The Institute for Arts Integration and STEAM

What The Institute for Arts Integration and STEAM does

The Institute for Arts Integration and STEAM, operated as The Vision Board, LLC (Maryland, USA), is a private, founder-owned education company that provides professional development, curriculum resources, and certification programs to K-12 educators and schools seeking to integrate arts into STEM instruction. Founded by Susan Riley around 2010–2013 and headquartered in Westminster, MD, the company runs a fully remote operation with 1–10 employees and reports supporting 1,500+ schools, 30,000+ enrolled educators, and 1.3M+ students over its history, with press claims of 800,000+ educators served globally each year.

The company's core product is The Accelerator, an all-access membership suite delivered through a cloud-based learning management system at learn.artsintegration.com that bundles standards-aligned curriculum, 500+ lessons, video-based professional development, micro-credentials, and conference access. Supporting offerings include six $99 on-demand courses, two $49 micro-credentials, a $2,150 individual Arts Integration Certification program, National School Certification for districts, the annual National Arts Integration & STEAM Conference, in-person trainings, executive coaching/consulting, published books, and a top-ranked podcast. The platform is IACET-accredited (since 2019) and approved for state PD credit including CTLE (NY) and Act 48 (PA).

The business combines a self-serve, product-led growth motion (website checkout, individual course and subscription purchases, $49–$2,150 price points) with a direct enterprise sales motion targeting schools and districts for whole-school implementations, supported by a content-marketing engine built on a 75,000+-subscriber newsletter, 165+ podcast episodes, and an annual conference. Notable district customers include Beaufort County School District (SC), serving 21,000+ students across seven MSAP grant schools. No venture capital or institutional funding has been disclosed; revenue is generated entirely from course sales, certification tuition, subscription memberships, conference tickets, coaching, and book sales.

Name

The Institute for Arts Integration and STEAM

Legal name

The Vision Board, LLC

Website

https://artsintegration.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Institute for Arts Integration and STEAM is a private, founder-owned education company that delivers online professional development, certification programs, and standards-aligned curriculum to K-12 educators and school districts seeking to integrate arts into STEM instruction through its Accelerator subscription platform and ancillary courses, micro-credentials, and an annual conference.

Ownership category

akta.pro rank

Product category

K-12 Professional Development and Educator Certification Services

NAICS

Educational Services (611), Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• K-12 professional development
• Arts integration curriculum
• STEAM education resources
• Teacher certification programs
• Educator online courses

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Accelerator Membership Subscription: All-access subscription providing unlimited access to curriculum, PD courses, lesson plans, resources, and conference access. Billed monthly or annual with automatic renewal.
2. Individual Online Courses: Standalone course purchases for $99 each, including lifetime on-demand access with PD hours and CEUs. Six courses available plus two micro-credentials at $49 each.
3. Arts Integration Certification: Comprehensive certification program at $2,150 tuition with installment payment options through Klarna. Includes coursework, assessments, and specialist designation.
4. National Conference: Annual in-person and virtual conference tickets for K-12 educators. July 7-10, 2026 in St. Louis, MO with limited in-person tickets available.
5. Coaching and Consulting: Executive-level coaching for leaders with founder Susan Riley, plus in-person PD sessions, half-day Zoom meetings, and customized professional development packages for schools and districts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Institute sells K-12 professional development, curriculum, and certification programs centered on arts integration and STEAM education. Its flagship is The Accelerator all-access membership, supplemented by individual online courses, micro-credentials, the Arts Integration Certification for individuals, the National School Certification for schools/districts, an annual conference, and coaching/consulting for school leaders.

Product overview

The Institute for Arts Integration and STEAM operates a platform-plus-services model centered on The Accelerator, an all-access membership providing curriculum, professional development, and resources. Supporting the core membership are six on-demand online courses (Creative Mindset, Designed to STEAM, Social Emotional Learning & the Arts, Culture and Connections, Checking for Understanding, and additional offerings), two micro-credentials (Student Engagement and Differentiated Assessments), certification programs for individuals and schools, an annual national conference, in-person/online coaching and consulting services, and published books. The organization also offers free resources including 100+ lesson ideas, guidebooks, workshops, and the Art Works for Teachers podcast.

Differentiator

Problem solved

Functional benefit

Brands

• The Accelerator: An all-in-one curriculum and professional development suite for arts integration and STEAM implementation in schools.
• Art Works for Teachers Podcast

Products and services

• The Accelerator All-Access Pass All-access subscription providing unlimited access to standards-aligned curriculum, 500+ lessons, video-based PD courses, resources, and conference access for K-12 educators implementing arts integration and STEAM. Billed monthly or annually with auto-renewal.
• Online Courses

Quantifiable outcome

• Up to 85% increases in science and math-tested areas reported in schools implementing STEAM with their curriculum
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Story Tapestries, Inc.coreStrategic or Co-development Partner · 1 February 2026Partnership announced February 2026 between The Institute and Story Tapestries, Inc., a Maryland-based nonprofit dedicated to empowering communities through the arts. Collaboration will expand professional development and curriculum resources for educators nationwide. Organizations share commitment to integrating arts into STEM education and will work together on joint projects, share expertise, and develop new services and materials.
• Beaufort County School District (SC)coreStrategic or Co-development Partner · 10 January 2022Partnership to amplify district's School Choice programs connecting STEM content and arts-infused instruction. Institute provides personalized teacher professional development, standards-aligned lessons, and high-quality instructional materials through the Accelerator platform. District serving over 21,000 students implementing MED-TECH 7 magnet programs in seven MSAP grant schools.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterLesson: Provides K-12 professional development, coaching, and curriculum resources to teachers and districts. Directly comparable as a PD-as-a-service platform targeting individual educators and school systems.
• Newsela: Subscription platform providing standards-aligned instructional content and PD to K-12 schools and districts. Directly comparable in GTM motion (district licensing + teacher self-serve) and content delivery model.
• Teaching Channel: Video-based professional development platform for K-12 educators. Directly comparable as a PD content platform serving teachers with subscription and video-based learning offerings.
• The Art of Education: Offers online courses, conferences, and a PRO membership for art educators — a closely comparable subscription plus conference plus course model focused on the art education niche within K-12.

Broad incumbents

• Edutopia: George Lucas Educational Foundation's K-12 PD content and resource hub. Overlaps as a free PD resource destination for teachers but is broader and free versus Institute's paid certification model.
• ISTE (International Society for Technology in Education): Membership organization delivering PD, certification, and a major annual conference for edtech-using educators. Comparable in offering memberships, certifications, and conference GTM to teachers and districts.
• The Kennedy Center (Arts Education): Major nonprofit providing arts education PD, lesson resources, and programming for K-12 schools. Comparable as a leading arts education content and PD provider with strong brand recognition.
• PBS LearningMedia: Free standards-aligned digital content and PD resources for K-12 educators. Comparable as a curriculum/PD content layer serving similar customers, though free and broader in scope.
• Common Sense Education: Provides K-12 digital citizenship, SEL, and edtech PD resources with a strong content/newsletter funnel. Comparable top-of-funnel motion and teacher audience, though broader and grant-funded.

Regional players

• Young Audiences Arts for Learning: National nonprofit network delivering arts-in-education programming and PD to schools. Comparable in arts-integration mission and K-12 audience, though primarily delivered through in-person artist residencies rather than digital platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/artsintedu
• YouTubeyoutube.com/artsintedu
• Facebookfacebook.com/ArtsIntEdu
• Instagraminstagram.com/artsintedu
• Pinterestpinterest.com/artsintedu
• LinkedInlinkedin.com/company/educationcloset

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Institute for Arts Integration and STEAM