NY NOW

What NY NOW does

NY NOW is a hybrid B2B wholesale marketplace for the gift, home, and lifestyle industry, founded in 1928 (originally as the New York Gift Show) and operated today by Rockview Management Group Inc. following its April 2026 acquisition from Emerald Holding. The platform runs two flagship in-person markets per year (Summer and Winter) at the Jacob K. Javits Convention Center in New York City, plus the SF NOW regional market at Fort Mason Center in San Francisco, collectively connecting more than 5,000 exhibiting brands with over 50,000 buyers from 45 countries. The product surface is organized into three core sections — Gift & Lifestyle, Home, and Jewelry & Accessories — and is layered with curated sub-brands including The Incubator (emerging brands under five years old), CURATED at Luxury Lifestyle, The Promenade, The IT Bag, The Gallery, and International Pavilions.

The underlying technology stack combines the bi-annual physical trade show at Javits with the NY NOW Digital Market (formerly NY NOW Online) and the acquired Bulletin wholesale marketplace, supported by PlumRiver's Elastic Suite digital commerce platform. The digital layer is described as AI-enabled for product matching, lead generation, and buyer engagement, and was reported to drive a 25% traffic increase and doubled buyer engagement during Digital Market Weeks, with 125,000 booth/product views and 50,000+ messages exchanged. Integration with ERP and real-time inventory/ordering is provided via Elastic Suite.

NY NOW's revenue model is a mix of (i) exhibitor booth and registration fees (Suppliers to the trade and Non-Exhibiting Manufacturers pay $300–$400), (ii) sponsorship and advertising (directory listings, signage, custom activations), and (iii) recurring digital marketplace subscriptions included for six months with in-person participation and available year-round. The buyer-side pricing model is freemium — qualified wholesale buyers register free — while children under 14 are admitted for a one-time $65 guest fee. Customer segments span retail buyers (primary), wholesale brands/makers (primary), manufacturers' representatives, interior designers, and e-commerce retailers. The company is privately held, operates as a U.S. corporation in New York, and is approaching its 100-year operating milestone.

Name

NY NOW

Legal name

Rockview Management Group Inc.

Website

https://www.nynow.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NY NOW is a hybrid B2B wholesale marketplace operating bi-annual in-person trade shows at NYC's Javits Center plus a year-round digital platform, connecting 5,000+ gift, home, and lifestyle brands with 50,000+ retail buyers across 45 countries.

Ownership category

akta.pro rank

Product category

Wholesale Trade Show and B2B Marketplace

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale trade show
• B2B marketplace
• Gift and home industry
• Lifestyle product sourcing
• Wholesale digital marketplace

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Fees: Brands and manufacturers pay booth/exhibitor fees to participate in NY NOW trade shows. Suppliers to the trade and non-exhibiting manufacturers may register before the show for $300, with registration during show days increasing to $400.
2. Sponsorship Revenue: Companies can sponsor NY NOW events for brand exposure, audience reach, and promotional opportunities including directory advertising, onsite signage, decals, and custom events/activations.
3. Digital Marketplace Subscription: Brands participating in the in-person market receive a six-month subscription to the NY NOW Digital Market. Additional digital marketplace subscriptions available year-round for ongoing visibility and lead generation.
4. Buyer Registration: Qualified buyers register for free. On-site registrations for certain categories (suppliers, non-exhibiting manufacturers) incur fees of $300-$400.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NY NOW is a B2B wholesale trade show and digital marketplace that connects independent brands, manufacturers, and artisans in the gift, home, jewelry, accessories, and lifestyle categories with retail buyers from independent stores, department stores, museums, galleries, and interior design firms. It operates as bi-annual in-person markets at the Javits Center in New York City complemented by a year-round online wholesale marketplace for product discovery, lead generation, and ordering.

Product overview

NY NOW is a comprehensive wholesale marketplace platform that operates as a hybrid B2B marketplace combining in-person trade shows with year-round digital capabilities. The core offering consists of two major annual in-person markets (Summer and Winter) at the Javits Center in NYC, featuring three main sections: Gift & Lifestyle, Home, and Jewelry & Accessories. The digital layer includes NY NOW Digital Market/NY NOW Online platform for ongoing discovery and ordering. Supporting programs include The Incubator for emerging brands, Luxury Lifestyle and CURATED destinations for high-end designers, The Promenade Incubator, The IT Bag showcase, The Gallery for home decor, and International Pavilions. The platform connects 5,000+ independent brands with 50,000+ U.S. and international buyers. NY NOW Online provides integrated wholesale platform making ordering seamless for attendees. The SF NOW regional event extends the platform to the West Coast.

Differentiator

Problem solved

Functional benefit

Brands

• The Incubator: Launchpad for emerging brands less than five years old to showcase innovations and connect with buyers at wholesale trade events.
• Bulletin
• SF NOW
• CURATED at Luxury Lifestyle
• NY NOW Online

Products and services

• NY NOW Wholesale Trade Show (Summer and Winter Markets) Bi-annual in-person B2B wholesale trade shows (Summer and Winter) held at the Javits Center in New York City, featuring 3 core sections across 35+ product categories in gift, home, jewelry, accessories, and lifestyle products. Connects 5,000+ wholesale brands and makers with 50,000+ qualified retail buyers from the US and 45+ countries.
• NY NOW Digital Market / NY NOW Online Year-round AI-enabled digital wholesale marketplace platform that allows brands to showcase products and enables buyers to discover new brands, generate leads, and place orders online. In-person exhibitors receive a six-month complimentary subscription; additional subscriptions are available year-round.
• SF NOW Regional Market West Coast regional wholesale market co-located with *NOTED at Fort Mason Center in San Francisco, extending NY NOW's wholesale marketplace to West Coast buyers and brands.
• NY NOW Sponsorship Packages Sponsorship opportunities offering brand exposure to NY NOW's community of qualified buyers, including directory advertising, onsite signage, decals, and custom events/activations.

