Shubert Organization
The Shubert Organization is America's oldest professional theatre company, owning and operating 17 Broadway theatres plus Off-Broadway, Philadelphia, and London venues. It serves theatre audiences, Broadway producers, and group-sales buyers via its Telecharge ticketing platform, Broadway Inbound, and the GalaPro accessibility app.
- Company typePrivate
- Founded1900
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Shubert Organization does
The Shubert Organization is America's oldest professional theatre company, founded in 1900 by brothers Sam, Lee, and Jacob J. Shubert and remaining under family control. It owns and operates 17 Broadway theatres in Manhattan (Ambassador, Barrymore, Belasco, Booth, Broadhurst, Broadway, Cort, Golden, Imperial, Jacobs, Longacre, Lyceum, Majestic, Music Box, Schoenfeld, Shubert, and Winter Garden), Off-Broadway venues including Stage 42 and the five-theatre New World Stages complex, the Forrest Theatre in Philadelphia, and a 50% stake in London's Olympia Theatre (JV with Trafalgar Entertainment, opening 2027). The company serves general theatre audiences, Broadway producing companies (as venue tenants), and group-sales buyers via Broadway Inbound.
The company's technology stack centers on Telecharge.com (a registered trademark and the dominant online ticketing platform for NYC Broadway and Off-Broadway shows), Choice Ticketing Systems (an acquired ticketing platform), and the GalaPro App (acquired November 2021), which uses AI-driven natural language processing to deliver real-time translations, closed captioning, and audio description across 80+ theatres in multiple countries. The business operates a hybrid go-to-market combining direct-to-consumer ticketing through Telecharge.com and physical box offices, channel sales through Broadway Inbound targeting tour operators, schools, and organizations, and B2B venue rental to theatrical producers, plus ancillary hospitality via the recently acquired Sardi's restaurant.
Shubert makes money through recurring venue rental income from theatrical producers, transaction fees on ticket sales via Telecharge, group sales commissions through Broadway Inbound, venue and corporate-event rentals, and ancillary revenue from hospitality (Sardi's) and accessibility-software licensing (GalaPro). The company is privately held with no external shareholders identified; Robert E. Wankel serves as Chairman and CEO and Jeff T. Daniel as President. Strategic posture in 2021–2026 reflects diversification into accessibility technology (GalaPro), hospitality (Sardi's), and international venue ownership (Olympia Theatre London).
Shubert Organization firmographics
Firmographics- Name
- Shubert Organization
- Legal name
- The Shubert Organization, Inc.
- Website
- https://shubert.nyc
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Shubert Organization is America's oldest professional theatre company, owning and operating 17 Broadway theatres plus Off-Broadway, Philadelphia, and London venues. It serves theatre audiences, Broadway producers, and group-sales buyers via its Telecharge ticketing platform, Broadway Inbound, and the GalaPro accessibility app.
- Ownership category
- akta.pro rank
Shubert Organization industry classification
Industry- Product category
- Live Theatre Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- akta.pro primary industry
- Broadway & Commercial Theatre Productions (MPAGABAA)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Theater & Performing Arts Ticketing (HSACALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Shubert Organization is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Shubert Organization business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Theatre Ownership and Operations: Owns and operates 17 Broadway theatres and multiple Off-Broadway venues, generating revenue through venue rentals and show bookings.
- Ticketing Services (Telecharge): Leading ticket provider for NYC theatre industry since the 1980s. Revenue generated from transaction fees on ticket sales through Telecharge.com.
- Broadway Inbound Group Sales: Group sales distribution channel targeting tour operators, schools, and organizations for bulk ticket purchases.
- Venue Rental and Event Services: Revenue from hosting productions, corporate events, and private functions at theatre venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Box Office Auditor position |
| Subscription | Annual | Off Broadway Facilities Technician position |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Shubert Organization product offering
Product offeringCore offering
The Shubert Organization owns, operates, and manages a portfolio of 17 Broadway theatres in New York City, multiple Off-Broadway venues (Stage 42 and New World Stages), and the Forrest Theatre in Philadelphia. It sells tickets directly to theatregoers through its Telecharge.com platform and via physical box offices, distributes group tickets through Broadway Inbound, and rents venues to theatrical producers. The company also offers accessibility technology through its acquired GalaPro app and, more recently, has expanded internationally with a 50% stake in London's Olympia Theatre.
Product overview
Shubert Organization is America's oldest professional theatre company and the largest theatre owner on Broadway, operating a vertically integrated live entertainment business. The core offering spans theatre ownership and operations (17 Broadway theatres plus Off-Broadway venues), ticketing services (Telecharge.com for individual sales and Broadway Inbound for group sales), and technology-enabled accessibility (GalaPro App for real-time captioning, translations, and audio description). The portfolio is anchored by owned and operated venues, with supporting ticketing infrastructure and an accessibility platform acquired to enhance audience services.
Differentiator
Problem solved
Functional benefit
Products and services
- Telecharge
Quantifiable outcome
- GalaPro used in over 80 theatres across several countries
- +1 more outcomes
Companies that use Shubert Organization
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Shubert Organization technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Shubert Organization partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Sardi's RestaurantminorSardi's, the famous Manhattan restaurant in the theatre district, sold its name and assets to the Shubert Organization. La Masseria Group subsequently joined as the new operating partner of Sardi's. The restaurant will close for renovation and reopen under new management.
- Legends GlobalminorLegends Global operates the Olympia venue in London, where Shubert has taken a 50% stake. Legends is managing the £1.3 billion redevelopment project of the historic Olympia venue.
