Correct Craft

What Correct Craft does

Correct Craft is a privately held Florida-based marine industry holding company founded in 1925 and headquartered in Orlando. The company operates as a portfolio of 18+ wholly-owned brands spanning recreational boat manufacturing (Nautique for ski/wake boats, Centurion and Supreme for high-performance towboats, Bass Cat for bass fishing, Yar-Craft for walleye fishing, SeaArk for aluminum boats, Parker for offshore/inshore fishing, and Revel for luxury pontoons), marine propulsion (Pleasurecraft Engine Group's PCM/Crusader/Levitator brands and Indmar), marine transmissions (Velvet Drive), electric propulsion (Ingenity Electric), precision components (Merritt Precision, Mach Connections), telematics (Osmosis), R&D (Watershed Innovation), and consumer-facing watersports parks (Aktion Parks). The product line is anchored on proprietary technologies including PCM's 100% closed-cooling Z Series engines, the PCM ZZ8 supercharged 600HP platform, and Revel's Steptoon hull. Across the portfolio, Correct Craft markets products under brand identities retained from acquired companies, while sharing corporate resources, R&D, and procurement at the parent level.

The company monetizes primarily through hardware sales: boats via independent dealer networks across the United States (with select international presence), marine engines and transmissions sold B2B to boat manufacturers (OEM), and components sold to adjacent marine, automotive, and aerospace customers. A recurring/transactional layer is emerging through Osmosis telematics subscriptions and Aktion Parks direct-to-consumer cable wakeboard park revenues at facilities in Miami and Orlando. Correct Craft's go-to-market is hybrid: B2C through dealer partners, B2B through direct OEM sales, and D2C through parks. Distribution is concentrated in North America but supported by international event presence (Nautique Wakesurf Series in Dubai, Japan, Spain).

Correct Craft is founder/management-owned with no disclosed private equity or venture capital ownership, and is led by CEO Zach Hutcheson following the April 2026 succession from longtime CEO Bill Yeargin. The company has executed a sustained rollup strategy over the past decade (Pleasurecraft 2014, Bass Cat/Yar-Craft 2015, SeaArk 2016, electric drive 2018, Velvet Drive 2019, Mach Connections 2022) and continues to invest in adjacent technologies such as AI-powered telematics (Osmosis + STW Technic partnership, 2025) and electric propulsion (Ingenity Electric). Recent accolades include the 2025 EPIC Award for Altruism from IBEX and 2025 NMMA Customer Satisfaction Index Awards across all boat and engine brands.

Name

Correct Craft

Legal name

Correct Craft

Website

https://correctcraft.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Correct Craft is a privately held, Florida-based marine holding company operating 18+ brands across boat manufacturing, marine engines, transmissions, electric propulsion, telematics, and watersports parks. It serves recreational boaters, professional anglers, and boat manufacturer OEMs through dealer networks and direct B2B sales.

Ownership category

akta.pro rank

Product category

Recreational Marine Manufacturing

NAICS

Boat Building (336612), Ship Building and Repairing (336611), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH), Catamaran & Multihull Leisure Craft Manufacturing (IMAJAEAC), Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)

Keywords

• Recreational boat manufacturing
• Marine inboard engines
• Watersports towboats
• Marine telematics platforms
• Electric boat propulsion

