AirWatch

What AirWatch does

AirWatch, founded in 2003 and headquartered in Atlanta, historically provided enterprise-grade mobile device, application, and content management software designed to simplify enterprise mobility. The firmographic record lists the company as private with 1,001-5,000 employees, and the company raised $225,000,000 across two 2013 venture rounds ($200,000,000 led by Insight Partners on 2013-02-24 and $25,000,000 led by Accel on 2013-05-16), with John Marshall listed as co-founder.

AirWatch subsequently became part of VMware's End User Computing portfolio and is now a constituent product line within 'VMware by Broadcom,' following Broadcom's approximately $69 billion acquisition of VMware completed in 2023. The current product surface documented in the source centers on VMware Cloud Foundation 9.1, a unified private cloud platform integrating compute, storage, networking, management, and security, with proprietary capabilities including an AI/ML Orchestrator, integrated cyber recovery workflows, and enhanced platform security. Reported technology partnerships include Arista Networks (EVPN interoperability), CrowdStrike (cyber recovery integration), and AMD (AI on AMD GPUs).

Go-to-market is executed through an enterprise field sales motion complemented by self-serve channels (Cloud Services Console, Hands-on Labs, documentation). Pricing is not publicly disclosed and is engagement-based, with the company explicitly directing prospects to 'Contact Sales.' The end customer base is segmented as large enterprise organizations and IT infrastructure teams requiring private cloud consolidation, application modernization, AI/ML workload deployment, and cyber recovery — a horizontal segmentation across regulated and security-sensitive industries.

Name

AirWatch

Legal name

Broadcom Inc.

Website

https://vmware.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AirWatch provides enterprise mobile device, application, and content management for mobility, operating as a product line within VMware by Broadcom's unified private cloud platform serving large enterprise IT buyers.

Ownership category

akta.pro rank

Product category

Enterprise Mobility Management

NAICS

Telecommunications (517)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Enterprise mobility management
• Mobile device management
• Mobile application management
• Mobile content management
• Endpoint management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AirWatch engages in enterprise-grade mobile device, application, and content management designed to simplify mobility for organizations. The platform enables IT departments to manage, secure, and deploy mobile devices, applications, and corporate content across an enterprise workforce.

Differentiator

Problem solved

Functional benefit

Brands

• VMware Cloud Foundation: Secure, cost-effective private cloud platform for production AI.
• VMware Explore

Products and services

• AirWatch Mobile Device Management Enterprise mobile device management solution that enables IT organizations to enroll, configure, secure, and manage smartphones, tablets, and laptops across the enterprise.
• AirWatch Mobile Application Management Mobile application management solution that allows IT teams to distribute, secure, update, and retire enterprise mobile applications across employee devices.
• AirWatch Mobile Content Management Mobile content management solution that enables secure distribution, synchronization, and access to corporate documents and content on mobile devices.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Arista NetworkscoreTechnology or IntegrationPartnership for unified network fabric with VCF and Arista. EVPN interoperability with Arista Networks in VCF 9.1 for enhanced networking capabilities.
• CrowdStrikecoreTechnology or IntegrationTechnology partnership where CrowdStrike integrates with VMware cyber recovery workflows to deliver flexibility to customers. Joint integration for cyber recovery workflows.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Microsoft Intune: Microsoft Intune is the leading direct competitor in enterprise mobile device management and unified endpoint management, bundled into Microsoft 365 — directly competing with the AirWatch/Workspace ONE product line for the same enterprise IT buyers.
• BlackBerry (UEM): BlackBerry's Unified Endpoint Management (UEM) solution is a long-standing direct competitor to AirWatch in the enterprise mobility and secure communications market, with particular strength in regulated industries.
• ManageEngine (Zoho): ManageEngine offers Mobile Device Manager Plus as part of a broader enterprise IT management suite — a direct competitor to AirWatch, particularly attractive to cost-conscious enterprise and mid-market customers.
• Citrix (Endpoint Management): Citrix Endpoint Management (formerly XenMobile) is a direct EMM/MDM competitor historically; Citrix's broader digital workspace portfolio overlaps with AirWatch/Workspace ONE's end-user computing value proposition.
• Jamf: Jamf specializes in Apple device management for enterprises and education — a direct EMM/MDM competitor to AirWatch, particularly in the macOS and iOS segments of the same customer base.
• Ivanti: Ivanti (formed from the merger of Landesk, Heat, and the MobileIron acquisition) is a direct competitor in unified endpoint management, offering MDM, patching, and security in an integrated platform similar to AirWatch/Workspace ONE.
• IBM MaaS360: IBM MaaS360 is a cloud-based MDM/UEM platform from IBM, directly competing with AirWatch/Workspace ONE for enterprise endpoint management deals, often bundled with broader IBM security and cloud offerings.

Emerging players

• Nutanix: Nutanix competes in the broader hyperconverged infrastructure and private-cloud space that VCF addresses; while not a direct MDM competitor, it competes for the same enterprise infrastructure modernization budget that VCF targets.
• Hexnode: Hexnode is a fast-growing UEM/MDM vendor focused on SMB and mid-market — an emerging competitor to AirWatch in the lower end of the enterprise mobility management market.

Broad incumbents

• Red Hat (OpenShift): Red Hat OpenShift is an enterprise Kubernetes/application platform that competes with VMware's app modernization and container orchestration capabilities within the broader VMware Cloud Foundation stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VMware
• YouTubeyoutube.com/user/vmwaretv
• Facebookfacebook.com/vmware
• LinkedInlinkedin.com/company/vmware/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AirWatch