Thrill One Sports & Entertainment

What Thrill One Sports & Entertainment does

Thrill One Sports & Entertainment, operating as Thrill Sports LLC, is a Las Vegas–based private holding company that owns and operates three premier action sports and combat entertainment brands: Power Slap (a sanctioned slap fighting organization promoted by Dana White and licensed by the Nevada State Athletic Commission), Nitro Circus (a 20-plus year global action sports brand producing live tours and competitions), and Street League Skateboarding (a premier international street skateboarding series). The company runs an integrated content, events, and distribution model: live events and tours are paired with digital broadcasting on YouTube (Power Slap moved from Rumble to YouTube in 2025) and supported by major sponsorship integrations, such as VeChain as Power Slap's multi-year title sponsor and 10X Health System as an Official Partner of the 2025 SLS Championship Tour. A wholly-owned in-house production arm, Thrill Sports Productions (SPT), supplies full-service sports and entertainment content production to the portfolio.

The company's revenue model is event- and sponsorship-centric and spans four streams: major event sponsorship and broadcast title rights (advertising revenue from partners such as 10X Health and VeChain), live event ticket sales and merchandise transactions, and event-hosting arrangements such as the Saudi Arabia General Entertainment Authority's commitment to host six additional Power Slap events. Pricing is not publicly disclosed, but contract values are anchored by an eight-figure VeChain deal across multiple years. The organization is privately held, was founded in 2012 (incorporated in Nevada), has between 51 and 100 employees, and operates from Las Vegas with a claimed global footprint that includes the United States and France and is extending into the Middle East via the Saudi hosting agreement.

Its go-to-market is event-driven: the company runs branded events, monetizes through integrated sponsorships across broadcasts and athlete kits, distributes video content through owned channels and YouTube, and leverages strategic partners (governments, broadcasters, and corporate sponsors) to extend geographic reach. Two prior funding rounds (2020 from Causeway Media Partners, MidCap Financial, and The Raine Group; 2022 from Dyrdek Machine) and a 2025 corporate sponsorship round from VeChain round out its capital structure, while operational governance is concentrated through the leadership of Dana White over Power Slap.

Name

Thrill One Sports & Entertainment

Legal name

Thrill Sports LLC

Website

https://thrillone.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Thrill One Sports & Entertainment (Thrill Sports LLC) is a Las Vegas–based sports and entertainment holding company that owns and operates three premier brands — Power Slap, Nitro Circus, and Street League Skateboarding — producing live events, digital broadcasts, and sponsorship-driven content for global action sports and combat entertainment audiences.

Ownership category

akta.pro rank

Product category

Sports & Entertainment

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• Action sports entertainment
• Live event production
• Combat sports promotion
• Skateboarding competitions
• Sports media broadcasting

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Sponsorship: Major sponsorship deals with partners like 10X Health System integrated into SLS events, digital platforms, and broadcasts through marketing and engagement touchpoints.
2. Broadcast Rights and Sponsorship: VeChain signed as title sponsor in an eight-figure deal over multiple years, subsidizing Power Slap's move to YouTube broadcasting platform.
3. Live Event Tickets and Merchandise: Revenue generated from ticket sales to live events (Nitro Circus Live, SLS Championship Tour, Power Slap events) and merchandise sold to fans.
4. Event Hosting Rights: Saudi Arabia's General Entertainment Authority committed to hosting six additional events through next year, providing venue and hosting arrangements for Power Slap events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Thrill One Sports & Entertainment owns and operates three premier thrill-based entertainment brands — Power Slap (sanctioned slap fighting), Nitro Circus (action sports events and tours), and Street League Skateboarding (premier global street skateboarding series) — producing live events, competitions, and digital broadcast content. The company also operates Thrill Sports Productions (SPT), a full-service in-house production company for sports and entertainment content.

Product overview

Thrill One Sports & Entertainment is a multi-brand entertainment company operating a portfolio of premier action sports and fighting organizations. The portfolio includes Power Slap (slap fighting), Nitro Circus (action sports events), and Street League Skateboarding (street skateboarding), each functioning as distinct sub-brands with their own properties and events. The company also operates Thrill Sports Productions as an internal full-service production capability serving these entertainment brands.

