WithJoy.AI
WithJoy.AI is a licensed real estate brokerage that combines an AI-powered home search agent ("Joy") with human agent support and rebates 50–70% of its commission to buyers, serving cost-conscious homebuyers in Washington State and Pennsylvania, primarily in the Seattle metro.
- Company typePrivate
- Founded2024
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WithJoy.AI does
WithJoy.AI Inc. (operating under the consumer-facing name "Joy") is a Washington-incorporated real estate brokerage headquartered in Vancouver, WA, that combines an AI-powered home search agent with licensed human agent support and a commission-rebate pricing model. The core product is "Joy the AI Real Estate Agent," which accepts natural-language descriptions of a buyer's desired home, schedules tours online (using non-commissioned showing agents), and produces data-backed offer strategies. Closing support is delivered by licensed agents; Kevin Gioia serves as designated broker for both the Washington (#24018910) and Pennsylvania (#RB070246) licenses.
The company monetizes each transaction via a traditional 2.5–3% real estate commission, of which it rebates 50–70% to the buyer at closing (70% in Washington for early signups, locked for life; 50% standard in Pennsylvania), retaining the residual commission as revenue. Listings are sourced through the Northwest Multiple Listing Service via MLS GRID, and the platform is supported by a marketing stack using Google Analytics, Google Ads, and Microsoft Clarity. A separate sub-brand, DealJoy.AI (dealjoy.ai), productizes AI-powered email automation, a personalization engine, and engagement analytics for third-party real estate agents, opening a B2B channel alongside the consumer brokerage.
WithJoy.AI serves cost-conscious and tech-savvy homebuyers in Washington State and Pennsylvania, with concentration in the Seattle metro area (Seattle, Bellevue, Tacoma). The firm is sub-10 employees, was founded in 2024, and does not disclose revenue or funding. Display logos (Amazon, Blue Origin, Meta, Microsoft) reflect individual employee homebuyers rather than corporate endorsements.
WithJoy.AI firmographics
Firmographics- Name
- WithJoy.AI
- Legal name
- WithJoy.AI Inc.
- Website
- https://withjoy.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WithJoy.AI is a licensed real estate brokerage that combines an AI-powered home search agent ("Joy") with human agent support and rebates 50–70% of its commission to buyers, serving cost-conscious homebuyers in Washington State and Pennsylvania, primarily in the Seattle metro.
- Ownership category
- akta.pro rank
WithJoy.AI industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where WithJoy.AI is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WithJoy.AI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commission Rebate Model: WithJoy.AI operates as a real estate brokerage earning traditional agent commissions (2.5-3% of home purchase price). The company then rebates a significant portion (50-70%) of its commission earned back to the buyer at closing. This creates a cost advantage versus traditional agents while generating revenue from the remaining commission portion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 70% Commission Rebate (Washington - Early Signup) |
| Transaction based/ take rate | Pay-as-you-go | 50% Commission Rebate (Standard) |
| Transaction based/ take rate | Pay-as-you-go | Full-Service Home Buying |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WithJoy.AI product offering
Product offeringCore offering
WithJoy.AI operates as an AI-powered discount real estate brokerage that combines a conversational AI agent ("Joy") with licensed human agents to guide homebuyers through property search, online tour scheduling, competitive offer submission, and closing. The firm earns a 2.5% commission on closed transactions and rebates 50–70% of that commission back to the buyer at closing, with 70% offered in Washington State (locked in for early signups) and 50% in Pennsylvania. Services are delivered online via withjoy.ai and through licensed agents in Washington State and Pennsylvania.
Product overview
WithJoy.AI is a technology-enabled real estate brokerage offering a unified AI-powered home buying platform. The core product is 'Joy the AI Real Estate Agent,' which combines natural language home search with human agent support. The platform integrates the Email Automation Services and AI-Powered Outbound Email Service (accessible via dealjoy.ai) for agent-facing tools. The Commission Rebate Program delivers 50-70% of commissions back to buyers. Together, these products provide end-to-end AI-assisted home buying with marketing automation capabilities for agents.
Differentiator
Problem solved
Functional benefit
Brands
- DealJoy.AI: AI tools platform for real estate agents
- Joy
Products and services
- WithJoy.AI Home Buying Service Full-service residential real estate brokerage for homebuyers, combining an AI-powered home search and scheduling experience with licensed human agents for offer submission, negotiation, and closing. Operates in Washington State (70% commission rebate) and Pennsylvania (50% commission rebate), with a price-beat guarantee against competitor rebates.
- Joy the AI Real Estate Agent Conversational AI assistant that lets homebuyers describe their ideal home in natural language, receive matching property recommendations, schedule home tours online, and obtain data-backed offer strategies, with handoff to licensed human agents for transactional milestones.
- DealJoy.AI — AI Tools for Real Estate Agents B2B platform offering AI-powered outbound email automation, personalization, and engagement analytics tools for real estate agents and small brokerages to run outbound marketing, lead generation, and follow-up sequences.
Quantifiable outcome
- Commission rebate up to $15,000 or more at closing
- +2 more outcomes
Companies that use WithJoy.AI
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WithJoy.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature4 records
WithJoy.AI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google (Analytics, Ads, Signals)coreGoogle provides analytics services through Google Analytics 4 (GA4) and Google Signals for behavioral tracking, audience segmentation, and cross-device analytics. Google Ads is used for advertising and remarketing campaigns. Data is shared for analytics, advertising optimization, and service improvement purposes.
- Microsoft ClaritycoreMicrosoft Clarity captures behavioral metrics, heatmaps, and session replay data to understand how users interact with the WithJoy.AI website. Used in conjunction with Microsoft Advertising for optimization and marketing purposes. First and third-party cookies track website usage for product improvement and marketing.
- Northwest Multiple Listing Service (NWMLS)coreNWMLS provides listing data distributed through MLS GRID, enabling WithJoy.AI to display real estate listings on its platform. Listings include property details, photos, and pricing from data submitted by member brokers. Information is deemed reliable but not guaranteed.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WithJoy.AI competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WithJoy.AI social profiles
Digital presenceWithJoy.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WithJoy.AI leadership team
Management profileNumber of profiles
Profiles1 record
WithJoy.AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WithJoy.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WithJoy.AI
What does WithJoy.AI do?
WithJoy.AI operates as an AI-powered discount real estate brokerage that combines a conversational AI agent ("Joy") with licensed human agents to guide homebuyers through property search, online tour scheduling, competitive offer submission, and closing. The firm earns a 2.5% commission on closed transactions and rebates 50–70% of that commission back to the buyer at closing, with 70% offered in Washington State (locked in for early signups) and 50% in Pennsylvania. Services are delivered online via withjoy.ai and through licensed agents in Washington State and Pennsylvania.
Is WithJoy.AI a public or private company?
WithJoy.AI is a private company. It is classified as unknown and is currently operating.
When was WithJoy.AI founded?
WithJoy.AI was founded in 2024. It employs 1 to 10 people.
Where is WithJoy.AI based?
WithJoy.AI is headquartered in Vancouver, United States, in the North America region.
How does WithJoy.AI make money?
One revenue line is on record: real Estate Commission Rebate Model.
Does WithJoy.AI have an API?
No public API is recorded for WithJoy.AI.
What industry is WithJoy.AI in?
WithJoy.AI's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support). Its NAICS code is 5312 and its SIC code is 6531.