Seznam.cz

What Seznam.cz does

Seznam.cz, a.s. is a privately held Czech joint-stock company founded in 1996 and headquartered in Prague, operating the country's dominant horizontal internet portal. It serves Czech-language consumers with a single integrated ecosystem spanning search, email, browser, maps, classifieds, news, video, podcasts, dictionary, weather, transit, shopping, and entertainment. The architecture is a hub-and-spoke model: the seznam.cz homepage and search engine act as the primary gateway, distributing traffic into ~25 wholly owned vertical properties including Sreality.cz (real estate), Sauto.cz (automotive), Sbazar.cz (general classifieds), Volnamista.cz (jobs), Firmy.cz (business directory), Mapy.com, Stream.cz (video), Novinky.cz and Seznam Zprávy (news), Super.cz (entertainment), Kupi.cz (shopping comparison, ~900,000 users), Jízdní řády (transit), and Počasí (weather), plus a desktop browser (Seznam Prohlížeč), the Seznam Email service with a paid Email Profi tier, and a domain-only ad-free subscription (Seznam bez reklam).

Name

Seznam.cz

Legal name

Seznam.cz, a.s.

Website

https://seznam.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Seznam.cz is a privately held Czech internet portal founded in 1996, operating the country's dominant integrated ecosystem of search, email, browser, classifieds, news, maps, and video serving Czech-language consumers.

Ownership category

akta.pro rank

Product category

Web Search & Online Portal Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Internet search engine
• Web portal services
• Online classifieds
• Video streaming
• Digital advertising

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Seznam.cz operates a comprehensive Czech internet portal ecosystem anchored by a search engine and homepage, complemented by email, news, mapping, video streaming, podcasts, classifieds (real estate, automotive, general marketplace, jobs), and a proprietary desktop browser. The company owns and operates a network of vertical consumer services including Sreality.cz, Sauto.cz, Sbazar.cz, Volnamista.cz, Firmy.cz, Stream.cz, Novinky.cz, Seznam Zprávy, Mapy.cz, and Super.cz, generating revenue primarily through online advertising with select subscription tiers.

Product overview

Seznam.cz operates as a comprehensive Czech internet ecosystem comprising a primary search engine and portal (Seznam.cz Search) interconnected with numerous vertical service platforms. The architecture follows a platform-plus-modules model where the search portal serves as the central hub, and users are directed to specialized services including: real estate (SReality with its SReality Premium subscription add-on), automotive classifieds (Sauto), general marketplace (Sbazar), business directory (Firmy), job listings (Volnamista), travel (Sdovolena), maps (Mapy), news (Novinky.cz and Seznam Zprávy), entertainment (Super.cz), video streaming (Stream), podcasts (Podcasty), blogging (Medium), TV programming (TV Program), dictionary (Slovník), public transport schedules (Jízdní řády), weather (Počasí), people search (Lide.cz), shopping advisor (Kupi.cz), product search (Zboží), recipes (Recepty), games (Hry), horoscopes (Horoskopy), and email (Seznam Email with Email Profi premium tier). Additional offerings include ad-free browsing (Seznam bez reklam) and a desktop browser (Seznam Prohlížeč) integrating email, translation, streaming, and security features.

Differentiator

Problem solved

Functional benefit

Brands

• Sreality Premium: Paid subscription service for Sreality.cz real estate listings at CZK199/month
• Seznam Prohlížeč
• Email Profi
• Seznam Zprávy
• Stream.cz

Products and services

• Seznam.cz Search Portal Czech-language internet search engine and portal serving as the primary entry point to the Seznam ecosystem, offering web search with autocomplete, trending queries, and direct access to all Seznam vertical services.
• SReality Czech real estate listing platform enabling users to search, list, and browse properties for sale and rent across the Czech Republic.
• Sauto Czech automotive classifieds platform for buying and selling new and used vehicles.
• Sbazar General Czech classifieds marketplace (bazar) where users can list and browse second-hand goods across categories.
• Firmy.cz Czech online business directory listing companies, services, and professionals searchable by category and location.
• Volnamista.cz

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Onet: Major Polish internet portal owned by Ringier Axel Springer, offering news, email, weather, and vertical content — directly comparable as a Central European general-purpose portal serving a single national market.
• Interia: Polish internet portal with news, email, classifieds, and lifestyle verticals — a regional peer sharing the Eastern/Central European portal-plus-verticals business model with Seznam.
• Yandex: Russian-language internet portal combining search, email, maps, news, classifieds, and vertical services — the closest functional analog to Seznam's super-aggregator portal model in a non-English-speaking market.
• Naver: South Korean internet portal operating search, news, blogs, payments, maps, and content verticals under a unified local-language ecosystem with strong default-portal status among Korean users.
• Mail.ru (VK): Russian internet platform combining email, search, news, and content services — historically a direct peer to Seznam in the non-English portal-plus-verticals category.
• Wirtualna Polska: Polish internet portal operating news, email, classifieds, and vertical services for Polish consumers — a regional Central European peer with comparable portal-plus-classifieds structure.

Broad incumbents

• Yahoo: Global internet portal offering search, news, email, and finance — a broader incumbent that established the portal-plus-verticals model Seznam operates, but at much larger and globally diversified scale.
• Google: Dominant global search and portal-adjacent platform — the primary competitive threat to Seznam's search and advertising business, particularly as AI-driven search changes user behavior.

Emerging players

• Allegro: Polish e-commerce marketplace that competes with Seznam's Zboží.cz product comparison and Sauto/Sbazar classifieds — relevant for the marketplace/commerce vertical rather than the full portal stack.

Regional players

• Goo.ne.jp: Japanese internet portal operated by NTT Resonant providing search, news, and lifestyle content — comparable as a local-language regional portal, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seznam_cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seznam.cz