Media Matter for America

What Media Matter for America does

Media Matters for America is a Washington, D.C.-based 501(c)(3) non-profit progressive research organization founded in 2004 that systematically monitors, analyzes, and publishes critical research on right-wing and conservative media coverage. Its core products are centered on its website (mediamatters.org), which functions as a research and news platform publishing daily articles, in-depth research studies, video and audio analysis, and a searchable archive of documented conservative media content. The organization's stated mission is to provide documented evidence of media misinformation, bias, and coverage patterns, serving primarily progressive consumers, journalists, academic researchers, and advocacy organizations that use its research in reporting and policy work. Its specialized programmatic verticals include Abortion Rights & Reproductive Health, Climate & Energy, Guns & Public Safety, and LGBTQ issues.

The organization operates a multi-channel distribution footprint spanning its website, YouTube, Facebook, Instagram, RSS feeds, a weekly email newsletter, and SMS action alerts, with an integrated Take Action portal (action.mediamatters.org, hosted on NationBuilder) that enables donations, petition signing, and activist mobilization. Revenue is generated entirely through donations, grants, and fundraising from progressive donors and foundations; the organization distributes its research free of charge and has no pricing model. Headcount is reported at 51–100 employees.

Media Matters has been actively involved in significant legal and regulatory matters, including a US$26 million defamation suit brought by X Corp's Singapore subsidiary over a 2023 article and FTC Civil Investigative Demands related to an ad-boycott investigation, which the organization successfully challenged in court, resulting in the FTC's withdrawal of all demands. The organization has also produced high-profile empirical analyses, including a 2025 study covering 320 online shows and 584.6 million total followers/subscribers across the online media ecosystem, and a study documenting that broadcast networks aired only eight hours of climate coverage in 2025, a 35 percent year-over-year decline.

Name

Media Matter for America

Legal name

Media Matters for America

Website

https://mediamatters.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Media Matters for America is a Washington, D.C.-based non-profit founded in 2004 that monitors, analyzes, and publishes research on right-wing media misinformation, serving progressive consumers, journalists, and advocacy organizations through free digital content and a multi-channel distribution platform.

Ownership category

akta.pro rank

Product category

Media Research and Analysis

NAICS

Newspaper Publishers (513110), Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Media monitoring services
• Political research analysis
• Misinformation correction
• Media watchdog nonprofit
• Progressive research center

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels7 records

Core offering

Media Matters for America is a non-profit progressive research center that systematically monitors, analyzes, and publishes content about right-wing media coverage, including Fox News, Newsmax, and online political shows. It delivers free research studies, daily news analysis, video and audio commentary, and an activist engagement platform, serving progressives, journalists, researchers, and advocacy organizations.

Product overview

Media Matters for America is a nonprofit progressive media monitoring and research organization that tracks, analyzes, and publishes content about right-wing and conservative media coverage. The organization's primary product is its website (mediamatters.org), which serves as a content platform publishing news analysis, research studies, and multimedia content. Core offerings include Research & Studies publications analyzing media coverage patterns, a weekly Newsletter, and Audio & Video content. The organization operates specialized programs focusing on Abortion Rights & Reproductive Health, Climate & Energy, Guns & Public Safety, and LGBTQ issues. Additionally, a Take Action Portal enables activist engagement including donations, petitions, and SMS action alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Matters Website (mediamatters.org) The organization's primary web platform serving as a media monitoring and research destination that tracks, analyzes, and publishes content about right-wing media coverage, including news articles, research studies, video content, and archives on topics including Fox News, online media, Iran relations, and social issues. Targeted at progressives, journalists, researchers, and advocacy organizations.
• Research & Studies In-depth analytical publications examining media coverage patterns, including reports on online media ecosystem analysis, election misinformation, and right-wing media influence on policy issues. Targeted at journalists, researchers, and advocacy organizations seeking evidence-based analysis.
• Media Matters Weekly Newsletter Email newsletter delivering regular updates on media monitoring findings, covering right-wing media coverage and analysis. Targeted at progressive subscribers and engaged citizens.
• Audio & Video Content Multimedia content including video clips and audio recordings of media coverage analysis, interviews, and commentary on right-wing media figures and coverage. Distributed through YouTube and the website for general public consumption.
• Take Action Portal Activism platform hosted on NationBuilder that enables supporters to take action, donate, sign petitions, and receive SMS action alerts. Targeted at progressive supporters and activists.

Quantifiable outcome

• In 2025, corporate broadcast networks aired just eight hours of climate coverage across an entire year — a 35 percent drop from the year before — according to a Media Matters for America analysis
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Crooked Media: Crooked Media is a progressive media company built around podcasts (Pod Save America) and a newsletter network targeting the same progressive audience as Media Matters. It represents a more entertainment-oriented, donor-funded progressive media competitor with overlapping audience and activist ambitions.
• First Draft: First Draft is a nonprofit organization focused on training journalists to identify and counter misinformation. It overlaps with Media Matters in the broader media-literacy-and-misinformation mission and serves a similar researcher/journalist audience, though focused on training rather than continuous monitoring.

Direct peers

• Center for Media and Public Affairs: Center for Media and Public Affairs is a nonprofit media research organization that studies media content and provides quantitative analysis of news coverage. It is highly comparable to Media Matters in the research-and-analysis-of-media-coverage value proposition, though less ideologically branded.
• FactCheck.org: FactCheck.org is a nonpartisan nonprofit project of the Annenberg Public Policy Center that monitors the factual accuracy of statements by U.S. political figures. It competes with Media Matters for journalist and academic mindshare in the political-facts verification category, though with a broader ideological scope.
• Snopes: Snopes is one of the oldest internet fact-checking organizations, covering misinformation across politics, urban legends, and viral content. It overlaps with Media Matters in audience (skeptical news consumers, journalists) and in the daily news-analysis publishing model.
• Media Matters' conservative counterpart outlets (e.g., NewsBusters): NewsBusters is the Media Research Center's project dedicated to monitoring and documenting liberal media bias — a mirror-image comparable to Media Matters, with the same monitor-and-document-conservative-media model but inverted ideological orientation, providing the most direct structural analog.
• ProPublica: ProPublica is a major nonprofit investigative newsroom producing long-form accountability journalism used by news outlets nationwide. Like Media Matters, it is a donation-funded nonprofit news operation serving journalists and the public, though focused on original investigative reporting rather than continuous media monitoring.
• PolitiFact: PolitiFact is a Pulitzer Prize-winning fact-checking project that rates the accuracy of political claims across the ideological spectrum. Like Media Matters, it produces daily written analysis used by journalists and the public, but operates with a non-partisan framing rather than Media Matters' explicitly progressive orientation.
• Talking Points Memo: Talking Points Memo is a progressive-leaning digital news outlet covering politics and media. It shares Media Matters' progressive editorial stance, daily news publishing cadence, and reliance on online distribution to reach politically engaged readers.
• The American Independent: The American Independent is a progressive nonprofit news outlet covering state and federal policy and politics. It shares Media Matters' progressive editorial perspective and nonprofit funding model, though it focuses more on policy reporting than media monitoring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_70iWZ6ym2cglS_kv5YfmA
• Facebookfacebook.com/Mediamatters
• Instagraminstagram.com/mediamattersforamerica
• Xx.com/mmfa
• LinkedInlinkedin.com/company/media-matters-for-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Matter for America