What Vertical Gallery does

Vertical Gallery is an urban-contemporary art gallery founded in April 2013 in Chicago, Illinois, by owner and curator Patrick Hull. The gallery presents an ever-growing roster of more than 60 established and emerging artists working in street art, pop surrealism, and graffiti, and operates on an event-driven model that combines monthly physical exhibitions at partner Chicago venues (Jackson Junge Gallery, Joy Machine, Frame Chicago), annual international art fair participation (12 consecutive years at AQUA Art Miami during Art Basel week), and destination events. It is recognized in the urban-contemporary segment after 13 years of continuous programming.

The gallery sells original artwork, limited edition prints, artist monographs, and sculptures through a Shopify-based e-commerce storefront and through exhibitions. Pricing spans $300 for small drawings, $175-$4,500+ for limited edition prints, $85 for standard artist books and $275 for Deluxe signed editions, up to $55,000 for major original pieces, with payment plan options offered for larger purchases. Distribution is omnichannel: global e-commerce, regional exhibitions, and direct field sales at art fairs. Core technology is the Shopify platform; no proprietary technology, AI capabilities, or integrations beyond standard e-commerce features are disclosed.

Revenue is generated primarily through one-time artwork sales, with secondary income from limited edition prints, books and sculptural objects, and art fair transactions. The customer base is predominantly individual art collectors acquiring works for personal collections, with a secondary segment of corporate and design clients purchasing for commercial spaces. The company is privately held with concentrated ownership under Patrick Hull, no institutional funding disclosed, and a headcount of 1-10 employees.

Name

Vertical Gallery

Legal name

Vertical Gallery

Website

https://verticalgallery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vertical Gallery is a privately held Chicago-based urban-contemporary art gallery operating online via Shopify and through partner-venue exhibitions, selling original artwork, limited edition prints, and publications from 60+ artists to individual collectors and corporate clients.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (45992), Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Contemporary art gallery
• Urban art sales
• Limited edition prints
• Art exhibition services
• Artist monographs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Artwork Sales: The gallery generates revenue through the sale of original artworks, limited edition prints, books, and sculptures from its roster of urban-contemporary artists. Works range from $300 for small drawings to $55,000 for major original pieces.
2. Art Fair Participation: Revenue generated through participation in art fairs such as AQUA Art Miami, where collectors can purchase artwork during the event.
3. Publications and Books: Sale of artist monographs and career retrospective books, including standard editions ($85) and deluxe signed editions ($275).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vertical Gallery sells original artwork, limited edition prints, artist monographs and sculptural objects from a roster of 60+ established and emerging urban-contemporary artists through a Shopify e-commerce storefront and a program of monthly solo and group exhibitions hosted at Chicago partner venues and at art fairs such as AQUA Art Miami. Offerings span price points from about $175 for limited edition prints and sub-$500 entry-level works up to $55,000 for major original pieces, with payment plan options available for larger purchases.

