Sassafras Springs Vineyard

What Sassafras Springs Vineyard does

Sassafras Springs Vineyard is a privately held, family-owned winery and wedding venue operating on a 70-acre estate at 6461 East Guy Terry Road in Springdale, Arkansas, established in 2014. The business is owned and operated by the Long family (Cheryl Long and Gene Long), with Derek Kilpatrick serving as winemaker and Sarah Kilpatrick as Events Concierge. The property includes a wine production facility using Italian-imported bottling equipment that produces 800-1,000 cases annually of estate wines including Sassy Rosé, Sassy Syrah, Cheryl's Chardonnay, and Blend 5, alongside over 70 reserve wines sourced from international regions.

The estate functions as a multi-venue event destination offering six distinct spaces: the Chapel Ruins (seats 360 in old-world European style with Arkansas stone), The Stables (3,500 sq ft, up to 400 indoor or 900 total), The Veranda (250 ceremony / 150 dining), The Peacock Room (intimate space for 8), the Wine Production Facility (up to 80 guests), and the Tasting Room (converted milk barn). Three on-site lodging options—The Lodge, The Retreat, and The Airstream—support destination weddings and multi-day corporate retreats. The company has earned a Double Gold award at the Finger Lakes International Wine Competition for its Pinot Noir and positions itself as the #1 winery and #1 wedding venue in Northwest Arkansas.

Revenue is generated through five streams: wedding and corporate event venue rental (quote-based, primary driver), direct wine sales through the tasting room and online ($12 tastings, $15+ gift cards), a monthly subscription wine club with recurring billing, on-site food and beverage service ($13-$23 pizzas, salads, charcuterie), and lodging accommodations. Go-to-market is direct-to-consumer and event-driven, leveraging a dedicated sales team, an owner-led VIP tour process, a ResOS online reservation system, and active social media presence across Facebook, Instagram, TripAdvisor, Yelp, and Google. The company self-identifies a customer base including wedding couples (primary), corporate and nonprofit event organizers (groups of 10-300+), wine enthusiasts and locals, and staycation travelers, with notable past clients including Miss America Savvy Shields Wolfe and Miss USA Helen Wisner.

Name

Sassafras Springs Vineyard

Legal name

Sassafras Springs Vineyard & Winery

Website

https://sassafrasspringsvineyard.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sassafras Springs Vineyard is a family-owned winery and wedding venue on a 70-acre estate in Springdale, Arkansas, producing 800-1,000 cases of estate wine annually and hosting weddings, corporate events, and tastings across six on-site venues and three lodging properties.

Ownership category

akta.pro rank

Product category

Winery and Wedding Venue Services

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Winery and vineyard
• Wedding venue rental
• Event hosting services
• Wine club membership
• On-site lodging

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of award-winning wines including Sassy Rosé, Sassy Syrah, Cheryl's Chardonnay, Blend 5, and sourced wines from renowned regions (Sonoma County, Columbia Valley, Russian River Valley). Produces 800-1,000 cases annually. Also carries over 70 reserve wines from around the world.
2. Wedding & Event Venue Rental: Rental of multiple event venues including The Chapel Ruins (up to 360 guests), The Stables (up to 400 indoor, 500+ additional on deck), The Veranda, Peacock Room, Production Facility, and Tasting Room. Includes comprehensive event services.
3. Wine Club Membership: Monthly subscription wine club where members receive choice of red or white wine, free monthly tastings with guest, complimentary birthday pizza, and invites to exclusive wine club dinner events. Credit/debit cards processed on the first of each month.
4. Food & Beverage: On-site dining featuring specialty pizzas (16 inch, $19-$23), salads, charcuterie boards, and desserts. Happy hour Wednesday nights with 50% off pizza with wine purchase.
5. Live Entertainment Events: Live music events every Friday and Saturday evening (6:00-9:00 PM) featuring local musicians, plus special events like 50% Off Pizza Night on Wednesdays
6. Lodging: Three on-site lodging options: The Lodge (sleeps 8, European/American wine resort inspired with 16-foot handcrafted oak table, four suites), The Retreat (Tuscan-inspired, four bedrooms, chef's kitchen), and The Airstream

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sassafras Springs Vineyard operates a 70-acre winery and event estate in Northwest Arkansas producing 800-1,000 cases of award-winning wines annually, while serving as a premier wedding and corporate event venue with multiple indoor/outdoor spaces, an on-site tasting room with food service, three lodging accommodations, and a monthly wine club membership program.

Product overview

Sassafras Springs Vineyard is a multi-faceted winery and wedding/event venue in Northwest Arkansas offering estate-produced wines (Sassy Rosé, Sassy Syrah, Blend 5, and Cheryl's Chardonnay) through its Wine Club and Tasting Room, complemented by multiple distinct wedding and event venues (The Chapel Ruins, The Stables, The Veranda, The Peacock Room, Wine Production Facility, and Tasting Room Decks), three lodging options (The Lodge, The Retreat, and The Airstream), and an on-site food menu. The winery produces 800-1,000 cases annually and hosts events ranging from intimate gatherings to 300+ guest corporate and nonprofit functions on its 70-acre estate.

