Ticketon
Ticketon (Ticketón) is a Los Angeles-based, Spanish-language digital ticketing marketplace serving the US Hispanic/Latino community and El Salvador across 11+ cities. It sells tickets for live concerts, jaripeos, sports, and comedy, plus movie tickets and artist merchandise, charging per-transaction service fees on each sale.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ticketon does
Ticketon (legal name: Ticketon; DBA: Ticketón) is a US-incorporated, private digital ticketing and entertainment marketplace founded in 2012 and headquartered in Los Angeles. The company operates a web-based, self-serve platform that enables consumers to discover, purchase, and receive mobile-delivered tickets for live entertainment events, with a specialized focus on the Hispanic/Latino community across the United States and El Salvador. The platform covers regional Mexican, urbano, tropical, comedy, jaripeo, and soccer genres, and serves 11 geographic markets including Los Angeles, Houston, Dallas, Denver, Las Vegas, Chicago, Miami, Atlanta, New York, San Jose/Fresno, plus El Salvador, with city-specific landing pages and category-based navigation supporting event discovery.
The company's product surface comprises four lines: Eventos (core live event ticketing), Películas (movie ticketing powered by a third-party Atom Tickets integration with IMDb metadata), Fan Shop (e-commerce for artist and team merchandise such as Chespirito, Club América, Chivas, and Pumas), and the Promotores portal (a self-serve onboarding tool for event organizers). The underlying technology is a standard web-based marketplace with location-aware event browsing and digital ticket delivery; no proprietary AI/ML, app, or API surface is documented. Ticketon monetizes primarily through per-transaction service charges layered onto base ticket prices (e.g., ~$5.50 on a $40 ticket), with VIP tiers, group pricing, and child/family discounts available across events.
Ticketon's go-to-market is direct-to-consumer, relying on organic social media presence (Facebook, Instagram, X, TikTok), SEO via city landing pages, and direct website traffic — no paid advertising or formal content marketing was identified. Distribution is exclusively digital self-serve. Customer segments are two-sided: Hispanic/Latino event consumers (primary) and Latin-music event promoters and artists (secondary). The company is small (11-50 employees), bootstrapped (no funding rounds disclosed), and relies on two minor technology integrations (Atom Tickets, IMDb) rather than in-house R&D.
Ticketon firmographics
Firmographics- Name
- Ticketon
- Legal name
- Ticketon
- Website
- https://ticketon.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticketon (Ticketón) is a Los Angeles-based, Spanish-language digital ticketing marketplace serving the US Hispanic/Latino community and El Salvador across 11+ cities. It sells tickets for live concerts, jaripeos, sports, and comedy, plus movie tickets and artist merchandise, charging per-transaction service fees on each sale.
- Ownership category
- akta.pro rank
Ticketon industry classification
Industry- Product category
- Live Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Cultural & Community Festivals (Ticketed) (THAJAFAI), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Ticketon is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Ticketon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Ticket Sales Commission: Ticketón earns revenue through service charges added to ticket prices. Event pages show base ticket prices plus additional charges (e.g., $45.50 total for $40.00 base + $5.50 charges). The platform serves as the intermediary between event promoters and consumers, taking a percentage-based cut on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission tickets with service charges |
| Unit Pricing | Pay-as-you-go | Group pricing for larger parties |
| Unit Pricing | Pay-as-you-go | Tiered pricing with child discounts for family events |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ticketon product offering
Product offeringCore offering
Ticketon is a digital ticketing marketplace that sells tickets to live events — concerts, jaripeos, sports, comedy, and theater — plus movie tickets, primarily serving the Hispanic/Latino community in the United States and El Salvador. The platform also operates a Fan Shop for official artist and sports team merchandise and provides a promoter portal for event organizers to list and manage events.
Product overview
Ticketon is a multi-category ticketing and entertainment marketplace operating as a unified platform with three core product lines: Eventos (Events) for live event tickets including concerts, festivals, sports, and comedy; Películas (Movies) for theater movie tickets powered by Atom Tickets with IMDb data; and Fan Shop for official merchandise. The platform also provides a Promotores (Promoter Portal) for event organizers to list and manage events. Ticketon primarily serves the Hispanic/Latino market in the United States with events across cities including Los Angeles, Houston, Dallas, Chicago, Miami, Atlanta, New York, and El Salvador, offering tickets in multiple genres including Regional, Urbano, Tropical, and Comedia.
