What Coopers Brewery does

Coopers Brewery is a company that provides wineries and breweries products for customers. Coopers' limited-edition beer will celebrate its 21st year this year, illustrating the enduring passion of its brewers in crafting a unique seasonal beer. The limited-edition beer is this year celebrating its 21st release, exemplifying the enduring passion of the brewers at Cooper's in creating a unique seasonal beer. They have been around for so long because they selected naturally conditioned, bottle-fermented ales and stouts. They have proven time and time again how Coopers Ales are respected around the world due to their unique processes, coveted yeasts, and love of the craft.

Name

Coopers Brewery

Legal name

Coopers Brewery Limited

Website

https://coopers.com.au/

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

101–250 employees

Short description

Coopers Brewery is a company that provides wineries and breweries products for customers.

Ownership category

akta.pro rank

Product category

Craft Beer & Brewery

NAICS

Breweries (31212)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Craft beer production
• Naturally conditioned ales
• Brewery tours experiences
• On-site maltings facility
• Licensed international beer brands

Headquarters

HQ city

Regents Park

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: Core revenue from brewing and selling Coopers-branded beers including Sparkling Ale, Original Pale Ale, Pacific Pale Ale, Australian Lager, Dry series, Mild Ale, Best Extra Stout, Dark Ale, and specialty releases like Vintage Ale. Sold through wholesalers, retailers, and on-tap at licensed venues across Australia and export markets.
2. International Brand Licensing: Coopers licence-produces international beer brands including Kronenbourg 1664, Carlsberg, Sapporo Premium Beer, Sapporo Premium Black, Premium Yebisu, Mythos, and Thatchers Gold Cider for the Australian market.
3. Brewery Tours and Experiences: Revenue from guided brewery tours (Brew Tour $55pp, Visitor Centre Tour $35pp, VIP Tour $350pp), tastings, and dining experiences at the Coopers taproom and restaurant with over 200 indoor seats plus outdoor areas.
4. Merchandise and DIY Beer: Sales of Coopers-branded merchandise through the Merch Store and DIY beer brewing kits and accessories through diybeer.com.au.
5. Function Room Hire: Revenue from hiring the Leabrook Room event space for corporate events, workshops, and celebrations, accommodating up to 70 seated or 100 standing guests with AV facilities and catering.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coopers Brewery is Australia's largest independent family-owned brewery, producing naturally conditioned ales, stouts, lagers, and non-alcoholic beers at its Regency Park facility. The company operates a vertically integrated brewing business including on-site maltings, a taproom and restaurant, guided brewery tours, function room hire, and DIY home brewing kits. Coopers also licence-produces international brands such as Sapporo, Kronenbourg 1664, Carlsberg, Mythos, and Thatchers Cider for the Australian market.

Product overview

Coopers Brewery is Australia's largest independent family-owned brewery, producing a portfolio of naturally conditioned ales, stouts, and lagers. The core product line includes flagship Sparkling Ale (1862) and Original Pale Ale, alongside Pacific Pale Ale, Mild Ale, Best Extra Stout, Dark Ale, and seasonal Vintage Ale. The lager range features Australian Lager, Dry (low-carb), Draught, and Premium Light. In 2025, Coopers launched its first permanent non-alcoholic beer (Coopers Zero) and Coopers Ultra Light, expanding into the wellness segment. The company also licences and produces international brands including Sapporo, Yebisu, Kronenbourg, Carlsberg, Mythos, and Thatchers Cider. Beyond beer, Coopers operates brewery visitor experiences (tours, restaurant, taproom), DIY beer kits, and has begun whisky production (2024).

Differentiator

Problem solved

Functional benefit

Brands

• Coopers Zero: Non-alcoholic beer launched in 2025, Coopers' first permanent non-alcoholic canned product in its 163-year history.
• Coopers DIY Beer

Products and services

• Coopers Sparkling Ale Flagship ale naturally conditioned in bottle, can, or keg with Coopers' unique yeast strain, known for deep amber colour, intense fruity and floral flavour, and cloudy sediment appearance (ABV 5.8%, IBU 32).
• Coopers Original Pale Ale