Quantifiable outcome

• 51% of attendees don't go to any other wholesale events, demonstrating high customer loyalty and market capture
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Greeting Card AssociationflagshipStrategic or Co-development Partner · 10 September 2025NY NOW and GCA co-locate events starting February 2026, with *NOTED: The Greeting Card Expo joining NY NOW Winter Market at Javits Center. GCA Village provides exclusive booth locations in the Gift + Stationery section with free digital market access.
• 41 MadisoncoreStrategic or Co-development Partner · 28 July 2025New strategic collaboration bringing tabletop and housewares brands located at NYC's 41 Madison into partnership with NY NOW, strengthening NY NOW's position as the premier wholesale home, gift and accessories trade show.
• Bulletin Inc.coreTechnology or Integration · 13 July 2022Emerald acquired Bulletin Inc., a wholesale marketplace connecting brands with retailers, to enhance the NY NOW platform. The merger aims to blend digital and in-person experiences for merchants and suppliers in the gift and home industry, creating a hybrid wholesale marketplace.
• Gift for LifeminorGTM or Marketing Partner · 13 April 2022Longtime partnership raising funds for AIDS Walk New York and other New York-based causes. NY NOW fielded a team for AIDS Walk 2022, raising over $15,000 combined with Gift for Life matching donations.
• PentagramminorStrategic or Co-development Partner · 15 June 2021Collaboration with globally renowned design studio Pentagram to create new brand identity for NY NOW's re-launch, capturing the energy and evolution of the event and gift/home industry.
• Brad FordcoreStrategic or Co-development Partner · 29 April 2021Award-winning interior designer Brad Ford appointed as NY NOW's first Creative Director to identify and showcase leading themes in the gift and home industry and participate in creating an enhanced market environment.
• PlumRiver LLC (Elastic Suite)coreTechnology or Integration · 6 January 2021Emerald acquired PlumRiver LLC to expand digital commerce capabilities through Elastic Suite solution, which streamlines wholesale buying for brands and retail buyers with digital product catalogs and merchandising technology.
• Canal Street MarketminorStrategic or Co-development Partner · 17 December 2020NY NOW Holiday Market partnership at Canal Street Market in NYC's Soho/Chinatown area, helping brands move inventory during holiday season through a curated turnkey retail marketplace.
• EvolveCon / HotelMapsminorChannel Partner/ Reseller/ DistributorOfficial housing vendor for NY NOW Summer Show providing negotiated hotel pricing, flexible cancellation policies, and exclusive promotions for attendees.
• GCA (Greeting Card Association)flagshipStrategic or Co-development PartnerPartnership with the non-profit GCA representing greeting card publishers, bringing the *NOTED: The Greeting Card Expo to co-locate with NY NOW events.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Atlanta Market / AmericasMart: Operated by ANDMORE (formerly IMC), Atlanta Market is one of the largest U.S. wholesale gift, home, and apparel trade shows held multiple times per year. Direct competitor for exhibitor and buyer participation in the same gift/home/lifestyle categories as NY NOW.
• Las Vegas Market: ANDMORE-operated semi-annual B2B market in Las Vegas focused on gift, home décor, and furniture. Competes directly with NY NOW for West Coast and national exhibitor commitments and buyer attendance.
• Maison&Objet: Twice-yearly Paris-based trade show and digital platform for the international design, home, and lifestyle industry. Direct global competitor targeting the same premium gift/home exhibitors and buyers that NY NOW serves in the U.S.
• Ambiente (Messe Frankfurt): World's leading international consumer goods trade fair held annually in Frankfurt covering dining, living, and giving — directly overlapping NY NOW's gift, home, and lifestyle product categories.
• High Point Market: Twice-yearly North American home furnishings trade show in High Point, NC, the largest furnishings industry event in the world. Overlaps with NY NOW's Home destination and competes for home goods exhibitors and retail buyers.
• International Home + Housewares Show (Inspired Home Show): Annual IHA-organized Chicago trade show for housewares and home products. Direct competitor for tabletop, home, and lifestyle exhibitors that also participate in NY NOW's Home destination.

Emerging players

• Faire: Leading online B2B wholesale marketplace connecting independent retailers with brands across gift, home, jewelry, and lifestyle. Represents the digital-first competitive threat to NY NOW's physical franchise with always-on ordering and discovery.
• Tundra: Zero-commission B2B wholesale marketplace focused on independent retailers and brands, with strong gift and home assortment. Directly comparable digital alternative for the buyers and brands NY NOW serves.
• Handshake (Shopify): Shopify-owned B2B wholesale marketplace extending the Shopify ecosystem to independent retailers. Competes with NY NOW for SMB brand adoption and digital-first wholesale ordering in the lifestyle and home categories.

Regional players

• International Gift Exposition (IGEA) / Smoky Mountain Gift Show: Regional U.S. gift and souvenir trade show serving Southern retailers. Competes for a portion of NY NOW's gift exhibitor and buyer base but in a different geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nynowmarket
• YouTubeyoutube.com/channel/UC_8QVCUHP417j9mdqgemaRw
• Facebookfacebook.com/nynowmarket
• LinkedInlinkedin.com/company/ny-now
• Instagraminstagram.com/ny_now

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NY NOW