What bwin does

bwin is an online betting and iGaming operator founded in 1999 and headquartered in Vienna, Austria, with a stated headcount band of 1,001–5,000 employees. The company offers consumer-facing sports betting (pre-match and live wagering), casino games, poker, esports betting, and skill games, delivered through its own web and mobile platform at sports.bwin.com. Its stated revenue model is a transaction-fee / take-rate structure applied to bets placed and casino games played by individual users, and it does not publicly disclose pricing details.

bwin distributes through an "api-first" / platform-partnership GTM motion, including third-party digital wallet integrations such as dale!, where users can top up bwin accounts inside an external payment app. It is also listed on third-party betting aggregator and sports betting comparison sites, giving it visibility beyond its owned surface. Its customer segment is defined as "Consumer Bettors" — individual end users seeking regulated online gambling entertainment — and it segments horizontally across sports, casino, poker, and esports rather than by industry vertical.

Operationally, bwin maintains an active international footprint spanning at least two regulated regions: Europe (with a Spain-specific presence, supported by a regional NFL sponsorship) and Latin America (notably Colombia, where it is cited as a major platform alongside BetPlay, Rushbet, and Codere). The company pursues brand visibility through sports sponsorship arrangements and aggregator relationships. The input data does not disclose revenue, ownership/parent structure, leadership beyond co-founder Manfred Bodner, funding history, M&A activity, patents, certifications, or AI/ML capabilities — all of which represent material information gaps for an investment view.

Name

bwin

Website

https://sports.bwin.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

bwin is an online betting and iGaming platform founded in 1999 and headquartered in Vienna, Austria, offering sports wagering, casino, poker, and esports betting to consumer bettors across regulated European and Latin American markets via owned sites, digital wallet integrations, and aggregator listings.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Online Poker Operators (Real-Money) (MPAEAEAC)

Keywords

• Online sports betting
• IGaming platform
• Casino gaming
• Live sports wagering
• Esports betting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Betting transaction fees: bwin generates revenue through take rates on sports betting wagers and casino gaming transactions placed by users on the platform.

Go-to-market motion1 record

Distribution channels1 record

Core offering

bwin operates an online sports betting and iGaming platform offering pre-match and live sports wagering, casino games, poker, and esports betting to individual consumers. The platform is accessible via web and mobile, distributes through digital wallet integrations such as dale!, and is listed on betting aggregator sites and sports betting comparison platforms.

Product overview

Bwin is an online sports betting platform offering sports wagering services. The company operates as a digital gambling operator providing betting on sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NFL (National Football League)regionalGTM or Marketing Partnerbwin has a regional sponsorship deal with the NFL in Spain, making it one of the league's international regional partners alongside Paddy Power and UniDays in the UK/Ireland, Jack Daniel's in Brazil, and Tapcorp in Australia. The NFL operates a 'solutions-led' sponsorship strategy, partnering with companies that provide specific support to the league.

Recent moves3 records

Expansion highlights3 records

Direct peers

• William Hill: William Hill operates online sportsbook, casino, and poker with international licenses. Its multi-vertical online offering to European bettors makes it directly comparable to bwin's product and geographic overlap.
• Betway: Betway runs an online sportsbook plus casino and is built around sponsorship-led brand marketing in regulated European and LATAM markets — closely matching bwin's marketing playbook and target customers.
• PokerStars: PokerStars offers online poker alongside sportsbook and casino; bwin's poker offering puts both brands in direct competition for the same real-money poker player wallet in European markets.
• Betfair: Betfair combines exchange-style sportsbook with casino and poker under Flutter. Like bwin, it is a multi-product iGaming brand serving European bettors with a similar wagering-oriented revenue model.
• Bet365: Bet365 is the global benchmark in online sports betting and iGaming, operating an in-house platform across sportsbook, casino, and poker in heavily regulated markets — the same operating model and product mix as bwin.
• Paddy Power (Flutter Entertainment): Flutter's Paddy Power brand runs online sportsbook, casino, and poker in Europe and is a co-holder of regional NFL sponsorship rights. bwin operates the same product mix in overlapping European and Latin American markets.
• Bet-at-home: Bet-at-home is a European-headquartered online sportsbook and casino operator whose product mix, customer base, and regulated-market footprint directly overlap with bwin's.

Regional players

• Rushbet: Rushbet is a LATAM online sportsbook and casino brand explicitly cited as a competitor of bwin in the Colombian and broader Latin American regulated markets.
• Codere: Codere is referenced alongside bwin as a major sportsbook operator in the LATAM market. It is a direct peer in Ibero-American regulated markets where bwin is also present.
• BetPlay: BetPlay is a Colombian online sportsbook named as a peer of bwin in LATAM, operating the same online wagering model in the same regulated geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bwin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bwin