PayMe
PayMe is an Israeli embedded finance platform providing APIs that enable banks, acquirers, platforms, and marketplaces to embed payments, financing, and accounting services into their products under their own brand.
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv-yafo, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PayMe does
PayMe is an Israeli embedded finance platform founded in 2014 and headquartered in Tel Aviv, with additional offices in London and Delaware. The company provides APIs that enable banks, acquirers, platforms, marketplaces, FinTechs, and merchants to embed financial offerings into their products under their own brand. Its product suite is organized into three modules: Payments (checkout, recurring billing, SCA and 3DSecure 2 fraud prevention, and 85+ alternative payment methods including PayPal, ACH, and SEPA), Financial Services (financing, loans, BNPL, invoice factoring, closed-loop wallets, reconciliation, and payouts), and Accounting & Operations (digital accounting, tax automation, and invoicing for gig platforms and the creator economy). The platform also supports split transactions between multiple sellers, dynamic fee configuration, and global seller onboarding with immediate payment acceptance.
PayMe operates an API-first, white-label business model. Revenue streams include payment processing fees, recurring billing services, financing products, white-label licensing, and subscription-based accounting and tax services; pricing is not publicly disclosed and is negotiated with enterprise buyers. PayMe LTD is a licensed credit provider (license no. 64002) and a licensed financial asset service provider (license no. 60729) regulated by the Israeli Capital Markets, Insurance and Savings Authority, a structural asset that allows the company to absorb regulatory burden that partners would otherwise face. Distribution occurs through direct enterprise sales, white-label/OEM partnerships, and pre-built plugins on Magento, Wix, and WooCommerce.
The customer base spans enterprise platforms and retailers including Wix, Wolt, Shufersal, Super Pharm, IKEA, Suzuki, Hot Cinema, and WiiWi. Headcount is reported at 11–50 employees. No funding rounds, M&A activity, or revenue figures are disclosed in the available inputs, which limits visibility into the company's capital structure and financial scale.
PayMe firmographics
Firmographics- Name
- PayMe
- Legal name
- PayMe LTD
- Website
- https://paymeservice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PayMe is an Israeli embedded finance platform providing APIs that enable banks, acquirers, platforms, and marketplaces to embed payments, financing, and accounting services into their products under their own brand.
- Ownership category
- akta.pro rank
PayMe industry classification
Industry- Product category
- Embedded Finance / Payment Infrastructure
- NAICS
- Sales Financing (52222)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM), Marketplace & Platform Seller Payouts (FSAMAKAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where PayMe is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
PayMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Payment Processing Fees: Revenue generated from payment processing services including checkout, transaction fees, and alternative payment method integrations for platforms and marketplaces
- Recurring Billing Services: Revenue from tokenization and subscription management services for recurring payments
- Financing Products: Revenue from loans, BNPL, invoice factoring, and instant payout services offered through platform partners
- White-Label Licensing: Revenue from licensing the embedded finance platform to partners who rebrand and offer services under their own brand
- Accounting & Tax Services: Revenue from digital accounting, tax automation, and invoicing services for gig platforms and SMBs
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PayMe product offering
Product offeringCore offering
PayMe provides an API-first embedded financial ecosystem that enables platforms, marketplaces, FinTechs, and banks to embed payments, financing, accounting, and compliance services into their own products under their own brand. The offering spans three product lines — Payments, Financial Services, and Accounting & Operations — supported by 85+ alternative payment methods, pre-built plugins for major eCommerce platforms, and built-in KYC/AML tooling. PayMe operates as a licensed credit provider and financial asset service provider, so partners can launch financial services without holding their own regulatory licenses.
Product overview
PayMe is an embedded financial ecosystem platform that enables platforms, marketplaces, FinTechs and banks to embed financial offerings into their products. The offering consists of three core product lines: Payments (for Checkout, Recurring Billing, and Fraud Prevention), Financial Services (for Financing, Loans, Invoice Factoring, and Payouts), and Accounting & Operations (for Digital Accounting and Tax Automation). These products work together as an integrated suite, allowing partners to become a One-Stop-Shop for their users across the entire financial services value chain from payment acceptance through accounting and compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Payments
Quantifiable outcome
- 10X revenue potential for platform partners through embedded financial services
Companies that use PayMe
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
PayMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
PayMe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- WixcoreWix partners with PayMe to provide merchants with enhanced payment method choices and flexibility, helping them remain competitive, increase conversions, and grow revenues. Omer Shatzky, Head of Fintech and Risk at Wix, confirmed the partnership enables better merchant outcomes.
