Arro Financial Communications

What Arro Financial Communications does

Arro Financial Communications (legal entity Arro Communications Inc.) is a Miami-based, founder-owned B2B marketing and public relations agency founded in 2013 that specializes in the financial services industry, with a particular concentration in the ETF ecosystem. The firm provides a one-stop-shop service suite spanning strategic positioning and branding, public relations, advertising and search, content generation, video production, and ETF website design, delivering launch campaigns, branding overhauls, press relations, and compliance-aware collateral for asset managers, hedge funds, wealth managers, mutual funds, trading and execution firms, index providers, and ETF issuers.

The company is led by CEO and Founder Alexandra Levis, whose prior tenure as VP of Marketing at Global X Funds anchors the agency's credibility in the ETF space; the senior team is similarly staffed with ex-insiders from Global X, FTSE Indexes, and Dukas Public Relations. This domain pedigree underpins Arro's compliance-savvy approach to financial content marketing and product launches, exemplified by its 16-product, $200M+ AUM launch track record with client TrueShares.

Arro's go-to-market is a direct sales-led motion targeting financial services enterprises, monetized through professional services retainers and project engagements. Pricing is not publicly disclosed. The firm operates globally with a Miami headquarters and UK coverage, sustained earned-media presence through its BOW + ARRO blog and CEO podcast appearances, and has earned consecutive ETF Express 'Best US Public Relations and Communications Firm' awards (2024 and 2025).

Name

Arro Financial Communications

Legal name

Arro Communications Inc.

Website

https://arrocomm.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Arro Financial Communications is a Miami-based, founder-owned B2B marketing and PR agency specializing in financial services, with a focus on ETF issuers and asset managers. It delivers branding, public relations, advertising, content, and video production services to enterprises across the investment management value chain.

Ownership category

akta.pro rank

Product category

Financial Communications and Marketing Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

akta.pro secondary industry

Investor Relations (IR) Services (BPAFADAC)

Keywords

• Financial communications agency
• ETF marketing services
• Asset management PR
• Financial branding services
• Fund marketing consultancy

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Communications Services: Professional services revenue from providing branding, public relations, advertising, content generation, and marketing consulting to financial services companies including ETF issuers, asset managers, and investment firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arro Financial Communications is a financial communications agency that provides branding, public relations, advertising, content generation, video production, and ETF website design services to financial services firms. It serves ETF issuers, asset managers, hedge funds, wealth managers, mutual funds, trading and execution firms, and index providers with a holistic, compliance-aware marketing approach spanning campaign execution, image overhauls, and financial communications consulting.

Differentiator

Problem solved

Functional benefit

Brands

• BOW + ARRO™: Company blog featuring targeted musings on financial marketing, podcast features, and industry insights.

Named customers21 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 5W Public Relations: 5W Public Relations is a full-service PR agency with a financial services practice that includes asset managers, fintechs, and crypto/blockchain clients (overlapping with Arro's CoinDesk and HIVE engagements). It is a broader incumbent offering the same PR/content mix to similar enterprise buyers.
• Edelman (Financial Services & Capital Markets): Edelman is one of the largest global PR firms with a dedicated financial services and capital markets practice serving many of the same enterprise clients (asset managers, ETF issuers, exchanges). It is a broad incumbent — wider portfolio and deeper bench — competing for the financial-services PR budget Arro targets.

Direct peers

• Gregory FCA: Gregory FCA is a public relations and integrated marketing firm with a financial services practice serving asset managers, fintechs, and financial institutions. It targets the same buyer profile as Arro and competes for content, PR, and digital marketing engagements in the same vertical.
• ICR (ICR Inc.): ICR is a strategic communications and advisory firm serving public and private companies across financial services, with a strong capital markets and investor relations practice. It is directly comparable to Arro's communications work for ETF issuers and asset managers, particularly on IR and capital markets storytelling.
• Peppercomm: Peppercomm is a strategic communications firm with a longstanding financial services and asset management practice. It is a direct competitor for the same enterprise clients Arro serves (asset managers, ETF issuers, trading firms), offering integrated PR, content, and digital marketing services.
• Dukas Public Relations: Dukas Public Relations is a financial-services-focused PR agency where Arro's founder Alexandra Levis previously worked on asset management media campaigns. It is the closest direct peer — same target buyers (hedge funds, asset managers, ETF issuers) and same core service mix (media outreach and PR campaigns).
• Prosek Partners: Prosek Partners is an integrated marketing and PR firm specializing in financial services, asset management, and capital markets clients. It competes with Arro for ETF issuer and asset manager mandates and offers adjacent services in investor relations and content — a directly comparable financial-communications specialist.
• Financial Profiles: Financial Profiles is a financial communications and investor relations agency whose client base overlaps directly with Arro's — including asset managers, mutual funds, and ETF issuers. It competes for the same mandates on PR, IR, and content for financial-services firms.
• RF|Binder (now Boundless): RF|Binder is a communications and brand strategy firm with a financial services practice serving asset managers, banks, and fintechs. It is a comparable boutique agency competing for similar branding, PR, and content engagements with financial-services enterprise clients.
• Stanton PR: Stanton PR (formerly Stanton Communications) is a financial services and crisis PR firm with clients in asset management, banking, and fintech. It competes with Arro for asset management and financial-services PR mandates and shares the boutique-specialist positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/arrofincomm
• Facebookfacebook.com/arrocomm
• LinkedInlinkedin.com/company/arro-financial-communications

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arro Financial Communications