What Burco does

Burco Inc. is a privately held U.S. automotive mirror and windshield rack manufacturer founded in 1979 and headquartered at 2936 South Wilson Court, Grand Rapids, Michigan. The company designs, fabricates, and distributes aftermarket replacement mirror glass and complete mirror assemblies for more than 24,000 vehicle applications—covering Year/Make/Models from the early 1960s to current vehicles—and maintains more than 4,500 mirror parts in stock at all times. All manufacturing, including cutting, seaming, lasering, assembly, and packaging, is performed in-house at the single Grand Rapids facility.

Burco's revenue is anchored by two core product lines: Redi-Cuts (replacement mirror glass for vehicles with intact backing plates) and Redi-Set-Go (complete backing-plate mirror replacements with pre-applied motor mounts for damaged backing plates). The company has expanded into adjacent categories including Redi-Racks (windshield and cargo management rack systems for trucks, vans, and fleets), Window Glo maintenance products, adhesives and mounts, heat grids, custom and OEM mirror fabrication services, and various installation accessories. Each product addresses damage-state-specific use cases in automotive glass replacement.

Commercially, Burco operates a hybrid go-to-market model. Qualified businesses—auto repair shops, body shops, fleet operators—register for direct ordering through the company's e-commerce storefront, receiving wholesale pricing, free shipping on orders over $50, and same-day shipping for orders placed before 1 PM EST. Individual consumers purchase through a network of certified distributors and retailers using the company's Find-A-Retailer tool. The company is organized as Burco (DE), LLC, with no public listing, no disclosed funding rounds, no institutional investors, and no parent company identified. Leadership comprises CEO Bill Castleberry and CFO/CIO Holli Verhovsek, and headcount sits at 11–50 employees.

Name

Burco

Legal name

Burco (DE), LLC

Website

https://burcoinc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Burco Inc. manufactures and distributes aftermarket replacement mirror glass, complete mirror assemblies, and windshield and cargo rack systems for U.S. automotive repair, fleet, and consumer markets from its Grand Rapids, Michigan facility.

Ownership category

akta.pro rank

Product category

Automotive Replacement Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390), Glass and Glass Product Manufacturing (32721)

SIC

Motor Vehicle Parts & Accessories (3714), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)

akta.pro secondary industries

Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

Keywords

• Automotive mirror replacement
• Windshield rack systems
• Aftermarket glass parts
• OEM mirror fabrication
• Auto glass installation

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Mirror Replacement Products: Sale of replacement mirror glass (Redi Cuts and Redi-Set-Go products) for automotive side-view mirrors. Covers over 24,000 different vehicles from early 1960s to current models. Over 4,500 different mirror parts always in stock.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Burco manufactures aftermarket automotive replacement mirror glass and complete mirror assemblies for more than 24,000 vehicle applications, alongside windshield transport and storage rack systems and a range of installation accessories. The company sells directly to auto glass and collision repair businesses through a Business Direct catalog and to individual vehicle owners through certified distributors, retailers, and its own online storefront. Burco also offers custom OEM-style mirror fabrication for vehicles and applications not covered by standard parts.

Product overview

Burco is an automotive mirror manufacturer and windshield rack supplier offering replacement mirror glass and complete mirror assemblies for over 24,000 vehicle applications. The core product line includes Redi-Cuts mirror glass replacements (for broken glass with intact backing plates) and Redi-Set-Go backing plate replacements (for damaged backing plates with pre-applied motor mounts). Supporting the mirror business, Burco offers Redi-Racks product line including truck and van racks, carts, picker racks, flat bed racks, high capacity fleet racks, and storage racks for windshield and automotive glass handling. The portfolio also includes Window Glo products, caulking and sausage guns, adhesives and mounts, heat grids, spot mirrors, gaskets, day night mirrors, rain sensor gel and pads, tape products, and custom/OEM mirror fabrication services. All mirrors are manufactured in Grand Rapids, Michigan with over 4,500 different mirror parts always in stock.

