, and mobile app marketing. Target customers are individual consumers and families seeking personalized photo products for gifting occasions including birthdays, weddings, graduations, holidays, and family events. The company employs 251-500 people, has made two disclosed acquisitions (Motionbox in 2010 and CafePress in 2018), and has been the subject of a California lawsuit alleging misrepresentation through inflated reference pricing in promotional offers.

Name

Snapfish

Legal name

Snapfish

Website

https://snapfish.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Snapfish is a privately held, 25-year-old photo printing and personalized product platform serving individual consumers and families across 8 countries with 1,000+ SKUs via its e-commerce site, mobile apps, and same-day in-store pickup at CVS and Walgreens.

Ownership category

akta.pro rank

Product category

Photo Printing and Personalized Photo Merchandise

NAICS

Photofinishing (81292), Photofinishing Laboratories (except One-Hour) (812921), Greeting Card Publishers (513191)

SIC

Services-Photofinishing Laboratories (7384), Greeting Cards (2771)

akta.pro primary industry

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

Keywords

• Photo printing services
• Personalized photo gifts
• Custom photo books
• Photo merchandise
• Digital photo printing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Photo product sales: Snapfish generates revenue through one-time transaction sales of customized photo products including prints, photo books, cards, canvas prints, home decor items, calendars, mugs, blankets, and gifts. Customers pay per unit/item with no subscription required for basic purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Snapfish is a photo printing and personalized gift platform that enables customers to upload digital photos and create customized physical products including photo prints, photo books, greeting cards, canvas prints, home décor items, mugs, blankets, calendars, and photo gifts. Customers design and order products through the company's website and iOS/Android mobile apps, with fulfillment via home delivery or same-day pickup at CVS and Walgreens retail locations.

Product overview

Snapfish is a photo printing and personalized gift platform offering a comprehensive portfolio of products across web and mobile applications (iOS and Android). The core offering centers on photo prints (various sizes from 4x6 to 20x30, including standard, large, collage, framed, and specialty prints), photo books (5x7 to 11x14 in hardcover, layflat, linen, leather, and softcover bindings), and greeting cards (holiday, thank you, graduation, wedding, baby announcements, invitations). These are complemented by canvas prints, home décor items (photo panels, acrylic blocks, photo tiles, glass/metal prints), blankets and pillows, mugs and drinkware, calendars, and various photo gifts including puzzles, ornaments, and custom apparel. The platform offers same-day pickup at CVS and Walgreens retail locations. The product ecosystem is unified through a web-based design builder and dedicated mobile apps (including a standalone Photo Tiles App) that allow users to upload photos, customize layouts, add text and embellishments, and order personalized products. Snapfish positions itself as an accessible, affordable, and quality-focused service with a 25-year operating history.

Differentiator

Problem solved

Functional benefit

Products and services

• Photo Prints Standard and large-format photo prints available in sizes from 4x4 to 20x30 inches, including standard prints, large prints, collage prints, framed prints, retro prints, adhesive prints, photo booth strips, mini prints, and prints with wood stands. Designed for individual consumers seeking printed copies of their digital photos.
• Cards and Stationery Personalized greeting cards and stationery including holiday cards, thank you cards, graduation announcements, party and wedding invitations, baby announcements, stationery, business cards, stickers, postcards, foil cards, seal-and-send cards, magnet cards, and ornament cards. Includes a Mail-for-Me service that prints, stamps, and mails cards on the customer's behalf. Targeted at individual consumers for personal and gifting use.
• Photo Books Custom photo books in sizes from 5x7 to 11x14 with binding options including hardcover, layflat hardcover, premium layflat, linen hardcover, leather hardcover, and softcover. Themed designs available for travel, wedding, baby, family, school year, and year-in-review books. Targeted at individual consumers creating personalized keepsake albums.
• Canvas Prints Custom canvas prints in sizes from 4x6 to 24x36 inches with options including photo wrap, color wrap, framed canvas, gallery canvas, collage canvas, panoramic canvas, hanging canvas, and split canvas prints. Targeted at individual consumers seeking wall-art personalized prints.
• Home Décor Personalized home décor items including photo panels (tabletop and wall), acrylic photo blocks, acrylic prints, glass prints, metal photo panels, wood box panels, photo tiles, blankets, pillows, dry erase boards, and coasters. Targeted at individual consumers decorating their homes with personalized photo-based items.
• Calendars Custom wall calendars (8.5x11, 11.5x14, 12x12), desk calendars, and wood block calendars in various styles. Targeted at individual consumers and as personalized gifts.
• Mugs and Drinkware Personalized ceramic mugs (11 oz, 15 oz, 20 oz, 25 oz), travel mugs, insulated tumblers, water bottles, pint glasses, and barware items with photo customization. Targeted at individual consumers for personal use and gifting.
• Blankets and Pillows Custom photo blankets (plush fleece, arctic fleece, premium berber fleece, woven, outdoor stadium/picnic) and throw pillows in multiple sizes (16x16, 18x18, 14x20). Targeted at individual consumers seeking personalized textile gifts.
• Photo Gifts Personalized gift items including puzzles, magnets, mousepads, playing cards, Christmas ornaments, custom gift tags, and reusable stickers. Targeted at individual consumers shopping for personalized gifts.
• Apparel Products

