Gooroo
Gooroo is an ASX-listed Australian predictive technology platform founded in 2012 that targets talent hiring, team productivity, and targeted communications for business customers, operating with a small 11-50 employee team.
- Company typePrivate
- Founded2012
- HeadquartersPrahran, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gooroo does
Gooroo is an Australian predictive technology company headquartered in Prahran that markets a platform aimed at making talent hiring more accurate, teams more productive, and communications more targeted. The firm was founded in 2012 and operates as a publicly listed entity on the Australian Securities Exchange under the ticker GOO, with a small team in the 11-50 employee range. Its stated functional focus spans three adjacent problems: candidate-job matching, workforce productivity tooling, and message/communications targeting, suggesting an attempt to build a horizontal talent-and-workflow software offering rather than a single-point HR product.
The underlying platform is described as "predictive," implying algorithmic ranking or matching capability applied to hiring and communications use cases, but the input does not disclose model architecture, training data, proprietary model names, patents, or any technical team composition that would substantiate the predictive claim. The company's web presence now sits at goorooventures.com, indicating a possible strategic repositioning toward an incubation or ventures model rather than continued scaling of a single product line.
Gooroo's revenue mechanics are not disclosed in the available data: there are no pricing details, named customer logos, customer segments, distribution channels, or commercial partnerships. Capital history shows five funding rounds between 2016 and 2019 totaling roughly $7.5M, with the largest single round ($3.86M) closed in October 2016 and the most recent ($0.37M) in April 2019. No investor names are publicly disclosed for any round. The combination of a public listing on ASX, modest headcount, dated capital activity, and the "ventures" branding point to a small-cap entity whose current operating posture is ambiguous from the outside.
Gooroo firmographics
Firmographics- Name
- Gooroo
- Website
- https://goorooventures.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gooroo is an ASX-listed Australian predictive technology platform founded in 2012 that targets talent hiring, team productivity, and targeted communications for business customers, operating with a small 11-50 employee team.
- Ownership category
- akta.pro rank
Gooroo industry classification
Industry- Product category
- Talent Intelligence Software
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
- akta.pro secondary industries
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Search Engines (BPAMAAAB)
Keywords
Where Gooroo is headquartered
LocationHeadquarters
- HQ city
- Prahran
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Gooroo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Gooroo product offering
Product offeringCore offering
Gooroo is a predictive technology platform that makes hiring talent more accurate, teams more productive, and communications more targeted. The platform is delivered as software to organizational customers and combines predictive analytics with matching algorithms across the talent lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Gooroo Predictive Technology Platform A predictive technology platform sold to organizations that helps make hiring talent more accurate, makes teams more productive, and makes communications more targeted.
Companies that use Gooroo
Customer profileIdeal customer profiles1 record
Gooroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gooroo partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Gooroo competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights5 records
Customer concentration
Gooroo social profiles
Digital presenceGooroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gooroo leadership team
Management profileNumber of profiles
Gooroo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gooroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gooroo
What does Gooroo do?
Gooroo is a predictive technology platform that makes hiring talent more accurate, teams more productive, and communications more targeted. The platform is delivered as software to organizational customers and combines predictive analytics with matching algorithms across the talent lifecycle.
When was Gooroo founded?
Gooroo was founded in 2012. It employs 11 to 50 people.
Where is Gooroo based?
Gooroo is headquartered in Prahran, Australia, in the Oceania region.
Does Gooroo have an API?
No public API is recorded for Gooroo.
What industry is Gooroo in?
Gooroo's product category is Talent Intelligence Software. Its primary akta.pro industry code is HDAAAGAE, Search, Discovery & Ranking Personalization, with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 561311 and its SIC code is 7372.