Las Vegas Urban League

What Las Vegas Urban League does

Las Vegas Urban League (LVUL) is a 501(c)(3) nonprofit community action agency founded in 2003 by Jacqulyn Shropshire and headquartered at 2480 N. Decatur Blvd. in Las Vegas, Nevada. The organization is a local affiliate of the National Urban League (founded 1910) and operates four core programs: the Women, Infants and Children (WIC) federal nutrition assistance program administered under contract with the Nevada Department of Health and Human Services Division of Public Health; the Early Childhood Connection (ECC) childcare assistance program; the LVUL Entrepreneurship Center, which provides technical assistance, mentorship, strategic planning, and pitch competitions to small business owners; and the LVUL Young Professionals auxiliary for community volunteers ages 21-40. Additional service lines include the Feed the Need/Fuel Drive emergency assistance program and free notary public services. All services are delivered free of charge to beneficiaries.

The organization's service footprint spans four physical locations across the Las Vegas metropolitan area (Decatur Blvd administrative office, ECC office, and two WIC Nutrition Education Centers on Flamingo Road) and is restricted to Clark County and Southern Nevada. LVUL is governed by a volunteer Board of Directors chaired by Tony Bourne (since 2019), with day-to-day executive leadership provided by President and CEO Missey Love (appointed May 8, 2026) and program-level leadership by Executive Director Dino Browne of the Entrepreneurship Center and Director of HR Andrea Fleming.

Revenue mechanics are entirely philanthropic. Funding flows from a diversified mix of corporate sponsors (Wells Fargo, JPMorgan Chase, MGM Resorts International, Enterprise Holdings Foundation, Tito's Vodka), government grants (Nevada DHHS Division of Public Health for WIC), and individual donations. Identified grants and donations in the available dataset total approximately $317,600 across 2022-2025, with the largest single contribution being a $250,000 Wells Fargo Open for Business Fund grant in 2022. There is no commercial revenue, no pricing model, and no for-profit product line; the underlying technology stack is limited to a public-facing website, social media presence, and basic operational tools, with no proprietary platform, API, or AI/ML capability.

Name

Las Vegas Urban League

Legal name

Las Vegas Urban League

Website

https://lvccul.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Vegas Urban League is a 501(c)(3) nonprofit affiliate of the National Urban League providing free nutrition assistance (WIC), childcare support, small business mentorship, and emergency aid to low-income and minority residents of Clark County, Nevada.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Community Food Services (62421), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)

Keywords

• Community services nonprofit
• Nutrition assistance programs
• Small business training
• Early childhood support
• Workforce development

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Donations: The organization operates as a 501(c)(3) nonprofit, funded primarily through grants from financial institutions, corporate sponsors, and government entities including the Nevada Department of Health and Human Services Division of Public Health. Revenue comes from foundations (Wells Fargo, JPMorgan Chase, Enterprise Holdings), corporate donations (MGM Resorts, Tito's Vodka), government funding, and individual contributions.

Distribution channels3 records

Marketing channels6 records

Core offering

The Las Vegas Urban League delivers free community-based services to low-income and minority residents of Clark County, NV, including a federal WIC nutrition program for women, infants, and children, childcare assistance through Early Childhood Connection, small business training and pitch competitions through the Entrepreneurship Center, emergency grocery and fuel assistance, and a young professionals auxiliary. Programs are funded by government grants, corporate sponsors, and private donations and offered at no cost to participants.

Product overview

The Las Vegas Urban League operates as a nonprofit civil rights and community service organization offering multiple community programs and services. The organization provides a portfolio of distinct programs including the Women, Infants and Children (WIC) nutrition program, the LVUL Entrepreneurship Center for small business support, Early Childhood Connection (ECC) for childcare assistance, LVUL Young Professionals for community engagement, and the Feed the Need/Fuel Drive emergency assistance program. These programs work together to address social and economic issues faced by low-income and minority residents of Clark County, Nevada.

