AirWatch
AirWatch provides enterprise mobile device, application, and content management for mobility, operating as a product line within VMware by Broadcom's unified private cloud platform serving large enterprise IT buyers.
- Company typePublic
- Founded2005
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What AirWatch does
AirWatch, founded in 2003 and headquartered in Atlanta, historically provided enterprise-grade mobile device, application, and content management software designed to simplify enterprise mobility. The firmographic record lists the company as private with 1,001-5,000 employees, and the company raised $225,000,000 across two 2013 venture rounds ($200,000,000 led by Insight Partners on 2013-02-24 and $25,000,000 led by Accel on 2013-05-16), with John Marshall listed as co-founder.
AirWatch subsequently became part of VMware's End User Computing portfolio and is now a constituent product line within 'VMware by Broadcom,' following Broadcom's approximately $69 billion acquisition of VMware completed in 2023. The current product surface documented in the source centers on VMware Cloud Foundation 9.1, a unified private cloud platform integrating compute, storage, networking, management, and security, with proprietary capabilities including an AI/ML Orchestrator, integrated cyber recovery workflows, and enhanced platform security. Reported technology partnerships include Arista Networks (EVPN interoperability), CrowdStrike (cyber recovery integration), and AMD (AI on AMD GPUs).
Go-to-market is executed through an enterprise field sales motion complemented by self-serve channels (Cloud Services Console, Hands-on Labs, documentation). Pricing is not publicly disclosed and is engagement-based, with the company explicitly directing prospects to 'Contact Sales.' The end customer base is segmented as large enterprise organizations and IT infrastructure teams requiring private cloud consolidation, application modernization, AI/ML workload deployment, and cyber recovery — a horizontal segmentation across regulated and security-sensitive industries.
AirWatch firmographics
Firmographics- Name
- AirWatch
- Legal name
- Broadcom Inc.
- Website
- https://vmware.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AirWatch provides enterprise mobile device, application, and content management for mobility, operating as a product line within VMware by Broadcom's unified private cloud platform serving large enterprise IT buyers.
- Ownership category
- akta.pro rank
AirWatch industry classification
Industry- Product category
- Enterprise Mobility Management
- NAICS
- Telecommunications (517)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where AirWatch is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
AirWatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
AirWatch product offering
Product offeringCore offering
AirWatch engages in enterprise-grade mobile device, application, and content management designed to simplify mobility for organizations. The platform enables IT departments to manage, secure, and deploy mobile devices, applications, and corporate content across an enterprise workforce.
Differentiator
Problem solved
Functional benefit
Brands
- VMware Cloud Foundation: Secure, cost-effective private cloud platform for production AI.
- VMware Explore
Products and services
- AirWatch Mobile Device Management Enterprise mobile device management solution that enables IT organizations to enroll, configure, secure, and manage smartphones, tablets, and laptops across the enterprise.
- AirWatch Mobile Application Management Mobile application management solution that allows IT teams to distribute, secure, update, and retire enterprise mobile applications across employee devices.
- AirWatch Mobile Content Management Mobile content management solution that enables secure distribution, synchronization, and access to corporate documents and content on mobile devices.
Companies that use AirWatch
Customer profileSegments2 records
Ideal customer profiles1 record
AirWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AirWatch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Arista NetworkscorePartnership for unified network fabric with VCF and Arista. EVPN interoperability with Arista Networks in VCF 9.1 for enhanced networking capabilities.
- CrowdStrikecoreTechnology partnership where CrowdStrike integrates with VMware cyber recovery workflows to deliver flexibility to customers. Joint integration for cyber recovery workflows.
Recent moves6 records
Expansion highlights5 records
AirWatch competitors and assessment
Company assessmentDirect peers
- Microsoft Intune: Microsoft Intune is the leading direct competitor in enterprise mobile device management and unified endpoint management, bundled into Microsoft 365 — directly competing with the AirWatch/Workspace ONE product line for the same enterprise IT buyers.
- BlackBerry (UEM): BlackBerry's Unified Endpoint Management (UEM) solution is a long-standing direct competitor to AirWatch in the enterprise mobility and secure communications market, with particular strength in regulated industries.
- ManageEngine (Zoho): ManageEngine offers Mobile Device Manager Plus as part of a broader enterprise IT management suite — a direct competitor to AirWatch, particularly attractive to cost-conscious enterprise and mid-market customers.
- Citrix (Endpoint Management): Citrix Endpoint Management (formerly XenMobile) is a direct EMM/MDM competitor historically; Citrix's broader digital workspace portfolio overlaps with AirWatch/Workspace ONE's end-user computing value proposition.
- Jamf: Jamf specializes in Apple device management for enterprises and education — a direct EMM/MDM competitor to AirWatch, particularly in the macOS and iOS segments of the same customer base.
- Ivanti: Ivanti (formed from the merger of Landesk, Heat, and the MobileIron acquisition) is a direct competitor in unified endpoint management, offering MDM, patching, and security in an integrated platform similar to AirWatch/Workspace ONE.
- IBM MaaS360: IBM MaaS360 is a cloud-based MDM/UEM platform from IBM, directly competing with AirWatch/Workspace ONE for enterprise endpoint management deals, often bundled with broader IBM security and cloud offerings.
Emerging players
- Nutanix: Nutanix competes in the broader hyperconverged infrastructure and private-cloud space that VCF addresses; while not a direct MDM competitor, it competes for the same enterprise infrastructure modernization budget that VCF targets.
- Hexnode: Hexnode is a fast-growing UEM/MDM vendor focused on SMB and mid-market — an emerging competitor to AirWatch in the lower end of the enterprise mobility management market.
Broad incumbents
- Red Hat (OpenShift): Red Hat OpenShift is an enterprise Kubernetes/application platform that competes with VMware's app modernization and container orchestration capabilities within the broader VMware Cloud Foundation stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AirWatch social profiles
Digital presenceAirWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirWatch leadership team
Management profileNumber of profiles
Profiles1 record
AirWatch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirWatch
What does AirWatch do?
AirWatch engages in enterprise-grade mobile device, application, and content management designed to simplify mobility for organizations. The platform enables IT departments to manage, secure, and deploy mobile devices, applications, and corporate content across an enterprise workforce.
Is AirWatch a public or private company?
AirWatch is a public company. It is classified as corporate owned and is currently operating.
When was AirWatch founded?
AirWatch was founded in 2005. It employs 1,001 to 5,000 people.
Where is AirWatch based?
AirWatch is headquartered in Atlanta, United States, in the North America region.
Who are AirWatch's main competitors?
Direct peers on record are Microsoft Intune, BlackBerry (UEM), ManageEngine (Zoho), Citrix (Endpoint Management), Jamf, Ivanti and IBM MaaS360. Emerging players are Nutanix and Hexnode. Red Hat (OpenShift) is listed as a broad incumbent.
Does AirWatch have an API?
No public API is recorded for AirWatch.
What industry is AirWatch in?
AirWatch's product category is Enterprise Mobility Management. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 517 and its SIC code is 3576.