First Southern National Bank

What First Southern National Bank does

First Southern National Bank is a privately held, FDIC-insured national banking association headquartered in Stanford, Kentucky, and a subsidiary of First Southern Bancorp, Inc. Operating since at least 1982, the bank serves individual consumers, small-to-medium businesses, agricultural operators, non-profits, and government-backed homebuyers across 12 Kentucky counties (Caldwell, Christian, Fayette, Garrard, Jessamine, Lincoln, Logan, Madison, Muhlenberg, Pulaski, Warren, and Wayne). The product portfolio spans three tiers of personal checking (First Class Checking, Traditional Checking, and Online Checking), Statement Savings, Money Market, Platinum Money Market, Club Accounts, Certificates of Deposit, Traditional and Roth IRAs, and Health Savings Accounts, alongside Home Loans (Conventional, FHA, VA, USDA, Construction, ARM), Personal Loans, Commercial Loans, Agriculture Loans, and Treasury Management (ACH origination, wires, remote deposit capture, Positive Pay, merchant services). Headcount is reported in the 251-500 band.

Distribution combines 18+ physical branches and Interactive Teller Machines, FAB (Full Access Banking) video teller lanes for extended hours, a native mobile app on iOS and Android, an online banking platform, 24-hour telephone banking, and surcharge-free access to 205+ ATMs through the Alphalink Alliance. The bank issues Mastercard debit cards (consumer First Class, Traditional/Online, BusinessCard, and HSA variants) integrated with Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, and Garmin Pay, with Card Sentry fraud monitoring powered by ACI's Proactive Risk Manager. Digital wallet integration, Mastercard Click to Pay, and discounts on QuickBooks Online and TurboTax for BusinessCard holders form the commercial ecosystem.

Revenue is generated from net interest income on the loan portfolio, deposit account fees (with multiple waivers for students, seniors, veterans, and active-duty military), overdraft and transfer fees, premium First Class Checking subscription fees, treasury management and merchant services fees for business customers, and interchange on Mastercard debit transactions. Pricing tiers range from $0 for Online Checking to $5.95/month for First Class Checking and $5.95/month for Total Business Checking, with interest-rate-driven pricing on lending products determined by relationship loan officers stationed regionally. The bank does not publicly disclose revenue or asset figures.

Name

First Southern National Bank

Legal name

First Southern Bancorp, Inc.

Website

https://fsnb.net

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

First Southern National Bank is a privately held Kentucky community bank offering consumer and small business checking, savings, lending, and treasury management products across 18+ branches, supplemented by digital and FAB video teller channels.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking services
• Personal checking accounts
• Commercial lending products
• Mortgage loan financing
• Treasury management solutions

Headquarters

HQ city

Stanford

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue from interest earned on home loans, personal loans, commercial loans, agriculture loans, and construction loans. Variable and fixed rate products with terms ranging from short-term to long-term mortgages.
2. Checking Account Fees: Monthly maintenance fees on checking accounts: First Class Checking ($595/month), Traditional Checking ($7.95/month, waivable), Online Checking ($0). Balance-based fees and transaction fees apply.
3. Money Market Account Fees: Monthly fee of $15 if balance falls below $2,500 minimum balance requirement on standard Money Market accounts.
4. Overdraft and Service Fees: Fees for overdraft protection transfers ($5 per transfer), excess withdrawal fees ($2 per withdrawal on Statement Savings after 6 free withdrawals), early CD withdrawal penalties, and wire transfer fees.
5. Premium Account Upsell: First Class Checking premium tier at $595/month offers bundled benefits including cell phone protection, roadside assistance, identity theft restoration, telehealth services, and travel discounts.
6. Business Account Fees: Total Business Checking at $5.95/month (waivable with $1000+ debit card purchases), with complimentary ACH origination for first 99 transactions. Business analysis accounts with transaction-based fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

First Southern National Bank is a Kentucky community bank that offers personal deposit products (First Class, Traditional, and Online Checking; Statement Savings, Club Accounts, Money Market, HSA, CDs, and IRAs), consumer and mortgage loans (Conventional, FHA, VA, USDA, Construction, ARM, Personal), and business banking (Total Business Checking, Commercial Checking variants, Commercial Loans, and Treasury Management with ACH, wires, remote deposit, Positive Pay, and merchant services). It delivers these services through 20+ branches, FAB video teller ITMs, online banking, a mobile app, and the Alphalink Alliance ATM network across 12 Kentucky counties.

