Velo Partners
Velo Partners is a London-based early-stage venture capital firm investing across the global gaming and gambling industry. The firm backs Series A and growth-stage companies spanning mobile, online, land-based, real-money, social, B2B and B2C gaming formats.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Velo Partners does
Velo Partners (legal entity: Velo Capital Partners LLP) is a London-based early-stage venture capital firm founded in 2011 by Evan Hoff. The firm invests and manages a portfolio spanning the global gaming and gambling industry, with disclosed coverage across mobile, online, land-based, real-money, social, B2B and B2C assets. Its primary focus is Series A and early-growth rounds into operators demonstrating strong early traction and clear unit economics, with opportunistic later-stage and ad-hoc deals. The firm also operates the Velo Partners Angel Fund for earlier-stage angel rounds and works in association with the RNG FOUNDRY gaming accelerator for earlier-stage iGaming content investments.
The platform is structured across three vehicles: the main Velo Capital Partners LLP fund (Series A and early growth), the Velo Partners Angel Fund (angel-stage rounds such as the December 2025 EasyWin seed), and the RNG FOUNDRY association (accelerator-stage iGaming content). Together these vehicles back a current portfolio of approximately 25 companies (including Oddin.gg, BettorMetrics, Moon Active, G2 Esports, BetGames, kwiff, Lottomart, Gamezop, EasyWin) and an exited portfolio of roughly 20 companies (including Evolution, WISE, Adda52, Baazi Games, BlueRibbon, Bede Gaming, Junglee Games, NiP Group). Three named principals execute all investments and oversee governance.
Velo earns revenue through the standard VC model: approximately 2% annual management fees on assets under management (committed or invested capital during the investment period) plus approximately 20% carried interest on fund profits realized via exits and follow-on rounds. Fund size, AUM and individual deal terms are not publicly disclosed. The firm has no proprietary technology stack as a fund manager; technology development occurs entirely within portfolio companies (e.g., Oddin.gg's esports mathematical models, BettorMetrics' Trading Analytics Platform).
Velo Partners firmographics
Firmographics- Name
- Velo Partners
- Legal name
- Velo Capital Partners LLP
- Website
- https://velopartners.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velo Partners is a London-based early-stage venture capital firm investing across the global gaming and gambling industry. The firm backs Series A and growth-stage companies spanning mobile, online, land-based, real-money, social, B2B and B2C gaming formats.
- Ownership category
- akta.pro rank
Velo Partners industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Velo Partners is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Velo Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Fund management / management fees: Velo Partners is an early-stage venture capital firm investing and managing a portfolio across the global gaming and gambling industry. As a fund manager, the firm earns recurring management fees on assets under management, consistent with the standard VC model of ~2% annual management fee on committed/invested capital during the investment period.
- Carried interest / portfolio exit returns: Velo realizes investment returns via exits and follow-on rounds across its large exited and current portfolio (e.g., exits including Adda52, Baazi Games, BlueRibbon, Bede Gaming, Evolution, Junglee Games, Propel Holdings, WISE and others). Typical VC economics apply: carried interest (commonly ~20%) on fund profits plus capital gains distributions to LPs after exits.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Velo Partners product offering
Product offeringCore offering
Velo Partners is an early-stage venture capital firm (operating as Velo Capital Partners LLP) that invests and manages a portfolio spanning the global gaming and gambling industry across mobile, online, land-based, real-money, social, B2B and B2C assets. The firm primarily invests at Series A or early growth stage, opportunistically evaluates later-stage deals on an ad-hoc basis, and provides capital plus strategic guidance, governance, reporting and network access to founders. It also operates a co-investment angle via the RNG FOUNDRY gaming accelerator for earlier-stage iGaming content startups.
Product overview
Velo Partners operates a platform-plus-modules investment architecture spanning the global gaming and gambling industry. The core offering is the Velo Capital Partners LLP main fund, which invests at Series A or early growth stage, complemented by the Velo Partners Angel Fund for earlier-stage angel rounds and by RNG FOUNDRY, a gaming accelerator for earlier-stage iGaming content investments. Together these vehicles back a Current Portfolio of active companies (e.g., Oddin.gg, Bettormetrics, EasyWin, Gamezop, Moon Active, kwiff, Lottomart) and an Exited Portfolio of realized investments (e.g., Adda52, Baazi Games, BlueRibbon, Evolution, Junglee Games, WISE).
Differentiator
Problem solved
Functional benefit
Products and services
- Velo Capital Partners LLP (Main Fund) The main venture capital fund of Velo Partners, investing in Series A or early growth stage rounds across the global gaming and gambling industry spanning mobile, online, land-based, real-money, social, B2B and B2C assets, with active governance, reporting and follow-on rights.