Quantifiable outcome

• Over 1000 personalized photo products available

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CVS PharmacycoreChannel Partner/ Reseller/ DistributorSnapfish offers same-day pickup of select photo products at CVS Pharmacy locations. Customers can order online and retrieve their prints, cards, gifts, and calendars at over 3000 CVS store locations across the United States.
• WalgreenscoreChannel Partner/ Reseller/ DistributorSnapfish offers same-day pickup of select photo products at Walgreens pharmacy locations. Customers can order online and retrieve their prints, cards, gifts, and calendars at Walgreens stores across the United States, complementing the CVS partnership network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CVS Photo: CVS Photo is CVS Pharmacy's in-store and online photo printing service. It is both a retail partner and a competitor to Snapfish for same-day pickup of prints, cards, and gifts, particularly during holiday seasons.
• Vistaprint: Vistaprint (now Cimpress) is a large custom printing platform for marketing materials, business cards, invitations, and personalized products. It overlaps with Snapfish's cards, invitations, and stationery categories, particularly for small business buyers.
• Walmart Photo: Walmart Photo is a photo printing and gift service offered within Walmart's broader e-commerce platform. It competes with Snapfish on price and convenience for prints, books, cards, and photo gifts, leveraging Walmart's massive retail traffic.
• Walgreens Photo: Walgreens Photo is Walgreens' own photo printing service operating across its retail footprint. Like CVS Photo, it competes with Snapfish for in-store pickup orders while simultaneously serving as a Snapfish distribution partner.
• Amazon Prints: Amazon Prints provides photo printing and personalized products within the Amazon ecosystem. It overlaps with Snapfish's core print and photo book offerings and benefits from Prime member loyalty and Prime delivery infrastructure.

Emerging players

• Printful: Printful is a print-on-demand fulfillment service for custom apparel, accessories, and home decor. It is an emerging player in personalized products that overlaps with Snapfish's apparel, mug, and gift categories via a creator-merchant model.
• Printify: Printify is a print-on-demand marketplace connecting creators with print providers for custom products. It is an emerging competitor in the personalized photo product space, particularly for t-shirts, mugs, and home decor overlapping with Snapfish's gift lineup.

Direct peers

• Artifact Uprising: Artifact Uprising focuses on premium photo books, prints, and personalized gifts with a design-forward aesthetic. It competes with Snapfish in the higher-end photo book and print category, targeting similar gifting and memory-keeping occasions.
• Mpix: Mpix is a premium photo printing service specializing in professional-grade prints, photo books, and cards. It overlaps directly with Snapfish's core photo print and book categories, targeting enthusiast consumers and prosumers seeking higher-quality output.
• Shutterfly: Shutterfly is the most direct competitor to Snapfish, offering personalized photo prints, books, cards, calendars, and home decor through a similar e-commerce model. Both brands target the same individual consumer and family gifting occasions with comparable product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/snapfishbyhp
• Facebookfacebook.com/snapfish
• Instagraminstagram.com/snapfishus
• Pinterestpinterest.com/snapfishus
• LinkedInlinkedin.com/company/snapfish

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snapfish