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales: Correct Craft generates revenue through the sale of recreational and professional boats under multiple brands including Nautique (ski/wake boats), Centurion, Supreme, Bass Cat (bass fishing), Yar-Craft (walleye), SeaArk, Parker (offshore fishing), and Revel Boats (luxury pontoons). Boats are sold through independent dealer networks across the United States and internationally.
2. Marine Engine Sales: Pleasurecraft Engine Group (PCM, Crusader, Challenger, Levitator brands) and Indmar Marine Engines sell inboard marine engines to boat manufacturers and through distribution. Engines range from 400HP to 600HP across gasoline and diesel platforms. Pleasurecraft has over 40–50 years of industry leadership in providing innovative inboard engines.
3. Marine Transmission Sales: Velvet Drive Transmissions manufactures and sells marine transmissions and custom gearing for specialized industrial equipment, vertically integrated into Pleasurecraft Engine Group.
4. Marine Telematics & Software: Osmosis, a marine telematics provider, generates revenue through turn-key connected platforms for boat manufacturers, dealers, and owners, including AI-driven predictive maintenance and diagnostics solutions.
5. Electric Propulsion Systems: Ingenity Electric develops and sells electric boat drive systems, representing Correct Craft's move into sustainable marine mobility. The company acquired an electric boat drive system company in 2018 to prepare for future propulsion technologies.
6. Watersports Park Operations: Aktion Parks operates cable wakeboard parks and boat parks (Miami Watersports Complex and Orlando Watersports Complex), generating revenue through direct consumer access fees for cable riding, boat experiences, instruction, and related amenities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Correct Craft is a marine industry holding company that designs, manufactures, and sells recreational boats (ski, wake, bass, walleye, offshore, pontoon) under brands such as Nautique, Centurion, Bass Cat, Yar-Craft, SeaArk, Parker, and Revel. It also produces inboard marine engines and transmissions (Pleasurecraft Engine Group, Indmar, Velvet Drive), electric propulsion (Ingenity), and marine telematics (Osmosis), while operating consumer watersports parks through Aktion Parks.

Product overview

Correct Craft is a marine industry holding company with over 100 years of excellence, operating as a portfolio of 18 distinct brands spanning boat manufacturing, marine engines, precision components, telematics, and watersports operations. The boat brands include Nautique (ski and wake boats), Centurion and Supreme (high performance towboats), Bass Cat (bass fishing), Yar-Craft (walleye fishing), SeaArk, Parker, and Revel (luxury pontoons). The engine portfolio includes Pleasurecraft Engine Group with its PCM, Crusader, Levitator, and Challenger brands, plus Indmar Marine Engines. Supporting operations include Velvet Drive Transmissions, Ingenity Electric (electric propulsion), Osmosis (marine telematics), Merritt Precision (CNC machining), Mach Connections (OEM components), Watershed Innovation (R&D), and Aktion Parks (cable wake parks). This diversified structure provides vertical integration from components to finished vessels, united under the mission of 'Making Life Better.'

Differentiator

Problem solved

Functional benefit

Brands

• Nautique: Premium ski and wake boats manufacturer, a subsidiary of Correct Craft known for innovation since 1925
• Centurion
• Supreme
• Bass Cat
• Yar-Craft
• SeaArk
• Parker
• Revel
• Pleasurecraft Engine Group
• Indmar Marine Engines
• Velvet Drive
• Ingenity
• Osmosis
• Merritt Precision
• Mach Connections
• Watershed Innovation
• Aktion Parks

Products and services

• Nautique Boats Premium ski and wake boats sold through Nautique's global dealer network. The brand is the world's leading ski and wake boat builder and operates the international Nautique Wakesurf Series with stops in Dubai, Japan, and Spain. Target users are affluent recreational watersports consumers and competitive water skiers/wakesurfers.
• Centurion Boats High-performance watersports towboats built in Merced, California since 1976. First to introduce a wakesurfing-specific towboat and creator of the World Wake Surfing Championships. Sold through independent dealer network for recreational wakesurfing and wakeboarding enthusiasts.
• Supreme Boats High-performance watersports towboats manufactured alongside Centurion from the Merced, California facility. Targets recreational watersports consumers seeking wakesurfing and wakeboarding towboats.
• Bass Cat Premier bass fishing boats manufactured in Mountain Home, Arkansas. The longest continuously operating tournament bass boat company in the U.S., selling to professional and amateur competitive anglers.
• Yar-Craft Boats Premier walleye fishing boats built in Mountain Home, Arkansas. Targets professional and amateur tournament walleye anglers, with a track record of major tournament wins including the MWC World Walleye Championship.
• SeaArk Boats Aluminum boats manufacturer operating from Monticello, Arkansas with over 150 employees. Joined the Correct Craft family in early 2016 and builds utility and fishing aluminum boats.
• Parker Boats Fiberglass offshore and inshore fishing vessels manufactured in Beaufort, North Carolina with over 40 years of heritage. Targets serious saltwater anglers seeking seaworthy boats for extended offshore expeditions.
• Revel Boats Luxury performance pontoon boats built in Sweetwater, Tennessee, featuring the proprietary Steptoon hull platform. Flagship RS25 combines innovative hull technology, performance-driven handling, and modern comfort. Targets affluent family and recreational boaters seeking premium pontoon experiences.
• Pleasurecraft Engine Group Marine engine manufacturer producing PCM, Crusader, Challenger, and Levitator engine brands from Little Mountain, South Carolina. Sells inboard engines (400HP-600HP) directly to boat manufacturers (OEM) and through distributors, with over 50 years of industry leadership.
• Indmar Marine Engines Inboard marine engine manufacturer based in Millington, Tennessee. Designs, manufactures, and sells high-quality inboard engines delivering performance, craftsmanship, and innovation for the marine OEM market.
• Velvet Drive Transmissions Marine transmissions manufacturer founded in 1948, operating from Liberty, South Carolina. Sells marine transmissions and custom gearing for specialized industrial equipment. Acquired by Correct Craft in 2019 and vertically integrated into Pleasurecraft Engine Group.
• Ingenity Electric Electric boat drive systems for sustainable marine mobility. Represents Correct Craft's move into eco-friendly propulsion, with applications for boat manufacturers and consumers seeking electric alternatives.
• Osmosis Marine Telematics Turn-key marine telematics platform connecting customers, dealers, and manufacturers through custom-branded platforms with AI-driven predictive maintenance and diagnostics solutions. Developed in partnership with STW Technic and distributed to boat manufacturers, dealers, and owners.
• Aktion Parks Direct-to-consumer watersports park operations at Miami Watersports Complex and Orlando Watersports Complex. Provides cable wakeboarding, boat experiences, instruction, and amenities for consumers seeking accessible entry into active watersports lifestyles.

