Malcolm

What Malcolm does

Malcolm, Inc. is a privately held, US-domiciled (New Jersey-headquartered) diversified holding company founded and led by former NFL player Malcolm Jenkins. The company manages Jenkins' off-the-field business portfolio across seven operating entities: Pleasant Rock Partners (multifamily real estate acquisition and development across the Northeast, Midwest, and Southeast); Broad St Ventures (a $10 million venture capital vehicle funded entirely by Black and Brown investors including fellow NFL players, holding 20+ portfolio positions including Automattic, Bolt, Klarna, SpaceX, Airbnb, and Epic Games); Disrupt Foods (a Northeast multi-unit franchise operation developing Wingstop and Papa John's locations); Disrupt Sports (sports investment connected to ALK Capital and RCD Espanyol de Barcelona); Listen Up Media (scripted and non-scripted content production including the Malcolm in the Middle reboot); Damari (a Philadelphia-based fashion house); and The Malcolm Jenkins Foundation (a nonprofit focused on financial literacy, education, and career pathways in underserved communities).

The underlying business model is a multi-vertical platform rather than a single-product technology company — there is no proprietary software, AI, or SaaS product disclosed. Revenue mechanics are fragmented across five streams: franchise operations (unit-level economics on Wingstop and Papa John's restaurants); real estate (value-add multifamily development); managed services (Broad St Ventures fund management); content production (Listen Up Media project work); and professional services (speaking engagements processed through an inquiry-based appearance request form). Go-to-market is similarly hybrid: enterprise field sales for speaking engagements, channel partnerships for franchise development, and direct-to-consumer for media and fashion.

The company is fundamentally a celebrity-capital aggregation vehicle: Malcolm Jenkins' two-time Super Bowl champion and three-time Pro Bowl credentials supply the reputational and network moat that makes deal flow, LP commitments, franchise approvals, and media distribution possible at the company's scale of 11-50 employees. Customer segments are diversified, with no enterprise anchor customers disclosed, and the principal concentration risk is key-person dependence on Jenkins rather than customer concentration. The technology footprint is non-technical — no AI/ML capabilities, patents, or proprietary systems are disclosed — and the strategic logic of the holding company is brand-driven cross-vertical synergy rather than technology moats or scale economies.

Name

Malcolm

Legal name

Malcolm, Inc.

Website

https://malcolminc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Malcolm, Inc. is a privately held holding company founded by NFL player Malcolm Jenkins that operates seven subsidiaries spanning real estate development, venture capital, franchise restaurants, media production, sports investment, fashion, and a youth-focused nonprofit. The platform monetizes Jenkins' personal brand and athlete network across diversified verticals rather than a single core product.

Ownership category

akta.pro rank

Product category

Diversified Holding Company

NAICS

Management of Companies and Enterprises (5511), Portfolio Management and Investment Advice (523940)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Venture capital fund
• Franchise restaurant operations
• Real estate investment
• Media production
• Fashion brand

Headquarters

HQ city

New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Franchising Operations: Multi-unit franchise restaurant operation and investment company developing franchise brands including Wingstop and Papa John's locations.
2. Real Estate Investment and Development: Acquisition, development, and management of multifamily assets with focus on Northeast, Midwest, and Southeast markets through Pleasant Rock Partners.
3. Venture Capital Fund Management: Broad St Ventures is a $10 million investment vehicle managing late stage and growth stage investments in consumer products and tech companies.
4. Media Production: Listen Up Media creates scripted and non-scripted storytelling for multiple platforms including documentaries, podcasts, and scripted series.
5. Speaking Engagements and Appearances: Monetization through speaking engagements, partnerships, and collaborations facilitated through appearance request form submissions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Malcolm, Inc. is a diversified holding company that operates, invests in, and scales a portfolio of businesses across venture capital (Broad St Ventures), multifamily real estate (Pleasant Rock Partners), franchise restaurants (Disrupt Foods), sports investment (Disrupt Sports), media production (Listen Up Media), and fashion (Damari). The company consolidates brand management, investment management, and content production under one platform anchored by founder Malcolm Jenkins.

Product overview

Malcolm, Inc. is a diversified holding company founded by former NFL player Malcolm Jenkins that operates across multiple business segments: real estate (Pleasant Rock Partners), venture capital (Broad St Ventures), sports investment (Disrupt Sports), franchise restaurant operations (Disrupt Foods), media production (Listen Up Media), and fashion (Damari). The company functions as a platform that integrates investment management, brand building, and content creation to serve cross-cultural audiences and underserved communities.

