What 58.com does

58.com (58同城) is a Beijing-headquartered, publicly traded online classifieds marketplace founded in 2005 that connects Chinese consumers, local merchants, and SMBs across the core verticals of recruitment, real estate, automotive, second-hand goods, and local/home services. It operates a horizontal platform at bj.58.com and through 58APP, augmented by category-leading sub-brands: Anjuke (real estate), Chinahr / 招聘猫直聘 (recruitment), Zhuanzhuan (second-hand goods), 58 Daojia (home services), Youxinpai (used-car auctions), 58 Cheshangtong (dealer SaaS), 58 Daikuan (consumer lending), and Jiaxiao Yidiantong (driving-school services). Internationally, 58.com acquired UK-based Gumtree in September 2024 through a partnership with Ocean Link.

The underlying platform combines algorithmic matching, escrow-backed payments, and biometric verification to mediate both consumer-to-consumer and business-to-consumer transactions. Revenue is generated through marketplace listing fees and premium memberships for service providers, traditional and vertical-targeted advertising, and a growing layer of subscription/SaaS tools for contractors, car dealers, and SMB advertisers. Go-to-market is primarily direct-to-consumer via the website and mobile app, augmented by Weibo and WeChat presence and embedded mini-programs.

In 2025 the company began layering in embodied AI: a March 2025 partnership with X Square Robot launched a co-branded human-and-robot cleaning service in Beijing and Shenzhen, priced at 149 yuan for a three-hour session, serving as an early commercial pilot and data-collection exercise. A October 2025 Youxinpai channel partnership with Yuantong Group extends used-car distribution reach, and Gumtree simultaneously rolled out a UK payments-and-delivery feature set.

Name

58.com

Legal name

58.com

Website

https://bj.58.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

58.com is a Beijing-headquartered Chinese online classifieds marketplace (founded 2005, NYSE: WUBA) connecting consumers, local merchants, and SMBs across recruitment, real estate, automotive, second-hand goods, and home services via its website, mobile app, and category sub-brands such as Anjuke, Zhuanzhuan, and 58 Daojia.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Home, Furniture & Appliances C2C (CRAFAKAD)

Keywords

• Online classifieds platform
• Classified advertising marketplace
• Job recruitment platform
• Real estate listings
• Used car marketplace

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Classifieds Listings and Memberships: Revenue from listing fees and premium memberships for service providers, businesses, and individuals posting in categories including jobs, housing, vehicles, and services
2. Advertising: Advertising revenue from businesses targeting platform users across multiple verticals
3. Premium Services and SaaS Tools: SaaS tool releases for contractors and service providers, plus premium features for businesses

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

58.com operates an integrated online classifieds marketplace in China where individuals and small businesses can post and browse listings across verticals including jobs, housing, real estate, used vehicles, local services, and second-hand goods. The company monetizes via listing fees, premium memberships, display advertising, merchant SaaS subscriptions (e.g., 58 Car Merchant), and transaction commissions, while offering value-added services such as escrow payments and biometric verification to build trust between counterparties.

Product overview

58.com operates as a comprehensive classifieds and local services marketplace platform in China. The core offering is 58同城 (58.com), a generalist classifieds platform covering real estate, recruitment, vehicles, second-hand goods, and home services. The platform has expanded through strategic sub-brands and acquisitions including 安居客 (real estate), 英才直聘/Chinahr (recruitment), 58到家 (home services), 转转 (second-hand marketplace), 驾 校一点通 (driving services), and international assets like Gumtree (UK). The portfolio also includes vertical-specific tools like 58车商通 for automotive dealers and Youxinpai for used car auctions. The company recently partnered with X Square Robot to pilot AI-powered robot cleaning services alongside human cleaners.

Differentiator

Problem solved

Functional benefit

Products and services

• 58.com (58同城) Core online classifieds marketplace in China where individual users and businesses can post and browse listings across multiple verticals including jobs, housing, used vehicles, local services, and second-hand goods.
• Anjuke (安居客) Online real estate platform in China that connects property seekers with agents, brokerages, and developers for residential and commercial property listings.
• 58 Daojia (58到家) Online platform that connects consumers with local home service providers for cleaning, moving, appliance repair, and other household services.
• Chinahr (英才直聘) Online recruitment and job search platform in China serving employers, recruitment agencies, and job seekers with postings, resume search, and recruiting SaaS tools.
• Zhuanzhuan (转转) Online second-hand goods marketplace in China where individual users and small merchants can list, browse, and trade used items with verification and trust features.
• Youxinpai (优信拍) Online auction platform for used vehicles in China, enabling dealers to source inventory through transparent bidding and verification processes.
• 58 Car Merchant (58车商通)

Quantifiable outcome

• Leading real estate traffic vertical in China
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and flagship.

• Yuantong GroupminorChannel Partner/ Reseller/ Distributor · 1 October 2025Youxinpai, a used car auction platform owned by 58.com, partnered with Yuantong Group, a Shandong-based automotive distribution company, to collaborate on used cars distribution.
• X Square RobotflagshipStrategic or Co-development Partner · 1 March 202558.com partnered with X Square Robot to launch China's first human-robot cleaning service in Beijing and Shenzhen. The service deploys the Quanta X1 Pro robot alongside human cleaners, priced at 149 yuan for three hours. The partnership serves as a data-gathering exercise for embodied AI development while providing innovative home cleaning services. Robots handle structured tasks like wiping tables and picking up debris while human cleaners manage complex deep-cleaning work.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Craigslist: Craigslist is the original generalist classifieds marketplace, operating across jobs, housing, services, and goods with a similar horizontal listing model that 58.com mirrors in China.
• OLX: OLX is a global horizontal classifieds platform covering vehicles, real estate, jobs, and consumer goods, making it one of the most direct international comparables to 58.com's marketplace model.
• Adevinta: Adevinta operates a portfolio of leading online classifieds brands across Europe and emerging markets (including the former owner of Gumtree), making it a direct global peer in horizontal classifieds.
• Leboncoin: Leboncoin is France's leading generalist classifieds site, comparable to 58.com in its breadth of verticals (real estate, jobs, vehicles, services) and dominance in its home market.
• Xianyu (闲鱼): Alibaba's Xianyu is China's leading C2C secondhand goods marketplace, directly competing with 58.com's Zhuanzhuan platform and overlapping on broader used goods demand.
• Beike Zhaofang (贝壳找房): Beike Zhaofang is a leading Chinese real estate platform that directly competes with 58.com's Anjuke vertical in property listings, agent tools, and housing search traffic.
• Kijiji: Kijiji is a major horizontal classifieds platform in Canada and other markets, offering a comparable product mix of jobs, housing, vehicles, and services to 58.com's generalist marketplace.
• Zhilian Zhaopin (智联招聘): Zhilian Zhaopin is a leading Chinese online recruitment platform, directly competing with 58.com's Chinahr vertical in the jobs/recruitment category.
• Auto Trader: Auto Trader is the UK's leading automotive marketplace, comparable to 58.com's Youxinpai used car auction platform and 58车商通 dealer tools in the vehicle vertical.
• Rightmove: Rightmove is the UK's largest real estate portal, directly comparable to 58.com's Anjuke in the property vertical and relevant to the platform's UK strategy via Gumtree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/58tongcheng

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments31 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 58.com