Differentiator

Problem solved

Functional benefit

Brands

• Redi-Cuts: Replacement mirror glass for vehicles where only the mirror glass is broken and backing plate is intact
• Redi-Set-Go
• Redi-Racks
• Window Glo

Products and services

• Redi-Cuts Mirror Glass Replacement Cut-to-fit replacement mirror glass for automotive side mirrors, sold as standalone glass rather than full assemblies to provide a lower-cost alternative to OEM mirror replacement.
• Redi-Set-Go Backing Plate Mirror Replacement Replacement mirror glass pre-assembled with a backing plate, designed for easier installation on vehicles where the original mirror is sold only as a full assembly.
• Redi-Racks Windshield Rack System Branded line of windshield transport and storage racks used by auto glass professionals to safely move and store windshields during service work.
• Rack Replacement Parts Replacement components and parts for Burco Redi-Racks windshield rack systems, available to extend the life of existing rack equipment.
• Windshield Stand Stand designed to hold and protect windshields during installation or storage in auto glass work environments.
• Window Glo Window cleaning and finishing product used in automotive glass installation and detailing.
• Caulking and Sausage Guns Application guns used by auto glass technicians to dispense sealants and adhesives during windshield and mirror installation.
• Adhesives and Mounts Adhesives and mounting components used to secure automotive glass and mirror elements during installation.
• Heat Grids Heating grid components used in automotive mirror glass to provide defrosting capability.
• Spot Mirror Small spot mirrors for automotive applications, sold as standalone replacement items.
• Gaskets Gasket components used in automotive mirror and glass installations to provide sealing and fit.
• Day Night Mirrors Day/night adjustable automotive mirrors sold as replacement units through Burco's catalog.
• Rain Sensor Gel and Pads Rain sensor gels and pads used during windshield installation to ensure proper functioning of rain-sensing systems.
• Burco Custom Mirrors Custom-manufactured mirror glass produced by Burco to fit vehicle applications or configurations not covered by standard catalog SKUs.
• OEM Mirror Fabrication OEM-style mirror fabrication service that produces mirrors matching original equipment specifications for vehicles where standard aftermarket parts are unavailable.
• Retention Tape Retention tape used in automotive glass and mirror installations to hold components in place during curing or fitting.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dorman Products: Dorman is a major US-based aftermarket supplier of automotive replacement parts, including mirror glass and assemblies, distributing through auto parts retailers and repair shops. Directly comparable to Burco in serving the automotive aftermarket with replacement components, though Dorman operates at substantially greater scale and SKU breadth.
• Ficosa: Ficosa is a Spain-based global manufacturer of automotive mirrors and vision systems, supplying OEMs with conventional and camera-integrated mirror solutions. Comparable to Burco as a dedicated automotive mirror manufacturer, though Ficosa operates at significantly larger scale and serves global OEMs.
• Gentex Corporation: Gentex is a leading US-based manufacturer of automotive mirrors, best known for auto-dimming rearview mirrors and increasingly integrated camera-based vision systems. As a direct competitor in automotive mirror manufacturing with overlapping OEM and aftermarket exposure, Gentex is the most relevant peer to Burco.
• Standard Motor Products: Standard Motor Products is a US-based manufacturer and distributor of replacement automotive parts, including engine management and other vehicle systems components. Comparable as an aftermarket-focused auto parts manufacturer serving similar repair shop and installer customer segments as Burco.

Emerging players

• Safelite AutoGlass: Safelite is the largest US auto glass replacement service company, installing windshields and side mirrors across a national retail and mobile network. While a service provider rather than manufacturer, Safelite represents a key downstream customer channel for mirror glass replacement products like Burco's.

Broad incumbents

• NSG Group (Pilkington): NSG Group / Pilkington is one of the world's largest manufacturers of flat and automotive glass, supplying OEMs and the aftermarket. Comparable to Burco in the glass manufacturing process used to produce mirror glass, though operating at massive global scale primarily as an OEM supplier.
• LKQ Corporation: LKQ is a large North American distributor of aftermarket and recycled automotive parts, including collision and glass-related products. Comparable as a broader incumbent in the automotive aftermarket parts distribution channel through which Burco-similar products reach consumers.
• Snap-on Incorporated: Snap-on is a major US manufacturer and distributor of professional tools, diagnostic equipment, and shop solutions serving automotive repair professionals. Comparable to Burco as a broad incumbent serving automotive repair shops with tools and shop equipment, an overlapping customer base with Burco's repair-shop buyers.
• AGC Automotive (Asahi Glass): AGC is a major global manufacturer of automotive glass for OEMs, including windshields, side windows, and mirror glass substrates. Comparable to Burco as an automotive glass producer, though AGC operates as a global Tier-1 supplier rather than an aftermarket specialist.
• Magna International (Magna Mirrors): Magna, through its Mirrors division, is one of the world's largest Tier-1 suppliers of automotive mirror assemblies, including those with integrated cameras, blind-spot detection, and ADAS features. Magna is a broader incumbent that competes with Burco in OEM mirror supply and increasingly in advanced visibility systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burcoinc
• Facebookfacebook.com/BurcoInc
• LinkedInlinkedin.com/company/burco-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burco