Differentiator

Problem solved

Functional benefit

Products and services

• Women, Infants and Children (WIC) Nutrition Program Federal nutrition assistance program providing supplemental food, nutrition education, and breastfeeding support to women, infants, and children who are at nutritional risk. Delivered free to eligible low-income residents of Clark County via two WIC Nutrition Education Centers (West and East Flamingo Road locations).
• LVUL Entrepreneurship Center / Innovation Center for Entrepreneurship Provides technical assistance, strategic planning, mentorship, financial education, and pitch competition grant funding to help minority and underserved small businesses and entrepreneurs in Southern Nevada start, grow, and scale their operations.
• Early Childhood Connection (ECC) Provides partial monetary childcare assistance to low-income families, family/friend/neighbor childcare registration support, and connections to community resources including welfare, food, and clothing referrals.
• Feed the Need/Fuel Drive Program Emergency assistance program helping families facing financial challenges purchase groceries and gasoline through gift card distributions (e.g., $150 grocery and $50 gas cards per qualifying family).
• Free Notary Public Services Free notary public services offered to community members for important documents requiring signing and witnesses.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• National Urban LeaguecoreStrategic or Co-development PartnerLas Vegas Urban League is an official affiliate of the National Urban League, founded in 1910, recognized as a premier social service and civil rights organization. This affiliation provides access to national resources, proven programs, and brand recognition in the civil rights movement.
• National League of CitiesminorStrategic or Co-development PartnerThe Las Vegas Urban League Entrepreneurship Center, along with the National League of Cities, hosted the first Childcare Entrepreneurship Business Model Competition on July 11, 2023, offering $5,000 grants to childcare entrepreneurs.
• Smith's (Kroger)minorGTM or Marketing PartnerSmith's grocery store provided gift cards for the Easter donation program, allowing the organization to distribute food assistance to 100 families in the community.
• Nevada Women's Business CenterminorGTM or Marketing PartnerCommunity partner providing entrepreneurial education, training, and consulting services. Participated in small business pitch competition as a judge.
• SBA (Small Business Administration)minorGTM or Marketing PartnerCommunity partner dedicated to small business providing counseling and capital access for entrepreneurs in the Las Vegas area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Urban League of Greater Atlanta: Peer Urban League affiliate operating a comparable portfolio of workforce development, small business support, and community service programs in a different metro market. Most structurally similar affiliate to LVUL.
• The Salvation Army Southern Nevada: Regional Salvation Army chapter delivering emergency food, family services, and community support programs in Clark County. Comparable in mission scope and beneficiary overlap with LVUL's social services portfolio.
• Catholic Charities of Southern Nevada: Multi-program nonprofit providing food assistance, early childhood services, and case management to vulnerable populations in Las Vegas. Overlaps with LVUL's WIC, ECC, and emergency assistance offerings.
• Three Square Food Bank: Southern Nevada's primary food bank operating supplemental food distribution, nutrition education, and emergency feeding programs. Directly comparable to LVUL's WIC and Feed the Need/Fuel Drive programs serving low-income Clark County households.
• Help of Southern Nevada: Las Vegas-based nonprofit providing emergency assistance, basic needs support, and case management to low-income and homeless individuals and families. Direct overlap with LVUL's emergency assistance and family support programs.
• Boys & Girls Clubs of Southern Nevada: Youth development nonprofit offering after-school care, mentoring, and educational programming for at-risk youth in Clark County. Comparable to LVUL's ECC and Young Professionals programs in serving children, youth, and families.
• Nevada Women's Business Center: SBA-affiliated resource partner offering entrepreneurial training, mentorship, and pitch coaching in Southern Nevada. Directly comparable to LVUL's Entrepreneurship Center programming and even serves as a competition judge for LVUL pitch events.

Broad incumbents

• National Urban League: Parent civil rights and social services organization founded in 1910. LVUL is a local affiliate; the national body provides program templates, brand recognition, and a broader federation of comparable local affiliates.

Emerging players

• The Just One Project: Las Vegas-based nonprofit addressing food insecurity through community markets and food rescue. Comparable to LVUL's Feed the Need program and WIC beneficiaries in Southern Nevada.

Others

• NAACP Las Vegas Branch: Local civil rights and community empowerment organization. Mission-adjacent to LVUL's civil rights heritage through the Urban League movement, though primarily advocacy rather than direct service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LVUrbanLeague
• Facebookfacebook.com/lasvegasurbanleague
• Instagraminstagram.com/las_vegas_urban_league?igshid=1fzjxije7es51
• LinkedInlinkedin.com/company/las-vegas-clark-county-urban

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Urban League