Quantifiable outcome

• FY25 beer sales of 80.6 million litres with growth across all Australian states and territories
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Blitz GolfcoreGTM or Marketing Partner · 30 July 2025Coopers partnered with Blitz Golf as title naming rights partner for the 2027 Australia Series, bringing together two proudly Australian brands built on independence, innovation, and community. The partnership combines beer sponsorship with golf tournament branding.
• Spilt Milk Music FestivalcoreGTM or Marketing Partner · 1 January 2025Coopers served as official and exclusive beer sponsor of Australia's biggest single-day music festival Spilt Milk 2025, with prize giveaways for fans.
• Strummingbird Music FestivalminorGTM or Marketing Partner · 1 January 2025Coopers was official beer sponsor of the inaugural Strummingbird country music festival, with VIP trip prize promotion for fans.
• Supercars ChampionshipcoreGTM or Marketing Partner · 1 January 2025Coopers named Official Beer, Cider, & Non-Alcoholic Beer Partner of the 2025 Repco Supercars Championship, continuing an existing partnership.
• Coober Pedy ClassicminorGTM or Marketing Partner · 1 January 2025Coopers Mild Ale presented The Coober Pedy Classic, a golf tournament for beer drinkers, not golfers - combining golf event with brand activation.
• NSW WaratahsminorGTM or Marketing Partner · 14 February 2024Major partnership with NSW Waratahs rugby union team, investing in match day entertainment including dedicated party zone, DJs, and in-stadia sports activations.
• Walker GolfminorGTM or Marketing Partner · 1 January 2024Partnership around the Beers & Bogeys Nullarbor Tour miniseries featuring golf enthusiasts Cameron Avery and Andrew Peters tackling the world's longest golf course.
• Old Mates PubminorGTM or Marketing Partner · 1 January 2024Joint promotion offering chance to win $20,000 prize package to New York with Old Mates pub and Coopers.
• Ocean AlleyminorStrategic or Co-development Partner · 1 January 2024Coopers collaborated with Australian band Ocean Alley to create limited-edition Ocean Alley Ale, a sessionable tropical pale ale with Alora and Riwaka hops.
• Adelaide Football ClubcoreGTM or Marketing Partner · 9 December 2023Three-year partnership naming Coopers as naming rights partner of The Bunker at Adelaide Oval, the premium entertainment venue at Adelaide Oval.
• Kronenbourg (Danone)coreLicensing RoyaltiesCoopers licence-produces Kronenbourg 1664 Lager for the Australian market, a malty fruity French lager brewed with Strisselspalt hops.
• Carlsberg GroupcoreLicensing RoyaltiesCoopers licence-produces Carlsberg Pilsner and Carlsberg Elephant Lager for the Australian market.
• Sapporo BreweriescoreLicensing RoyaltiesCoopers licence-produces Sapporo Premium Beer, Sapporo Premium Black, and Premium Yebisu for the Australian market, including German Pilsner style lagers from Japan.
• Mythos BreweryminorLicensing RoyaltiesCoopers licence-produces Mythos beer from Greece for the Australian market, a fruity lager with balanced sweetness.
• Thatchers CiderminorLicensing RoyaltiesCoopers licence-produces Thatchers Gold Cider from Somerset, England for the Australian market, crafted using traditional techniques since 1904.

Scale indicators10 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Lion (formerly Lion Nathan): Lion is Australia's largest brewer (XXXX, Tooheys, Hahn, James Squire) and a direct peer as a major Australian-headquartered brewer. Acquired by Kirin Holdings, Lion competes head-to-head with Coopers across on-premise, retail, and craft segments, but operates at much greater scale.
• Carlton & United Breweries (CUB): CUB is the second-largest Australian brewer (Victoria Bitter, Carlton Draught, Great Northern) and is owned by Asahi Group. CUB competes directly with Coopers across Australia's pub, retail, and liquor store channels, and also owns craft brands (Pirate Life, 4 Pines) that overlap with Coopers' portfolio.
• Stone & Wood Brewing Co. Stone & Wood is a leading independent Australian craft brewer based in northern NSW, producing Pale Ale, IPA, and lager. Comparable to Coopers as a quality-focused independent Australian brewery competing in the craft and premium mainstream segments.
• Mountain Goat Beer: Mountain Goat is a Melbourne-based independent craft brewer producing ales and lagers for Australian on-premise and retail channels. Comparable to Coopers as an independent Australian craft brewer serving pubs, bottle shops, and taprooms with a portfolio-led brand strategy.
• Pirate Life Brewing: Pirate Life is an Adelaide-based craft brewer (owned by CUB/Asahi) producing IPAs, pale ales, and lagers. Geographically and category-overlapping with Coopers — both serve the South Australian market and compete for craft taps in national on-premise accounts.
• BrewDog: BrewDog is a global craft brewer (Scotland-headquartered) with bars and distribution in Australia including its own Adelaide taproom. Comparable to Coopers as an international craft player competing for craft taps and consumer mindshare in Australia.

Broad incumbents

• Asahi Group Holdings: Asahi is the Japanese parent of Carlton & United Breweries and a major multinational brewer with a portfolio of beer and RTD brands. Asahi competes broadly with Coopers through its CUB subsidiary across pricing, tap-contracts, and national retail accounts.
• Kirin Holdings: Kirin is the Japanese parent of Lion (Australia and NZ). As Australia's dominant beer multinational owner, Kirin is a broad incumbent competitor whose marketing scale and tap-contract spending materially shape the competitive landscape Coopers operates in.
• Heineken: Heineken is a global brewer with broad beer and cider portfolios and a strong on-premise presence in Australia. Comparable as a multinational competitor with overlapping premium and mainstream offerings that compete for venue exclusivity and shelf space.
• Sapporo Breweries: Sapporo is a Japanese brewer and existing licensing partner of Coopers for Australian-market production of Sapporo Premium Beer, Premium Black, and Yebisu. Comparable as a multinational brewer with overlapping premium lager positioning, and a direct relationship as Coopers' licensee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Coopers
• Instagraminstagram.com/coopersbrewery
• TikToktiktok.com/@coopersbrewery
• Xx.com/coopersbrewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopers Brewery