Arootah

What Arootah does

Arootah is a New York-based, privately held (Arootah LLC) talent solutions company founded in 2017 by Rich Bello, the co-founder of Blue Ridge Capital. The firm exclusively serves the alternative investments industry — hedge funds, private equity firms, multi-strategy and real estate investment firms, venture capital firms, family offices, and their service providers — and is built around what it calls the "Arootah Formula": Knowledge + Process + Technology + Expert Guidance. Its service portfolio spans three pillars: Talent Acquisition (contingent, retained, and Recruitment Process Outsourcing for senior investment and non-investment roles), Fractional Leadership (senior executives placed across 18 functional disciplines including operations, finance, compliance, investor relations, technology, business development, and compensation design), and Talent Development (executive coaching, team coaching, individual coaching, leadership training, and corporate wellness). The company also delivers specialized advisory services in portfolio management, risk management, data & analytics, legal & compliance, treasury, business development, investor relations, tax & accounting, technology infrastructure, IT & cybersecurity, HR, and due diligence, plus family office advisory services supported by a network of 700+ specialists.

The underlying technology consists of a SaaS-based coaching and talent management platform paired with proprietary mobile and web applications — the Habit Coaching App, Habit Tracker App, Decision Manager App, and Goal Planning System App & Workshop — designed to support accountability, goal-setting, and decision-making between live coaching sessions. Arootah also publishes two newsletters (The Talent Spectrum monthly and The Performance Edge weekly), podcasts, books and eBooks, blog content, and maintains an active presence across LinkedIn, Twitter/X, YouTube, Facebook, Instagram, and Pinterest, with founder speaking engagements at industry forums including the 1640 Family Office Wealth Forum and NYALT.

The business model blends multiple revenue streams: subscription coaching with a 3-month minimum commitment and monthly auto-renewal; professional services fees for talent acquisition on contingency, retained, or RPO bases; fractional leadership engagements scoped per challenge; corporate wellness and leadership training as professional services; family office advisory as professional services; and a small e-commerce line for wellness and apothecary products with free domestic shipping over $50. The company reports no publicly disclosed pricing, no funding rounds, no acquisitions, and is GDPR- and CCPA-compliant. Headquarters are at 1325 Avenue of the Americas, 28th Floor, New York, NY 10019, with a stated headcount band of 51-100 employees.

Name

Arootah

Legal name

Arootah LLC

Website

https://arootah.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Arootah is a New York-based, privately held talent solutions company serving the alternative investments industry. It provides talent acquisition, fractional leadership across 18 disciplines, executive coaching, and family office advisory, supported by a 700+ specialist network and proprietary mobile coaching applications.

Ownership category

akta.pro rank

Product category

Executive Coaching and Talent Advisory

NAICS

Human Resources Consulting Services (541612), Executive Search Services (561312)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

akta.pro secondary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

Keywords

• Talent acquisition
• Executive coaching
• Fractional leadership
• Leadership development
• Alternative investments advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Acquisition Services: Recruitment and placement services for senior-level roles in alternative investments. Offered on contingency, retained, and Recruitment Process Outsourcing (RPO) basis. Supports both fractional and full-time placements across investment and non-investment functions.
2. Executive Coaching Subscriptions: Monthly coaching subscriptions for individuals and groups with initial 3-month minimum commitment. First payment due at signup with auto-renewal on monthly anniversary date. Includes executive coaching, team coaching, and individual coaching programs.
3. Fractional Leadership Services: Senior executive placement across 18 core disciplines including operations, finance, compliance, investor relations, technology, business development, and compensation design. Engagements scoped to specific challenges with senior judgment and execution support.
4. Leadership Training & Development: Interactive seminars, webinars, workshops, and Master Classes for leadership skill development. Corporate training programs and team coaching sessions for organizational capability building.
5. Corporate Wellness: Wellness services for organizations including live fitness classes, on-demand fitness classes, energy optimization courses, and wellness workshops.
6. Family Office Advisory: Expert guidance to single and multi-family offices through network of 700+ specialists covering due diligence, governance design, talent management, and operational advisory.
7. Product Sales: Sale of wellness and apothecary products through e-commerce platform. Orders over $50 ship free domestically.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Arootah provides talent acquisition, fractional leadership, and executive coaching services tailored to the alternative investments industry, including hedge funds, private equity firms, and family offices. The firm combines advisory services with proprietary mobile coaching applications to address leadership development, team performance, and operational effectiveness. It also sells wellness products direct-to-consumer through an online store.

Product overview

Arootah is a talent solutions company serving the alternative investments industry, offering a comprehensive suite of advisory services, coaching programs, and mobile applications. The core portfolio includes Talent Acquisition Services (for investment and non-investment roles), Fractional Leadership Services across 18 functional disciplines, and Talent Development offerings (Executive Coaching, Team Coaching, Individual Coaching, Leadership Training, and Corporate Wellness). Supporting these services are mobile applications including the Habit Coaching App, Habit Tracker App, Decision Manager App, and Goal Planning System App. The company also delivers specialized advisory services spanning portfolio management, risk management, compliance, investor relations, family office advisory, and operational support for hedge funds, private equity firms, family offices, and service providers. Digital content offerings include The Talent Spectrum and The Performance Edge newsletters providing intelligence on talent strategy and performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Acquisition Services

Quantifiable outcome

• 60% reduction in time-to-hire for emerging managers
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NYALTminorOthersNYALT (New York Alternative Investment Summit) is referenced as a collaborator/attendee organization in the engagements section. No specific partnership details provided beyond logo placement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heidrick & Struggles: Global executive search and leadership advisory firm with deep financial services practice, comparable to Arootah in providing senior-level recruiting and leadership consulting to alternative investment firms and family offices.
• Spencer Stuart: Executive search firm with strong financial services and asset management practice, directly comparable to Arootah's senior-level recruiting and leadership advisory for alts and family offices.
• Russell Reynolds Associates: Executive search and leadership advisory firm serving financial services and asset management clients, comparable to Arootah's senior recruiting and leadership development focus in the alternatives space.
• Egon Zehnder: Global executive search and leadership advisory firm with significant financial services practice, comparable to Arootah in providing senior talent advisory and leadership consulting to financial firms.
• Boyden: Executive search firm with specialized financial services practice, comparable to Arootah's senior-level recruiting and leadership advisory for alternative investment firms.
• Options Group: Financial services-focused executive search and talent advisory firm, closely comparable to Arootah's niche focus on recruiting and talent solutions for hedge funds, PE, and alternative investment firms.
• Glocap Search: Boutique financial services recruiting firm specializing in hedge funds, private equity, and family offices, directly comparable to Arootah's senior talent acquisition services for the alts industry.

Broad incumbents

• Korn Ferry: Large-scale organizational consulting firm offering executive search, leadership development, and talent advisory across financial services. Comparable to Arootah's combined talent acquisition, fractional leadership, and development offerings but at much greater scale and breadth.
• FranklinCovey: Global leadership development and training firm offering executive coaching, leadership training, and organizational development. Comparable to Arootah's leadership training, team coaching, and corporate wellness offerings, though broader in market focus.

Emerging players

• BetterUp: Digital coaching platform offering executive and team coaching with proprietary technology. Comparable to Arootah's executive coaching and leadership development offerings, though focused broadly across industries rather than alts-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arootahcoach
• YouTubeyoutube.com/channel/UCq5fhJkfKRUGmjzTvMsFU-w
• Facebookfacebook.com/arootahcoach
• LinkedInlinkedin.com/company/arootahcoaching
• Instagraminstagram.com/arootahcoach
• Pinterestpinterest.com/arootahcoach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arootah