Bajaj Electronics
- Company typePrivate
- Founded1980
- HeadquartersHyderabad, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Bajaj Electronics firmographics
Firmographics- Name
- Bajaj Electronics
- Legal name
- Electronics Mart India Limited
- Website
- https://bajajelectronics.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Bajaj Electronics industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics + Small Appliances Retail (CRACAAAC)
- akta.pro secondary industries
- Big-Box Electronics + Major Appliances Retail (CRACAAAB), Big-Box Electronics + Mobile & Wireless Retail (CRACAAAD)
Keywords
Where Bajaj Electronics is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices11 records
Markets served
Bajaj Electronics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Electronics Sales: Physical and online retail of electronics including mobiles, laptops, televisions, home appliances, kitchen appliances, audio/video, and personal care products from multiple brands
- E-commerce Platform Sales: Online sales through bajajelectronics.com with delivery to customer doorstep or store pickup options
- Finance and EMI Services: Revenue generated through Bajaj Finserv EMI financing, credit card EMI processing, and installment payment plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range of products across all categories of electronics from affordable to luxurious |
| Subscription | Monthly | Bajaj Finserv No Cost EMI financing options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bajaj Electronics product offering
Product offeringCore offering
Bajaj Electronics operates a 205-store omnichannel retail chain in India selling consumer electronics, smartphones, laptops, televisions, home and kitchen appliances, audio equipment, and personal care products from third-party brands such as Samsung, LG, Sony, Apple, HP, Dell, Whirlpool, Haier, Bosch, Vivo, Xiaomi, and OPPO. The company combines physical showrooms with an e-commerce platform offering home delivery, store pickup, and No Cost EMI financing through Bajaj Finserv and bank partners.
Product overview
Bajaj Electronics is an electronics retail chain in India operating both an e-commerce platform (bajajelectronics.com) and physical retail stores across Telangana, Andhra Pradesh, and Delhi-NCR. The company was founded in 1980 by Mr. Pawan Bajaj and operates 205 showrooms. The product portfolio consists of multiple product categories including Mobiles & Smartphones (from Apple, Samsung, OPPO, Vivo, Xiaomi, OnePlus, Realme, Nokia, Redmi), Laptops & Tablets (Lenovo, Dell, HP, Microsoft), Televisions (OLED, LED, QLED, Smart TV from LG, Samsung, Sony), Home Appliances (refrigerators, washing machines, air conditioners, geysers from Samsung, Whirlpool, LG, Haier, Bosch, Bajaj, Voltas), Kitchen Appliances (microwave ovens, water purifiers, mixer grinders from LG, Kent, Philips, Panasonic, Morphy Richards), Audio & Video (home theatres), and Personal Care (hair dryers, trimmers, hair straighteners from Philips, Panasonic, Dyson). Individual products listed include specific models such as LG microwave ovens, Whirlpool and Haier washing machines, Bosch washing machines, Vivo V60 5G smartphones, Xiaomi 17T 5G, and OPPO Reno14 series smartphones. The company offers financing options through Bajaj Finserv EMI and accepts various payment methods including credit/debit cards and Cash on Delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobiles & Smartphones Retail category offering smartphones from Apple, LG, Samsung, OPPO, Vivo, Redmi, Nokia, OnePlus, Realme, and Xiaomi, along with mobile accessories and smart watches for individual consumers.
- Laptops & Tablets Retail category offering laptops from Lenovo, Dell, HP, and Microsoft, along with iPads, laptop accessories, and HP printers for individual and professional consumers.
- Televisions Retail category offering OLED, LED, QLED, and Smart TVs from LG, Samsung, and Sony for household and consumer use.
- Home Appliances Retail category offering refrigerators, washing machines, geysers, air conditioners, air coolers, irons and garment steamers, and vacuum cleaners from Samsung, Whirlpool, LG, Bajaj, Kenstar, Voltas, Havells, and Symphony for household consumers.
- Kitchen Appliances Retail category offering microwave ovens and OTG, water purifiers, water dispensers, mixer grinders, toasters, kettles, food processors, wet grinders, juicers, rice cookers, induction cooktops, blenders, chimneys, gas stoves and hobs, and sandwich makers from LG, Morphy Richards, Philips, Panasonic, Kent, AO Smith, Butterfly, and Sunflame for household consumers.
- Audio & Video Retail category offering home theatre systems for consumer household entertainment use.
- Personal Care Retail category offering hair dryers, trimmers and shavers, and hair straighteners from Philips, Panasonic, and Dyson for individual consumers.
- LG MC2846BG 28L Convection Microwave Oven 28L capacity convection microwave oven with touch key pad, stainless steel cavity, 900W power, auto cook menu, quartz heater, and Intellowave technology. 1-year product and 5-year magnetron warranty.
- Bajaj Finserv No Cost EMI Financing Financing service offering No Cost EMI plans at 0% pa for 3-month and 6-month tenures, available to customers holding a Bajaj Finserv EMI card or those who apply for a loan through Bajaj Finance Limited.
- Bulk/Corporate Sales Service Dedicated bulk sales inquiry channel for businesses and organizations seeking to purchase electronics in volume, supported through a 'Get Quote For Bulk Sales' form on the website.
Quantifiable outcome
- 205 aesthetically designed showrooms with 17.5 lakhs+ sq. ft. of retail space
- +1 more outcomes
Companies that use Bajaj Electronics
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bajaj Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bajaj Electronics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- VisaminorVisa credit and debit cards accepted as payment method on bajajelectronics.com.
- MasterCardminorMasterCard credit and debit cards accepted as payment method on bajajelectronics.com.
- MaestrominorMaestro debit cards accepted as payment method on bajajelectronics.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bajaj Electronics competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bajaj Electronics social profiles
Digital presenceBajaj Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bajaj Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Bajaj Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bajaj Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bajaj Electronics
What does Bajaj Electronics do?
Bajaj Electronics operates a 205-store omnichannel retail chain in India selling consumer electronics, smartphones, laptops, televisions, home and kitchen appliances, audio equipment, and personal care products from third-party brands such as Samsung, LG, Sony, Apple, HP, Dell, Whirlpool, Haier, Bosch, Vivo, Xiaomi, and OPPO. The company combines physical showrooms with an e-commerce platform offering home delivery, store pickup, and No Cost EMI financing through Bajaj Finserv and bank partners.
Is Bajaj Electronics a public or private company?
Bajaj Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bajaj Electronics founded?
Bajaj Electronics was founded in 1980. It employs 1,001 to 5,000 people.
Where is Bajaj Electronics based?
Bajaj Electronics is headquartered in Hyderabad, India, in the Asia region.
How does Bajaj Electronics make money?
Three revenue lines are on record. Retail Electronics Sales are the primary driver. The others are E-commerce Platform Sales and finance and EMI Services.
Does Bajaj Electronics have an API?
No public API is recorded for Bajaj Electronics.
What industry is Bajaj Electronics in?
Bajaj Electronics's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAC, Big-Box Electronics + Small Appliances Retail, with a secondary code of CRACAAAB, Big-Box Electronics + Major Appliances Retail. Its NAICS code is 4492 and its SIC code is 5731.