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Marquis Health Services

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uuid00078gj

Namestring
Marquis Health Services
Legal namestring
Marquis Health Consulting Services
Websiteurl
mhslp.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Marquis Health Consulting Services, doing business as MQS Health, is a private, for-profit healthcare services firm founded in 2011 and headquartered in Brick, New Jersey (with additional firmographic references to Morristown). The company provides administrative and consulting services to skilled nursing facilities and senior housing communities along the U.S. Eastern Seaboard, with a contracted footprint of 70+ facilities spanning eight states — New Jersey, Pennsylvania, Massachusetts, Maryland, Florida, Rhode Island, and Virginia, plus a Bristol County, Massachusetts location — and reports 89 physician-led community specialty programs alongside an accumulated outcomes figure of 73,437 patients successfully returned home post-rehabilitation.

Its service portfolio is organized around a set of branded clinical and operational programs: Rehabbing Care™ (a rehabilitation methodology focused on accelerating patient return home), Care Navigation™ (collaborative care coordination), Urgent SNF™ (urgent skilled nursing placement services), the Journeys Memory Care Program (specialized dementia care), and supporting offerings such as Community Guest Services, Concierge Services, and the Family Matters Program. Underlying technology and IP are not publicly disclosed; differentiation rests on the codified care methodologies, the outcomes library, and embedded operational guidance rather than on proprietary software stacks. The company additionally holds quality credentials including the AHCA/NCAL National Quality Award Bronze in 2026 and the AHA Heart Failure Certification in 2022.

Marquis makes money through multi-year professional-services contracts with skilled nursing facility operators and senior living community owners — pricing is not publicly disclosed and is negotiated per engagement. Go-to-market is direct enterprise field sales/relationship management across the eight-state region, supported by PR, organic social (notably Facebook), community engagement, and trade publication presence (McKnight's Long-Term Care News, ROI-NJ). Leadership includes Barry Munk (Chief Executive Officer), Norman Rokeach (Founder), and Joseph DeMattos (Senior Vice President of Public Affairs). No parent company, private equity sponsor, or external funding rounds are disclosed; the firm appears to be closely held and debt-/equity-conservative.

Short descriptiontext

Marquis Health Consulting Services (MQS Health) is a private, NJ-based healthcare consulting firm that provides administrative, clinical, and operational services to 70+ skilled nursing facilities and senior housing communities across eight U.S. Eastern Seaboard states via branded programs including Rehabbing Care and Journeys Memory Care.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersMorristown, United States
HQ citystring
Morristown
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
skilled nursing consulting, post-acute rehabilitation, senior living operations, memory care services, long-term care administration
Industry3 codes
1Skilled Nursing Facilities (SNF)
CodeHLAFAFABPrimaryYes
2Skilled Dementia Nursing / Memory Care SNFs
CodeHLADADAEPrimaryNo
3Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC)
CodeHLADALAIPrimaryNo
NAICS code2 codes
  • Management Consulting Services54161
  • Nursing and Residential Care Facilities623
SIC code2 codes
  • Services-Management Consulting Services8742
  • Services-Skilled Nursing Care Facilities8051
Product category
Skilled Nursing and Senior Living Consulting Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Administrative and Consulting Services
TypeProfessional Services
Description

Marquis provides administrative and consulting services to skilled nursing facilities and senior housing communities. Revenue is generated through professional service contracts with healthcare facilities, providing operational guidance, quality improvement consulting, and administrative support.

mqshealth.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Enterprise consulting services for skilled nursing facilities
ModelOtherBilling cadenceMulti-year contract
Notes

Pricing negotiated on a contract basis; not publicly disclosed

mqshealth.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 5 records shown
1Rehabbing Care
Description

A distinctive rehabilitation approach focused on accelerating patients' return home.

mqshealth.com
+4 more records
Core offering1 text field

Marquis Health Consulting Services (MQS Health) provides administrative and consulting services to skilled nursing facilities and senior housing communities throughout the U.S. Eastern Seaboard. The firm delivers operational guidance, care program design, and specialty clinical programming—including the Rehabbing Care rehabilitation model, Care Navigation coordination, the Journeys Memory Care Program, and the Urgent SNF Service—through a network of 70+ facilities across eight states.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 73,437 patients successfully returned home
+3 more records
Product overview1 text field

