Happy Place

What Happy Place does

Happy Place is a privately held, full-service creative production company based in Los Angeles that operates a unified platform spanning music video production, commercial direction, talent representation, and film/TV production. Founded and led by Executive Producer Tara Razavi, the company represents a roster of award-winning directors — including Tyler Okonma, Nabil Elderkin, Drew Kirsch, and Taylor Cohen — and delivers end-to-end creative services for major recording artists and Fortune 500 brands across music, fashion, automotive, technology, and beverage verticals. Its core clients include Tyler, the Creator, Kendrick Lamar, Taylor Swift, Kanye West, Frank Ocean, Travis Scott, Dua Lipa, SZA, Billie Eilish, 21 Savage, Nike, Lululemon, Converse, Calvin Klein, Adidas, Birkenstock, Mercedes-Benz, Apple Music, Intel, PepsiCo, and Don Julio. The company has won two 2019 MTV VMAs, a 2018 Video Vanguard Award, and a 2025 ADWEEK Experiential Award.

Name

Happy Place

Legal name

Happy Place Inc.

Website

https://happyplace.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Happy Place is a Los Angeles-based, full-service creative production studio and talent agency representing award-winning directors and producing music videos, commercials, and film/TV content for major artists and global brands.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

Keywords

• Music video production
• Commercial production
• Film and TV production
• Creative production services
• Talent representation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Full-service creative content production including music videos, commercials, and film/TV projects. Revenue generated through production fees charged to brands, artists, and entertainment companies.
2. Talent Representation: Representation of directors and creative talent through agency partnerships. Artists represented include Tyler Okonma, Nabil, Taylor Cohen, Drew Kirsch, and others.
3. Stage Rental: Production stage rental services offered at their North Hollywood campus facility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Happy Place is a full-service creative production company that produces music videos, commercials, and film/TV content for artists, music labels, and major brands. The company also represents a roster of award-winning directors and creative talent, and rents production facilities from its North Hollywood campus.

Product overview

Happy Place is a full-service creative production company operating as a unified production platform. The core offering encompasses music video production, commercial production, and creative direction services for artists and brands. The company expanded into film and television production (scripted and unscripted) in December 2022, and operates an award-winning podcast studio featuring Fearne Cotton's Happy Place podcast. The portfolio spans multiple creative disciplines including direction, photography, and production services across music videos, commercials, and long-form content.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production Services (Music Videos & Commercials) Full-service creative production of music videos, commercials, fashion content, and brand campaigns. Delivered to recording artists, music labels, and major brands using Happy Place's roster of award-winning directors and in-house production resources.
• Film & TV Production Scripted and unscripted film and television content production for streaming platforms, networks, and production companies. Includes co-productions such as the EDM thriller 'Strobe' and the 'American Dream: The 21 Savage Story' biopic.
• Podcast Studio Award-winning in-house podcast studio hosting Fearne Cotton's Happy Place podcast. Redesigned in partnership with Wayfair UK with furniture and accessories available for purchase on Wayfair.co.uk.
• Stage Rental Production stage and soundstage rental services available at Happy Place's North Hollywood campus to external productions seeking professional facilities.
• Director & Creative Talent Representation Representation of directors and creative talent (including Tyler Okonma, Nabil, Taylor Cohen, Drew Kirsch, and others) through agency partnerships such as Paradigm, generating commissions and royalties from bookings.

Quantifiable outcome

• 2019 MTV VMA Music Video of the Year (Kendrick Lamar - DNA directed by Nabil)
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Wayfair UKminorGTM or Marketing Partner · 1 February 2026Wayfair UK partnered with Happy Place to unveil a redesigned podcast studio for the award-winning Happy Place podcast hosted by Fearne Cotton. The collaboration featured a 'Calm to Chaos' design brief with organic shapes, pastel tones, and slow-living aesthetics, aligning with Wayfair's brand mission around creating 'the feeling of home.' Furniture and accessories from the collaboration were available for purchase on Wayfair.co.uk.
• Paradigm Talent AgencycoreChannel Partner/ Reseller/ Distributor · 1 December 2022Following expansion into film and television production, Happy Place signed with Paradigm talent agency for representation. This partnership followed the addition of Ari Hyman as Head of Unscripted and Jake Martin as Head of Scripted, supporting the studio's move into scripted and unscripted content production.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anonymous Content: Los Angeles-based production company and talent representation shop representing a roster of high-profile directors (Mark Romanek, Lance Bangs) producing music videos, commercials, and feature films. Operates a near-identical hybrid talent-representation-plus-production model targeting the same A-list brand and artist clients as Happy Place.
• Pulse Films: Music video, commercial, and film production company with a comparable business model of representing directors and producing high-profile content for major artists (FKA Twigs, The Weeknd) and brands. Similar scale and creative positioning to Happy Place across both music video and longer-form content.
• Partizan: Globally recognized commercial and music video production company representing a roster of directors and producing award-winning content for major brands and artists. Closely comparable hybrid talent-representation-plus-production model and similar target client base.
• London Alley Entertainment: Los Angeles-based music video and content production company specializing in hip-hop and pop artist content (Lil Baby, DJ Khaled, Jennifer Lopez). Direct competitor for music video production budgets from the same label and artist client base that anchors Happy Place's roster.
• Freenjoy: Music video production company representing a roster of directors producing content for major artists. Comparable business model focused on music video production with a major-label client base directly overlapping Happy Place's core segment.
• Smuggler: Commercial and film production company representing a roster of directors producing content for major brands and artists. Comparable hybrid talent-representation-plus-production model with overlapping brand client categories (fashion, tech, automotive).
• Doomsday Entertainment: Hip-hop and urban music video production company producing content for major rap and R&B artists. Direct competitor for music video production budgets in the same hip-hop segment that dominates Happy Place's artist roster (Tyler the Creator, Kendrick Lamar, Travis Scott, 21 Savage, A$AP Rocky).

Broad incumbents

• RSA Films: Ridley Scott's commercial and music video production company and one of the most established players in the high-end commercial space. Broader portfolio and longer operating history, but produces directly comparable brand-commercial and music-video content for similar Fortune 500 clients.
• Radical Media: Long-established commercial, documentary, and feature film production company producing high-profile content for global brands. Larger and broader portfolio than Happy Place, but competes for the same brand commercial budgets across overlapping categories.
• MJZ: Major commercial production company representing a roster of award-winning directors producing content for global brands. Comparable commercial production focus and similar client categories, but with a broader portfolio and longer operating history than Happy Place.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/happyplace-tv
• Instagraminstagram.com/happyplaceig/?hl=en
• Facebookfacebook.com/HappyPlaceInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Place