Differentiator

Problem solved

Functional benefit

Brands

• Pleasant Rock Partners: Real estate investment and development firm integrating sports, culture, and community to create long-term value and impact. Founded by Malcolm Jenkins and Brian K. Hinds Jr., headquartered in New Jersey.
• Broad St Ventures
• Listen Up Media
• Disrupt Foods
• Disrupt Sports
• Damari

Products and services

• Broad St Ventures A $10 million venture capital fund consisting of professional athlete investors that focuses on early stage, growth stage, and late-stage investments in software, internet of things, and consumer product companies. Designed to allow Black and Brown investors access to venture capital and technology deals.
• Pleasant Rock Partners A real estate investment and development firm that integrates sports, culture, and community to create long-term value and impact. Focused on workforce housing, sports-adjacent real estate, sub-institutional multifamily, and modular innovation in Northeast, Midwest, and Southeast markets.
• Disrupt Foods
• Listen Up Media
• Disrupt Sports
• Damari
• Malcolm in the Middle (Reboot)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pleasant Rock PartnerscoreStrategic or Co-development Partner · 1 January 2019Real estate investment and development firm founded by Malcolm Jenkins and Brian K. Hinds Jr., integrating sports, culture, and community to create long-term value. Partnership established in 2019, focusing on multifamily assets in Northeast, Midwest, and Southeast markets.
• Listen Up MediacoreStrategic or Co-development PartnerMission-driven production company founded by Malcolm Jenkins, dedicated to amplifying Black voices through transformative storytelling. Creates content that challenges the status quo and builds platforms for cultural truth-telling.
• Wingstop Inc.minorChannel Partner/ Reseller/ DistributorAmerican multinational chain of aviation-themed restaurants specializing in chicken wings. Malcolm, Inc. franchise operations include multi-unit development of Wingstop locations.
• Papa John'sminorChannel Partner/ Reseller/ DistributorAmerican pizza restaurant franchise, fourth largest pizza delivery chain in the United States. Malcolm, Inc. franchise operations include multi-unit development of Papa John's locations.
• Kinney Collaboration / Liberty DistilleryminorOthersCollaboration producing Kinsey Single Barrel Bourbon - Malcolm Jenkins Edition Batch 02, sold through shopnewlibertydistillery.square.site.
• Disrupt Sports / ALK CapitalcoreStrategic or Co-development PartnerSports investment arm of ALK Capital that has completed acquisition of majority stake in RCD Espanyol de Barcelona. Connected through Malcolm Jenkins's sports investment activities and ALK Managing Partner Alan Pace.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inspire Brands: Multi-brand restaurant operator (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's). Broad incumbent because it operates the multi-unit franchise model at massive scale that Disrupt Foods is trying to build toward with Wingstop and Papa John's.
• TPG Inc. Global alternative asset manager with significant real estate, growth, and impact investing franchises. Broad incumbent because it operates the institutional alternative-investment platform that Broad St Ventures and Pleasant Rock Partners sit within at much smaller scale.

Direct peers

• Roc Nation: Jay-Z-founded entertainment, sports, and investment company with venture, real estate, and consumer holdings. Direct peer because it operates as a celebrity-led holding company across media, sports investment, fashion, and venture, structurally similar to Malcolm, Inc.'s multi-vertical platform.
• Harlem Capital Partners: Early-stage venture capital firm explicitly focused on minority- and Black-owned founders. Direct peer because it competes for the same minority-investor thesis and minority-founder deal flow that Broad St Ventures targets.
• POINT3 Capital: An athlete-led venture capital fund investing in early-stage tech and consumer companies. Direct peer because it operates as a peer athlete-backed VC vehicle aggregating professional athlete LPs — the same LP model used by Broad St Ventures.
• The SpringHill Company (LeBron James / Uninterrupted): LeBron James and Maverick Carter's athlete-led entertainment, media, and investment company. Direct peer because it combines content production, brand partnerships, and investment activity under an athlete-led platform, mirroring Listen Up Media plus Disrupt Sports functions.
• 7 Bridges Ventures (Stephen Curry / SC30): Stephen Curry's athlete investment platform combining venture investments, media, and consumer brands. Direct peer because it represents the same athlete-holding-company archetype with diversified investment and brand activities.
• SC30 (Serena Ventures): Serena Williams' venture investment platform backing early-stage companies. Direct peer because it shares the model of a premier athlete deploying personal capital into a venture portfolio, often with diversity or impact theses.
• Thirty Five Ventures: Kevin Durant and Rich Kleiman's athlete-led holding company spanning venture capital, media, and consumer businesses. Direct peer because it operates the same model — an elite athlete's portfolio of VC, content, and brand investments under a single platform.
• Main Street Advisors: Magic Johnson's athlete business vehicle spanning food service, real estate, entertainment, and infrastructure. Direct peer because it concentrates a legendary athlete's off-field business interests across multiple verticals with similar community/economic-development undertones.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/malcolm-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malcolm