Marquis Health Consulting Services provides administrative and consulting services to skilled nursing facilities and Senior Housing communities across the U.S. Eastern Seaboard. The company operates a multi-specialty approach to healthcare through several interconnected service programs: Rehabbing Care serves as the core rehabilitation model focused on accelerating patient recovery; Care Navigation provides collaborative care coordination; the Journeys Memory Care Program offers specialized dementia care; and supporting services include Community Guest Services, Concierge Services, and Family Matters Program. These offerings are delivered through a network of 800+ care providers across seven states (New Jersey, Florida, Maryland, Massachusetts, Pennsylvania, Rhode Island, and Virginia), providing operational guidance to help nursing facilities achieve quality and operational goals.

Product and service7 records
1Rehabbing Care
CategoryRehabilitation Services
Description

A rehabilitation service approach whose singular goal is to accelerate patients' return home through evidence-based interventions and comprehensive treatment protocols, delivered at skilled nursing facilities served by Marquis.

2Care Navigation
CategoryCare Coordination Services
Description

A collaborative service for coordinating patient care across points of care, providing personalized attention that optimizes medical outcomes for residents of skilled nursing facilities and senior housing communities.

3Urgent SNF Service
CategoryPost-Acute Care Services
Description

An urgent skilled nursing facility service supporting timely provision of care in the right place at the right time for patients requiring post-acute placement.

4Journeys Memory Care Program
CategoryMemory Care Services
Description

A specialized memory care service designed for seniors with dementia, offering dedicated programming and specialized neighborhoods within Marquis-affiliated skilled nursing facilities.

5Community Guest Services
CategoryFacility Support Services
Description

Guest services supporting the resident and visitor experience at skilled nursing facilities and senior housing communities served by Marquis.

6Concierge Services
CategoryResident Support Services
Description

Concierge-level service support for residents and families at Marquis-affiliated communities.

7Family Matters Program
CategoryFamily Engagement Services
Description

A family engagement and support program for families of residents in Marquis-affiliated skilled nursing facilities.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-24
Description

Marquis Health Consulting Services is already deploying Rendever's CommunityOS social health platform across its senior living portfolio. This partnership brings social prescribing capabilities to Marquis facilities through evidence-based interventions, combining clinical research, system integrations with EHRs and CRMs, and direct connectivity to engagement tools. The partnership leverages Rendever's network of 800 care providers.

Strategic tierMinorTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-01-04
Description

Holiday Operator LLC, parent company of Holiday Rehabilitation and Healthcare Center in Lincoln, RI, applied to enter a formal consulting contract with Marquis. If approved, the partnership would be finalized in first half of 2026 with plans for significant improvements to the center. Marquis would provide consulting services to this facility.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Operates a large portfolio of skilled nursing facilities across the U.S. with a similar multi-specialty clinical model. Most directly comparable operator/consultant hybrid in the SNF space.

TypeEmerging player
Description

Major home health and post-acute care provider. Comparable in post-acute transition-of-care focus but operates in home-based rather than facility-based care delivery.

TypeDirect peer
Description

One of the largest U.S. skilled nursing and rehabilitation providers with extensive Eastern Seaboard presence. Comparable in service mix (short-term rehab, long-term care, senior living) and customer profile.

TypeDirect peer
Description

Largest U.S. senior living operator with focus on assisted living and memory care — directly comparable to Marquis's Senior Housing Communities segment and Journeys Memory Care offering.

TypeOthers
Description

Healthcare REIT with major SNF and senior housing operator partnerships. Adjacent infrastructure investor whose tenants include direct competitors of Marquis's customer base.

TypeDirect peer
Description

Operates SNFs and assisted living communities, primarily in the Southeastern U.S. Closely comparable in facility-based post-acute and senior living services, with similar clinical specialty programs.

TypeDirect peer
Description

Major U.S. senior housing operator with emphasis on enhanced living and memory care programs. Comparable to Marquis's senior housing consulting and Journeys specialty offering.

TypeDirect peer
Description

Largest owner and operator of inpatient rehabilitation hospitals in the U.S. Closely comparable in post-acute rehabilitation focus and clinical outcomes orientation.

TypeDirect peer
Description

Integrated health system with significant SNF and senior care operations, including HCR ManorCare assets. Competes in the same skilled nursing/post-acute consulting and operations market.