Differentiator
Problem solved
Functional benefit
Brands
- Fan Shop: Fan merchandise shop offering official products from artists and teams such as Chespirito, Club América, Chivas de Guadalajara, and Pumas.
- Movies
Products and services
- Eventos (Events)
- Películas (Movies) Movie ticket purchasing platform offering showtimes and ticket sales for films in theaters, powered by Atom Tickets for ticketing infrastructure with movie details sourced from IMDb.
- Fan Shop Merchandise e-commerce platform offering official fan merchandise including apparel and collectibles from artists and sports teams such as Chespirito, Club América, Chivas de Guadalajara, and Pumas.
- Promotores (Promoter Portal) Event organizer platform allowing promoters to list and manage events, sell tickets, and access promotional tools on the Ticketon marketplace.
Companies that use Ticketon
Customer profileSegments2 records
Ideal customer profiles2 records
Ticketon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Ticketon partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Ticketon competitors and assessment
Company assessmentDirect peers
- Goldstar: Discount and discovery ticketing platform for live events including concerts, comedy, and theater; comparable mid-market ticketing and discovery use cases.
- Dice: Mobile-first ticketing platform focused on live music events with curated discovery; comparable in event category focus and tech-forward, mobile-delivered ticket model.
- Ticketmaster: Dominant primary ticketing platform in the US with growing Latin music inventory; directly competes with Ticketon in concert ticketing, especially for Hispanic artists and venues.
- Eventbrite: Self-serve ticketing and event discovery platform used by many independent and community organizers, including Hispanic/Latino event promoters, with similar promoter self-serve onboarding.
- StubHub: Major ticketing marketplace serving US consumers across concerts, sports, and comedy; comparable business model (transaction fees) and overlapping consumer demand for live entertainment.
- Atom Tickets: Movie-focused ticketing partner that powers Ticketon's Películas product; directly comparable as a digital-first, mobile-first ticketing experience for entertainment events.
- See Tickets: International ticketing platform serving concerts, festivals, and live events with promoter self-serve tools; comparable in B2B promoter portal and consumer-facing discovery.
- Vivid Seats: Public ticketing marketplace for live events including concerts and sports; comparable transaction-fee revenue model and consumer-facing discovery UX.
Broad incumbents
- Live Nation Entertainment: Vertically integrated live entertainment giant that owns Ticketmaster; competes with Ticketon for promoter and artist relationships across the same Latin music event categories.
Emerging players
- Fever: Experiences marketplace that has expanded into live events and ticketed experiences in US Hispanic markets; comparable discovery-and-ticketing business model with cultural-experiences focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ticketon social profiles
Digital presenceTicketon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketon leadership team
Management profileNumber of profiles
Profiles1 record
Ticketon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketon
What does Ticketon do?
Ticketon is a digital ticketing marketplace that sells tickets to live events — concerts, jaripeos, sports, comedy, and theater — plus movie tickets, primarily serving the Hispanic/Latino community in the United States and El Salvador. The platform also operates a Fan Shop for official artist and sports team merchandise and provides a promoter portal for event organizers to list and manage events.
When was Ticketon founded?
Ticketon was founded in 2012. It employs 11 to 50 people.
Where is Ticketon based?
Ticketon is headquartered in Los Angeles, United States, in the North America region.
How does Ticketon make money?
One revenue line is on record: ticket Sales Commission.
Who are Ticketon's main competitors?
Direct peers on record are Goldstar, Dice, Ticketmaster, Eventbrite, StubHub, Atom Tickets, See Tickets and Vivid Seats. Live Nation Entertainment is listed as a broad incumbent. Fever is listed as an emerging player.
Does Ticketon have an API?
No public API is recorded for Ticketon.
What industry is Ticketon in?
Ticketon's product category is Live Event Ticketing. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 711320 and its SIC code is 7990.