- Velo Partners Angel Fund An angel investment vehicle operated by Velo Partners used to lead and back earlier-stage rounds (e.g., EasyWin's seed), with co-investment from angel backers such as Vladimir Nikolsky.
Quantifiable outcome
- Portfolio spans publicly listed and major gaming operators including Evolution, Moon Active, G2 Esports, WISE, Bede Gaming and others.
- +1 more outcomes
Companies that use Velo Partners
Customer profileSegments3 records
Ideal customer profiles2 records
Velo Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Velo Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RNG FOUNDRYcore accelerator associationGaming accelerator that Velo Partners works in association with for earlier-stage investment in iGaming content. Provides an additional deal-sourcing and co-investment channel for Velo.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Velo Partners competitors and assessment
Company assessmentDirect peers
- Play Ventures: Play Ventures is a Helsinki- and US-based early-stage gaming venture capital firm operating multiple funds focused exclusively on the gaming ecosystem. Direct peer on vertical focus and early-stage mandate.
- Makers Fund: Makers Fund is a global interactive entertainment venture capital firm investing across gaming, esports and digital media at seed and Series A. Same sector-specialist early-stage focus as Velo, with similar deal sizes and operator-led value proposition.
- Hiro Capital: Hiro Capital is a London-based early-stage venture capital fund focused on the metaverse, gaming and digital entertainment. Direct geographic and thematic peer to Velo, with overlapping deal-stage and sector mandate.
- London Venture Partners (LVP): LVP is a UK-based gaming and interactive entertainment venture capital firm investing at seed and Series A globally. Direct geographic peer to Velo (also London-based) with a near-identical sector-specialist, early-stage investment model.
- Lumikai: Lumikai is an India-focused early-stage gaming and interactive entertainment venture capital firm. It is the most directly comparable peer to Velo Partners — sector-specialist, early-stage, gaming-only thesis — and was the lead investor on NPrep, where Velo participated.
- Konvoy Ventures: Konvoy Ventures is a venture capital firm investing in gaming infrastructure and the technology that powers the gaming ecosystem. Slight overlap with Velo's B2B infrastructure bets (e.g., Oddin.gg, BettorMetrics) but oriented more to tooling than content/operators.
- Griffin Gaming Partners: Griffin Gaming Partners is a venture capital firm specialising exclusively in the gaming industry, investing across seed through growth stages. Direct peer to Velo on vertical focus, with a broader stage range.
- Galaxy Interactive: Galaxy Interactive is a multi-stage venture and growth fund focused on interactive entertainment, gaming and digital assets. Comparable to Velo on the gaming-and-digital-assets intersection, but at larger check sizes and across more stages.
- BITKRAFT Ventures: BITKRAFT is a global early-stage gaming and interactive media venture capital firm with multiple funds and a sector-specialist thesis spanning gaming, esports and digital entertainment. Closely comparable to Velo on focus area, although typically at larger fund and check sizes.
Broad incumbents
- Andreessen Horowitz (a16z Games): a16z Games is the dedicated gaming vertical of Andreessen Horowitz's broader venture platform. Compares to Velo on gaming sector focus but operates with significantly larger fund size, broader stage range and a much larger investment team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Velo Partners social profiles
Digital presenceVelo Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velo Partners leadership team
Management profileNumber of profiles
Profiles3 records
Velo Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velo Partners M&A and investment
M&A and investmentM&A1 record
Investments43 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velo Partners
What does Velo Partners do?
Velo Partners is an early-stage venture capital firm (operating as Velo Capital Partners LLP) that invests and manages a portfolio spanning the global gaming and gambling industry across mobile, online, land-based, real-money, social, B2B and B2C assets. The firm primarily invests at Series A or early growth stage, opportunistically evaluates later-stage deals on an ad-hoc basis, and provides capital plus strategic guidance, governance, reporting and network access to founders. It also operates a co-investment angle via the RNG FOUNDRY gaming accelerator for earlier-stage iGaming content startups.
Is Velo Partners a public or private company?
Velo Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velo Partners founded?
Velo Partners was founded in 2011. It employs 1 to 10 people.
Where is Velo Partners based?
Velo Partners is headquartered in London, United Kingdom, in the Europe region.
How does Velo Partners make money?
Two revenue lines are on record. Fund management / management fees are the primary driver. The others are carried interest / portfolio exit returns.
Who are Velo Partners's main competitors?
Direct peers on record are Play Ventures, Makers Fund, Hiro Capital, London Venture Partners (LVP), Lumikai, Konvoy Ventures, Griffin Gaming Partners, Galaxy Interactive and BITKRAFT Ventures. Andreessen Horowitz (a16z Games) is listed as a broad incumbent.
Does Velo Partners have an API?
No public API is recorded for Velo Partners.
What industry is Velo Partners in?
Velo Partners's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.