TypeDirect peer
Description

National senior living operator with significant memory care programming (e.g., Reminiscence neighborhoods). Overlaps with Marquis's senior living and memory care focus.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Marquis Health Services

Skilled Nursing and Senior Living Consulting Servicesmhslp.com

Marquis Health Consulting Services (MQS Health) is a private, NJ-based healthcare consulting firm that provides administrative, clinical, and operational services to 70+ skilled nursing facilities and senior housing communities across eight U.S. Eastern Seaboard states via branded programs including Rehabbing Care and Journeys Memory Care.

What Marquis Health Services does

Marquis Health Consulting Services, doing business as MQS Health, is a private, for-profit healthcare services firm founded in 2011 and headquartered in Brick, New Jersey (with additional firmographic references to Morristown). The company provides administrative and consulting services to skilled nursing facilities and senior housing communities along the U.S. Eastern Seaboard, with a contracted footprint of 70+ facilities spanning eight states — New Jersey, Pennsylvania, Massachusetts, Maryland, Florida, Rhode Island, and Virginia, plus a Bristol County, Massachusetts location — and reports 89 physician-led community specialty programs alongside an accumulated outcomes figure of 73,437 patients successfully returned home post-rehabilitation.

Its service portfolio is organized around a set of branded clinical and operational programs: Rehabbing Care™ (a rehabilitation methodology focused on accelerating patient return home), Care Navigation™ (collaborative care coordination), Urgent SNF™ (urgent skilled nursing placement services), the Journeys Memory Care Program (specialized dementia care), and supporting offerings such as Community Guest Services, Concierge Services, and the Family Matters Program. Underlying technology and IP are not publicly disclosed; differentiation rests on the codified care methodologies, the outcomes library, and embedded operational guidance rather than on proprietary software stacks. The company additionally holds quality credentials including the AHCA/NCAL National Quality Award Bronze in 2026 and the AHA Heart Failure Certification in 2022.

Marquis makes money through multi-year professional-services contracts with skilled nursing facility operators and senior living community owners — pricing is not publicly disclosed and is negotiated per engagement. Go-to-market is direct enterprise field sales/relationship management across the eight-state region, supported by PR, organic social (notably Facebook), community engagement, and trade publication presence (McKnight's Long-Term Care News, ROI-NJ). Leadership includes Barry Munk (Chief Executive Officer), Norman Rokeach (Founder), and Joseph DeMattos (Senior Vice President of Public Affairs). No parent company, private equity sponsor, or external funding rounds are disclosed; the firm appears to be closely held and debt-/equity-conservative.

Marquis Health Services firmographics

Firmographics
Name
Marquis Health Services
Legal name
Marquis Health Consulting Services
Website
https://mhslp.com
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Marquis Health Consulting Services (MQS Health) is a private, NJ-based healthcare consulting firm that provides administrative, clinical, and operational services to 70+ skilled nursing facilities and senior housing communities across eight U.S. Eastern Seaboard states via branded programs including Rehabbing Care and Journeys Memory Care.
Ownership category
akta.pro rank

Marquis Health Services industry classification

Industry
Product category
Skilled Nursing and Senior Living Consulting Services
NAICS
Management Consulting Services (54161), Nursing and Residential Care Facilities (623)
SIC
Services-Management Consulting Services (8742), Services-Skilled Nursing Care Facilities (8051)
akta.pro primary industry
Skilled Nursing Facilities (SNF) (HLAFAFAB)
akta.pro secondary industries
Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)

Keywords

  • Skilled nursing consulting
  • Post-acute rehabilitation
  • Senior living operations
  • Memory care services
  • Long-term care administration

Where Marquis Health Services is headquartered

Location

Headquarters

HQ city
Morristown
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Marquis Health Services business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Administrative and Consulting Services: Marquis provides administrative and consulting services to skilled nursing facilities and senior housing communities. Revenue is generated through professional service contracts with healthcare facilities, providing operational guidance, quality improvement consulting, and administrative support.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractEnterprise consulting services for skilled nursing facilities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Marquis Health Services product offering

Product offering

Core offering

Marquis Health Consulting Services (MQS Health) provides administrative and consulting services to skilled nursing facilities and senior housing communities throughout the U.S. Eastern Seaboard. The firm delivers operational guidance, care program design, and specialty clinical programming—including the Rehabbing Care rehabilitation model, Care Navigation coordination, the Journeys Memory Care Program, and the Urgent SNF Service—through a network of 70+ facilities across eight states.