Product overview

Vertical Gallery is an urban-contemporary art gallery and ecommerce platform that sells original artwork, limited edition prints, artist monographs, and sculptural works. The company operates as a Shopify-based online gallery featuring an ever-growing roster of established and emerging artists at the forefront of street art, pop surrealism, and graffiti. Products include general art sales, curated collections under $500, prints, books and sculptures, and new arrivals. The gallery runs regular exhibitions including solo shows, anniversary group exhibitions, and participates in art fairs such as AQUA Art Miami. A notable upcoming product is the Collin van der Sluijs "Wanderland" exhibition (July 10-Aug 22, 2026) accompanied by a 180-page career retrospective book.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Artwork Sales Direct retail of original urban-contemporary artwork from the gallery's represented artists, ranging from small drawings (around $300) to major original pieces priced up to $55,000 and 'big-ass canvases' (BACs) up to $15,000. Targeted at individual collectors and corporate/design buyers.
• Limited Edition Prints Signed and numbered limited edition prints from established and emerging artists, priced from approximately $175 for standard limited editions to $4,500+ for premium prints from artists like Hebru Brantley. Targeted at collectors seeking accessible entry points into urban-contemporary work.
• Books and Sculptures Artist monographs, career retrospective books, and sculptural works including vinyl figures, merchandise, and art objects. Includes standard edition books at $85 and deluxe signed editions with original artwork and mini-prints at $275. Targeted at collectors and fans of represented artists.
• New Arrivals Continuously updated storefront category showcasing latest artwork releases and newly available pieces from the gallery's represented artists. Targeted at collectors tracking the gallery's programming.
• Art Under $500 Collection Curated storefront collection of artwork priced at $500 and under, including drawings, studies, and smaller works for entry-level collectors. Targeted at first-time and budget-conscious buyers.
• 13-Year Anniversary Show All-star group exhibition at Jackson Junge Gallery in Chicago commemorating 13 years of Vertical Gallery's programming, featuring 13 contemporary artists from Chicago, across the U.S. and internationally. Targeted at collectors of urban-contemporary art.
• Collin van der Sluijs 'Wanderland' Solo Show Sixth solo exhibition in Chicago by Collin van der Sluijs, presented in partnership with Joy Machine Gallery. Features mixed-media paintings, intimate drawings, and skate decks. Targeted at followers of van der Sluijs and collectors of urban-contemporary art.
• 'Wanderland: 1991-2026' Monograph First comprehensive 180-page hardcover career retrospective book of Collin van der Sluijs, limited to 175 copies. Standard edition at $85; deluxe signed edition with original watercolor and mini-print at $275. Targeted at collectors, fans, and researchers of van der Sluijs' work.
• AQUA Art Miami 2025 Annual art fair booth at AQUA Art Miami during Art Basel week in Miami Beach, representing Vertical Gallery's 12th consecutive year of participation. Targeted at international art collectors during Miami Art Week.
• Florist 'Stars, Stripes and Stems' Screenprint Limited edition screenprint by London-based artist Florist (Florist.ldn), the artist's first screenprint for the U.S. market, produced by Chicago's POP!NK Editions. Targeted at collectors following Florist's U.S. debut and at buyers interested in America-themed street art.
• Joseph Renda Jr. 'Drawn In' Limited Edition Print Limited edition signed and numbered print by Joseph Renda Jr., limited to 25 copies at $175 each. Targeted at collectors of urban-contemporary and pop surrealism work.
• 'Ascending' Fall Group Show Upcoming group show at Frame Chicago in Lincoln Park featuring 45 artists, each contributing two works sized 11x14 inches; title implies artists ascending to the next level in their careers. Targeted at collectors discovering emerging and mid-career artists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Joy MachinecoreStrategic or Co-development PartnerJoy Machine is a Chicago gallery that partners with Vertical Gallery for exhibitions. The two galleries collaborated on Collin van der Sluijs' 'Wanderland' exhibition (July 10 - August 22), marking the artist's first presentation at Joy Machine. This represents the first collaborative exhibition between the two galleries.
• Always Art (Patrick Coulson)minorGTM or Marketing PartnerPatrick Coulson at Always Art serves as a connector between Florist and Vertical Gallery, and provides certificates of authenticity for Florist's artwork.
• Frame ChicagocoreStrategic or Co-development PartnerFrame Chicago in Lincoln Park hosts Vertical Gallery's 'Ascending' group show in September 2026, featuring 45 artists with works sized 11 inches by 14 inches each.
• Jackson Junge GallerycoreStrategic or Co-development PartnerJackson Junge Gallery at 1389 N. Milwaukee Ave. in Chicago's Wicker Park hosted Vertical Gallery's 13-Year Anniversary Show.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thinkspace Gallery: Los Angeles-based contemporary gallery specializing in urban-contemporary, street art, and pop surrealism. Directly comparable to Vertical Gallery in artist roster style, exhibition cadence, and target collector base for new and mid-career urban-contemporary artists.
• Hashimoto Contemporary: San Francisco and New York gallery focused on contemporary and urban art with a strong emphasis on limited edition prints and original works. Closely mirrors Vertical's programming model and price ladder from accessible prints to higher-value originals.
• Jonathan LeVine Gallery: New York gallery long associated with street art, pop surrealism, and lowbrow contemporary movements. Directly comparable niche focus and collector overlap with Vertical Gallery's roster.
• Corey Helford Gallery: Los Angeles gallery specializing in pop surrealism, new contemporary, and urban art. Comparable in its monthly exhibition programming and artist roster profile to Vertical Gallery.
• Spoke Art: San Francisco gallery with a curated focus on contemporary and pop-surrealist art, running regular exhibitions and offering limited edition prints. Comparable business model and price points to Vertical Gallery.
• 1xRUN: Detroit-based online platform and publisher specializing in limited edition original works and prints from contemporary and street artists. Directly comparable ecommerce-driven model serving the same urban-contemporary collector base as Vertical Gallery.
• Mondo: Austin-based gallery and collectibles publisher producing limited edition prints, posters, and vinyl art tied to pop culture and contemporary artists. Comparable in its emphasis on collectible editions and urban-adjacent artist roster.

Broad incumbents

• Taglialatella Galleries: Multi-city contemporary and new media art gallery with broader programming spanning pop art, street art, and digital art. Larger incumbent with overlapping artist categories but a wider and more international footprint than Vertical Gallery.
• Artsy: Online marketplace aggregating primary and secondary market listings from galleries worldwide, including many urban-contemporary programs. Functions as a discovery and distribution channel that competes with Vertical's direct ecommerce for collector attention.

Others

• Joy Machine Gallery: Chicago gallery that partnered with Vertical Gallery on the Collin van der Sluijs "Wanderland" exhibition. A regional peer and ecosystem partner rather than a direct competitor, sharing the same Chicago urban-contemporary collector community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/verticalgallery
• Facebookfacebook.com/verticalgallerychicago
• Instagraminstagram.com/verticalgallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Gallery