One Planet Group

What One Planet Group does

One Planet Group, founded in 2015 by tech entrepreneur Payam Zamani, is a closely held private equity firm headquartered in Walnut Creek, California. The company operates a dual model: it owns and operates a portfolio of wholly-owned technology and media businesses, and it holds equity investments in more than 45 early-stage tech-enabled companies spanning mobility, education, health technology, and environmental solutions.

The core operating subsidiary is Buyerlink, an AI-driven online auction marketplace for performance-based marketing that conducts millions of auctions monthly and delivers over one million buyer leads per month to businesses across automotive, real estate, home services, insurance, legal, and solar verticals. Other wholly-owned operating assets include AutoWeb/UsedCars.com (an automotive digital marketing and zero-risk dealer marketplace that launched in Arizona in March 2026 with Colorado expansion planned), California.com (a curated digital guide to California acquired through a premium domain purchase), and Quite Remarkable, an AI-native luxury travel and lifestyle platform backed by a planned $50 million investment and targeted for a Fall 2026 launch.

The company generates revenue through transaction-fee performance models (Buyerlink auctions and UsedCars.com dealer sales commissions), advertising and affiliate referrals on owned digital properties, and equity returns from its early-stage investment portfolio — including the 2026 exit of Inspirato to Exclusive Collective. Buyerlink has scaled to over $125 million in revenue with industry-leading EBITDA, supported by three sequential debt facilities totaling $144 million from JPMorgan Chase (2022), Citigroup (2024), and California Bank & Trust (2026). One Planet Group's stated ethos ("Innovation + Intention") combines a profit-driven operating model with founder-led social impact programs, including over $400,000 contributed to the Tahirih Justice Center, a $100,000 commitment to the Equal Justice Initiative, and active partnerships supporting girls' education in The Gambia.

Name

One Planet Group

Legal name

One Planet Group LLC

Website

https://oneplanetgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

One Planet Group is a closely held private equity firm that owns and operates technology and media businesses in performance marketing (Buyerlink, AutoWeb, UsedCars.com), digital publishing (California.com), and luxury travel (Quite Remarkable), while holding equity in more than 45 early-stage tech-enabled companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D

Revenue model

1. Performance-Based Marketing Auctions (Buyerlink): Buyerlink generates revenue through an auction marketplace where businesses bid for hyper-targeted consumer leads. Revenue is derived from transaction fees based on performance outcomes including Enhanced Clicks, qualified leads, inbound calls, and pre-set appointments. The platform is category-agnostic serving automotive, home services, insurance, legal, real estate, and solar sectors.
2. UsedCars.com Dealer Marketplace: Zero-risk marketplace where dealers pay only after a vehicle is sold. Revenue is generated as a transaction commission on each completed vehicle sale, verified through DealerVault attribution. No upfront costs for dealers, aligning performance with results.
3. Digital Publishing and Media: Revenue from owned digital properties including California.com, MerchantCircle.com, and Contractors.com through advertising and affiliate referral models.
4. Private Equity Portfolio Returns: One Planet Group generates returns through equity ownership in portfolio companies including The RealReal, Inspirato, Angel Studios, and others, along with exit proceeds from successful investments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

One Planet Group owns and operates a portfolio of digital businesses led by Buyerlink, an AI-driven online auction marketplace for performance-based marketing that delivers hyper-targeted consumer demand to enterprises across automotive, real estate, home services, insurance, legal, and solar sectors. The firm also operates UsedCars.com, a zero-risk dealer marketplace where dealers pay only upon verified vehicle sales, AutoWeb digital automotive marketing, California.com digital publishing, and Quite Remarkable, an upcoming AI-native luxury travel platform. In addition to its operating businesses, One Planet Group invests in early-stage technology-enabled companies focused on mobility, education, health technology, and environmental solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Buyerlink: Leading online auction marketplace for performance-based marketing serving automotive, real estate, home services, insurance, legal, and solar sectors.
• AutoWeb
• UsedCars.com
• California.com
• Quite Remarkable
• One Planet Summit