Product overview

First Southern National Bank operates as a regional community bank offering a comprehensive suite of personal and business banking products through multiple delivery channels including 20+ physical branches, online banking, mobile applications (iOS/Android), FAB video teller lanes, and a network of ATMs. The core personal banking portfolio includes three checking account tiers (First Class Checking with premium benefits at $5.95/month, Traditional Checking at $7.95/month with fee waivers for qualifying customers, and Online Checking with $0 monthly fee), multiple savings vehicles (Statement Savings, Club Accounts for Christmas/Vacation/Spring Break, Money Market Accounts including Platinum tier for balances over $50,000, and Health Savings Accounts), Certificates of Deposit with terms from 6 months to 6 years, and Individual Retirement Accounts in Traditional and Roth variants. The bank provides Home Loans (Conventional, Construction, ARM, FHA, VA, and USDA) and Personal Loans. Business banking encompasses Total Business Checking with exclusive benefits including legal services and telehealth, Commercial Checking variants for various business sizes, Commercial Loans (real estate, lines of credit, construction, agriculture), and Treasury Management services (ACH origination, wire transfers, remote deposit capture, Positive Pay fraud protection, merchant services). Digital banking services form a significant component of the offering: the FSNB Mobile App provides account management, bill pay, person-to-person payments, mobile deposits, and SimpleView budgeting tools; Debit Mastercard products (black for First Class, green for Traditional/Online, blue for Business, silver for HSA) integrate with digital wallets including Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, and Garmin Pay; additional services include Digital Statements, Account Alerts, My Credit Manager + ID Protect, Round-Up Savings, Overdraft Protection, and the We Pay For A's student savings incentive. The bank also provides FAB (Full Access Banking) video teller lanes for extended service hours and maintains a Financial Literacy Resource Center developed in partnership with Banzai. The products and services function as an integrated ecosystem where checking accounts serve as the primary customer relationship vehicle, with cross-selling opportunities across savings, loans, credit cards, and digital banking tools.

Differentiator

Problem solved

Functional benefit

Brands

• FAB (Full Access Banking): Video teller banking lanes with extended hours and live teller support
• We Pay For A's
• First Class Checking
• My Credit Manager + ID Protect
• FAB Lanes
• SimpleView

Products and services

• First Class Checking

Quantifiable outcome

• No minimum balance requirement on First Class Checking eliminates barrier to entry for premium banking
• +2 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MastercardcoreTechnology or IntegrationFirst Southern National Bank has partnered with Mastercard to offer debit cards built with chip technology, contactless payments, and enhanced benefits including Zero Liability Protection, ID Theft Protection, Global Service, Airport Concierge, Extended Warranty, and Satisfaction Guarantee. Card Sentry fraud protection monitors all transactions.
• BanzaicoreStrategic or Co-development PartnerPartnership to provide financial literacy materials through the Financial Literacy Resource Center. Banzai provides educational content including interactive lessons, calculators, and financial wellness assessments covering topics like budgeting, credit, retirement, taxes, and business management.
• Alphalink AllianceminorChannel Partner/ Reseller/ DistributorFirst Southern is part of Alphalink Alliance, a regional network of 205+ ATMs. Customers can use these ATMs with no fees from First Southern, providing surcharge-free access across the network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stock Yards Bank & Trust: Kentucky-based community bank offering personal and business banking, wealth management, and lending across multiple Kentucky counties. Most directly comparable as a same-state community bank with similar product breadth, branch-based relationship model, and agricultural/commercial lending focus.
• Republic Bank & Trust Company: Kentucky-headquartered bank serving consumers and businesses with checking, savings, mortgages, and treasury management. Comparable in regional Kentucky focus, full-service community banking model, and SMB/commercial lending capabilities.
• Community Trust Bancorp: Kentucky-based bank holding company with branches across eastern and central Kentucky, offering consumer and commercial banking, mortgage, and wealth services. Direct geographic overlap and similar community banking positioning.
• Central Bank & Trust (Kentucky): Lexington, Kentucky-headquartered community bank with consumer and commercial banking, mortgage lending, and investment services across central and eastern Kentucky. Comparable product set and regional footprint.
• Forcht Bank: Kentucky community bank with personal and business banking, loans, and treasury services across central and eastern Kentucky counties. Comparable relationship-banking model and SMB focus in overlapping Kentucky geography.
• Citizens National Bank (Kentucky): Kentucky-based community bank offering consumer, business, and agricultural lending with branches across multiple KY counties. Direct comparable as a private community bank with ag lending specialization in the same state.

Regional players

• United Citizens Bank & Savings Bank: Small community bank operating in adjacent Kentucky counties with consumer and business banking services. Comparable in size and product scope though smaller scale and narrower geographic reach.
• Peoples Bank (Kentucky): Kentucky community bank offering personal and business banking products across multiple KY counties. Comparable as a privately held community bank serving similar rural/small-metro Kentucky markets.

Broad incumbents

• JPMorgan Chase (Regional Retail): Largest U.S. retail bank with extensive Kentucky branch presence, full-service consumer/commercial banking, and superior digital capabilities. Competes for the same deposit and loan customers in FSNB's markets at national scale.

Emerging players

• Chime: Leading U.S. neobank offering fee-free checking, savings, and P2P payments via a mobile-first platform. Represents the digital-first competitive threat against FSNB's fee-based consumer banking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FirstSouthernKY
• YouTubeyoutube.com/user/FirstSouthernBankKY
• Facebookfacebook.com/fsnbky
• LinkedInlinkedin.com/company/first-southern-national-bank
• Instagraminstagram.com/first.southern

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Southern National Bank