- Trafalgar EntertainmentcoreShubert Organization partnered with Trafalgar Entertainment to take a 50% stake in the new Olympia Theatre in London. This marks Shubert's first substantial UK investment in over a century, with plans including a 70-year lease. The Olympia Theatre is part of a major £1.3 billion redevelopment project expected to open between March and summer 2027.
- GalaPro App (Acquired)coreThe Shubert Organization acquired GalaPro App in November 2021. The software provides real-time translations, closed captioning, and audio description for theatres. It is used in over 80 theatres across several countries and enhances accessibility for audiences with hearing and visual impairments.
- American AirlinesminorAmerican Airlines is the official airline of The Shubert Organization, representing a marketing partnership between the theatre company and the airline.
- Ticketmaster (via Olympia Events)minorOlympia Events announced a partnership with Ticketmaster, appointing them as the official ticketing provider for live events at the London Olympia venue. This is an indirect partnership through the Olympia Theatre joint venture.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Shubert Organization competitors and assessment
Company assessmentDirect peers
- Nederlander Organization: Family-owned operator of a major portfolio of Broadway and touring theatres, including several of the largest houses on Broadway. Directly comparable to Shubert as a vertically integrated theatre-owner/producer with a long operating history and similar venue-rental economics.
- Jujamcyn Theaters: Owns and operates five Broadway theatres, historically a direct head-to-head competitor to Shubert in the Broadway landlord business. Same core business model (own theatres, rent to producers) and similar exposure to NYC live-entertainment cycles.
- Ambassador Theatre Group (ATG): UK-headquartered theatre owner and operator with a large portfolio of West End and US venues, including the acquired Jujamcyn houses. Comparable as a multi-venue live-theatre landlord and producer; ATG's West End footprint is the closest analog to Shubert's upcoming London presence via the Olympia JV.
- Trafalgar Entertainment: UK-based live entertainment and theatre operator that is Shubert's JV partner on the Olympia Theatre redevelopment. Comparable as a West End theatre owner/producer and direct operating partner in the London expansion thesis.
Broad incumbents
- Live Nation Entertainment: Largest global live-entertainment promoter and venue operator, with deep ticketing (Ticketmaster) and venue exposure. Comparable as a broad incumbent in the live-event ecosystem that overlaps with Shubert on ticketing infrastructure and venue economics, though not a Broadway theatre owner.
- AEG Presents: Global promoter and venue operator (including The O2, Staples Center/Kia Forum, etc.) under Anschutz Entertainment Group. Comparable as a broad incumbent in live entertainment and venue management, though concentrated in concerts/sports rather than theatrical productions.
- Madison Square Garden Entertainment: Owns and operates iconic NYC live-entertainment venues (MSG, Radio City Music Hall, Beacon Theatre) and produces the Christmas Spectacular. Comparable as a Manhattan-anchored venue operator and live-show producer, though focused on concerts and arena-scale productions rather than legitimate theatre.
Regional players
- Roundabout Theatre Company: Nonprofit theatre company that operates multiple Broadway and Off-Broadway venues (including the American Airlines Theatre, a Shubert-owned building). Comparable as a producing company with long-run Broadway seasons and overlapping audience base, though organized as a nonprofit rather than a commercial operator.
Emerging players
- Cirque du Soleil Entertainment Group: Large-scale live theatrical producer with resident shows and touring productions worldwide. Comparable as a long-running live theatrical content producer and venue tenant; competes with Shubert theatres for producer demand and audience attention.
- Disney Theatrical Group: Producer of long-run Broadway musicals (The Lion King, Aladdin, etc.) and a major tenant of Shubert and competitor theatres. Comparable as a producer that drives demand for the same Broadway venue inventory Shubert owns, making it both a customer and a strategic counterparty in the rental market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shubert Organization social profiles
Digital presenceShubert Organization compliance and trust
Trust signalCompliance4 records
Shubert Organization financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shubert Organization leadership team
Management profileNumber of profiles
Profiles2 records
Shubert Organization subsidiaries and ownership
Company hierarchySubsidiaries4 records
Shubert Organization funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shubert Organization M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shubert Organization
What does Shubert Organization do?
The Shubert Organization owns, operates, and manages a portfolio of 17 Broadway theatres in New York City, multiple Off-Broadway venues (Stage 42 and New World Stages), and the Forrest Theatre in Philadelphia. It sells tickets directly to theatregoers through its Telecharge.com platform and via physical box offices, distributes group tickets through Broadway Inbound, and rents venues to theatrical producers. The company also offers accessibility technology through its acquired GalaPro app and, more recently, has expanded internationally with a 50% stake in London's Olympia Theatre.
Is Shubert Organization a public or private company?
Shubert Organization is a private company. It is classified as family owned and is currently operating.
When was Shubert Organization founded?
Shubert Organization was founded in 1900. It employs 501 to 1,000 people.
Where is Shubert Organization based?
Shubert Organization is headquartered in New York, United States, in the North America region.
How does Shubert Organization make money?
Four revenue lines are on record. Theatre Ownership and Operations are the primary driver. The others are ticketing Services (Telecharge), broadway Inbound Group Sales and venue Rental and Event Services.
Who are Shubert Organization's main competitors?
Direct peers on record are Nederlander Organization, Jujamcyn Theaters, Ambassador Theatre Group (ATG) and Trafalgar Entertainment. Broad incumbents are Live Nation Entertainment, AEG Presents and Madison Square Garden Entertainment. Roundabout Theatre Company is listed as a regional player. Emerging players are Cirque du Soleil Entertainment Group and Disney Theatrical Group.
Does Shubert Organization have an API?
No public API is recorded for Shubert Organization.
What industry is Shubert Organization in?
Shubert Organization's product category is Live Theatre Operations. Its primary akta.pro industry code is MPAGABAA, Broadway & Commercial Theatre Productions, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 71131.