Quantifiable outcome

• All Correct Craft boat and engine brands earned the 2025 Marine Industry Customer Satisfaction Index (CSI) Award, highlighting exceptional ownership experience.
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• STW TechniccoreTechnology or Integration · 17 September 2025Osmosis (a Correct Craft company) partnered with STW Technic to bring AI-powered innovation to marine telematics. The partnership combines STW Technic's cutting-edge telematics hardware, vision & control systems, and HMIs with AI acceleration with Osmosis' deep marine expertise. The collaboration aims to deliver AI-driven solutions for predictive maintenance, real-time alerts, and product development intelligence for boat manufacturers, dealers, and owners. Both companies are committed to ongoing R&D investments leading into 2026 and beyond, with regular feature releases planned for the Osmosis ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Yamaha Motor (Marine):
• Brunswick Corporation: Brunswick is a large diversified marine conglomerate with propulsion (Mercury Marine), boats (Sea Ray, Boston Whaler, Lund), and parts. Its Mercury Marine and Sea Ray brands compete broadly with Correct Craft's engine and boat portfolio at greater scale.
• Polaris Inc. Polaris is a diversified powersports manufacturer with a marine segment (Bennington pontoons). Bennington competes with Correct Craft's Revel luxury pontoons in the premium pontoon market, and Polaris's scale and broader product portfolio provide indirect competitive pressure.

Direct peers

• Malibu Boats: Malibu Boats is a leading manufacturer of ski, wake, and luxury performance boats with brands including Malibu and Axis. It directly competes with Correct Craft's Nautique, Centurion, and Supreme brands in the wakesurfing and watersports towboat segments.
• MasterCraft Boat Holdings: MasterCraft designs and manufactures premium inboard ski, wake, and performance boats. It is a direct competitor to Correct Craft's Nautique and Centurion brands in the same premium watersports boat category.
• Ranger Boats: Ranger Boats manufactures premium bass fishing boats and is a direct competitor to Correct Craft's Bass Cat brand in the tournament bass boat segment. Both compete for tournament anglers and professional fishing circuits.
• Lund Boats: Lund Boats produces aluminum and fiberglass fishing boats (walleye, bass, multi-species), competing directly with Correct Craft's Yar-Craft walleye boats and SeaArk aluminum boats in the fishing segment.

Others

• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the US. While not a direct manufacturer competitor, it is a major channel partner for Correct Craft's brands and competes for end-customer share with similar premium boat lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdeoZ7LA2WFGzCwxLefvGNQ
• Facebookfacebook.com/correctcraft
• LinkedInlinkedin.com/company/correct-craft
• Instagraminstagram.com/correctcraftofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Correct Craft