The Briar Team

What The Briar Team does

The Briar Team is a privately held, family-owned site development contractor headquartered in Sanford, Florida, founded in 1977 and currently in its third generation of Good family ownership after Bobby Lee Good acquired the business in 2018 from his father Michael J. Good. The company delivers turnkey site preparation services to major national and regional residential homebuilders (D.R. Horton, Lennar, Meritage Homes, Taylor Morrison, Park Square Homes, PulteGroup, K. Hovnanian, Minto Communities, M/I Homes) and commercial construction firms (Williams Company, Brasfield & Gorrie, Walker & Company, Whiting-Turner) across Central Florida, operating within a deliberate 60-mile radius of its Sanford facilities. It markets its integrated model as a one-stop shop, enabling multiple concurrent projects from clearing through final paving for each client.

The service portfolio comprises five integrated lines: clearing and earthwork (tree removal, chip-and-haul or burning, cutting, filling, site balancing); underground utility installation (sanitary sewer, storm water, force mains, fire mains, water mains, reclaim mains, underdrains, electrical and irrigation sleeves, gravity and pressure pipe systems); concrete, base, and paving operations (curb and sidewalk forming/pouring, sub base preparation, asphalt paving); an OSHA-driven safety program with daily reinforcement, weekly toolbox talks, and monthly safety meetings; and equipment fleet maintenance operated from a 17,000-square-foot on-site facility with eight inside bays, four covered bays, and a stocked parts department. Underlying technology is heavy civil construction equipment — dozers, backhoes, dump trucks, and specialized excavation machinery — supplemented by a late-model fleet and an internal estimating function. The company has no software product, no API surface, and no disclosed AI or automation initiatives; ancillary revenue includes sale of used off-road and on-road equipment.

The business model is project-based B2B contracting with quote-driven, customized pricing per development; revenue is generated through Estimating and Customer Info/Sales teams that engage clients directly via field sales and phone outreach. There are no disclosed funding rounds, no institutional investors, no parent company, and no M&A activity. Revenue is not publicly reported, and the company is privately held as an LLC domiciled in Florida.

Name

The Briar Team

Legal name

The Briar Team LLC

Website

https://briarteam.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The Briar Team is a family-owned Central Florida site development contractor providing clearing, underground utilities, concrete and paving, safety, and equipment maintenance services to major residential homebuilders and commercial construction firms within a 60-mile radius of Sanford.

Ownership category

akta.pro rank

Product category

Site Development Construction Services

NAICS

Site Preparation Contractors (238910), Site Preparation Contractors (23891)

SIC

Heavy Construction Other Than Bldg Const - Contractors (1600), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Landscape Grading, Drainage & Site Preparation (HSAIABAD)

Keywords

• Site development services
• Underground utility installation
• Earthwork construction
• Concrete paving services
• Residential subdivision development

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Others, Marketing or Sales

Revenue model

1. Site Development Services: Project-based fees for site development services including clearing and earthwork, underground utilities installation, concrete and paving work, and maintenance services. Revenue is generated through contracts with residential developers and commercial construction companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Briar Team is a Central Florida site development contractor that delivers total site preparation for residential subdivisions and commercial construction projects. Its services span clearing and earthwork, installation of underground utilities, concrete and roadway paving, safety program management, and in-house fleet maintenance, sold as a one-stop shop to major residential developers and commercial construction companies.

Product overview

The Briar Team is a commercial and residential site development company offering a unified suite of construction services. The core offering consists of five integrated service areas: Clearing and Earthwork (foundation preparation), Underground Utilities (utility infrastructure installation), Concrete, Base, and Paving (roadway construction), Safety Services (compliance and risk management), and Maintenance Services (equipment fleet management). These services are delivered as a one-stop-shop solution for residential subdivisions and commercial projects, enabling the company to manage multiple projects from start to finish within Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Clearing and Earthwork Foundational site preparation services including tree and debris removal via chip-and-haul or burning methods, plus excavation operations such as cutting, filling, and site balancing. Delivered to residential developers and commercial construction companies as the first step of total site development.
• Underground Utilities Installation of underground utility infrastructure including sanitary sewer mains, storm water mains, force mains, fire mains, water mains, reclaim mains, underdrains, electrical and irrigation sleeves, with gravity and pressure pipe systems. Sold to residential developers and commercial construction companies in Central Florida.
• Concrete, Base, and Paving Roadway and infrastructure construction including concrete curbing and sidewalk forming and pouring, sub base and base preparation with aggregate and soil mixing, and asphalt paving for roadways, parking lots, and trails. Delivered with the latest technology and equipment for speed, accuracy, and quality.
• Safety Services Aggressive safety program targeting high-risk areas including pipe safety, hazardous materials handling, and equipment operation, with mandatory OSHA compliance, daily safety reinforcement, weekly toolbox talks, and monthly safety meetings. Supports site development projects for residential and commercial clients.
• Maintenance Services Equipment fleet management and maintenance using an on-site 12,000-square-foot maintenance facility with eight inside bays and four covered bays, maintaining an extensive inventory of late-model construction equipment to minimize downtime on active projects.
• Equipment for Sale Sale of off-road and on-road construction equipment from the company's late-model fleet, with full maintenance documentation included in the selling package.

Quantifiable outcome

• Multiple concurrent projects managed successfully
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Ranger Construction Industries: Florida-based heavy civil and site development contractor performing grading, underground utilities, and paving for residential and commercial developers across the state. Directly comparable to Briar in service mix (earthwork, utilities, paving), customer type (homebuilders/GCs), and regional Florida operating model.
• Ajax Paving Industries: Florida-headquartered paving and site development contractor with asphalt plants, grading crews, and underground utility capabilities serving residential subdivisions and commercial projects. Direct overlap with Briar's concrete/paving and earthwork service lines, same end-markets.
• Anderson Columbia Co. Florida-based heavy civil and site development contractor performing road building, grading, drainage, and underground utilities across the state. Comparable to Briar in self-perform earthwork/utilities/paving model and residential subdivision customer base.
• Prince Contracting: Tampa, FL-based site development and heavy civil contractor serving residential developers and commercial GCs across Central and West Florida. Direct overlap with Briar's earthwork, utility installation, and paving services for subdivision and commercial site work.
• C.W. Roberts Contracting: Florida-based grading, paving, and site development contractor operating asphalt plants and performing earthwork/utility work for residential and commercial projects. Closely comparable to Briar in service mix and Florida regional focus.
• Wharton-Smith Construction Group: Florida-headquartered general contractor and site development firm performing commercial, water/wastewater, and land development work across the state. Comparable to Briar in self-perform earthwork, underground utilities, and concrete/paving offerings for developers and GCs in Florida.
• J.B. Coxwell Contracting: Jacksonville-based heavy civil and site development contractor performing earthwork, underground utilities, and site preparation for residential subdivisions and infrastructure projects across North Florida. Comparable in self-perform model and homebuilder/GC customer set.

Broad incumbents

• Lane Construction: National heavy civil contractor (Vinci subsidiary) with significant Florida operations performing site development, road construction, and utility work. Broader geographic footprint and larger project scale than Briar, but overlapping service offerings for residential subdivision site prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBriarTeam
• LinkedInlinkedin.com/company/thebriarteamllc
• Instagraminstagram.com/thebriarteamllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Briar Team