ZwickRoell
- Company typePrivate
- Founded1854
- HeadquartersKennesaw, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
ZwickRoell firmographics
Firmographics- Name
- ZwickRoell
- Legal name
- ZwickRoell GmbH & Co. KG
- Website
- https://zwickroell.com
- Company type
- Private
- Founded year
- 1854
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
ZwickRoell industry classification
Industry- Product category
- Materials Testing Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519), Testing Laboratories and Services (54138)
- SIC
- Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industry
- Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)
Keywords
Where ZwickRoell is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ZwickRoell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Testing Equipment and Machines: Sale of universal testing machines, fatigue testing machines, impact testers, hardness testers, melt flow index testers, and automated testing systems with force ranges from 200 N to 2,500 kN
- Software Licenses: testXpert testing software licenses providing testing automation, data management, and analysis capabilities
- Calibration and Service: Accredited calibration laboratories and worldwide service ensuring precise, traceable calibrations of testing machines regardless of manufacturer; customer support throughout product lifecycle
- Testing Laboratory Services: Application testing laboratory services with over 50 testing machines and 2,000+ accessories for demonstrations and customer-specific testing tasks
- Training Services: ZwickRoell Academy training programs for customer education on testing equipment and methodologies
- Accessories and Spare Parts: Extensometers, specimen grips, test tools, temperature chambers, high-temperature testing accessories, and spare parts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise equipment pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
ZwickRoell product offering
Product offeringCore offering
ZwickRoell manufactures and sells materials testing machines and systems—including universal testing machines, fatigue testing machines, impact testers, hardness testers, extrusion plastometers, and automated testing systems (ALEX, robot handling)—along with the proprietary testXpert testing software, testing accessories, accredited calibration, consulting, and training services. These offerings serve quality assurance, research, and product development needs across more than 20 industries in over 50 countries.
Product overview
ZwickRoell is a materials testing company offering a comprehensive portfolio of testing machines and services for quality assurance, research, and development. The product lineup includes universal testing machines (zwickiLine, ProLine, AllroundLine series) with force ranges from 200 N to 2,500 kN for static testing applications, dynamic and fatigue testing machines for cyclic load analysis, impact testing equipment (pendulum and drop weight testers), extrusion plastometers for melt flow measurement, and hardness testers through EmcoTest. The company provides automated testing solutions including the ALEX testing system and robot handling systems for high-volume laboratory automation. Central to the offering is the testXpert testing software platform providing unified test management and analysis. ZwickRoell also offers comprehensive services including DAkkS-accredited calibration, consulting, and training through the ZwickRoell Academy, serving over 20 industries in more than 50 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Universal Testing Machines
Quantifiable outcome
- 22% improvement in test reproducibility and 35% reduction in setup time compared to three-point fixtures for GE Aviation ceramic turbine blade testing
- +2 more outcomes
Companies that use ZwickRoell
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
ZwickRoell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
ZwickRoell partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BoeingcoreZwickRoell supplied 1,700 titanium-based four-point bend fixtures to Boeing for USD 1.6 million with delivery scheduled for February 2025. This represents a significant aerospace partnership for specialized testing fixtures.
- GE AviationcoreGE Aviation uses four-point fixtures for ceramic turbine blade testing, achieving 22% improvement in test reproducibility and 35% reduction in setup time compared to three-point fixtures. A notable case study demonstrating advanced testing capabilities.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
ZwickRoell competitors and assessment
Company assessmentBroad incumbents
- Illinois Tool Works (ITW): As the parent of Instron, ITW represents the most consequential broad incumbent competitor; its scale, capital allocation, and cross-sell capabilities directly influence the competitive intensity ZwickRoell faces in materials testing.
- Shimadzu: Shimadzu's materials testing division produces universal testing machines, hardness testers, and impact testers overlapping with ZwickRoell's product portfolio, while Shimadzu as a whole offers a broader analytical and measurement instrument portfolio.
- AMETEK: AMETEK's electronic instruments and measurement businesses serve adjacent test, measurement, and calibration markets, providing comparable industrial sensing and laboratory instrumentation capabilities to ZwickRoell's calibration and testing services.
- Keysight Technologies: While Keysight is primarily focused on electronic test and measurement, it is a relevant broad incumbent in the industrial test & measurement equipment space and an indirect competitor for software-driven, AI-augmented test workflows.
- Bruker: Bruker manufactures a range of scientific and analytical instruments used in materials research and quality control, partially overlapping with ZwickRoell's materials characterization and research/academic customer base.
Direct peers
- Instron: Instron is the most direct global competitor to ZwickRoell in static and dynamic materials testing machines, operating across the same force ranges and serving the same aerospace, automotive, and academic customers. It is explicitly named alongside ZwickRoell as a co-leader in puncture resistance and four-point bend fixture markets.
- MTS Systems: MTS Systems manufactures mechanical testing and simulation systems, including servohydraulic fatigue and structural test systems that directly overlap with ZwickRoell's fatigue testing and HA 160 servohydraulic product lines.
- Tinius Olsen: Tinius Olsen is a long-standing specialist in universal testing machines, impact testers, and melt flow systems with a product mix and target customer base (metals, plastics, academia) highly comparable to ZwickRoell's.
- Hegewald & Peschke: Hegewald & Peschke is a German manufacturer of universal testing machines and materials testing systems, competing head-to-head with ZwickRoell in DACH-region metals, plastics, and automotive testing markets.
Emerging players
- ADMET: ADMET manufactures materials testing machines, force gauges, and automated testing systems with a more focused mid-market footprint, partially overlapping with ZwickRoell's static and automated testing offerings.
Market position
Strengths4 records
Weaknesses5 records
Key risks5 records
Key highlights7 records
Customer concentration
ZwickRoell social profiles
Digital presenceZwickRoell financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZwickRoell leadership team
Management profileNumber of profiles
Profiles4 records
ZwickRoell subsidiaries and ownership
Company hierarchySubsidiaries1 record
ZwickRoell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZwickRoell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZwickRoell
What does ZwickRoell do?
ZwickRoell manufactures and sells materials testing machines and systems—including universal testing machines, fatigue testing machines, impact testers, hardness testers, extrusion plastometers, and automated testing systems (ALEX, robot handling)—along with the proprietary testXpert testing software, testing accessories, accredited calibration, consulting, and training services. These offerings serve quality assurance, research, and product development needs across more than 20 industries in over 50 countries.
Is ZwickRoell a public or private company?
ZwickRoell is a private company. It is classified as family owned and is currently operating.
When was ZwickRoell founded?
ZwickRoell was founded in 1854. It employs 1,001 to 5,000 people.
Where is ZwickRoell based?
ZwickRoell is headquartered in Kennesaw, United States, in the North America region.
How does ZwickRoell make money?
Six revenue lines are on record. Testing Equipment and Machines are the primary driver. The others are software Licenses, calibration and Service, testing Laboratory Services, training Services and accessories and Spare Parts.
Who are ZwickRoell's main competitors?
Broad incumbents on record are Illinois Tool Works (ITW), Shimadzu, AMETEK, Keysight Technologies and Bruker. Direct peers are Instron, MTS Systems, Tinius Olsen and Hegewald & Peschke. ADMET is listed as an emerging player.
Does ZwickRoell have an API?
No public API is recorded for ZwickRoell.
What industry is ZwickRoell in?
ZwickRoell's product category is Materials Testing Equipment. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAGAFAH, Calibration Services & Standards (Calibration labs, reference standards, traceability services). Its NAICS code is 3345 and its SIC code is 3826.