Differentiator

Problem solved

Functional benefit

Brands

• Power Slap: World's premier slap fighting organization, licensed and sanctioned by the Nevada State Athletic Commission. Led by Dana White, featuring competitors from across the globe.
• Nitro Circus
• Street League Skateboarding (SLS)
• Thrill Sports Productions (SPT)

Products and services

• Power Slap

Quantifiable outcome

• Global broadcast reach through YouTube partnership and international event presence

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• 10X Health SystemmajorGTM or Marketing Partner · 1 July 2025Global partnership making 10X Health System an Official Partner of the 2025 SLS Championship Tour. The partnership integrates 10X Health System into SLS events, digital platforms, and broadcasts through various marketing and engagement touchpoints, effective through the end of 2025. Both organizations cited shared commitment to peak performance and innovation as foundation for collaboration.
• VeChainmajorGTM or Marketing Partner · 3 March 2025VeChain signed as title sponsor in a deal reportedly worth eight figures over multiple years. The San Marino-based blockchain logistics company receives broadcast integrations, athlete kit branding, and social media content. This sponsorship subsidizes Power Slap's move to YouTube broadcasting platform.
• General Entertainment Authority (Saudi Arabia)coreStrategic or Co-development Partner · 3 March 2025Saudi Arabia's General Entertainment Authority has committed to hosting six additional Power Slap events through next year, supporting the expansion of slap fighting events in the region.
• YouTubecoreChannel Partner/ Reseller/ Distributor · 3 March 2025Power Slap switched event broadcasts from Rumble platform to YouTube, marking a strategic distribution shift to reach broader global audiences through the video platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WWE: Largest combat-adjacent sports entertainment property globally with premium live events, media rights, and sponsorships. Comparable as a broader incumbent in fight-adjacent sports entertainment but operates at vastly larger scale than Thrill One.
• Endeavor (TKO Group parent): Sports and entertainment holding company parent of UFC and other properties. Comparable as an incumbent platform that aggregates combat-sports IP, sponsorships, and live-event production under one corporate roof.

Direct peers

• X Games: Premier action-sports competition series spanning skateboarding, BMX, and freestyle events. Closest analog to Nitro Circus and SLS as a global action-sports event property with sponsorship, broadcast, and live-tour economics.
• Professional Fighters League (PFL): MMA league with season-format competition, global events, and major media-rights deals. Comparable to Power Slap and Thrill One's combat-sports leg as a promotion building event-driven media businesses around fighting IP.
• World Surf League (WSL): Global competitive league for an individual action sport with tour events, broadcast partnerships, and sponsorship-led revenue. Directly comparable to SLS in business model (single-sport league, global tour, premium sponsor inventory).
• UFC (TKO Group Holdings): Premier MMA promotion led by Dana White. Power Slap is led by Dana White and follows a UFC-style promotion, sanctioning, and broadcast model, making UFC the closest analog in combat-sports event operation and economics.
• ONE Championship: Asia-based combat-sports promotion hosting MMA, kickboxing, and Muay Thai events. Comparable to Power Slap as a combat-sports promoter expanding globally through event production and broadcast partnerships.
• Dew Tour: Multi-sport action-sports competition featuring skateboarding, snowboarding, and BMX events. Comparable to SLS and Nitro Circus in producing action-sports live events and broadcast content for premium sponsors.
• Bare Knuckle Fighting Championship (BKFC): Bare-knuckle striking promotion with live events and a pay-per-view/distribution business. Most directly comparable to Power Slap as a non-mainstream striking format seeking mainstream sanctioning and broadcast reach.

Emerging players

• Karate Combat: Emerging striking-format sports promotion with cinematic live events and direct-to-consumer distribution. Comparable to Power Slap as a newer striking promotion building an audience via novel broadcast formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thrilloneco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrill One Sports & Entertainment