Product overview

Marquis Health Consulting Services provides administrative and consulting services to skilled nursing facilities and Senior Housing communities across the U.S. Eastern Seaboard. The company operates a multi-specialty approach to healthcare through several interconnected service programs: Rehabbing Care serves as the core rehabilitation model focused on accelerating patient recovery; Care Navigation provides collaborative care coordination; the Journeys Memory Care Program offers specialized dementia care; and supporting services include Community Guest Services, Concierge Services, and Family Matters Program. These offerings are delivered through a network of 800+ care providers across seven states (New Jersey, Florida, Maryland, Massachusetts, Pennsylvania, Rhode Island, and Virginia), providing operational guidance to help nursing facilities achieve quality and operational goals.

Differentiator

Problem solved

Functional benefit

Brands

  • Rehabbing Care: A distinctive rehabilitation approach focused on accelerating patients' return home.
  • Journeys Memory Care Program
  • Care Navigation
  • Urgent SNF
  • Family Matters Program

Products and services

  • Rehabbing Care A rehabilitation service approach whose singular goal is to accelerate patients' return home through evidence-based interventions and comprehensive treatment protocols, delivered at skilled nursing facilities served by Marquis.
  • Care Navigation A collaborative service for coordinating patient care across points of care, providing personalized attention that optimizes medical outcomes for residents of skilled nursing facilities and senior housing communities.
  • Urgent SNF Service An urgent skilled nursing facility service supporting timely provision of care in the right place at the right time for patients requiring post-acute placement.
  • Journeys Memory Care Program A specialized memory care service designed for seniors with dementia, offering dedicated programming and specialized neighborhoods within Marquis-affiliated skilled nursing facilities.
  • Community Guest Services Guest services supporting the resident and visitor experience at skilled nursing facilities and senior housing communities served by Marquis.
  • Concierge Services Concierge-level service support for residents and families at Marquis-affiliated communities.
  • Family Matters Program A family engagement and support program for families of residents in Marquis-affiliated skilled nursing facilities.

Quantifiable outcome

  • 73,437 patients successfully returned home
  • +3 more outcomes

Companies that use Marquis Health Services

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Marquis Health Services technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Marquis Health Services partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

  • RendevercoreStrategic or Co-development Partner · 24 June 2026Marquis Health Consulting Services is already deploying Rendever's CommunityOS social health platform across its senior living portfolio. This partnership brings social prescribing capabilities to Marquis facilities through evidence-based interventions, combining clinical research, system integrations with EHRs and CRMs, and direct connectivity to engagement tools. The partnership leverages Rendever's network of 800 care providers.
  • Holiday Operator LLCminorImplementation/ SI/ Consulting Partner · 4 January 2026Holiday Operator LLC, parent company of Holiday Rehabilitation and Healthcare Center in Lincoln, RI, applied to enter a formal consulting contract with Marquis. If approved, the partnership would be finalized in first half of 2026 with plans for significant improvements to the center. Marquis would provide consulting services to this facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Marquis Health Services competitors and assessment

Company assessment

Direct peers

  • The Ensign Group: Operates a large portfolio of skilled nursing facilities across the U.S. with a similar multi-specialty clinical model. Most directly comparable operator/consultant hybrid in the SNF space.
  • Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers with extensive Eastern Seaboard presence. Comparable in service mix (short-term rehab, long-term care, senior living) and customer profile.
  • Brookdale Senior Living: Largest U.S. senior living operator with focus on assisted living and memory care — directly comparable to Marquis's Senior Housing Communities segment and Journeys Memory Care offering.
  • National HealthCare Corporation: Operates SNFs and assisted living communities, primarily in the Southeastern U.S. Closely comparable in facility-based post-acute and senior living services, with similar clinical specialty programs.
  • Atria Senior Living: Major U.S. senior housing operator with emphasis on enhanced living and memory care programs. Comparable to Marquis's senior housing consulting and Journeys specialty offering.
  • Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S. Closely comparable in post-acute rehabilitation focus and clinical outcomes orientation.
  • ProMedica: Integrated health system with significant SNF and senior care operations, including HCR ManorCare assets. Competes in the same skilled nursing/post-acute consulting and operations market.
  • Sunrise Senior Living: National senior living operator with significant memory care programming (e.g., Reminiscence neighborhoods). Overlaps with Marquis's senior living and memory care focus.