Differentiator

Problem solved

Functional benefit

Brands

• Sassafras Collection: House wines including Blend 5, Sassy Rosé, Sassy Syrah, and Cheryl's Chardonnay - the winery's award-winning varietals produced at their facility.
• Sassafras Reserve Collection

Products and services

• Sassafras Estate Wines Award-winning wines produced on-site at the Sassafras Springs production facility, including Sassy Rosé, Sassy Syrah, Blend 5, and Cheryl's Chardonnay, with annual production of 800-1,000 cases. Sold to individual consumers through the tasting room and wine club.
• Wine Club Monthly wine subscription membership offering choice of red or white award-winning wines with complimentary tastings, birthday pizza, and exclusive member event invitations. Credit/debit cards processed on the first of each month.
• The Chapel Ruins Outdoor wedding ceremony venue spanning 33 by 80 feet, built with Arkansas stone in old-world European chapel style, seating up to 360 guests with historic antique doors from a St. Louis chapel.
• The Stables Main reception venue with 3,500 square feet, accommodating up to 400 guests inside at tables, or up to 900 total with deck and Veranda expansion. Features rustic elegance with original horse stall elements and wine barrel cocktail tables.
• The Veranda Covered outdoor venue adjacent to The Stables with stunning vineyard views, seating 250 guests for ceremonies or 150 for dining.
• The Peacock Room Intimate bridal suite with peacock-themed décor, featuring a one-way window overlooking the estate, suitable for bridesmaids gatherings, wine-tasting, or private dinners for up to 8 guests.
• Wine Production Facility Multi-level event venue surrounded by wine production equipment imported from Italy, hosting up to 80 guests with views of the winemaking process.
• Event Hosting Services Corporate and nonprofit event hosting for 10 to 300+ guests on the 70-acre estate, with personalized event planning and five-star experiences.
• The Lodge European and American wine resort-inspired accommodation featuring a Great Room with 16-foot handcrafted oak table, four elegant suites, fully equipped kitchen, sleeping up to 8 guests.
• The Retreat Tuscan-inspired lodging with four luxurious bedrooms, chef's kitchen, sweeping vineyard views, sleeping up to 8 guests with full access to on-site Winery and Tasting Room.
• The Airstream On-site lodging option available as part of the lodging accommodations at the winery for guests seeking a unique stay experience.
• Tasting Room Converted old milk barn offering wine, beer, and food tastings with four 2-ounce pours for $12, featuring a keepsake logo wineglass, live music on weekends, and specialty pizzas and charcuterie.
• Food Menu Fresh food offerings including 16-inch pizzas (cheese $19, pepperoni $21, sausage $21, meat lovers $23, supreme $23, vegetarian $21, Hawaiian $22), gluten-free options, house salads, charcuterie boards, and chocolate molten cake dessert.
• Gift Cards Gift cards available starting at $15 for sharing the winery and venue experience on holidays, birthdays, anniversaries, and special occasions.

Quantifiable outcome

• Double Gold award at Finger Lakes International Wine Competition for Pinot Noir
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiederkehr Wine Cellars: Long-established Arkansas winery producing estate and sourced wines in the Ozark region with on-site tasting and event hosting. Most direct geographic and product-line comparable to Sassafras Springs among Arkansas producers.
• Post Familie Winery: Family-owned Arkansas winery offering wine tastings, vineyard tours, and event hosting in the Altus American Viticultural Area. Closest functional peer combining estate production with consumer-facing experiences in the same regional market.
• Chrysalis Vineyards: Virginia estate winery with on-site tasting room, event hosting, and weddings. Operates the same hybrid winery-plus-venue business model as Sassafras Springs with comparable scale of annual case production.
• Keswick Vineyards: Virginia estate winery with multiple on-site event venues including a barn-style reception hall and outdoor ceremony spaces. Closely matches Sassafras Springs' multi-venue wedding revenue model layered on top of estate winemaking.
• Veritas Vineyards and Winery: Virginia estate winery offering weddings, receptions, and corporate events alongside estate wine production. Operates a comparable hybrid hospitality-plus-winery model with similar capacity and price positioning.
• Stone Tower Winery: Virginia winery with multiple indoor and outdoor event venues used for weddings and private events. Closely parallels Sassafras Springs' strategy of layering large-format event venues on top of estate production.
• Bluemont Vineyard: Virginia winery with on-site tasting room, weddings, and corporate events hosted on the estate. Operates a similar winery-as-venue model with comparable annual case production and event-driven revenue mix.

Broad incumbents

• Trump Winery: Large Virginia estate winery with on-site tasting room, event hosting, and lodging options. Comparable hybrid model but at significantly larger production scale and broader portfolio breadth than Sassafras Springs.
• Château Élan Winery & Resort: Georgia-based destination winery and full-service resort with extensive event venues, on-site lodging, and estate wine production. Operates the same end-to-end wedding/event resort model but at significantly larger scale and broader amenity mix than Sassafras Springs.
• Francis Ford Coppola Winery: California winery with on-site restaurant, event hosting, pool/lodging amenities, and large-scale production. Demonstrates the upper bound of the winery-resort hybrid model that Sassafras Springs pursues at a much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SassafrasspringsvineyardSpringdale
• Instagraminstagram.com/sassafrasspringsvineyard
• Xx.com/SS_Vineyard
• LinkedInlinkedin.com/company/sassafras-springs-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sassafras Springs Vineyard