Products and services

• Buyerlink Online Auction Marketplace An AI-driven online auction marketplace for performance-based marketing that conducts millions of auctions monthly, connecting businesses across automotive, real estate, home services, insurance, legal, and solar sectors with hyper-targeted consumer demand through Enhanced Clicks, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments.
• UsedCars.com Zero-Risk Dealer Marketplace A zero-risk automotive marketplace platform connecting used car dealers with high-intent buyers at the moment they shift from new to used vehicle shopping. Dealers self-onboard without upfront costs and pay only when a vehicle is sold, with sales attribution verified through the DealerVault system.
• California.com A curated digital guide to traveling and living in California, serving as an owned digital publishing property that generates revenue through advertising and affiliate referral models.
• AutoWeb Digital Automotive Marketing A digital automotive marketing company with more than 30 years of experience providing performance-based marketing solutions and consumer content connecting car buyers with dealers.
• Quite Remarkable AI-Native Luxury Travel Platform An AI-native luxury travel and lifestyle platform combining personalization technology with high-touch concierge service to provide curated residences, immersive experiences, and wellness programming for affluent travelers in remarkable destinations.

Quantifiable outcome

• Buyerlink has grown to over $125M in revenue while generating industry-leading EBITDA through organic expansion and strategic acquisitions.
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Starfish InternationalminorOthers · 23 October 2025One Planet Group and Buyerlink partnered with Starfish International in The Gambia to support education and empowerment programs for girls. The collaboration included volunteer visits, expansion of educational facilities, and ongoing community impact initiatives. The partnership deepened in 2025 with continued support for the Gambian community.
• California.com DomaincoreOthers · 22 August 2018One Planet Group acquired the premium domain California.com along with nine other domains in a package deal for an undisclosed mid-seven figure amount. This strategic domain acquisition positioned the company to build the definitive portal for all things California, representing one of the most significant domain transactions in recent history.
• Tahirih Justice CenterminorOthers · 29 November 2017One Planet Group has adopted Tahirih Justice Center as its primary nonprofit sponsor, hosting annual 'Holidays with a Purpose' fundraiser. The company has contributed over $400,000 to the organization and participates in annual fundraising events. CEO Payam Zamani serves as a board member. The nonprofit provides free legal services for women and girls fleeing human rights abuses.
• Equal Justice InitiativeminorOthers · 21 April 2016One Planet Group committed $100,000 to the Equal Justice Initiative, supporting the organization's memorial to racial injustice in Montgomery, Alabama. The donation contributed to the first U.S. memorial addressing lynching victims between 1877 and 1950.

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Edmunds: Long-standing automotive pricing, reviews and dealer-connect platform. Comparable to One Planet Group's automotive marketing assets in audience scale, dealer relationships, and content-driven demand generation.
• Thumbtack: Two-sided marketplace monetizing lead flow between local service professionals (home, events, lessons) and consumers. Overlapping vertical with Buyerlink's home services and contractor marketing products.
• Inspirato: Luxury vacation club with curated residences and experiences — One Planet Group was previously a control investor and exited the asset in early 2026. Now an external comp for Quite Remarkable's planned luxury travel marketplace.
• Cars.com: Online automotive marketplace connecting car shoppers with dealers, very directly comparable to AutoWeb and UsedCars.com under One Planet Group. Both monetize the dealer-to-buyer transaction funnel via performance/subscription models.
• TrueCar: Automotive marketplace with a dealer network model and pay-for-performance pricing structures. Directly comparable to the zero-risk dealer marketplace premise of UsedCars.com.
• Angi (formerly HomeAdvisor): Performance-based lead generation marketplace for home services, overlapping with Buyerlink's home services, solar and contractor verticals. Closest comp in category-agnostic performance marketing lead auctioning.
• Autotrader: Cox Automotive-owned marketplace and dealer marketing platform that connects buyers with dealers and provides dealer advertising/inventory tools. Direct functional comp to Buyerlink's automotive vertical and AutoWeb's dealer-facing products.

Broad incumbents

• Airbnb: Global marketplace including Airbnb Luxe for high-end stays and experiences. Broad incumbent that anchors the affluent-travel demand pool Quite Remarkable is targeting.
• Cox Automotive: Large diversified automotive services conglomerate (Kelley Blue Book, Autotrader, Dealertrack, etc.). Broad incumbent covering many of the same end-markets as Buyerlink's auto vertical at significantly greater scale.

Others

• Vista Equity Partners: Technology-focused private equity firm operating a portfolio of operating businesses. Comparable to One Planet Group's PE holding structure with operating-company ownership and software/tech emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnePlanetOps
• LinkedInlinkedin.com/company/one-planet-ops
• Instagraminstagram.com/oneplanetgroup
• Xx.com/OnePlanetOps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments39 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Planet Group