Emerging players

  • Amedisys: Major home health and post-acute care provider. Comparable in post-acute transition-of-care focus but operates in home-based rather than facility-based care delivery.

Others

  • Welltower: Healthcare REIT with major SNF and senior housing operator partnerships. Adjacent infrastructure investor whose tenants include direct competitors of Marquis's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Marquis Health Services social profiles

Digital presence

Marquis Health Services financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Marquis Health Services leadership team

Management profile

Number of profiles

Profiles3 records

Marquis Health Services funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Marquis Health Services M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquis Health Services

What does Marquis Health Services do?

Marquis Health Consulting Services (MQS Health) provides administrative and consulting services to skilled nursing facilities and senior housing communities throughout the U.S. Eastern Seaboard. The firm delivers operational guidance, care program design, and specialty clinical programming—including the Rehabbing Care rehabilitation model, Care Navigation coordination, the Journeys Memory Care Program, and the Urgent SNF Service—through a network of 70+ facilities across eight states.

Is Marquis Health Services a public or private company?

Marquis Health Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Marquis Health Services founded?

Marquis Health Services was founded in 2011. It employs 1,001 to 5,000 people.

Where is Marquis Health Services based?

Marquis Health Services is headquartered in Morristown, United States, in the North America region.

How does Marquis Health Services make money?

One revenue line is on record: administrative and Consulting Services.

Who are Marquis Health Services's main competitors?

Direct peers on record are The Ensign Group, Genesis HealthCare, Brookdale Senior Living, National HealthCare Corporation, Atria Senior Living, Encompass Health, ProMedica and Sunrise Senior Living. Amedisys is listed as an emerging player. Welltower is listed as an others.

Does Marquis Health Services have an API?

No public API is recorded for Marquis Health Services.

What industry is Marquis Health Services in?

Marquis Health Services's product category is Skilled Nursing and Senior Living Consulting Services. Its primary akta.pro industry code is HLAFAFAB, Skilled Nursing Facilities (SNF), with a secondary code of HLADADAE, Skilled Dementia Nursing / Memory Care SNFs. Its NAICS code is 54161 and its SIC code is 8742.

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Live signals
Roi-njDeMattos joins Marquis Health Consulting Services as senior vice president, public affairsMarquis Health Consulting Services announced on March 5 that Joseph DeMattos was appointed as Senior Vice President of Public Affairs, based in Brick. DeMattos, previously President and CEO of the Health Facilities Association of Maryland, will lead stakeholder engagement, advise executive leadership on public affairs, policy, and communications across the company's post-acute, long-term care, and senior living operations spanning eight states along the Eastern Seaboard. He brings experience from AARP Maryland and national AARP leadership roles, as well as Hawaii state government service and crisis communications work.Providence Business NewsHoliday Rehabilitation and Healthcare Center enters contract with N.J. consulting serviceHoliday Operator LLC, parent company of Holiday Rehabilitation and Healthcare Center in Lincoln, has applied to enter a formal consulting contract with Marquis Health Consulting Services, a New Jersey-based firm with Rhode Island operations. If approved, the partnership would be finalized in the first half of 2026 with plans for significant improvements to the center. Marquis currently provides consulting services to seven nursing home facilities in Rhode Island and one in Bristol County, Massachusetts.McknightsMove over AL: Nursing homes are pursuing larger share of the memory care marketNursing home operators are increasingly adding memory care units to their facilities, with examples like Oakland Rehabilitation & Healthcare Center in New Jersey opening dedicated programs such as 'Journeys' through affiliations with Marquis Health Consulting Services. With 9 million Americans projected to have dementia by 2030, nursing homes are leveraging their ability to serve Medicaid patients and achieve high occupancy rates through volume-based strategies, with some facilities reporting up to 95% occupancy in memory care units. Research from Ohio compares nursing home and assisted living memory care approaches, finding nursing homes offer more beds and higher occupancy rates while benefiting from additional regulatory oversight and consistent staffing practices.