- WoltcoreWolt uses PayMe to enable courier partners to manage business requirements seamlessly, from business setup to bookkeeping and tax compliance as a service. Wolt considers this a game changer for platform workers and continues supporting usage across their courier community.
- ShufersalmajorAs Israel's largest retailer, Shufersal selected PayMe as their technological payments partner to optimize checkout experience across channels while having the ability to scale and support innovative business models.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
PayMe competitors and assessment
Company assessmentDirect peers
- Marqeta: Marqeta provides card-issuing and payment infrastructure purpose-built for platforms and fintechs — comparable to PayMe's API-first, platform-oriented, white-label infrastructure model.
- Stripe (Stripe Connect): Stripe Connect offers embedded payments and financial services for platforms and marketplaces — the most direct global competitor to PayMe's white-label, multi-method, multi-vertical platform play.
- Payoneer: Payoneer provides cross-border payments, payouts, and working capital for marketplaces, freelancers, and SMBs — directly comparable to PayMe's gig-economy, marketplace seller, and cross-border payout positioning.
- Rapyd: Rapyd offers a Fintech-as-a-Service platform that lets businesses embed payments, wallets, issuing, and disbursements globally — directly comparable to PayMe's 'embedded financial ecosystem' positioning.
- Mangopay: Mangopay is purpose-built payment infrastructure for marketplaces and platforms, offering multi-seller payments, escrow, KYC, and payouts — closely aligned with PayMe's core marketplace use cases.
- Primer: Primer provides payment orchestration and infrastructure for platforms and merchants, overlapping with PayMe's checkout, multi-PSP routing, and unified API approach.
Broad incumbents
- Adyen: Adyen's for Platforms product enables marketplaces and platforms to accept payments, split funds, and onboard sub-merchants — overlapping significantly with PayMe's payments and marketplace acquiring capabilities, though Adyen is broader (also serves large direct merchants).
- Checkout.com: Checkout.com is a global payment processor with an expanding platforms/processing offering — comparable to PayMe at the processing layer, though much larger and more focused on enterprise merchants than SMBs.
- Nuvei: Nuvei provides a broad payments and embedded-finance platform serving merchants, platforms, and fintechs — overlapping with PayMe's marketplace acquiring, payouts, and APM coverage at the enterprise tier.
Emerging players
- Airwallex: Airwallex offers embedded financial infrastructure including payments, wallets, and issuing for platforms and businesses — an emerging global competitor to PayMe with a more cross-border FX-led value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PayMe social profiles
Digital presencePayMe compliance and trust
Trust signalCompliance1 record
PayMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayMe leadership team
Management profileNumber of profiles
Profiles2 records
PayMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayMe
What does PayMe do?
PayMe provides an API-first embedded financial ecosystem that enables platforms, marketplaces, FinTechs, and banks to embed payments, financing, accounting, and compliance services into their own products under their own brand. The offering spans three product lines — Payments, Financial Services, and Accounting & Operations — supported by 85+ alternative payment methods, pre-built plugins for major eCommerce platforms, and built-in KYC/AML tooling. PayMe operates as a licensed credit provider and financial asset service provider, so partners can launch financial services without holding their own regulatory licenses.
Is PayMe a public or private company?
PayMe is a private company. It is classified as unknown and is currently operating.
When was PayMe founded?
PayMe was founded in 2014. It employs 11 to 50 people.
Where is PayMe based?
PayMe is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does PayMe make money?
Five revenue lines are on record. Payment Processing Fees are the primary driver. The others are recurring Billing Services, financing Products, white-Label Licensing and accounting & Tax Services.
Who are PayMe's main competitors?
Direct peers on record are Marqeta, Stripe (Stripe Connect), Payoneer, Rapyd, Mangopay and Primer. Broad incumbents are Adyen, Checkout.com and Nuvei. Airwallex is listed as an emerging player.
Does PayMe have an API?
Yes. PayMe provides world class APIs enabling platforms, marketplaces, FinTechs and banks to embed financial offerings into their products. Developers can access APIs for Checkout, Recurring Billing, Fraud Prevention (SCA & 3DSecure 2), Financing, Loans, Invoice Factoring, Closed loop payments & wallets, Reconciliation, Payouts, Digital Accounting, Tax Automation, Invoicing, KYC & Compliance, and Wallet infrastructure. Supports split transactions between multiple sellers, dynamic fee charging, and global seller onboarding with immediate payment acceptance capabilities. Developer documentation is at docs.payme.io.
What industry is PayMe in?
PayMe's product category is Embedded Finance / Payment Infrastructure. Its primary akta.pro industry code is FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure, with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 52222 and its SIC code is 6199.